Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yezingane yokudlala izosebenza ngokungenaphutha uma ulandela ngokuqinile uhlu lwamazinga kanye nemithetho ebekiwe. Ngaphezu kwalokho, lokhu akusebenzi kuphela kokuhlinzekwe yimithetho ye-franchisor. Ngaphandle kwalokho, imithethonqubo kahulumeni iyaphoqeleka. Ngaphandle kwalokho, ubeka engcupheni yokuthola unswinyo, izinhlawulo, nezinye izikhathi ezingathandeki. Sebenzisa i-franchise yakho ngokufanele nangempumelelo, ugweme amaphutha ohlelo olubalulekile. Ngemuva kwalokho inkampani izuza imiphumela emihle futhi iwine lo mncintiswano.

Uma usebenzisa i-franchise yezingane, uhlala ukhumbula izingozi ohlangabezana nazo. Uma umisa ngempumelelo izinsongo, umthelela wazo mncane. Ngasikhathi sinye, uyisebenzisa ngokunenzuzo ilungelo lakho lokudlala lezingane. Ukwenza lokhu, uqala uzihlukanise bese ucabanga ukuthi zingasetshenziswa kanjani. Impela, ubuhle nobubi bephrojekthi yebhizinisi lokudlala nakho kufanele kuqondwe kahle. Lapho-ke uzobe usulungile. Lungiselela i-franchise yakho yokudlala ngezinto zangempela ngokuthinta i-franchisor kuqala.

Impela, kwesinye isikhathi ezinye izinguquko ziyadingeka ukuze iphrojekthi isebenze ngekhono ngangokunokwenzeka. Kunokwehluka okuhlukahlukene phakathi kwamaqiniso amasiko, ezomthetho, kanye namasiko emazweni ahlukahlukene. Leli iqiniso elingenakuphikwa elidinga ukuthi likhunjulwe nje kuphela. Uma uthengisa i-franchise yezingane edolobheni lakho, unake ukuphepha kwezivakashi zakho. Ngemuva kwakho konke, izingane zingabasebenzisi bezinsizakalo ababa yingozi kakhulu. Bona, ngokungafani nabantu abadala, kungenzeka bangazi ngengozi. Yingakho kudingekile ukuqapha njalo futhi ube nomuntu okhethekile wokusiza.

Yenza inhlangano yokudlala yezingane ngokuhambisana ngokugcwele nama-algorithms onawo. Yenza uhlelo lwebhizinisi olunekhono futhi ulihlole njalo. Uma kunokuphambuka okukhulu esilinganisweni esihleliwe, kufanele uthathe isinyathelo. Kuyadingeka ukuthi kusetshenziswe njalo izibalo ezitholakele ukukhuphula izinga lokuncintisana kwephrojekthi. I-franchise yokudlala ikunikeza umngcele obaluleke kakhulu wokuncintisana. Yisebenzise ngokugcwele ukubusa emakethe. Ngakho-ke, ungakhuphula ivolumu yemali engenayo yesabelomali futhi ube ngusomabhizinisi ophumelele kakhulu, oncintisanayo futhi onamandla.

Njengengxenye yokwenziwa kwe-franchise yezingane yokudlala, ungakwazi ukubhekana ngokuphumelelayo nemisebenzi yanoma iyiphi ifomethi. Yenza zonke izenzo zakho ngobungcweti nangobuciko, ngaphandle kokushaya indiva imininingwane ebonakala ingabalulekile. Lapho-ke nakanjani uzophumelela, futhi ukwazi ukusebenza kahle, uthole inzuzo ephezulu emsebenzini wakho. I-franchise yakho yokuzijabulisa yokudlala iyiphrojekthi yebhizinisi, oyenzayo okudingeka uthole imali ephezulu. Udinga nemali eningi ukukhokha zonke izibopho.

I-franchise yegumbi lezingane iphrojekthi yebhizinisi elinezihloko, lapho ungabhekana nobunzima obuhlukahlukene ngokungenakugwenywa. Nqoba izinsongo ngohlelo olwenziwe ngaphambilini. Kudinga ukwenziwa esigabeni sokuqala lapho ungakaqali ukusebenzisa i-franchise. Thatha isinyathelo ngempumelelo nangempumelelo, unqobe izinkinga bese ngalokho uqinisekisa izinga eliphakeme lokuncintisana. I-franchise yezingane ihlotshaniswa nobungozi nezimo ezithile kuphrojekthi yebhizinisi. Isibonelo, izingane zingalimala ngenkathi zisendaweni yakho.

Udinga ukuzilungiselela kahle, uqinisekise izinga eliphezulu lokuphepha. Lungiselela i-franchise nursery yakho ukuhlangabezana nezidingo zokuphepha ngangokunokwenzeka. Kungenzeka uhlinzeke ngolwazi olusesikhathini esivela ku-franchisor ngokuthi unganciphisa kanjani ubungozi kubavakashi abavulekile. Yenza ngendlela efanele kulesi simo esikhona manje bese usabela ngokusobala ngangokunokwenzeka kuzo zonke izenzo zabancintisana nabo. Kuyadingeka ukuthi wazi kahle ukuthi kufanele wenze kanjani esimweni esithile. Sebenzisa igumbi lezingane zakho ngendlela ekhanga ngangokunokwenzeka kumakhasimende angena. Izinga lakho lenkonzo kufanele libe phezulu ngangokunokwenzeka futhi linikeze ukumbozwa okugcwele kwezidingo zabathengi.

Kungaleso sikhathi kuphela lapho uzophumelela khona.

Ngesikhathi sokuqaliswa kwe-franchise yegumbi lezingane, kufanele ukhokhe imali ekhokhwayo ku-franchisor. Ulindele kuwe kusuka ku-3 kuye ku-9% njalo ngenyanga ngezitolimende ezi-2. Isitolimende sokuqala amaroyalithi. Ikhokhwa ngale ndlela kuyazuzisa ukuthi i-franchisor ihlanganyele nawe. Amaphesenti ayo angahluka. Ngaphandle njengengxenye ye-franchise yezingane yokuzijabulisa, udinga ukuthola uhlu lokukhangisa lomhlaba jikelele.

Le yinani elithile lemali, okuthi, ngokufaniswa namaroyalties, libalwe njengephesenti lomholo wakho wenyanga. Ngenxa yalokhu, yomibili le minikelo ingafinyelela ku-9%, edonswa emholweni wakho wenyanga. Sebenzisa i-franchise yakho ngokuzethemba, uhambise insizakalo esezingeni eliphakeme. Abasebenzi bakho kumele bagqoke ngendlela yokuthi bahambisane ngokuphelele nokulethwe yimithetho ye-franchisor. Futhi, ukwakheka kwangaphandle nangaphakathi kwendawo kufanele kuhlanganiswe nokwangempela. Ngemuva kwalokho i-franchise yakho ifana ngokuphelele nesampula yoqobo. Impela, okuqukethwe okusebenzayo kwegumbi kumele kukopishwe ezingeni eliphezulu kusuka kumthombo oyinhloko.

Igumbi lezingane iphrojekthi yebhizinisi engakulethela izinzuzo ezibaluleke kakhulu. Yenza ngobuciko nangobuciko, khona-ke uzohola imakethe.

I-franchise yegumbi lomdlalo izoletha imali engenayo ephezulu uma uyisebenzisa ngokuhambisana nesimo esenziwe ngaphambilini. Uhlelo lwebhizinisi olulungiselelwe kusengaphambili luba ithuluzi eliyinhloko, ukusetshenziswa kwalo okungafanele kunganakwa. Njengengxenye ye-franchise, kufanele futhi uqonde ngokucacile ukuthi ungumsabalalisi okhethekile. I-franchisee ithatha izibopho ezithile, ukugcwaliseka kwazo okungafanele kunganakwa. Njengengxenye yokusebenzisa i-franchise yensimu yegeyimu, ungahlangabezana nemikhawulo ethile evela kuhulumeni. Isibonelo, iziphathimandla ezilawulayo zombuso zingaba nezimangalo eziphikisana nokubika kwakho kwentela.

Ukuvimbela lokhu ukuthi kungenzeki, hlala unomqondo kanembeza, bese uhambisa imibiko ngesikhathi. Lungiselela igumbi lakho lomdlalo we-franchise ukuze lihambisane nezidingo zakho. Ngemuva kwalokho, izinga lakho lokuncintisana lenyuka kakhulu. Kungenzeka wenze iphrojekthi yebhizinisi ngaleyo ndlela uthole imali engenayo ephezulu futhi ungayisebenzisa. Isibonelo, ingxenye yemali engenayo ingasetshenziselwa ukukhokha ngempumelelo izibopho ezicatshangelwe. Lungiselela igumbi lakho lokudlala le-franchise ngamathuluzi wakamuva. Udinga ukulwela ukunciphisa izindleko ezingaholeli ekwehleni kwekhwalithi yenkonzo yasekamelweni.

Lokhu kungenzeka uma uhlala uthintana nommeleli ovela kumkhiqizo ophumelelayo futhi uthola isigaba esiphakeme kuye.

Ukusebenza nge-franchise kukunikeza izinzuzo ezahlukahlukene. Isibonelo, ukwakheka kwegumbi lomdlalo kungenziwa ngokuhambisana ngokuphelele nokwasekuqaleni. Uvele uthathe iphrojekthi yokwakhiwa eseyenziwe futhi uyisebenzise ngokuqasha abakhi. I-horoscope yabasebenzi nayo ingatholwa ngqo yi-franchisor, elula kakhulu. Ukwakha ibhizinisi ngokushesha ngekamelo lomdlalo kukunikeza amandla okubusa ngempumelelo emakethe. Uthola izinga eliphezulu lemali engenayo cishe ngokushesha ngemuva kokuvula iphrojekthi yebhizinisi lakho.

Yenza imisebenzi yakho kahle ngangokunokwenzeka, ngaleyo ndlela uqinisekise ithuba lokuthola imali engenayo ephezulu. I-franchise yendawo yemidlalo ingahlotshaniswa nobungozi obuhlukahlukene. Ukuzikhomba nokuzihlukanisa zonke, sebenzisa isethi esebenzayo yamathuluzi. Isibonelo, ngaphezu kokuhlaziywa kwe-swot, kune-analytics yokunquma abancintisana nabo, amandla abo nobuthakathaka babo. Ngesikhathi sokugcwaliseka kwe-franchise, kufanele ukhumbule ukuthi ungumuntu ophendulayo. I-franchisor nezinhlangano zikahulumeni zingadinga umbiko kuwe. Ngaso sonke isikhathi yiba nemininingwane yakamuva phambi kwakho bese uyisebenzisa kakhulu.

Lapho-ke ngeke ube nobunzima bemvelo engenakunqotshwa.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yemisebenzi yokuzijabulisa yezingane iphrojekthi enenzuzo kakhulu ehhovisi ngokuzayo. Ukuyisebenzisa kahle ngangokunokwenzeka futhi unciphise izindleko, udinga ukwengeza imisebenzi yakho. Yenza ngokugcwele i-franchise yezingane zakho futhi uthole izinga eliphakeme lemali engenayo ekuqaphelisweni kwayo. Nge-franchise yezingane, unethuba lonke lokulawula imakethe. Ngemuva kwakho konke, i-franchisee inobuchwepheshe obuhlukahlukene, izindlela zokulwa nabancintisana nabo, yethula izindinganiso zokukhangisa, imishini esezingeni eliphakeme, ukwazi okwakhayo, kanye nelogo eyaziwayo. Ukuzijabulisa kwezingane ngaphakathi kwe-franchise kufanele kubhekwe ngokufanele ukuqinisekisa izinga eliphezulu lokuphepha.

Kungaleso sikhathi kuphela lapho uzokwazi khona ukwenza ngokuthula, ukhiqize imali engenayo futhi unciphise izindleko ezingalindelekile. Ngaso sonke isikhathi udinga ukuthi uzilungiselele kunoma yikuphi ukuthuthukiswa kwesimo ukuze uphendule ngokwanele. Umbuso unaka kakhulu izikhungo zokuzijabulisa zezingane ezingaphansi kwe-franchise. Ngemuva kwakho konke, inakekela izakhamizi ezincane nokuphepha kwazo. Ngakho-ke, kufanele uzilungiselele ukuvakashelwa izikhulu. Kuyadingeka ukuwugcina ngokuqinile umthetho bese bengeke babe nezimangalo. Noma ngabe kunezicelo ezithile, kuzokwazi ukunikeza impendulo enengqondo.

Ukwenza i-franchise yezingane ezingathandeki kungaba yinselele, ikakhulukazi ezigabeni zokuqala, lapho izimbangi zizophikisana ngenkuthalo. Ngemuva kwakho konke, bajwayele ukuthola amazinga aphezulu emali engenayo, futhi uyingozi enkulu. Ekugcineni, izinkampani zokuzijabulisa zezingane zikunikeza inzuzo enkulu. Ungagcwalisa iphrojekthi yebhizinisi kangcono kunezitha zakho. Lokhu kwenzeka ngoba usebenza ngaphansi kwegama lenkampani eyaziwayo, futhi usebenzisa nezinhlelo zebhizinisi ezisezingeni eliphakeme. Kungakho uqala ikhanda lapho usebenzisa ilungelo lokuzijabulisa lezingane.

Kungenzeka ukunqoba ukumelana nabancintisana nabo, ukuletha inkampani ezindaweni eziphakeme. Ubungcweti babasebenzi bakho kufanele futhi buhlangabezane nezinga eliphakeme i-franchisor ekunikeza lona. Ngakho-ke, qeqesha abasebenzi bakho ngokuzihlola njalo. I-franchise yengane enikeza ithuba lokulawula imakethe ngenhlangano ehlakaniphile futhi engaguquguquki. Unamathuba onke okuphumelela emncintiswaneni ngoba usebenza ngokuxhaswa okuqinile okuvela ku-franchisor, okunikeza inzuzo yokuncintisana.

I-franchise yezikhungo zokuzijabulisa zezingane ingumsebenzi webhizinisi uqobo, lapho ubunzima obungenakugwenywa bunganqotshwa kalula. Kungenzeka unqobe kalula izimo ezinzima uma ukopisha ngokucacile isethi yemithetho umninimzi we-franchise akunikeza yona. Qaphela i-franchise yengane yakho ngokusebenza kahle okukhulu ngokufunda njalo izibalo zakamuva. Lapho usebenza nge-franchise yezingane, kufanele uqaphele kakhulu ngokuphepha kwabathengi abafaka izicelo. Angithi izingane yizo ezisengcupheni enkulu yabantu. Ngakho-ke, kuyadingeka ukuthi umane uyiqonde futhi wenze ngokwanele esimweni samanje.

Ilungelo lokuzijabulisa lezingane likunika ithuba lokukopisha ngokuphelele uhlobo loqobo, ukwakheka kwalo, nokuqukethwe kwangaphakathi. Ngenxa yalokhu, ukwazile ukuthola ithuba emncintiswaneni wokuncintisana kusukela osukwini lokuqala lomsebenzi. Kuyadingeka ukuthi uyisebenzise ngokuphelele, uthola izinga eliphakeme lemali engenayo. Uma uqhuba izikhungo zokuzijabulisa zezingane, khona-ke amathuba okuphumelela empikiswaneni yokuncintisana aphezulu kakhulu kunalokho uma uzenzela wedwa. Ngemuva kwakho konke, awudingi ukuthuthukisa njalo ama-algorithm amasha, ukukhuthaza umkhiqizo. Usuvele unakho konke esandleni, udinga nje ukukusebenzisa.

Lapho ufaka ilungelo lezikhungo zokuzijabulisa zezingane, unamathuba nobungozi onawo. Izimo eziyingozi kufanele zilinganiswe, futhi kusetshenziswe amathuba ukuze imbuyiselo ibe phezulu. Ngaphandle kwalokho, amandla nobuthakathaka bephrojekthi yezikhungo zezingane zokuzijabulisa kufanele zaziwe futhi zisetshenziswe kahle. Ukunquma zonke lezi zinto, udinga ukuhlaziywa kwezikhungo ze-swot. Leli thuluzi elisezingeni eliphakeme likunikeza amandla okwenza izinto ngokufanelekile esimweni samanje, uvikele amaphutha kuhlelo olubalulekile. Njengengxenye yokunakekelwa kwezingane, unazo zonke izinzuzo ezidingekayo zokuwina umncintiswano ngokuzethemba.

Udinga nje ukusebenzisa ulwazi, isipiliyoni, nobuchwepheshe obuthola kummeleli wenhlangano eyaziwayo ekunikeza ilungelo lokuthola ilungelo lezingane. Sebenza ngokuvumelanisa ne-franchisor bese, nakanjani uzophumelela. I-franchise yokuzijabulisa idala izinga eliphezulu lemali engenayo. Ngakho-ke, ungakwazi kalula futhi ngaphandle kwenkinga ukukhokha izibopho zakho.

I-franchise yesikhungo sokuzijabulisa sezingane yiprojekthi esesikhathini futhi enenzuzo ngokuzayo. Ukuze ungabhekani nobunzima befomethi engenakunqotshwa ngesikhathi sokuqaliswa kwayo, udinga ukulungiselela okuhle nokusebenzayo kokuqala. Esigabeni sokuqala, ungathola lonke ulwazi oludingayo ukuze ulutadishe futhi ulusebenzise ukuze ube nethuba lokusebenza lokuqondisa. Naka isikhungo sezingane se-franchise ukuze uhlale unethuba lokuthi wenze ngokuthela esimweni esinjalo. Ngalokhu, kubalulekile ukuqoqa njalo izibalo nezibalo zokufunda. Ukusetshenziswa kolwazi lokuhlaziya kukunikeza ithuba lokuqedela kahle yonke imisebenzi ehlotshaniswa ne-franchise yesikhungo sokunakekela izingane.

Ngaphakathi kohlaka lwesikhungo sezingane, ukuzijabulisa kwama-franchise kuzoba okwangempela, njengalokho okungatholakali emakethe yendawo. Kuzoba inzuzo yakho, okumele isetshenziselwe ukuzuza okuphelele kwe-franchise. Ngemuva kwalokho uzofinyelela imiphumela ehlaba umxhwele futhi ukwazi ukubusa emakethe futhi ube ngusomabhizinisi onamandla kakhulu futhi oncintisanayo. Uma unentshisekelo kwezokuzijabulisa futhi ubenza njengengxenye ye-franchise yezingane, khona-ke lokhu kungumsebenzi webhizinisi othakazelisa kakhulu. Kodwa-ke, obunye ubunzima be-franchise bungafika kuwe. Isibonelo, laba bangabancintisana abangafuni nhlobo ukuyeka izimakethe zemakethe, ezihlinzeka ngezinga eliphezulu lemali engenayo. Kungenzeka ukuqhuba umsebenzi ngobuciko nangendlela efanelekile, uvikele amaphutha ohlelo olubalulekile.

Lapho-ke inkampani yakho izoba ngumholi ophelele onethuba lokuthola imiphumela emihle.

Ezokuzijabulisa kufanele zibe mnandi futhi ziphephe. Ngemuva kwakho konke, isikhungo sezingane esinamalungelo ahlinzekwa sihlinzeka ngezinsizakalo kuzivakashi ezisencane. Zibonakala ngezinga eliphakeme lobungozi bokulimala. Ngakho-ke, kufanele kugwenywe amakhona abukhali, izinto ezivelelayo, nezinye izingozi. Impela, uthola yonke imininingwane edingekayo evela ku-franchisor yokuthi ungamisa kanjani uhlelo lokuphepha. Udinga ukufaka amakhamera wevidiyo esikhungweni sokuzijabulisa sezingane zakho.

Zikusiza ukuqapha isimo sakho samanje sangaphakathi. Uma usebenzisa i-franchise, unesibopho ku-franchisor ukuqinisekisa ukuthi imithetho nemigomo iyalandelwa. Ngaphezu kwalokho, udinga kumaphesenti wenyanga wemali etholakele. I-franchisor isebenzisa le mali ukuthuthukisa inkampani yayo. Isibonelo, ngaphansi kwesikhungo sokuzijabulisa sezingane, ukhokha izinkokhelo zokukhangisa zomhlaba wonke zanyanga zonke. Lezi zinsizakusebenza zezezimali zisatshalaliswa njalo ukugcina ukunakekelwa komkhiqizo ezikhundleni eziphezulu ngoba uma ukuthandwa kungakhuli, nakanjani kuqala ukwehla. Kwenzeka ngoba ezinye izinkampani zezingane zisebenzisa imisebenzi yazo futhi zitshala ekukhangiseni.

Ngokunjalo, ukuthandwa futhi kuyakhula. Kungakho i-franchise yokuzijabulisa idinga ukuthuthukiswa okuqhubekayo. Udinga ukudlala izikhangiso ezizoheha abathengi.

I-franchise yezingane yokudlala iyiprojekthi yehhovisi lezindaba. Ukuyisebenzisa ngempumelelo ngangokunokwenzeka, udinga ukugxila kulwazi ongaluthola ku-franchisor. Ngaphezu kwalokho, uzojabula ukukunikeza ngayo yonke imininingwane edingekayo ongayifunda, uyisebenzise futhi uthole umphumela. Ngokwenza i-franchise, wenza ngendlela abhala ngayo umlingani omkhulu webhizinisi. Cishe uyazi ukuthi angayifinyelela kanjani impumelelo. Ngemali encane, umnikazi we-franchise yezingane wabelana ngolwazi lwakhe nawe.

Akahlinzeki ngemininingwane kuphela kepha futhi nemithethonqubo, amazinga, imithetho, ama-algorithms, imishini, uphawu lwentengiso lakhe oluthuthukisiwe. Usebenzisa lonke iqoqo lamathuluzi asebenzayo, ungasebenzisa i-franchise yokudlala yezingane ngezinga eliphezulu lokuqonda. Izinga lakho lokuncintisana lizokhuphuka, ngakho-ke, kungenzeka ukubhekana ngempumelelo nezinkinga zanoma iyiphi ifomethi. Uzosebenza ngokunenzuzo nangokuzuzisa, wenze yonke imisebenzi. Nikeza isikhungo sokudlala sezingane ilungelo lokunaka elifanele ukuze kungabi bunzima kamuva. Noma yisiphi isimo esibucayi singanqotshwa kalula kusetshenziswa uhlelo lokwenza olwenziwe ngaphambilini. Udinga nje ukunamathela kuyo futhi uyihlole njalo, wenza kahle imisebenzi oyinikiwe nemisebenzi oyabelwe.

Ngaphakathi kohlaka lokukhula kwezingane nendawo yokudlala ye-franchise, kuyadingeka ukuthi uhlale ufunda izibalo zamanje. Lokhu kukusiza uqonde ukuthi isimo sikhula kanjani nokuthi yini amathemba. Kungenzeka ukusabela ngesikhathi kunoma isiphi isimo ngaphandle kokukuletha esimweni esibucayi. Yenza okungcono kakhulu i-franchise yesikhungo sakho sokudlala ukuze uthole imali ephezulu. Uyakwazi ukubhekana nezinkinga ngokuphelele, uzinqobe futhi ube ngusomabhizinisi ophumelela kakhulu. Njengengxenye ye-franchise esebenza ngokunenzuzo, uphethe ezandleni zakho wonke amakhadi akusiza uqaphele iphrojekthi yezingane zakho futhi uthole izinga eliphezulu lemali engenayo.

Sebenzisa wonke amabhonasi nezinzuzo ezitholiwe bese, ngokuqinisekile, uzokwazi ukukhokha izibopho zakho. Kukhona okuningi kubo, ngoba ilungelo lezingane libiza imali. Udinga ukukhokha isamba kuqala. Ngaphezu kwalokho, njalo ngenyanga, udlulisela inani elithile lemali kubanikazi be-franchise yesikhungo sokudlala. Le yiminikelo emibili ephelele. Eyokuqala ibizwa ngama-royalties. Isitolimende sesibili se-franchise sibizwa ngokudluliswa kokukhangisa komhlaba wonke.

I-franchisor isebenzisa le mali ngokuzimela, futhi awutholi mbiko. Ngokuphambene nalokho, njenge-franchisee, unikeza umbiko ngokugcwaliseka kwe-franchise yengane yokudlala.

I-franchise yegumbi lezokuzijabulisa yezingane yiphrojekthi yangempela yomsebenzi wehhovisi, ekusetshenzisweni kwayo okungenzeka ukuthi ubhekane nobunzima obuthile. Kodwa-ke, ngaphakathi kohlaka lwe-franchise, zinganqotshwa kalula, ngaleyo ndlela zikunikeze inzuzo enkulu empikiswaneni yokuncintisana. Lapho usebenzisa i-franchise yezingane, udinga ukuqonda ngokucacile ukuthi ungumuntu ophendulayo okhokha iminikelo ku-franchisor njalo ngenyanga. Qalisa i-franchise futhi uthuthukise i-nursery ukuze usebenzise imali encane yezinsizakusebenza ekuyigcineni kwayo. Vele, lokhu akumele neze kuthinte kabi isimo semishini. Ukusebenziseka kufanele kube nekhono.

Nikeza ukuzijabulisa kwakho negumbi lezingane ukunakwa okulifanele lapho uqala i-franchise. Lapho-ke uzokwazi ukuheha inani elikhulu labathengi abazokwaneliswa yinsizakalo yezingane enikeziwe. Iphrojekthi yebhizinisi lezingane zakho izochuma, okusho ukuthi kungenzeka ukuthi wandise kakhulu ivolumu yamarisidi wesabelomali. Ezokuzijabulisa kufanele ziphephe, kufanele zinakwe lapho kwenziwa igumbi labantwana. Ngakho-ke, qinisekisa izinga lokuphepha elidingakalayo ngokucabangela ubuchule nemithetho yomlingani wakho omkhulu.

Esigabeni sokuqala sokuqashelwa kwezindawo zokuzijabulisa zezingane, kufanele ukhokhe imali yesamba. Kuyinkokhiso yokuqala, inani lakhona eliyehluka futhi lingahle libe yi-9%, 10%, noma i-11%. Amaphesenti abalwa njengengxenyana yenani lotshalo-mali lokuqala othembisayo. I-nursery franchise ingaba yiphrojekthi enenzuzo futhi esebenza kahle uma isetshenziswe kahle futhi ivikela amaphutha. Ngakho-ke, yenza ngokuzethemba ngecebo lebhizinisi ngesandla. Ngemuva kwalokho ungabheka inkambo yesenzo ohlelile.

Kungenzeka kuzuzwe imiphumela ebalulekile futhi kunqotshwe ukuncintisana ngokuhlula bonke abaphikisi abakhulu. Igumbi lokuzijabulisa lezingane lidinga ukuthi ukhokhe amaroydi njalo ngenyanga. Lawa ngama-royalties neminikelo ekukhangisweni komhlaba wonke, okuhlanganisa kuze kufike ku-9%. Amaphesenti abalwa njengesabelo semithombo yezezimali etholwe phakathi nenyanga. Kungumkhuba ovamile ongagcini kuphela enkulisa yama-franchise. Ngokuvamile, ngaphakathi kohlaka lokuthola imali, lezi zimali zivame kakhulu.

Igumbi lengane elise-shopping centre franchise liyi-topical clerical project, elisebenzisa, ongabhekana kalula nobunzima. Kepha zinganqotshwa kalula ngokusebenzisa ngokunenzuzo izinzuzo ozitholayo lapho uthola ilungelo lobungane lengane. Okokuqala, wumkhiqizo osezingeni eliphezulu, kanti okwesibili, ubuchwepheshe kanye nezixazululo ezihlukile zokuthenga. I-franchise yengane izoletha imali engenayo ephezulu kuphela uma isetshenziswe kahle nangokucabanga. Kufanele njalo ulandele ngokusobala nangokungenaphutha imithethonqubo yokuthenga. Ukuhambisana nemithethonqubo lapho wenza i-franchise yengane ikunikeza inzuzo enkulu futhi ebonakalayo emncintiswaneni.

Lokhu kusho ukuthi uzohola imakethe, ukhuphule kancane kancane ukuhola ngaphezu kwabancintisana nabo. Uma uyi-franchise exhunywe negumbi lengane, yibeke emagcekeni enhlangano yezohwebo enezinga eliphakeme lokuthandwa phakathi kwabathengi. Ngakho-ke, uzokwandisa ukudlula kwephoyinti lakho, elilula kakhulu. Nikeza inxanxathela yezitolo ukunakekelwa okufanele. Kufanele uyifunde futhi uqonde ukuthi ingabe ilungele ukubeka igumbi lengane. Kuphela ngemuva kwe-analytics efanelekayo lapho kudingeka khona ukwenza imisebenzi yebhizinisi. Uma unesithakazelo endaweni ethile yokuthenga futhi ufuna ukubeka igumbi lengane eline-franchise endaweni yalo, kuzodingeka uvumelane nabamele umnikazi wale nhlangano.

Udinga ukubazi kahle ubungozi obhekene nabo ngenkathi kwenziwa iphrojekthi. Ukuzihlola nokuzihlukanisa ngezigaba, udinga ukusebenzisa ithuluzi elibizwa ngokuthi yi-swot analysis. Ngosizo lwaleli thuluzi lekhwalithi ephezulu, ukwazi ukuqonda ngokucacile ukuthi yimaphi amathuba akhona okunqoba ukumelana nabaphikisi nokuthi yiziphi izinzuzo nezingozi ezibonisa iphrojekthi yebhizinisi lakho. I-franchise esikhungweni sezitolo ngumsebenzi onobungozi. Ingozi ukuthi ubhekene namakhasimende amancane, asebenzayo. Benza njalo ngokungafanele, bebeka engcupheni. Ngenxa yalokho, kufanele kukhuliswe izinga lezokuphepha ngaphakathi kohlaka lwegumbi elisendaweni yezitolo.

Abamele i-Franchise bakunikeza yonke imibhalo yetayitela, ama-algorithm, imithethonqubo kanye nemithetho. Ungagcina izivakashi zakho ziphephile. Franchise igumbi lezingane lezitolo ukuze izindleko zithambekele ku-zero futhi imali ikhuphuke ngokuqinile. Ugcina ngomphumela wokuqoqeka.

I-franchise eyinkimbinkimbi yokuzijabulisa yezingane iyinqubo yebhizinisi efanele kakhulu futhi enenzuzo enkulu ngokuzayo. Yisebenzise ngempumelelo nangendlela efanele, bese-ke, ngeke ube nobunzima ngohlelo olubalulekile. Ngesikhathi sokwenza i-franchise, kufanele wazi kahle ukuthi kufanele ubhekane nezingozi ezithile. Banganqotshwa ngempumelelo besebenzisa amathuluzi aphezulu. I-franchisor ikunikeza nabo. Isibonelo, uma uthengisa i-franchise yezingane, unomkhiqizo osezingeni eliphezulu onikeza ukugeleza okuqhubekayo kwamakhasimende.

Gcwalisa ilungelo lokuzijabulisa lezingane endaweni yedolobha lakho lapho kunesidingo esisebenzayo. Khetha indawo yokubekwa ebalazweni ukuze izinga lomthamo esizeni liphezulu ngangokunokwenzeka Nikeza i-franchise yezokuzijabulisa yezingane inani elifanele lokunakwa ukuze zihambisane nentuthuko yamanje. Izibalo zokufunda zikunikeza amandla okuzwela ezimweni ezahlukahlukene. Isibonelo, uma kunenqubo ye-churn yamakhasimende, khona-ke kungenzeka ukuthatha izinyathelo ezanele ngesikhathi. Bakunikeza ithuba lokuthi ungalethi isimo sibe yinhlekelele, ngokubuyisela inqubo emuva. Njengengxenye yesikhungo sokuzijabulisa sezingane esine-franchised, izivakashi zakho kufanele zizizwe zikhululekile, futhi nabazali bazo kufanele futhi babe nomuzwa wokuthi izingane zabo ziphephe ngokuphelele. Ukuze wenze lokhu, yenza konke ngokuhambisana ngokuqinile namazinga wedokhumentari.

Uyabathola lapha njengommeleli womkhiqizo futhi ungahle uzifundisise. Ngaphezu kwalokho, njengengxenye yokufezekiswa kwe-franchise eyinkimbinkimbi yezingane, udinga ukuqonda kahle ubungozi obuchayeke kubo. Isibonelo, ukuncintisana okungathembekile, izikhulu ezihahayo, izikhulu ezikhohlakele, izimo ezingalindelekile, konke lokhu kungasongela inhlangano yakho. Kepha, uma uzilungiselele kahle, lezi zingozi zingalinganiswa.

I-franchise eyinkimbinkimbi yezokuzijabulisa yezingane ikunikeza ukugeleza kwemali okuhlala njalo ku-cashier. Lezi zinsizakusebenza zezezimali zingasetshenziselwa ukuthatha izikhundla eziholayo futhi zenze njalo ukwanda okuqhubekayo. Ngemuva kwakho konke, izinkampani ezingathuthukisi zingahle zehle ngokushesha okukhulu. Ngakho-ke, kunokhetho olulodwa kuphela, lokuya empumelelweni. I-franchise yokuzijabulisa yezingane zakho iba yimayini yangempela yegolide, ethuthuka lapho uhlala uthola khona izinga eliphakeme lemali engenayo. Ngaphezu kwalokho, i-franchise ingabhekwa njengohlobo lotshalo-mali.

Utshala imali endaweni yokuzijabulisa, okuletha izinga eliphezulu lemali engenayo ngokuzayo. Kungenzeka uthole izinzuzo njalo ngenyanga, noma kunjalo, i-franchisor ilindele izinkokhelo zenzuzo ezivela kuwe. Vele, uyavuma ukukhokha phakathi kuka-3% no-9% wenzuzo yakho njalo ngenyanga. Kungumkhuba ojwayelekile, ukusebenza kwawo kuncike kwi-franchisor ethile. Yenza imisebenzi ye-franchise yezingane ngokunembile ngangokunokwenzeka nangaphansi kwemithetho. Lapho-ke nakanjani uzophumelela.

I-franchise yesikhungo sokuzijabulisa sezingane izokwenza imisebenzi yayo ngqo uma ulandela ngokuqinile imithethonqubo ngesikhathi sokuqaliswa. Ukuze wenze lokhu, udinga ukugxila ekutadisheni kwezinto zezibalo, futhi ucabangele lonke ulwazi olunikezwa ngummeleli we-franchise yezingane. Yena, njengommeleli okhethekile wohlobo lomkhiqizo, ukulungele ukubambisana nawe ezimeni ezihlomulisayo. Yenza i-franchise yezingane ukuze kungabikho zimangalo ezitholwayo ezivela kuhulumeni. Kuqinisekisa ukuthi ungagwema izimo ezibucayi. Ngemuva kwakho konke, wenza ngokuvumelana nezinkambiso zomthetho, ngakho-ke, awudingi ukwenza noma iyiphi inkokhelo yezindleko zenhlawulo.

I-franchise yezingane yezingane iyiprojekthi yebhizinisi ethokozisayo, kepha eyinkimbinkimbi. Kungabhekana nobunzima obuhlukahlukene okufanele bunqotshwe ngempumelelo. Isibonelo, ilungelo lokuzijabulisa lezingane lokudlala lingahle libhekane nokunye ukuhlukumezeka okutholwa yizingane. Ukugwema lokhu, kuyadingeka ukwenza amalungiselelo aphelele futhi ulethe izinga lokuphepha ezindaweni eziphakeme ezintsha. Sebenza ngokunembile nangendlela efanele ngaphandle kokwenza amaphutha. Lapho-ke, nakanjani uzophumelela.

Uma usebenzisa isikhungo sokuzijabulisa sezingane sokudlala, kuzodingeka ukuthi ufunde njalo izakhi ezifanele zolwazi. Ukuze wenze lokhu, kufanele usebenzise izindlela zanamuhla zokudlala ngeso lengqondo. Amagrafu wokudlala wesizukulwane esisha nemidwebo yokudlala kungacashunwa njengesibonelo. Ngosizo lwala mathuluzi wokudlala, kungenzeka ukuthi ufunde ngokunenzuzo imininingwane, okusho ukuthi kungenzeka ukuthi uzulazule ukuthi siyini isimo semakethe. Uma usebenzisa i-franchise yesikhungo sokuzijabulisa, udinga ukuheha abathengi ngokuqhubekayo. Udinga ukuthi badale ukufunwa okuwusizo.

Inkampani yakho izofinyelela izinzuzo ezinkulu zokuncintisana, ngakho-ke, ibhizinisi layo lizokhuphuka. Ungaliyeki ithuba lokuthola ilungelo lokuthenga indawo yokuzijabulisa yezingane. Ekugcineni, ikunikeza ithuba lokulawula kahle imakethe. Kungenzeka kudlule cishe noma yibaphi abancintisana nabo, ngisho nabanamandla kunabo bonke futhi abanamandla kakhulu. Uyakwazi ukubasusa ngaphandle kwezikhangiso zemakethe ezikhanga kakhulu ngokusebenzisa amathuluzi amahle. Ngaphezu kwalokho, lapho ugcwalisa ilungelo lezikhungo zokuzijabulisa lezingane, usebenza ngaphansi kwegama lomkhiqizo owaziwayo. Ikunikeza ngenzuzo eyengeziwe, ebaluleke kakhulu yokuncintisana.

Sebenzisa iphrojekthi yebhizinisi ngezinga eliphezulu lokubuyiselwa kwezezimali bese ungalawula. Ukutholakala kwe-franchise akufanele kubhekane nobunzima obukhulu uma wenza konke ngendlela efanele futhi uhambisana ngokuphelele nemithethonqubo.

Igumbi lokugubha izingane i-franchise iphrojekthi yomsebenzi wehhovisi. Ngesikhathi sokuqalisa ukusebenza, ubunzima abunakugwenywa. Kodwa-ke, ngokuvumelanisa okuseduze ne-franchise yezingane zakho, ungazinqoba kalula. Ngemuva kwakho konke, i-franchise yezingane ikunikeza iqoqo lezinto zokwaziswa ezisesikhathini futhi unqobe amasu okuncintisana. Thuthukisa igumbi lengane ye-franchise ukuze usebenzise imali ephansi kuyo futhi ngasikhathi sinye ugcine isimo esifunekayo esiphakeme. Uma usebenza egumbini lezingane, khona-ke imisebenzi kufanele inikezwe ukunakwa okufanele.

Abamele i-Franchise ngokuqinisekile bakunikeza ngolwazi olusesikhathini ongalusebenzisa ngenzuzo enenzuzo yephrojekthi yebhizinisi lakho. Yenza ngokuzethemba, ngokwakhayo nangobuchule, ngaphandle kokuphazanyiswa izingcezu zedatha ezingabalulekile. Zidinga ukufundelwa esakhiweni, kusetshenziswa amagrafu, amashadi nemidwebo. Uma ubandakanyeka ku-franchise egumbini lokugubha, izinga lokuphepha kwezivakashi liza kuqala. Kuyadingeka ukubanikeza izimo ezithandekayo nezentokozo ezifanele ukuze kungalimali muntu. Kepha uma ubandakanyeka emikhosini nasekubambeni kwabo ekamelweni lezingane, khona-ke unesibopho kuwo wonke amaklayenti aphendukele kuwe. Vele, uma beziphatha ngokungafanele, ngaphandle kwalokho udinga ukukuthwebula ngekhamera ukuze uzikhululele umthwalo wakho wemfanelo.