Ezikhathini zanamuhla, ibhizinisi lama-franchise eThailand lithandwa kakhulu futhi lisatshalaliswa kakhulu. Inombolo enkulu kunazo zonke yamabhizinisi e-franchise asebenza emkhakheni wokudla, wokuthengisa nowezinsizakalo. Insimu yaseThailand, enengqalasizinda ethuthukisiwe yezokuvakasha yamazwe omhlaba wonke, izindawo eziningi zokungcebeleka, ezabasebenzi ezishibhile nezifundiswe kahle 'ziyinhlabathi' enhle yokuthuthuka okusheshayo kwebhizinisi lamafranchise nokuvulwa kwezitolo zama-franchise. Bangaphezu kuka-10 000 osomabhizinisi bama-franchisee abasebenza eThailand, besebenzisa izimpawu zokuhweba zemikhiqizo ezihwebayo eziholayo, ezifunwayo, ezaziwayo nezaziwayo, futhi izinkampani zamazwe angaphandle ezingaphezu kuka-400 ezisebenza ngaphansi kwelogo yazo ebhalisiwe. I-frizise biz eThailand ayilawulwa yimithetho ekhethekile eqinile. Ezingeni likahulumeni, i-franchising ivikelwe futhi isekelwa ngumthetho jikelele wezomthetho ngaphansi kwe-Civil and Commerce Code, futhi ukuphethwa kwesivumelwano se-franchise kuyisidingo esidingekayo ngaphansi komthetho, esifaka amalungelo nezibopho zabasayine inkontileka.
Ngaphansi kwesivumelwano se-franchise, inkampani ye-franchisor idlulisela kumabhizinisi osomabhizinisi umthetho wezentengiselwano, ikhono, iziqu, ulwazi, kanye nokuhweba, futhi usomabhizinisi we-franchisee uzibophezela ukuhambisana nazo zonke izidingo ze-franchisor agency. Ukusebenza komthetho wentela maqondana ne-franchise eThailand kunezici ezithile zokukhokhwa kwama-royalties. Inani lasebukhosini lika-15% elihloselwe amabhizinisi ama-franchisor angaphandle angaqhubeli imisebenzi yawo yokuhweba nokukhiqiza endaweni enjalo akhokhelwa amafemu endawo, ngendlela yentela yemali engenayo. Ngaphezu kwenani lama-royalties, osomabhizinisi bama-franchisee bakhokha intela engenayo engu-15% kwisabelomali sikahulumeni.