Bonke osomabhizinisi bafuna ukuthola ama-franchise afunwayo omkhiqizo owaziwayo ngemisebenzi yabo yezentengiselwano, ngokusetshenziswa okungabizi kakhulu, ebhizinisini, nokubuyiselwa ngokushesha. Kodwa-ke, nayi impikiswano yokuphikisana kokuxhumana okunengqondo phakathi kophawu lwentengiso oludumile, igama lomkhiqizo, nokusetshenziswa okungabizi kakhulu kuvela, kusukela lapho kuphakama isigaba, imodeli nomkhiqizo, kubiza kakhulu ukukusebenzisa nokukugcina ebhizinisini lama-franchise . Ukukhokhwa kwemali ngohlobo lokukhokhwa kwesamba esisodwa, izinkokhelo zanyanga zonke, nezimali zokukhangisa ezijwayelekile, ukuze kusetshenziswe ilogo yomkhiqizo eyaziwayo nedumile, kudinga imali enkulu, imijovo nezindleko. Ukukhokhwa ngesikhathi kwazo zonke izindleko zebhizinisi ezihlobene kusuka kuma-franchise afunwayo kudinga inzuzo engenayo yokugeleza kwemali, nge-akhawunti yasebhange, inhlangano yomsebenzi omuhle, inethiwekhi yokuthengisa ethuthukile neyandisiwe, ukugeleza okuphezulu kwezimoto, nezindawo eziningi zokuthengisa, zesikwele, ezinendawo ebanzi uhla lwezimpahla. Ngakho-ke, ukukhushulwa kwebhizinisi, udinga okunye ukukhangisa, ukutholakala, nokulanda kwemishini yokuhweba neyokukhiqiza, ukwandisa inani labomabhalane bezentengiso, abaphathi, ababonisi, ezobuchwepheshe, ezokukhiqiza, nezabasebenzi. Lapho usebenza nama-franchise athengiwe athengiwe, into esemqoka ukubala kahle intengo yokuthengisa yezimpahla nemikhiqizo, ngokubuyiselwa kwazo zonke izindleko eziyisisekelo nezisizayo ngokubala izindleko zezindleko.

Izindleko eziphezulu zokuthengisa izimpahla nemikhiqizo usebenzisa uhlobo lomthengisi we-franchisor ‘zingethusa umthengi omkhulu, futhi uzokwenqaba ukuthenga umkhiqizo obizayo. Ngokwenzayo, amaketanga okuthengisa athengisa izimpawu zokuhweba ezaziwayo futhi ezibizayo anamakhasimende awo asunguliwe kanye namakhasimende akhethiwe, angawodwana, ahloniphekile, aqinile athenga uhlobo oluthile lomkhiqizo. Zimbalwa kakhulu izivakashi ezikhululekile, ikakhulukazi abathengi bezitolo, kulezi zitolo. Kwimbangi yokuhweba ngobuningi, okusho uhlaka olukhulu lwesibalo sabantu, kuyadingeka ukusondela emisebenzini ngama-franchise afunwayo ngesimo esikhethekile, ukuthola ukuthi 'kusho okuyigolide', kwizimpawu zokuthengisa bekungabiza kubo futhi bathembele kwikhwalithi izimpahla nezinsiza ngokwazo. Ekusebenzeni komhlaba, izimpahla, izimboni nezamabhizinisi zikhona futhi zisabalele, kanti ama-franchise wezimpahla enza amaphesenti angamashumi ayisishiyagalolunye enzuzo. Ama-franchise athandwa kakhulu ama-franchise wezimpahla ahlotshaniswa nokuthengiswa kwe-pizza, ikhofi elenziwe ngomumo, okokugqoka, izicathulo, izinto zikagesi nezasendlini, izimoto, kanye nabathengisi bazo osomabhizinisi abavula izitolo zemikhiqizo nezitolo. Impumelelo yokuthengisa kuma-franchise wezimpahla ixhomeke kakhulu ekhonweni lobuchwepheshe lababonisi nabaphathi bezentengiso lokwethula umkhiqizo ophelile kumthengi ukuze bajabule, bazimisele ukuthenga izimpahla, futhi, benelisekile ngokuthenga ngempumelelo, bashiye ezitolo.

Ukuthola ukusebenza kahle kuma-franchise afunwayo kuhlotshaniswa nokuqeqeshwa okuqhubekayo kwabasebenzi, kwimishini efanelekile kakhulu namakhono atholakele, ngobuciko nangokwazi kwebhizinisi ukuthengisa umkhiqizo. Ukuqeqeshwa okuyimpoqo nama-webinars ngenqubo yokuqeqeshwa kwabasebenzi ababandakanyeka ekuthengisweni kwemikhiqizo, ekufinyeleleni ithalente nobizo lomsebenzi, ukuphoqa, ngobuciko nangobuciko ukuphoqa ikhasimende ukuthi lithenge, okuphinde kufakazele ubuqiniso bokuthi 'abasebenzi bayikho konke '. Ama-franchise afunwayo ayadingeka, ngoba ngendlela enengqondo, yenhlangano, ehlanganiswe nohlelo, bayakhokha masinyane, beletha imali efanelekile kosomabhizinisi-i-franchisee. Kuyindlela edidiyelwe nenenhloso yokuhlela iphrojekthi yebhizinisi lama-franchise, ngohlelo lwebhizinisi olwenziwe kahle, ucwaningo olunzulu, kanye nocwaningo lobudlelwano bemakethe, kanye nokuhlaziywa kwabathengi abafunwa ngempumelelo, okuletha ukubuyiselwa okusheshayo futhi okuletha ama-franchise isigaba nohlu lwezinto ezifunwayo. Ukwenza umsebenzi wokuqala wokuhlaziya kumandla wokugeleza kwemali okuvela kutshalo-mali olutshaliwe, ngokubalwa kwezomnotho, okubaliwe kwesibikezelo sebhizinisi, ekuhambeni kwemali, ukubalwa kwephrojekthi kwemali engenayo, izindleko, kanye nenzuzo kunika zonke izizathu zokwenza i-franchise ekhokhelwayo efunwayo. Ukwenza imigomo yokuhlela ngamasu nokuhlela imisebenzi efanelekile yokusabalalisa amasu, inani lotshalo-mali lokuqala, ukukhulisa inzuzo, ukugcina ibhalansi eqinile kanye 'nokulinganisa' phakathi kwezindleko zama-franchise nezindleko ezizayo zokwenza ibhizinisi, kungubufakazi nefomu isiphetho esizwakalayo sokuthi ukukhethwa kwama-franchise kwenziwa okulungile futhi kuthengwe ama-franchise athengiwe.

I-franchise yomhlinzeki luhlobo lwephrojekthi, ekusebenzeni lapho, udinga ukukhumbula labo abancintisana nabo okufanele ubhekane nabo ngokungangabazeki lapho usisebenzisa. Yenza i-franchise ngendlela yokuthi i-franchisor ayinazo izikhalazo ngokubukeka nokuqukethwe okusebenzayo nhlobo. I-franchise yomhlinzeki ingasetshenziswa endaweni yanoma isiphi isimo lapho ingakamelwe khona okwamanje. Vele, udinga ukuthi uhlole kusengaphambili lokho kungaletha imingcele ethile noma kuthinte imithelela yomthetho wemisebenzi yakho yokukhiqiza. Uma ungumhlinzeki, ngakho-ke lapho uthengisa i-franchise, cabanga iqiniso lokuthi kufanele futhi udonse kuze kufike ku-9% wemali yakho engenayo njalo ngenyanga. Le yiminikelo emibili, enye ibizwa ngama-royalties, enye ibizwa ngokuthi umnikelo emisebenzini yokukhangisa yomhlaba.

Ngaphezu kwalokho, ekuqaleni kwasekuqaleni kokuhlotshaniswa ne-franchise yephrojekthi yebhizinisi lomhlinzeki, uzibophezela ukukhokha imali yesamba, inani lakhona elingahluka kusuka ku-9 kuye ku-11%.

Sebenzisa i-franchise yomhlinzeki ngokuya ngemithetho kahulumeni neye-franchisor. Lapho-ke akukho zikhalazo ezibhekiswe kuwe, ngokulandelana, uthola imiphumela emihle emncintiswaneni futhi ukwazi ukwenza wonke umsebenzi wasehhovisi ngaphandle kobunzima. Umhlinzeki ubonakala ngokwazi ukuhlinzeka ngezinsizakalo ze-Intanethi. Njenge-franchisee kule mboni, kufanele ubhekane nabancintisana nabo abangafuni ukushiya niche yabo nhlobo. Ukuze ubhekane nabo ngempumelelo, yenza ukuhlaziywa kusengaphambili ukuze uzilungiselele noma yini. Ngaphezu kwalokho, kubuye kuvunyelwe ukuhlola ngokufanele amathuba nobungozi lapho kusetshenziswa ukuhlaziywa kwama-franchise swot analysis.

Ngaphezu kwalokho, lolu hlobo lokuhlaziywa kwebhizinisi lukunikeza ithuba lokuhlaziya izinzuzo nezingozi zakho bese uzisebenzisela ukuzuzisa iphrojekthi. Ukusebenza nge-franchise kungumsebenzi webhizinisi ohlotshaniswa nezingozi ezithile ezihlotshaniswa hhayi nemisebenzi yokuncintisana kuphela. Futhi, izimo ezahlukahlukene nezingalindelekile zingakuthinta kakhulu, okusho ukuthi udinga ukuba nokugcinwa kwemali kanye nokuzimisela ukunqoba noma ibuphi ubunzima.

Ukukhiqiza imali ngohlobo olusha ngokuphelele lwebhizinisi elinenzuzo enkulu ebhizinisini, udinga i-franchise yomhlinzeki nge-Intanethi. Amaphupho amaningi ngemali engenayo, kepha ababaningi abazi ukuthi benzeni, ikakhulukazi ngokutshalwa kwezimali okuncane. Namuhla i-Intanethi iyingxenye yempilo yomuntu ngamunye, akekho ongacabanga ukuthi impilo ingaba yini ngaphandle kwe-Intanethi. Kokubili abancane nabadala basebenzisa i-Intanethi, futhi abahlinzeki bayazuza kulokhu. Ukuba yingxenye yento enkulu eletha inani elingaphezu kwenzuzo, yiba ngumhlinzeki wesevisi ye-Intanethi. Umhlinzeki wenethiwekhi eku-inthanethi kuwo wonke umuntu, kunoma iyiphi indawo yomhlaba, futhi kulokhu, udinga nje ukuthenga i-franchise evumelana nobabili ngokwemibandela nangokwezimali.

Kunezimo eziguquguqukayo, kufanelekile ukuxhumana nekhathalogi ye-franchise nokuhlaziya okunikezwayo okuvela ku-purveyor. Ngokuthenga i-franchise ngezindleko ezithile, kanye nenkokhelo yesamba, uthola ngokuzenzakalela inani elithile lamasethi emishini. Ikhathalogu ibonisa imininingwane ephelele kwi-franchise, hhayi kuphela intengo kanye nenkokhelo yesamba kodwa nesikhathi sokubuyiselwa kwazo zonke izindleko, inani lemali engenayo yokuqala. Ochwepheshe bethu bakusiza ukuthi ukhethe i-franchise, uphendule yonke imibuzo yakho, uhambe nawe emihlanganweni nasezingxoxweni, futhi unikeze ukusekelwa kwezomthetho. Siyakubonga kusengaphambili ngokuxhumana nathi kanye nentshisekelo yakho. Sibheke phambili ekubambisaneni okukhiqizayo.