I-franchise yamatafula izosebenza ngokungenaphutha nangendlela efanele uma ulandela ngokuqinile imithetho lapho usebenzisa iphrojekthi yebhizinisi. Akudingeki ukuba uphazanyiswe yizinto ezingenamsebenzi futhi wenze iphrojekthi yebhizinisi ngokugxila okugcwele, ngoba kudinga ukunakekelwa okwengeziwe okuvela kuwe. Ngokuvamile, lapho usebenzisa noma yiliphi ibhizinisi, hhayi nje i-franchise, udinga ukulungiselela kusengaphambili ngokohlelo olukhethekile. Okokuqala, kuyadingeka ukusebenzisa ukuhlaziywa kwemisebenzi yokuncintisana ukuqonda ukuthi yiziphi izimbangi okufanele ubhekane nazo emzabalazweni wezimakethe zokuthengisa. Ngaphezu kwalokho, lapho usebenzisa i-franchise yamatafula, kuyadingeka futhi ukwenza ukuhlaziywa kwe-swot. Kukusiza ukuthi uqonde kahle ukuthi yimaphi amandla nobuthakathaka iphrojekthi yakho yebhizinisi enayo nokuthi yini okufanele uyenze ukuze uzisebenzise ngokugcwele.

Ngaphezu kwalokho, wenza futhi imisebenzi ngaphansi kwengcindezi evela ku-franchisor, edinga ukuhambisana okuqinile nemithetho. Ngakolunye uhlangothi, kunenzuzo, ngakolunye uhlangothi, noma isiphi isenzo esingalungile kungaholela emiphumeleni emibi. Isibonelo, lapho uthengisa amatafula, ungahle ungaqapheli ukuthi ukhuzwa ngenkonzo engeyinhle uma ikhona. Ummeleli womkhiqizo, obizwa ngokuthi imfihlakalo shopper, uza kuwe ecashile njengomthengi, ongahle anganeliseki futhi azise i-franchisor ngayo yonke into. Ukugwema lokhu, ngalinye lamakhasimende afaka izicelo kumele anikezwe ngokufanele nangokuhlonipha okuphelele.

Ukusebenza nge-franchise kufaka izibopho eziningana. Ngaphezu kwezibopho zezezimali zokukhokha iminikelo, kungadingeka ukuthi uthenge izinto ezithile, izinsizakusebenza, noma izimpahla ku-franchisor. Lesi ngesinye sezici zokwenza i-franchising, noma kunjalo, imibandela ixoxiswana ngawodwana. Amatafula kufanele abe esezingeni eliphakeme uma usebenzisa i-franchise. Lesi isici sakho esiyinhloko, osikhuthaza emakethe njengenzuzo kunabancintisana nabo. Thatha amatafula e-franchise, uvuthiwe futhi uhlole kahle amathuba akho nezingozi.

Njengoba kushiwo ngenhla, ukuhlaziywa kwe-swot kufanelekile, ithuluzi eliphakeme elivumela ukuqonda okunembile ngamakhono akho namaphutha akho. Ukusebenza nge-franchise kungumsebenzi okufanele wenziwe ngokuya ngemigomo. Ngisho nomhlobiso wezikhala zangaphakathi nezangaphandle kufanele ukopishe ngokunembile okwangempela. Vele, abasebenzi bakho abenza ukudayiswa kwamatafula ngaphansi kwe-franchise kumele bagqoke izingubo ngokuhambisana ngokuqinile nekhodi yokugqoka ebekwe yi-franchisor. Kungaleso sikhathi kuphela lapho ungathola khona imiphumela ehlaba umxhwele, futhi ukusebenza nge-franchise kuzokuzuzisa, kukulethele imali engenayo ngokuhamba kwesikhathi.

Ukuhlinzeka nge-franchise endaweni efana ne-United States, emhlabeni jikelele, kucishe kube ngukuhluka okuthuthuke kakhulu futhi okusebenzayo kwenhlangano yebhizinisi. Ngokuvumelana ne-International Franchising Association (IFA), njalo ngemizuzu eyisishiyagalombili yosuku lokusebenza, kwenziwa isitolo esisha se-franchise e-United States, sinendawo eyodwa kuphela evala izindawo zokuhweba eziyisishiyagalolunye. Ukuqala kwesigaba sokwakhiwa kwamabhisikidi e-franchise e-United States kungokwezikhathi zangemva kwempi zeMpi Yezwe Yesibili. Ngokuqedwa kwempi, umnotho wase-US waqala ukushintsha kusuka ekukhiqizweni kwemishini yamasosha kuya esimweni somnotho esinokuthula. Ukwandisa imisebenzi yezimboni ehlotshaniswa nemisebenzi enokuthula kube yinto ehamba phambili ekuphathweni kukaMongameli waseMelika nakuhulumeni. Ukuthuthukiswa kwe-franchising kube nomthelela ekwandisweni nasekuthuthukisweni kwemisebenzi yabantu baseMelika, kwasebenza njengemoto yokukhuthaza umnotho wezwe, futhi kwaba negalelo ekuthuthukisweni kwezomnotho emazweni angaphandle.

Ukuhlinzeka nge-franchise kosomabhizinisi kudale amathuba ethe xaxa ezentengiselwano zabosomabhizinisi bama-franchisee, kwasiza ukubuyiswa kwemali yamanye amazwe nemali ezweni, ngotshalomali oluncane lwezezimali phesheya, futhi kwasebenza njengokukhuthaza ngempumelelo nokwandisa idumela lamathuluzi wezomnotho wase-United States. Ukuthuthuka kwebhizinisi lamafranchise aseMelika kwalandela izintshisekelo zepolitiki, ithonya, kanye nengcindezi evela ezweni langaphandle, ngenxa yokudlulela ngale kwemingcele yezwe, umnotho wezwe. E-United States of America, iFederal Trade Commission (i-FTC) yengamela ukutholwa kwezimali ngenhloso yokuqapha ukuhambisana nemithetho ye-FTC franchise. Ngokuya ngezidingo ezisungulwe yimithetho eyindilinga ebumbene, ama-franchisees anikezela ngemibiko ekhombisa yonke imininingwane ephelele engemuva ngenkampani efisa ukuthola iphoyinti lokuhweba endaweni enelayisense nokuhlola inani lemali engenayo, imali engenayo, kanye nohlelo lwenzuzo lwelungelo lokungena. Isilinganiso esikhulu sokuthuthukiswa kohlobo olunjalo lwe-franchise, ngokusekelwa okunamandla kwezomthetho nezombuso nombono omuhle womphakathi, kudonse iminyango ebanzi yezamabhizinisi ebhizinisini le-franchise. I-United States i-franchising, ithola ulwazi oluningi lwasekhaya, ihambele ngaphandle kwezwe, isabalalisa ngempumelelo amabhizinisi e-franchise emhlabeni wonke.