Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yesitolo sendwangu ibhizinisi elingenisa inzuzo lapho udinga khona ukukhumbula iqiniso lokuthi uthatha izibopho ezithile. Okokuqala, lapho usebenzisana ne-franchise, kufanele ukhokhe inani elithile njengemali eyisamba esivele ikhona ekuqaleni. Ngaphezu kwalokho, lapho usebenzisana ne-franchise yesitolo, uzokhokha nezitolimende ezi-2 ezahlukahlukene zanyanga zonke. Okokuqala kwalokhu kwenziwa ukuphoqelela imisebenzi yokukhangisa enkundleni yomhlaba. Okwesibili ukuthi i-franchisor ithole imali yayo. Uma unesithakazelo esitolo lapho uzothengisa khona izindwangu, khona-ke i-franchise izoba inketho ekufanele.

Ngemuva kwakho konke, ungathola uphawu olwaziwayo, olwenza egameni lalo, ungathola imiphumela emihle emncintiswaneni.

Izindwangu zidinga ukunakwa ngokufanele ngaphakathi kwesitolo esine-franchised. Ngemuva kwakho konke, ikhwalithi yezimpahla ithinta ngqo izinga lokuthembeka kwabathengi bakho. Ukusebenza nge-franchise yesitolo sendwangu nakho kunikela ngezibopho ezahlukahlukene ezinqunywe esivumelwaneni. Ngaphezu kwesibopho sokwenza iminikelo nyanga zonke, kuzofanele uthenge izindwangu ku-franchisor. Isitolo sakho esinefranchised sizokwazi kuphela ukuheha amakhasimende amaningi uma unomkhiqizo othandwayo onawo. Uma ukhethe i-franchise yesitolo sendwangu engadumile edolobheni lakho, kufanele ibe nezinye izinzuzo.

Isibonelo, kufanele kube isitoko sezimpahla ezisezingeni eliphakeme kakhulu futhi ezingabizi kakhulu. Ngemuva kwakho konke, i-franchise yesitolo sendwangu ithathwa ngenhloso yokuxhaphaza umkhiqizo owaziwayo, futhi uma kungaziwa, kuzofanele ukhokhele ukukhangisa.

Indwangu nesitolo sezinsiza i-franchise ikunikeza ukumbozwa okuphelele kwekhwalithi yazo zonke izidingo zakho eziphuthumayo. Uneqoqo eliphelele lezici ezifanele namathuluzi, kuphela uma uwasebenzisela inhloso ehlosiwe, ungafinyelela imiphumela ehlaba umxhwele futhi ezuzisayo. Sebenza kahle kwi-franchise, okusho ukuthi, ngaphandle kokwenza amaphutha abalulekile. Lapho-ke awunabo ubunzima obungenakunqotshwa futhi uhole imakethe. Naka isitolo sakho futhi uphathe i-franchise yakho ngendlela ekunika inzuzo ebaluleke kakhulu. Emzabalazweni wokuncintisana, uzoba ngumholi ophelele, njengoba isitolo sifika endaweni ephumelelayo.

Naka njalo iphrojekthi yakho ye-franchise, ukuxhumana ne-franchise, khona-ke unethuba lonke lokuthengisa umkhiqizo omuhle ojabulela izinga eliphezulu lokufunwa. Uma uvule isitolo sendwangu, qiniseka ukuthi unebanga eliphezulu. Sekube enye yezinzuzo ezengeziwe zokuncintisana. Lesi sici singasetshenziswa ukuheha inani elikhulu labathengi. Nikeza indwangu nezesekeli ngaphakathi kwesitolo se-franchise ukunakwa okudingayo. Kukunika amandla okuphatha kahle imisebenzi yanoma iyiphi ifomethi bese uyiqedela ngaphandle kobunzima. Indwangu nokufakwa ngaphakathi kwesitolo se-franchise kumele kwenziwe ngobuciko nangobuchwepheshe.

Ungalenzi iphutha bese unamathuba onke okuwina ngokuzethemba empini yokuncintisana. Ukusebenzisa amathuba kuvumela ukubhekana kalula nobunzima obubaluleke kakhulu. Udinga nje ukwazi ubuhle nobubi bephrojekthi yakho yebhizinisi lezesekeli. Uma uxhumana nabathengi ngaphakathi kwesitolo sezindwangu nezesekeli, bakhonze ngenhlonipho ngangokunokwenzeka. Ekugcineni, i-franchise inikeza insizakalo ephezulu. Lokhu yilokho amakhasimende akho akulindele kuwe. Udinga ukujabulisa ngangokunokwenzeka, ushiye isithombe esihle ngawe.

Ngemuva kwakho konke, akwanele ukuheha abathengi ngosizo lwendwangu nempahla yesitolo franchise. Futhi badinga ukunakekelwa ngendlela yokuthi abanazikhalazo ngekhwalithi. Bese beza kuwe futhi, bathole okuthile futhi balethe namakhasimende amasha nabo. Ungalindela ukuthola inketho enjalo njengamakhasimende ajwayelekile, laba bantu basebenzisa izinsizakalo zesitolo sakho sendwangu njalo. Sebenzisa zonke izinzuzo zokuncintisana ezitholakalayo kuze kube sezingeni eliphezulu, lapho-ke uzophumelela. Akufanele ungawunaki umsebenzi wesitolo wamanje, kubalulekile ukuwenza ngobuhlakani, ngobuciko ngezinga elifanele lokuhlushwa. Esikhathini sokwenza umsebenzi wasehhovisi, ngaso sonke isikhathi yenza ngokufanele kakhulu.

Ukuba nolwazi olusesikhathini kunikeza ithuba lokuphendula ngokushesha kunoma isiphi isimo. Isitolo sendwangu eyenzelwe kahle nezesekeli esiklanywe ngokuhambisana ngokugcwele ne-franchise. Kuthinta ukwakhiwa kwendawo kanye nezingubo zabasebenzi.