Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yesitolo sezinhlanzi zasolwandle izosingatha kahle noma yimiphi imisebenzi efanele yokukhiqiza. Thola uhlobo lomkhiqizo oluhamba phambili bese ulusebenzisa ukuze ube ngusomabhizinisi ophumelela kakhulu. Uma uhlangana ne-franchise, uthatha imithwalo yemfanelo eyahlukahlukene. Okokuqala, i-franchise yesitolo kufanele ikhokhwe esigabeni sokuqala, yenze isamba semali esifinyelela ku-11% wemali ephelele yokutshalwa kwemali, ebekiwe kuhlelo lwebhizinisi. Uma ufuna ukusebenza nesitolo futhi uthengise ukudla kwasolwandle, i-franchise izosiza hhayi kuphela ngendlela yokusebenza komkhiqizo osezingeni eliphakeme. Ungathembela nasekuhlinzekweni kwezinsizakusebenza zangempela ezingathengiswa, bese uqala inzuzo kulokhu.

Ukudla kwasolwandle kunzima ukubhekana nakho, ngakho-ke isitolo sakho se-franchise sidinga abasebenzi abaqeqeshwe kahle. Abantu badinga ukuqonda ukuthi basebenza ngaphansi kwe-franchise. Ngenxa yalokho, badinga ukugqoka izingubo ezifanele, ukulandela ikhodi yokugqoka ngaphakathi kwesitolo sezinhlanzi zasolwandle futhi bahlale befaka umoya. Ukungenisa umoya okuhle kuzoqinisekisa ukuthi uhlala unephunga elihle egumbini lakho.

Ngaphandle kokushaya emoyeni lapho usebenzisa i-franchise yesitolo sezinhlanzi zasolwandle, udinga ukuqonda futhi ukhumbule iqiniso. Iphrojekthi enjalo yebhizinisi igcwele izingozi ezithile. Isibonelo, ikhomishini enesheke ingafika kuwe nganoma yisiphi isikhathi. Isiteshi sanitary kanye epidemiological ungathola iphutha nganoma iyiphi trifle; ngakho-ke, udinga ukuqinisekisa ukuhambisana nayo yonke imigomo yokuhlanzeka ezingeni eliphakeme kakhulu lekhwalithi. Ukusebenza nge-franchise yesitolo sokudla kwasolwandle uhlobo lwephrojekthi yebhizinisi eyenzelwe abathandi bezinhlanzi nezinye izinyoni zamanzi. Ukuheha abathengi, sebenza ngeziteshi ezahlukahlukene zokusabalalisa.

Lokhu kungaba yimithombo esemthethweni futhi engekho emthethweni yokuphakanyiswa. I-franchise esebenza kahle yasolwandle izokunikeza ithuba hhayi kuphela ukwenza lula isimo sakho sezezimali. Uzokwazi ukukhokha ama-akhawunti nge-franchisor ngaphandle kwezinkinga ngokunikeza ulwazi, ulwazi, ubuchwepheshe kanye nezinto azisebenzisayo. Uma uhlangana nefranchise yesitolo sokudla kwasolwandle, uzokhokha amaprimiyamu njalo ngenyanga, okuyinto ejwayelekile.

I-franchise yesitolo sezinhlanzi nezilwandle kuyisinyathelo esibaluleke kakhulu sokuya phambili. Ngokwenza i-franchising leli bhizinisi, ungasebenzisa izinzuzo ezimbalwa ezinkulu. Empikiswaneni wokuncintisana, uzoba ngumholi ophelele, bese inkampani iphumelela. Sebenzisa i-franchise yesitolo ukuze ibe yibhizinisi eliphumelela kakhulu, sebenzisa yonke imithethonqubo yokudla kwasolwandle etholakele, ulandele ngokuqinile imithetho ebekiwe: kuphela lapho-ke izophumelela futhi ngokuhamba kwesikhathi. Uyakwazi ukuphatha kahle noma yimuphi umsebenzi wokukhiqiza usayizi futhi inkampani yakho iyaphumelela. Uma ufuna ukuhweba izinhlanzi nezinhlanzi zasolwandle ngaphakathi kwesitolo sethu, i-franchise ikusiza ukuhlobisa indawo ngesitayela sebhizinisi.

Kungashiwo okufanayo ngabasebenzi abathola izingubo ezikhethekile. Uma uthatha isinqumo sokuthengisa izinhlanzi kanye nanoma yimiphi imikhiqizo yase-Asia ngokuvula isitolo esifanele, i-franchise iyakusiza ngalokhu. Lapha unazo zonke izinhlelo ze-biz ezifanele ezingasetshenziswa ngempumelelo ukuze kuzuze ibhizinisi lakho.

Sebenzisa izibalo zakamuva ngezibalo ezenzekayo. Kukunika umbono wokuthi isimo sangempela siyini ngaphakathi nangaphandle kwenhlangano. Ukuhlolwa kwesimo sangaphandle nangaphakathi kukunikeza umqondo owanele weqiniso lamanje. Izinhlanzi nokudla kwasolwandle ngaphakathi kwesitolo se-franchise kumele kuthengiswe kahle futhi ngekhwalithi ephezulu. Lindela futhi ugweme zonke izingozi zebhizinisi zamanje ngamathuluzi wekhwalithi ephezulu. Udinga ukwenza njalo ulandela uhlelo lwe-biz olubhalwe ngaphambilini, uqaphela imisebenzi yakho.

Uma ubheka ukusebenzisa ilungelo lokudla kwasolwandle nenhlanzi yokudlela, ungaphuthelwa yithuba lakho. Kungenzeka ukubhekana kalula nobunzima banoma iyiphi ifomethi, ukunqoba ngempumelelo. Uma ungusomabhizinisi, yenza ngaphansi kwemithethonqubo enikezwe i-franchisor, ngoba uyikhathalela ngobuqotho imali oyitholayo. Lokhu kuhlobene ngqo neqiniso lokuthi ilungelo lokudla kwasolwandle lisho izibopho ezithile zezimali ohlangothini lomhambisi. Wena ungumsabalalisi okhetheke kakhulu, obizwa nge-franchisee ngaphakathi kohlaka lwe-franchise. Ngakho-ke, wahlukanisa yonke inzuzo eyenziwe ngokuya ngamazinga. Ngakho-ke, isitolo sezinhlanzi zasolwandle sihlinzeka ngokudluliswa okufika ku-9% wemali etholwayo yanyanga zonke ethola i-franchisor.

Lezi izitolimende ezimbili, futhi zibalwa ngazodwana. Iphesenti labo lemali engenayo liyehluka futhi kuya ngezivumelwano ezifinyelelwe ekugcineni. Ngesikhathi sokugcwaliseka kwe-franchise, kubalulekile ukugwema amaphutha kuhlelo olubalulekile. Ngaso sonke isikhathi yenza amaphepha ngendlela efanele nangobuchwepheshe. Ngemuva kwalokho awunazo izinkathazo zefomethi engenakunqotshwa. Ngisho nezimo ezahlukahlukene zobungozi zinganqotshwa.