I-shawarma franchise izosebenza ngempumelelo uma uthenga izimpahla ezithile ngesikhathi sokuqaliswa kwazo. Kungenzeka uthole imithethonqubo ethile evela kumnikazi we-shawarma franchise, elawula ukuthengwa kwamasheya ezimpahla. Vele, izinsiza uzithenga ngokwakho emakethe noma ezitolo, noma kunjalo, kumele zibe sezingeni elifanele. Uma wenza i-shawarma franchise, lapho-ke kufanele wesabe ukuthi umuntu obizwa ngemfihlakalo shopper uza kuwe. Angazenza iklayenti lakho bese ethola bonke ubuthakathaka bephrojekthi yakho. Ngakho-ke, kuyadingeka ukukhonza ngokunembile ikhasimende ngalinye elingenayo ukugwema noma yiziphi izinkinga ezinkulu.

Ngemuva kwakho konke, i-franchise yokudla okusheshayo ingavele isuswe kuwe futhi yenze ukhetho ngokuvumelana nomhambisi ongcono. Uma unentshisekelo ku-shawarma, lapho uyithengisa, kufanele ukhethe i-franchise ehamba phambili. Lokhu kungumsebenzi othile, ngakho-ke, kuyadingeka ukukhetha uphawu lokuhweba oludume kakhulu emhlabeni wonke. I-Shawarma kumele yenziwe ngokuya ngemithetho eqinile ukuze ingayephuli. Kungakho udinga ukuthenga i-franchise. Ngaphezu kwalokho, uma usebenza nge-franchise yokudla, kufanele futhi ucabangele iqiniso lokuthi udinga ukwenza umnikelo othile ngenani le-9 kuye ku-11% eselivele likhona ekuqaleni kokwethulwa kwephrojekthi. Le mali ibizwa ngokuthi isamba.

Kwenziwa kungakhathalekile ukuthi uqhuba hlobo luni lwebhizinisi. Vele, i-franchise ingahlinzeka ngezimo ezihluke kancane. Konke kuncike ekutheni uxoxisana kanjani nokuthi yini oyilungisayo esivumelwaneni sokugcina.

Sebenza nge-shawarma franchise esezingeni eliphakeme kakhulu ukuze uzinikeze inzuzo engenakuphikwa ngaphezu kwezitha zakho. Udinga futhi ukwazi ukuthi udinga ukuthi ukhokhe cishe i-9% yenzuzo etholwa nyangazonke njengohlobo lwenkokhelo yokuqasha. Inkokhelo yokuqasha isho izinhlawulo nezimali zokukhangisa. Ukugcwaliseka kwenani lokukhangisa nge-shawarma franchise kusuka ku-1 kuye ku-3% wemali ongayithola. IRoyalty inani lemali, elisukela ku-6 kuye ku-9%, kuya ngokuthi uthole imali engakanani. Ukuze usebenzise i-franchise, kuyadingeka futhi ukwenza ukuhlaziywa kokuqala kwe-swot.

Ngayo, ungabona amathuba nezingozi inkampani yakho edalulwe kuzo. Ngaphezu kwalokho, ukuhlaziywa kwe-swot kuklanyelwe ukunquma amandla nobuthakathaka bento yebhizinisi lakho.

I-shawarma franchise ikunikeza ithuba lokwandisa izinsiza uma imigomo efanele inikezwe i-franchisor. Uma i-churn yakho yamakhasimende iqalile, le nqubo kumele ibonwe ngesikhathi. Ngakho-ke ungathatha isinqumo esifike ngesikhathi ukuze ungalahlekelwa amakhasimende ngokuphelele. Ukuphuma kwesisekelo seklayenti lapho kwenziwa i-franchise kungenzeka ngenxa yokuthengwa okungafanele kwe-inventory, noma ngezinye izizathu. Kufanele futhi uqaphele lokho okubizwa ngokuthi imfihlakalo shopper, angavela kuwe ecashile njengekhasimende. I-shopper eyimfihlakalo ingazama i-shawarma edayiswe egameni le-franchise eyaziwayo futhi inqume ukuthi iyahlangabezana yini nenqubo esezingeni lekhwalithi yomkhiqizo wokuqala.

Sebenza ngokuqongelelwa kwamabhonasi ekhasimende ukubakhuthaza ukuthi bathenge izinsiza nemikhiqizo yakho eminingi. Lokhu kusebenza nakwi-shawarma franchise, ngoba noma yiluphi uhlobo lwebhizinisi kufanele luhambisane namabhonasi amahle wamakhasimende.

Ukusebenzisana ne-frunkise yokudla okungenamsoco ngokuvamile akuhlukile kunoma iyiphi enye ikhefi yokudla okusheshayo. Umehluko kuphela okuqukethwe isithako, noma kunjalo, lokhu akuwona umehluko ophawuleka kangako. Ngakho-ke, uma usebenza nge-franchise uthengisa ukudla, kuzodingeka unqume ukuthi ngabe kunethuba lokuphumelela ngaphakathi kwedolobha lakho. Ibhizinisi kumele libe nokufunwa okusebenzayo lapho linakho, futhi uma ukhetha indawo engeyona yokuthengisa, unengozi enkulu yokuthi utshalomali aluyikhokhi. I-shawarma franchise izosebenza kahle uma ubheka zonke izici zesifunda futhi ungaphuli umthetho. Udinga ukwenza imali eningi kunabanye osomabhizinisi abangenawo amalungelo.

Ekugcineni, akudingeki ukuthi badonse iphesenti lemali etholwe kusetshenzelwa i-franchisor, kepha wena uyakwenza. Futhi, lapho wenza noma yiluphi uhlobo lwe-franchise, udinga nje ukubhajetha lezo zindleko ezihambelana nohlobo oluthile lwemali yokuqasha. Lapho ugcwalisa i-franchise, akukhona okuningi ngokuqashisa kepha kungenye indlela yokudlulisa ukusebenza komkhiqizo nemithethonqubo yemithombo yezimali. Njengoba kushiwo ngenhla, okokuqala usebenza ngomnikelo oyisamba, bese kuthi ngemuva kokudlula esigabeni sokuqala, ngezimali zasebukhosini kanye nenzuzo yokudonswa kokukhangisa komhlaba.

I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.

Ama-Franchise ase-Armenia asebenze isikhathi eside futhi alethela abanikazi bawo inzuzo enkulu. Uma unentshisekelo nge-franchise nokwenyuswa kwayo endaweni yase-Armenia, kuzodingeka ukhethe inketho efaneleke kakhulu kuwe. Isibonelo, uma unentshisekelo yokuvula indawo yokudlela, kufanele ubhekisise leyo mikhiqizo engakafiki endaweni yase-Armenia. I-franchise ingakhishwa ngokushesha okukhulu futhi ngaphandle kwengcindezi enkulu, ngoba usuvele unalo uhlelo oludingekayo onalo, ongalulandela. I-Armenia izwe elinamasimu ama-franchise azivumelanisa nezinkinga futhi asebenze ngokuhambisana nomthetho wesifunda. Ngokungafani namanye amazwe avaliwe, i-Armenia inemithetho evulekile futhi esentshonalanga.

Kungakho ama-franchise azosebenza ikakhulukazi kule ndawo.

Uma uzokhuthaza i-franchise e-Armenia, khona-ke wenza ukhetho olufanele, ngoba kuzokwazi ukwenza inzuzo ebonakalayo ngomsebenzi omncane, izinsizakusebenza, kanye nezindleko zezezimali. Lapho uphromotha i-franchise, ungathola imali yokuqala ngokushesha okukhulu kunokuthi uqale ibhizinisi elisha ngokuphelele. Lokhu kungumphumela wemvelo weqiniso lokuthi uma uthenga i-franchise e-Armenia, uthola imodeli yebhizinisi elungiselelwe. Isebenza ensimini yamanye amazwe, udinga nje ukuthola ulwazi oluhle kakhulu, ulivumelanise nezici ezithile zesifunda, bese uqala ukuthola izinsiza zezezimali ngokuthanda kwakho.