I-franchise yesamba semali namuhla iyindlela yokugqama kokunikezwayo okufanayo emakethe ye-franchise. Imali yesamba semali ayilutho ngaphandle kwemali yokungena yokuthola ilungelo lokumelela izintshisekelo zomkhiqizo, usebenza ngaphansi kwemigomo nemibandela yabo. Imali eyisamba semali inkokhelo yokuqala eya kumuntu onelungelo lokwenza imali kumninimasheya ngemuva kokuphela kokuthengiselana nangaphambi kokudluliswa kwamalungelo okusebenza esifundeni esithile, ngokuya ngezimo. I-lump-sum franchise ifaka nokuqeqeshwa kwama-franchisee, ukufundiswa, usizo ekuthuthukisweni kwebhizinisi, ukuvakashelwa ezitolo ezivulekile, ukuhlinzekwa kwesisekelo samakhasimende, njll. Namuhla, lapho umncintiswano ukhuphukile, hhayi wonke umuntu osebenzisa inkokhelo yesamba. Inani lokukhokhwa kwemali eyisamba kunqunywa izindleko zenkampani ukuqala nokusiza umlingani ukuthi alondoloze, noma ngabe kubhekwe ingxenye yenzuzo.

Akunjalo neze ukuthi akulula ukuqala ibhizinisi wedwa, ngakho-ke i-franchise iyisiqalo sangempela sokwenza ibhizinisi, ukungena emakethe ngaphansi kwegama elaziwa kakhulu, kusukela ekuqaleni kusuka ekuqaleni labo abazethembayo ngamakhono abo, amathuba futhi ube nesikhathi esiningi samahhala. Ulwazi namakhono okuphatha, ukutholwa kwamakhasimende, ukwethulwa kolwazi, kanye nokukhangisa kuyadingeka. Ukuze ungangeni esimweni esingesihle, khetha i-franchise enenzuzo noma ngaphandle kwesamba semali, udinga ukusebenza nezitolo ezethembekile, ezinjengekhathalogi yama-franchise. Kulula kakhulu ukukhetha i-franchise ngokusebenzisa ikhathalogu, ubone izindleko zesamba, izimo, nezinye izinkomba. Isitolo sikhombisa yonke imininingwane, isilinganiso, kanye nesimo sokufunwa, ukuthi sekuneminyaka emingaki ikhona emakethe, yiziphi izinzuzo i-franchisee ezilindele, lokho i-franchisor ekuhlinzekayo, njll. khangisa ukubekwa, ngokufinyelela okubanzi, okusabalala emhlabeni wonke. Kuyafaneleka ukukhumbula ukuthi lapho kunezitolo eziningi, ukuphakama kwesidingo, ukuqashelwa, inzuzo nenzuzo.

Isamba semali ebanjwayo sikhonjiswa kwi-accounting njengenzuzo etholakalayo evela ekuthengisweni kwezimpahla, izinsizakalo, njll. Imali yesamba iyahluka ngokuya ngezindleko ze-franchise uqobo, uma kubhekwa ukutholakala kwezinhlobo ezishibhile nezibizayo. Ukuphendukela esitolo, kulula kakhulu ukukhetha okuthandayo. Isibonelo, awukasithathi isinqumo ngokukhethwa nomsebenzi webhizinisi lakho, akunandaba. Ungabuka konke ukunikezwa ngesamba semali noma ufake i-franchise edingekayo enjini yokusesha. Kukhona nezigaba nezigaba ezingaphansi. Lapho ukhetha ukunikezwa, kufanele unake isifunda, izindleko, imibandela, idatha ekhokhelwayo, ukukhokhwa kwesamba, njll.

Njengomthetho, izinhlobo ezifunwa kakhulu zama-franchise wesamba yizitolo zokudla okusheshayo, izimpahla, izikhungo zesevisi, ama-laboratories, ama-beauty salon, njll. Ungathenga i-franchise eshibhile ngaphandle kwezindleko zesamba. Umnikelo oyisamba semali uhlobo oluthile lwesiqinisekiso se-franchisor ngokubambisana ngokuqhubekayo ne-franchisee, ngakho-ke wonke amabhizinisi aqala kusukela ngesikhathi sokukhokhwa kwesamba, okwenza isimo sengqondo nesimo sengqondo esibucayi. Njengomthetho, ngaphandle kokukhokhwa kwesamba, i-franchise isebenza kuphela kuzimpahla, kucatshangelwa ukuthenga nokuthengiswa kwazo, futhi ukuncishiselwa okungeziwe akudingekile lapha. Imali ekhokhwayo yesamba semali noma imali ekhokhwayo ayibuyiswa. Inkokhelo yesamba se-franchise isamba esisodwa futhi ilungisiwe. Isitolo se-franchise sivumela ukonga ekukhangiseni, ukukhuphuka kwesidingo, nokuthola abantu abanomqondo ofanayo phakathi kwama-franchisees nama-franchisors.

Zonke izenzo ziyaboniswa futhi ziyasebenza. Ochwepheshe bethu banikela ngokusekelwa ubusuku nemini, ukubonisana, nezingxoxo, nokunikeza imininingwane nezeluleko mayelana nokukhushulwa kanye nokukhangisa. Kungani okunye kuyinzuzo ukuthenga i-franchise? Ngoba bakusiza ekuqeqesheni abasebenzi, banikeze ukubalwa kwenani lenzuzo ethile yesikhathi, kucatshangelwa iphrojekthi yokwakha, ngokwakha iwebhusayithi yezinkampani, ukukhulisa isisekelo samakhasimende, njll. Izingozi ezincane, ngisho nokucabangela isigaxa sokuqala -ukukhokha imali. Imali eyisamba ayikwazi ukweqa amaphesenti angamashumi amabili nanhlanu wezindleko ze-franchise, ngoba i-franchisee ingabala yonke into ngokuzimela, icabangele imali etholakalayo. Kuyafaneleka ukuqonda ukuthi ukukhangisa ngokuvamile akudingeki, uma kubhekwa ukumbozwa nokuthamela ikhathalogi ye-franchise nsuku zonke. Ngemuva kokudabula ikhathalogi, ungajwayela i-franchise kuphela kepha futhi nokukhokhwa kwesamba, ngokunikezwa okuthandwayo nezinhlobo zamanje ezingabizi zebhizinisi, imibono namaphrojekthi, izimo zokuhlala, kanye nokupakisha.

Imininingwane engaphezulu iyatholakala kochwepheshe bethu, abanikeza izeluleko ngezinombolo zokuxhumana ezicacisiwe, kanye nokuya esitolo, bafunde ukubuyekezwa kwamakhasimende ethu, bathole imininingwane ebalulekile, njll. Silindele ukubamba iqhaza kwakho nokuzethemba kwakho. Sibheke phambili ekubambisaneni okukhiqizayo eminyakeni eminingi ezayo.

I-franchise yomkhakha wezokudoba izosebenza ngokungenaphutha uma isetshenziswe kahle ngokulandela isethi yonke yamazinga ahlukahlukene usomabhizinisi, ngokuba ngumsabalalisi okhethekile, awathola ku-franchisor. I-franchise yokudoba kufanele isetshenziswe ngaphansi komthetho wesifunda ukuze ingayephuli nganoma iyiphi indlela. Ngaphezu kwalokho, uzobandakanyeka kwi-franchise yokudoba ngezinga eliphezulu lokusebenza kahle uma wenza ukuhlaziywa kwe-swot ngaphambi kwesikhathi. Lolu hlobo lwezibalo lunikela ngolwazi lokuthi ubhekana kanjani ngempumelelo nezibopho ozicabangayo. Ngaphezu kwalokho, esigabeni sohlobo lokulungiselela, ukuhlaziywa kwe-swot kusiza ukunquma ukuthi yimaphi amandla nobuthakathaka bephrojekthi yebhizinisi lakho. Akufanele ungakunaki ukuqaliswa kokuhlaziywa kokuncintisana.

Uma wenza umsebenzi wokudoba noma olunye uhlobo lomsebenzi, udinga ukwazi kahle ukuthi yibuphi ubunzima ohlangabezana nabo endleleni yakho ekufezeni le phrojekthi. I-franchise yokudoba kufanele isetshenziswe ngendlela yokuthi izinga lekhwalithi yemikhiqizo ethengisiwe idlula wonke ama-analogs emakethe. Lokhu akukuniki kuphela ngokufunwa okusebenzayo kepha futhi nezinga eliphakeme ledumela lomkhiqizo. I-franchisor mhlawumbe ifuna ukukuhlola, ngakho-ke, kufanele ukulungele lokhu.

I-franchise yokudoba ngumsebenzi othile. Impela, ezinye izinkampani sezivele zibambe iqhaza kuphrojekthi enjalo edolobheni lakho. Kuyadingeka ukuhlola amandla nobuthakathaka babo kusengaphambili ukuze wazi ukuthi ungancintisana kanjani nabo emzabalazweni wezimakethe zokuthengisa. Kungenzeka ukuthi ususe i-stale inventory uma uthengisa i-franchise. Lokhu kuqinisekisa ukuthi ungahlala uthengisa izinsizakusebenza ezintsha futhi, ngaleyo ndlela, ugcine izinga lomkhiqizo ezikhundleni lapho kufanele libe khona. Cishe noma yimuphi usomabhizinisi onenani elithile lezinsizakusebenza zezezimali angahlanganyela kwi-franchise yokudoba.

Azidingi ukutshalwa kwemali hhayi kuphela ekukhuthazeni ibhizinisi, kepha futhi nokubeka izindleko zokuqalisa zemisebenzi ngendlela yokuhlangabezana namazinga aphezulu. Kepha lokhu akukhawuleli uhlu lwalezo zidingo onazo ekusetshenzisweni uma uphoqelela ilungelo lokudoba. Kufanele futhi ukhokhe imali ethile elindelwe i-franchisor kuwe njalo ngenyanga - lena yimali yokukhangisa, kanye nemali yasebukhosini. Inani labo eliphelele lingaba cishe yi-9% yemali okwazile ukuyithola esikhathini esithile. Ungasiphosi isiphakamiso esikhangayo esinjalo, esingahle sehle kanye eminyakeni eyikhulu, kepha kunalokho uhambele ikhasi lewebhu elisemthethweni lenhlangano yethu ethembekile nephephile.

I-franchise yendawo yokudlela yezinhlanzi iphrojekthi efanelekile, futhi lapho uyithuthukisa, kufanele futhi ukhumbule ukuthi ungummeleli womkhiqizo owaziwayo edolobheni lakho. Yenza umsebenzi wasehhovisi ngokuphelele, ngakho-ke akekho umuntu onesikhalazo ngokumelene nawe. Kuyiqiniso, abathengi bangase bangagculiseki, noma kunjalo, ngaphakathi kohlaka lwenhlanzi yezinhlanzi, kubalulekile ukuqeqesha abasebenzi ngendlela yokuthi bakwazi ukuxhumana nabathengi ngenhlonipho nangokwethembeka ngangokunokwenzeka. Thuthukisa i-franchise ngokuya ngemithethonqubo ukuze umphathi wakho angabi nezikhalazo. Indawo yokudlela yezinhlanzi idinga inani elikhulu lamakhasimende; ngakho-ke, udinga ukuwaheha, ukukhangisa kufanelekile kulokhu. Kumele yenziwe ngokufanele nangendlela efanele, iqondiswe ngamathuluzi wakamuva avela ku-franchisor.

Uma usebenzisa i-franchise yokudlela yezinhlanzi, ibhizinisi lakho lidinga ukuba nekhwalithi ephezulu futhi lisebenze kahle. Ekuthuthukisweni kwemisebenzi, kuyadingeka ukuthembela kuhlelo lwebhizinisi olwenziwe ngaphambilini ukuze uhlole njalo ngalo.

Uma kuvela ubunzima ekukhuleni kwe-franchise yesitolo sezinhlanzi, udinga ukubunqoba, usebenzisa ulwazi nobuchwepheshe be-franchisor. Impela umngani omkhulu uzokwabelana nawe ngolwazi nesipiliyoni sakhe, nobuchwepheshe obutholakalayo. Izinzuzo ezinjalo ezibalulekile zokuncintisana azinakubukelwa phansi. Uzokwazi ukuxhumana ngempumelelo nanoma ibaphi abathengi uma ulandela ngokuqinile yonke imithethonqubo. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi efaka izingozi ezithile. Isibonelo, ukuncintisana okungafanele.

Ngaphezu kwalokho, amasheya asezinqolobaneni angonakala kabi, ngakho-ke, kubalulekile ukwenza ngcono inqubo yokugcina. Kepha inqubo yokwakha i-franchise yendawo yokudlela yezinhlanzi nayo ingabhekana nobunzima obuhlotshaniswa nezinhlaka zikahulumeni. Inkohlakalo isabalele kwamanye amazwe. Ngenxa yalokho, izikhulu ezingathembekile zingazibandakanya nokuqola, okusho ukuthi kuyadingeka ukuthi zikulungele ukuthuthukiswa kwemicimbi enjalo. Umsebenzi we-franchise yendawo yokudlela yezinhlanzi uzoletha inani elikhulu lenzuzo, unikeze indlela yokuphatha efanele, futhi wandise imisebenzi ngokunaka imininingwane ehlukahlukene. Ukufunda izibalo nakho kuyisidingo, le nqubo kumele yenziwe ngokunakekelwa okukhethekile. I-franchise iqoqa idatha ebalulekile engashayela umugqa ophansi wendawo yokudlela yakho.