Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yokugeza yibhizinisi elingenisa inzuzo, kepha kuphela uma lisetshenziswe kahle. Ukuze ungaphazami, udinga nje ukukopisha, ngokuvumelana necebo, lawo machips asetshenziswa ngempumelelo yi-franchisor. Kepha ukukopisha okulula akukhawulelwe ekusetshenzisweni kwe-franchise. Udinga futhi ukwenza izinyathelo zokulungiselela uwedwa. Uzokwazi ukuhlola izimbangi kuphela ngemuva kokwenza imisebenzi efanele yokuhlaziya. Ngaphezu kwalokho, udinga futhi ukufaka ukuhlaziywa kwe-swot ngaphambi kokuqala i-franchise yokugeza.

Le ndlela yezibalo ikuvumela ukuthi unqume amandla nobuthakathaka bephrojekthi yebhizinisi ozoyenza. Ngaphezu kwalokho, lapho usebenza nendlu yokugezela, udinga ukuthola ukuthi yiziphi izimo ezihlinzekelwa lelo bhizinisi ngaphansi komthetho wendawo. Ngaphambi kokuthenga i-franchise, usenethuba lokwenza isinqumo esifanele sokuphatha. Udinga ukuthi uhlolisise ubungozi namathuba akho; ngakho-ke, awukwazi ukwenza ngaphandle kokuhlaziywa kwe-swot kanye ne-analytics koqhudelana nabo. Imininingwane ebanzi ihlala iyinzuzo yakho yokuncintisana. Lungiselela indlu yakho yokugeza ngokuthenga i-franchise nelungelo lokusebenzisa umkhiqizo odumile ngayo. Vele, ukuxhumana ne-franchisor akukhawulelwanga kumkhiqizo owodwa.

Uthola futhi isethi ephelele yamabhonasi ahlukile.

Ngaphezu kwezinzuzo, lapho usebenzisa i-franchise yokugeza, uzophinde uthwale izibopho ezithile. Ngemuva kwakho konke, ukuthola amabhonasi ahlukahlukene kungenxa yokuthi kufanele uwukhokhele. Ngakho-ke, ekuqaleni, kuzodingeka ukuthi ukhokhe kusuka ku-9 kuye ku-11% wotshalo-mali lokuqala. I-franchise yendlu yokugeza izosebenza ngokungenasici kuphela ngaphansi kwesimo sokunamathela ngokuqinile emazingeni abekwe esivumelwaneni sakho ne-franchisor. Ukusebenzisa ikhodi yokugqoka yabasebenzi nokubeka uphawu kuzokusiza wakhe ukwethembeka kwamakhasimende. Sebenzisa i-franchise yokugeza ngokuya ngezifanekiso ezivela kubamele brand.

Lokhu kuzokunikeza amathuba amahle wokuwina ngokuzethemba ekulweni nabaphikisi. Lapho usebenzisa i-franchise yokugeza, kufanele futhi ukhumbule ukuthi lokhu akuyona injabulo yamahhala. Uzodlulisela cishe u-10% wemali yakho engenayo kuma-akhawunti enkampani ongene kuyo kubambiswano. Empeleni, ungummeleli wesifunda osebenzela i-franchise. Ngakho-ke, ungahlolwa, uthunyelwe i-shopper eyimfihlakalo, noma ikhomishini evulekile ngokuphelele. Konke kuncike kumusa we-franchisor.

Ama-Franchise aseMalaysia asebenza ngendlela efanayo nengisebenza ngayo kuyo yonke indawo kwamanye amazwe. Vele, lo mbuso unezici zawo ezihlukile, noma kunjalo, awunamandla kakhulu. IMalaysia iyathandwa njengendawo yezivakashi. Ngaphezu kwalokho, abantu baseMalaysia bayaziqhenya ngeMalaysia futhi baqinisekile ukwamukela imikhiqizo emisha. Ummeleli womkhiqizo udinga ukutadisha umkhiqizo ngokwenza ukuhlaziywa kwe-swot. Uzokwazi ukuqonda ukuthi yimaphi amandla aleli bhizinisi elithile okwamanje oyikhethile.

I-franchise ayinzima kangako ukuyiqhuba njengebhizinisi elijwayelekile. Ngemuva kwakho konke, umehluko omkhulu phakathi kwe-franchise neminye imisebenzi yebhizinisi ukuthi usebenzisa imodeli yebhizinisi esivele ikhule ngokugcwele futhi eseyenziwe ngomumo. Lokhu kukwenza wehluke kakhulu kubaphikisi bakho abadinga ukuza nokuthile ngaso sonke isikhathi. Awudingi ukuqhamuka nokuthile okusha, i-franchise ikuvumela ukuthi ubhekane ngokuphumelelayo nanoma yimuphi umsebenzi, ngoba uzohlala unezixazululo ezilungiselelwe ukusetshenziswa. Sebenza nge-franchise eMalaysia, unciphisa inzalo ngokuthanda i-franchisor yakho. I-franchisor ivame ukukhokhisa inani elithile, elinqunyiwe, elincike esivumelwaneni sakho. Inzalo evela kokuthengisanayo nayo iyathandwa ngaphakathi kwe-franchise.

Nikeza amakhasimende akho insiza ehamba phambili nge-franchise oyithenga kumkhiqizo owaziwayo. I-franchise eMalaysia izohlomulisa usomabhizinisi ozimisele ngokuhambisana nayo yonke imithetho nemithethonqubo, futhi axhumane nomkhiqizo othile ophumelelayo. Khuphula i-franchise ngokuya ngemithethonqubo bese uzoba nethuba lokuthola imiphumela esheshayo ngokushesha futhi uzuze ukunqoba okuzethembayo empini yokuncintisana. I-franchise eMalaysia, kanye nasensimini yesinye isifundazwe, isebenza ngokuhambisana nomthetho, kanye nemithethonqubo ebekiwe kwinkontileka.