‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

Ayikho i-franchise yamahhala njengoba 'ayikho ibhulakufesi yamahhala'. I-franchise yamahhala isenzo sokumaketha esenziwa yinkampani yama-franchisor ukushesha ukuphothula isivumelwano sokuthengwa kwe-franchise nosomabhizinisi abasafufusa kanye nokuheha amakhasimende angenalwazi, athatheka kalula ukuze andise inethiwekhi yezentengiso yezitolo ukuze zisabalalise futhi zithuthukise uphawu lwentengiso lomthengisi. Kudalwe amabhizinisi amasha amasha anqume ukuqala umsebenzi wawo wezamabhizinisi nge-franchise biz futhi angenayo imali yokuqala, 'awele lesi sithiyelo', ngaphandle kokubheka futhi angafundi ngempela okuqukethwe yisivumelwano se-franchise, asayine ecabanga ukuthi ngenhlanhla emangalisayo, kunikezwa intandokazi enkulu nesaphulelo, ngaleyo ndlela 'kubekwa' isicupho 'esibekwe ngaphambi kwesikhathi. Lapho benza isivumelwano nge-franchise yamahhala, basho ukungabi bikho kwemali eyisamba, okuthi lapho uthi nhlá, ukuze uthole imizwa nenjabulo, ibukeke njengesipho esivivinya kakhulu. Kodwa-ke, empeleni, lokhu akwenzeki, ngoba wonke umthengisi wezimali uzokwenqaba ukulahlekelwa yimali engaguquki ezindlekweni ze-franchise. 'Ubuqili' bemodeli yokumaketha kanye neqhinga 'lokuhweba' ukuthi isamba semali siqale sidluliselwe entengo yokuthenga yenani eliphelele lomkhiqizo wempahla yonke noma inani lentengo ngayinye yomkhiqizo, elingadlula kakhulu inani lentengo , ukusebenza ngokomthetho, ngokomqondo, ngokomthetho 'wemikhumbi yokuxhumana', isuka kwenye indawo, yafika kwenye.

Futhi, i-franchisor, ngokwesibopho senkontileka esayiniwe, 'ingabopha' osomabhizinisi-i-franchisee, ithenge izimpahla nemikhiqizo kuphela ku-franchisor, isebenzisa izigaba nezinhlinzeko zezidingo zesivumelwano eziphelile, ingaphuli imigomo isivumelwano esisemthethweni. I-franchisor futhi ingasebenzisa indlela yokuhweba, isebenzisa ubuqili nokungazi kosomabhizinisi ngendlela efihliwe ye-franchise yamahhala, simnikeza ukwanda okuncane kwephesenti lama-royalties nezimali zokukhangisa, kusuka kwimali engenayo yemali etholwe yi-franchise ibhizinisi, lishiya inani elinqunyiwe, okuthi, lapho ivolumu yokuthengisa, ingakhuphula kakhulu inani lemali ebanjwayo. Ukufingqa lo mqondo, i-franchise yamahhala, isisho esaziwayo saseRussia esithi 'ushizi wamahhala wenzeka kuphela emgodini wamagundane' ufika engqondweni. Abamele amabhizinisi akumele bazithophise futhi 'bagijimele ikhanda' ukuze bavumelane nokunikezwa kwe-franchise yamahhala. Kuyadingeka ukuthi ufunde ngokucophelela yonke imisindo yokuqalisa, ukuthuthukisa ama-biz e-franchise asetshenzisiwe nokusetshenziswa okusebenzayo komkhiqizo wokuhweba womnikazi we-franchise, ubuchwepheshe bayo, nezindinganiso zebhizinisi ezisungulwe. Ngesigaba sokuqala sokusungula i-franchise biz, udinga ukufunda izisekelo eziyisisekelo zokwenza i-biz, uqeqesho olunzulu lobuchwepheshe, futhi okungenani nemali encane yokuqalisa. Kumele wazi ukuthi inkampani yama-franchisor ayihlanganyeli emisebenzini yokupha, inikela ngemodeli yebhizinisi elungiselelwe kahle noma eqediwe, ukubonisana, ukuhlinzeka okunye 'ukubambana', nokuziqalela ibhizinisi lakho akuyona mahhala.

Ukungabi khona kwe-franchise, imali eyisamba, noma ubukhosi esivumelwaneni akunikezi ilungelo labameleli bamabhizinisi amancane abafuna ukuba nebhizinisi labo, noma ngabe yini umnikelo oholela kahle we-franchise yamahhala, ukushesha ' abangazikhumbuli ngenjabulo 'ukusayina isivumelwano sokutholwa kwe-franchise. Ekuthuthukisweni okusimeme kwebhizinisi, ukulungiselela okulungisiwe nokuhlelekile kwenhlangano kuyadingeka, futhi kosomabhizinisi osafufusa osafufusa, kubalulekile ukwazi uhlobo lomkhiqizo alunikwayo, acwaningisise futhi ahlaziye inkampani yama-franchisor enikeza ukubambisana kwezebhizinisi nezohwebo.

I-franchise yokukhula kwengane izohlala ifunwa njalo futhi. Noma imuphi umzali ufuna ukukhula kwengane yakhe yonke indawo, kokubili ngokomzimba nangokwengqondo, ngolwazi lwezilimi zakwamanye amazwe, izisekelo zesayensi ngqo, ukucabanga kohlelo, ikhompyutha neminye imishini ezenzakalelayo. I-franchise yokukhula kwezingane ivula umnyango wokuthuthuka kwamakhono ezwi nawokudansa, ukufunda ngomculo, isigqi, amakhono okudweba, ubuciko beshashalazi. Izikhungo zasenkulisa kanye nezikole zamabanga aphansi azikwazi ukunika izigceme zazo ulwazi olwengeziwe olwedlula ikharikhulamu yasenkulisa noma yamabanga aphansi. Lapha, ukusiza, ukukhuthaza ukuthuthuka okuqhubekayo kwezingane, i-franchise ixhunyiwe ukudala iklabhu, isigaba, isikhungo, isikole ukukhulisa ukwakheka kwamakhono ngamanye ezingane. I-franchise etholakalayo inhle ngoba asikho isidingo "sokusungula ibhayisikili".

Izazi zezindlela ezinolwazi zenkampani yabazali ye-franchisor sezivele zithuthukise zonke izincwadi zendlela nezemfundo ohlangothini ngalunye lokuhlelelwa, kohlelo lokuthuthukiswa kwezingane. Ama-methodologists asevele ebhalile izindlela zokupheka ezenziwe ngomumo zekhono lokwethula i-franchise etholakele kahle, ukugcina amaklayenti ezingane zabo nokuqhubeka nokwandisa isisekelo sezingane namakhasimende nokwenza ngcono izinga lezinsizakalo ezinikezwayo. Ngokomqondo webhizinisi osulungele ukwenziwa, osomabhizinisi abasha noma osomabhizinisi abasafufusa abanolwazi baziqonda kahle zonke izici ezibalulekile zebhizinisi futhi bazi ukuthi bangahamba ngokunembile, ngenzuzo enkulu, enkambweni ekhethiwe yokuqondiswa kokukhula kwengane. I-franchise eyenziwe ngomumo inendawo yayo yokuqeqesha nobuchwepheshe bokufunda bezingane nothisha, zonke izinhlobo zezinkontileka zawo wonke amacala wemodeli yebhizinisi. Izincwajana zokukhangisa kanye nesixhumi esibonakalayo esenziwe ngomumo sesiza esithuthukisiwe silungisiwe, ngezilungiselelo kumanethiwekhi omphakathi kanye nohlelo lwe-SRM. Kubalingani bayo, i-franchisor iqhuba ukuqeqeshwa kanye nama-webinars abasebenzi bokufundisa, inikela ngezinhlelo ezivuselelwe zezindlela ngezincomo zendlela. Bayanda abazali ababa ngabasekeli nabalandeli bokukhula kwengane zisencane ukwakheka komzimba wengane.

Futhi i-franchise etholakalayo yokwakhiwa kwesikhungo sokukhulisa izingane ingumqondo webhizinisi onokwethenjelwa futhi onenzuzo, onesikhathi sokukhokha esimaphakathi sezinyanga eziyi-12.

I-franchise yesikhungo sokukhulisa izingane iwumsebenzi ofanele wehhovisi, ngesikhathi sokuqalisa okudingekayo ukubhekana nezingozi futhi usebenzise wonke amathuba kuze kube sezingeni eliphezulu. Ukuzinquma, udinga ukuhlaziywa kwe-swot. Ithuluzi elinjalo lifanelekile esigabeni sokuqala sokuqashelwa kwe-franchise nasesikhathini esizayo lapho usuvele unombono wokuthi iphrojekthi isebenza kanjani. Ungakunaki ukusetshenziswa kwemininingwane yezibalo ukuze uhlale unolwazi ngesimo samanje semakethe. Ngaphandle kwalokho, ngaphakathi kwenkampani ye-franchise yezingane zakho, kufanele wenze ama-analytics njalo. Kukunika umbono wokuthi yiziphi izindawo zomsebenzi ezidinga ukwenziwa ngcono, nokuthi konke kuhleleke kuphi.

Uma usebenzisa i-franchise yesikhungo sezingane, bese unikeza induduzo ephezulu kuzivakashi zakho. Kumele bazizwe bekhulu ngokufisa ukubuya futhi. Uma uzifeza kahle izibopho zakho, lapho-ke ngeke ube nezimangalo. Nikeza isikhungo sakho sokuthuthukiswa kwe-franchise ukunakwa okudingayo. Isibonelo, lapho ufunda imininingwane yezibalo, sebenzisa amagrafu, amageji, izikali zikagesi namashadi. Lokhu kuhlukahluka kwamathuluzi okubona kukuqinisekisa ukuthi uhlola ngempumelelo izibalo ezomile. Uma ukhula njengesikhungo sengane ye-franchise, khona-ke udlala izikhangiso eziqonde kubazali.

Kufanele babe nentshisekelo yokukucela usizo. Naka intuthuko bese amakhasimende angaba khona anentshisekelo esikhungweni se-franchise sezingane zakho.

Ngesikhathi kwenziwa imisebenzi, umuntu akufanele aphazanyiswe yimininingwane emincane. Ukuze wenze lokhu, udinga ukuthi ube nesoftware onayo. Isoftware efanelekile kwi-franchise yeklabhu yezentuthuko yezingane ingatholakala ngqo kumnikazi womkhiqizo. Ummeleli womkhiqizo ngokuqinisekile uzokujabulela ukusebenzisana nawe futhi anikeze lonke ulwazi oludingekayo. Uma ungene esivumelwaneni se-franchise, kuzofanela ukhokhe imali yesamba. Yibukhosi bokuqala obuzotholwa i-franchisor evela kuwe.

Uhambisa imali ngokubona kwakhe. Ngaphezu kwalokho, uma uthola imali engenayo yanyanga zonke esikhungweni sokuvela kwezingane, iphesenti elithile lemali etholiwe kufanele lidluliselwe kumnikazi wohlobo. Ngaphakathi kohlaka lolu hlobo lomsebenzi, kunezitolimende ezimbili zanyanga zonke. Isitolimende sokuqala somnikazi wophawu lokuhweba kungukubanjwa kwesamba semali. Uyakwenza ukuqala umsebenzi. Gcwalisa i-franchise yesikhungo sokuthuthukisa ngendlela engangqubuzani nemithetho yendawo nganoma iyiphi indlela. Ngemuva kwalokho, ukwazi ukugwema izinhlawulo, ngakho-ke, wonga imali.

Lezi zinsizakusebenza zezezimali zingasetshenziswa ukuqhubeka nokwakha umkhiqizo wakho. Nikeza isikhungo sezingane ze-franchise inani elifanele lokunaka okungenani ukusetha ngokusobala ukuhamba komsebenzi kwehhovisi. Ngokuqinisekile kuzoba usizo.

I-franchise yesikhungo sokukhulisa izingane iphrojekthi eyinkimbinkimbi. Ngesikhathi sokuqaliswa kwayo, awunabo ubunzima obungenakunqotshwa, udinga ukwenza ukulungiselela okuphelele, okubaluleke kakhulu. I-franchise yakho idala izinga eliphezulu lemali engenayo uma ungavumeli amaphutha abalulekile kuhlelo ngenkathi uqaphela. Ukuze ukwenze, udinga ukuba nohlelo olucacile, oqondiswa njalo ngalo. Uhlaka lwe-franchise yezingane lungakhiwa ngokususelwa kulwazi oluvela ku-warrantor. Ukunikeza isethi ephelele yolwazi oludingekayo.

I-franchise yokukhulisa izingane iyindlela efanelekile futhi ebaluleke kakhulu yomsebenzi wehhovisi. Ungaphumelela kuphela uma unaka imininingwane yezobuchwepheshe. Imininingwane kufanele ifundwe njalo ukwenza izinqumo zokuphatha ezilungile nezinekhono. Nikeza isikhungo sokukhulisa izingane ilungelo lokunaka inani elifanele ukuze zingaphuli umthetho futhi zinikeze insizakalo enhle kakhulu. Ngale ndlela, uthola yonke imiphumela etholakalayo yemiphumela. Isikhungo sokukhulisa izingane sakho sinezinga eliphakeme lemali engenayo, okusho ukuthi kulula ukukhokha izibopho ezithathwe esikhungweni. Akukona nje ukuthi kufanele ukhokhe intela.

Ngemuva kwakho konke, ukhipha ithuba lokusebenza nge-franchise. Ngokuphindaphindiwe, i-waranti ihlinzeka isikhungo sakho sokuthuthuka ngaphezu kwezindlela nje. Ungathembela nasekuxhashazweni kophawu lwentengiso olusezingeni eliphakeme, oludumile, nolwaziwayo. Ngisho nemishini ivame ukuhlinzekwa yi-franchisor kubasabalalisi bayo. Qaphela amasu amasha lapho usebenzisa isikhungo sengane yakho. Ngemuva kwalokho uzowuthola umphumela olindelekile.

Ngesikhathi sokuqaliswa kwe-franchise yezingane ngezindlela ezintsha, udinga ukwenza iminikelo njalo ngenyanga. Kuyinto yokudluliswa kwezikhangiso zasebukhosini kanye nomhlaba jikelele. Ngaphezu kwalokho, esigabeni sokuqala, kufanele ukhokhe imali kanye, ebizwa ngokuthi ukudonswa kwesamba. I-franchisor isebenzisa imali ukugcina njalo izinga eliphakeme lokuthandwa kwe-franchise ngezindlela zesimanje. Kuyinto elula kakhulu futhi esebenzayo, ngakho-ke, isebenza ngokuya ngemithetho enikeziwe. Ukuze ungaphazami, hlola njalo nohlaka lwebhizinisi olwenziwe ngaphambilini.

Ngayo, unethuba elihle lokuthola imiphumela ephezulu. Yilandele futhi ungaphuli umthetho, zama ukusiza abathengi kangcono kunabancintisana nabo. Njengengxenye yesikhungo sokukhulisa izingane, unakho konke okufunayo. Okokuqala, lezi yizixazululo zobuchwepheshe, futhi okwesibili, kungumkhiqizo ofunwayo futhi othandwayo. Okwesithathu, ngesikhathi sokugcwaliseka kwe-franchise, uyakwazi ukufinyelela okwazi okuhlukile. Vele uphinda umphumela wewaranti ngokukopisha uhlaka lwebhizinisi lakhe. Ngemuva kwalokho, ungasungula ngempumelelo umfudlana njalo wemali kwisabelomali.

Lezi zimali zingasetshenziswa ngokubona kwakho. Impela, ukhokha i-franchisor futhi ukhokha intela njalo ngenyanga. Ngesikhathi sokusebenza kwesikhungo sokuthuthukiswa ngezingeniso ezintsha, kubalulekile futhi ukuqaphela abancintisana nabo. Ezinye zazo zivame ukuphendukela ezindleleni zokungqubuzana ezingathembeki ngokuphelele nezingavumelani nazo. Ungayilungiselela futhi uma wenza uhlelo olufanele.