I-franchise yokuthengisa ikunikeza ithuba elihle kakhulu lokulawula ngempumelelo noma yimuphi umuntu oncintisana naye emakethe. Lokhu kwenzeka ngoba wena, ngokusebenzisa i-franchise, unethuba elibaluleke kakhulu empikiswaneni yokuncintisana. Okokuqala, i-franchise yokuthengisa ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, ephumelelayo nedumile. Lokhu impela. Ikakhulukazi uma ithandwa emhlabeni wonke, kufaka phakathi nasendaweni yesifundazwe sakho. Thola okuningi ku-franchise yakho futhi izokuvuza.

Ungajabulela ukuthi izinga leholo lakho likhula kanjani. Uyakwazi ukukopisha ngokuphelele umkhiqizo wokuqala futhi uwusebenzise ukuze ube ngusomabhizinisi oncintisana kakhulu. Ukusebenza lapho usebenzisana ne-franchise akuhlangabezani nobunzima obukhulu. Ngaphezu kwalokho, ungabanqoba kalula uma bevela. Noma yiziphi izinkinga azisakubangeli isidina, njengoba zingaxazululwa ngosizo lwamathuluzi atholakalayo. Uthola amathuluzi avela ku-franchisor, zenzele ngokwakho ngokususelwa kulwazi onalo. Usebenza kwi-franchise futhi uzibandakanya ekuqaphelisweni kobuchwepheshe ukuze ukhuphule izinga lezinzuzo kulo msebenzi.

Udinga ukucabangela iqiniso lokuthi i-franchise ibiza imali. Ekuqaleni, lokhu kungumnikelo wesamba, kwenziwa esigabeni sokuqala. Ivolumu yayo isukela ku-9 kuye ku-11%, ngaphezu kwalokho, ibalwa njengephesenti lenani eliphelele. Ngaphezu kwalokho, uma uthatha isinqumo sokubandakanyeka ku-franchise ukuze ugcwalise, kuzodingeka uqonde kahle ukuthi ubophezelekile ukukhokha imali ku-franchisor njalo ngenyanga. Ulindele izinkokhelo ezivela kuwe ezibalelwa ku-3 kuya ku-10% njalo ngenyanga. Kushiwo iminikelo emibili yaphakade. Eyokuqala futhi ebaluleke kunazo zonke ibizwa ngama-royalties, isitolimende sesibili sokuthengiswa kwe-franchise sibizwa ngokuthi ukukhishwa kwezikhangiso zomhlaba wonke.

Sehlangene, le minikelo emibili ifaka umthwalo omkhulu kwisabelomali.

Ngaso sonke isikhathi yenza kuphela ngemuva kokuthola ulwazi olusesikhathini futhi ukwazi ukulusebenzisa. Ukuba ne-franchise yokuthengisa kukunikeza ithuba elifanele. Kuyadingeka ukuthi wenze kuphela ngomcabango onekhono, ngakho-ke, amaphutha azobe engajwayelekile. Kumele wazi kahle ukuthi udinga ukuba nolwazi lokuhlaziya onalo. Ukuhlaziywa kwe-Swot ekuthengisweni kwe-franchise kuyasiza. Kuyithuluzi elizuzisa kakhulu futhi eliphumelelayo.

Awudingi ukuyikhokhela noma yini uma uyenza ngaphandle kokusebenzisa izinhlelo ezifanele. Kusizinda somphakathi futhi akufanele ube nobunzima ekuyenzeni. Ngakho-ke, i-franchise iletha izinga eliphakeme lemali engenayo uma uhlaziya imininingwane yezibalo nayo yonke imininingwane efanele etholakalayo ngaphambi kwesikhathi. Ngemuva kwakho konke, noma ngubani oxwayiswayo uhlome ngezikhali. Lesi sisho sisebenza futhi lapho usebenza nge-franchise yokuthengisa.

I-franchise yomkhiqizo ngumsebenzi ofanele kakhulu, ngesikhathi sokuqaliswa kwayo ongabhekana kalula nobunzima obuhlukahlukene. Kodwa-ke, njengomhambisi okhethekile womkhiqizo owaziwayo ophumelelayo, uyakwazi ukuwanqoba. Ukuze wenze lokhu, unakho konke okudingayo, kusuka kubuchwepheshe obusezingeni eliphakeme nomkhiqizo owaziwayo kuya ekwazini okungajwayelekile nakwimishini engenawo ama-analog emakethe yasendaweni. Yenza imisebenzi yomkhiqizo wakho ngezinga eliphezulu lobuchwepheshe, ngakho-ke ngokuhamba kwesikhathi awunabo ubunzima. Unawo wonke amazinga adingekayo onawo ngokuphelele. Banikezwa yi-franchisor futhi okusalele ukuzisebenzisa kahle.

Uphawu lokuhweba lohlobo olwaziwayo ngokwalo selivele luphawu lwempumelelo. Ngakho-ke, ngosizo lwayo, kungenzeka ukuheha inani elikhulu labathengi. Kepha, njengoba kungenzeka uqagele, lapho wenza i-franchise yomkhiqizo, akwanele ukuheha ikhasimende. Usadinga ukukhonzwa ezingeni eliphezulu lobuchwepheshe ukuze abe nesifiso sokuqhubeka nokusebenzisana nesikhungo sakho se-franchise. Ukuze wenze lokhu, kufanele uqeqeshe abasebenzi kahle, ubanikeze yonke imininingwane edingekayo. Kuyadingeka ukuqhuba ukuqeqeshwa kwabasebenzi ngakho-ke ngesikhathi sokutholwa kwe-franchise yomkhiqizo awunabo ubunzima obuhlukahlukene. Yenza ngendlela efanele kulesi simo futhi unake ukutadisha izibalo zama-franchise.

Ikunikeza umbono wokuthi siyini isimo sangempela ngaphakathi kwalesi sikhungo nokuthi yini okudingeka yenziwe ukuze kubuse ngempumelelo, ukuthola isikhundla esiphambili emakethe.

Lapho uxhumana nomkhiqizo owaziwayo, i-franchisor ikubeka izibopho ezithile. Awubophezelekile ukwenza izitolimende zenyanga kuphela. Udinga futhi ukwazi kahle ukuthi ungadala umonakalo ongalungiseki kusithunzi senkampani uma wenza imisebenzi oyabelwe ngokunganaki. Ngemuva kwakho konke, izindleko zedumela azijabulisi neze. Kunzima ukungathathi hlangothi, ngokungafani nokulahleka kwezezimali. Ngakho-ke, kuyadingeka ukwenza okuthile, ukufeza zonke izibopho ezikhona.

Lapho usebenzisana ne-franchise yomkhiqizo, ungahlaselwa ngabancintisana nabo. Kungaba kokubili okwejwayelekile, ukubambana kwendabuko, kanye nokusetshenziswa kwezindlela ezahlukahlukene zezindlela ezingezona ezendabuko. Uma ulungiselela kahle, khona-ke ngisho nosongo olunjalo lungamiswa ngempumelelo. Lapho ugcwalisa icala lomkhiqizo, udinga ukuthi wazi ukuthi iholo lakho kufanele libe phezulu ngangokunokwenzeka. Akudingeki nje kuphela ukuqinisekisa impilo enhle yakho. Nge-franchise yomkhiqizo, unezibopho ezithile kulo mkhiqizo. Kufika ku-9% wemali engenayo yenyanga kufanele idluliselwe ku-franchisor.

Impela, leli nani liyahlukahluka futhi alincikile kuphela enanini lemali yakho engenayo kodwa nasezimeni okwazile ukuzizuza.

Ama-franchise akhokha ngokushesha yilawo ma-franchise adingeka kakhulu kumakhasimende, ngenxa yokufunwa, komkhiqizo othile, izimpahla, izinsizakalo. Inkampani yethu yesimanje i-USU Software inikezela ngohlu lonke lwama-franchise akhokha ngokushesha, okuthi, ngenxa yegama elidumile nelaziwayo, athole umfutho odingekayo ngefomethi esheshayo. Ama-franchise akhokha ngokushesha noma akhokha ngokushesha akhethwe ngochwepheshe bethu, enza izingxoxo eziningiliziwe namakhasimende, lapho imibandela eyinhloko inzuzo yezezimali, isifiso sokuthuthuka, ubukhona bebhizinisi. Inkampani ye-USU Software inikeza uhlu lwemibono ehlukahlukene yokwakha ihhovisi lakho. Lapho umkhiqizo ukhuthazwa ngokwengeziwe, kubiza kakhulu izindleko zelungelo lokukhokha ngokushesha. Kumele kuqashelwe ukuthi kuphrojekthi ngayinye, isikhathi sayo sabelwe ukufinyelela inzuzo, abasebenzi bethu babeka isikhathi esilinganisweni isu.

Kulokhu kuxhumeka, okuningi kuncike kumakhasimende uqobo, athuthukisa imisebenzi etholakele, ngesifiso sokwenza inzuzo ngokushesha. Inkampani yethu i-USU Software, enohlu lwamasu ongawathola, isohlwini lwezinkampani ezinikeza ilungelo lokukhokha ngokushesha ngezindlela nezinkomba ezahlukahlukene. Ukuthola imininingwane eningiliziwe mayelana nenkampani yethu, uyaphumelela ngokufunda isiza esikhethekile, esinoluhlu lwemininingwane yokuxhumana ngendlela yezinombolo zocingo, amakheli kanye neposi. Inhlangano ye-USU Software ikulungele ukusebenza kokubili namakhasimende ezwe lethu kanye nezinkampani zamalungelo angaphandle ezithola ama-franchise akhokha ngokushesha. Ithimba lenhlangano ye-USU Software likhethwe ngendlela eningiliziwe kwazise isisebenzi ngasinye kufanele sihambisane ngokugcwele nezimfuneko ezisunguliwe ukuthola umphumela oyifunayo. Amakhasimende anenzuzo enkulu ayakwazi ukudala amagatsha angeziwe ngokuzayo ngoba kulolu hlobo lwebhizinisi lama-franchise, akudingekile ukuqala iphrojekthi kusuka ekuqaleni. Ngokuphathelene nalokho ngqo kulesi sici, amaklayenti anqikaza ukudala ibhizinisi ngokwawo athola izinzuzo eziningi.

Ngemuva kokuphothulwa kwezinkontileka, amaklayenti athola ilungelo lokwenza ibhizinisi elitholwa ngokushesha elikhokhelwa ngokushesha. Ngaphezu kwalokho, ngefomethi yolwazi, inhlangano ihlinzeka ngolwazi olubalulekile lokumaketha nokwakha ukuthengisa okuphumelelayo, njengezingqungquthela eziqhutshwa ngochwepheshe. Uma ufuna ukuthola iphrojekthi yebhizinisi esezingeni eliphezulu futhi eliphumelelayo, lapho-ke kufanele ungene kubambiswano ne-USU Software, esiza ukukhetha ama-franchise akhokha ngokushesha futhi akhokha ngokushesha bese uya emazweni.