Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yebhikawozi ilula ngokuya ngesidingo sokuphakamisa igama. Vele, abantu abaningi basebenzisa imibono yabo, izimo, intuthuko, kepha kunenzuzo enkulu ukuvula ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwayo, amaphuzu okuvula, amanethiwekhi, bese kuba nemihlangano yokufundisana. Kunezinzuzo eziningi zokuthenga i-franchise, okungenani ucabangela ukunciphisa isikhathi nezinsizakusebenza zezezimali. Akunzima ukuvula i-bakery, kunzima kakhulu ukugcina ikhwalithi nokunambitheka kwezinto ezilethwe zemikhiqizo ebhikawozi, ukugcina umkhiqizo nokugcina amakhasimende. I-franchising ithola umfutho usuku nosuku, kukhulisa ubudlelwano phakathi kwezinhlobo ezahlukahlukene zezinkampani emikhakheni ehlukahlukene yomsebenzi. Ama-franchise e-Bakery ahluka ngegama lebhizinisi, inzuzo, izindawo ezikhona, amakhasimende, njll.

Lapho ibhizinisi likhudlwana, i-franchise ibiza kakhulu. Izindleko ze-franchise nazo zixhomeke kubude besikhathi senkontileka, ezindlekweni ezingeziwe, ezingathinta nemali yesamba, ekhokhwa ngesikhathi esisodwa futhi eyisiqinisekiso se-franchise, ngaphambi kokudlulisela wonke amalungelo ebhikawozi noma olunye uhlobo lwebhizinisi kumuntu onelungelo lokuthengwa kwempahla. Ngaso sonke isikhathi lapho bevula isitolo esisha, i-bakery, ama-franchisor azofika, ahlinzeke ngosizo ekukhetheni abasebenzi, imishini, nezinye izithako, enikeza izindlela zokupheka ezikhundleni ezifunekayo. Kunenzuzo ukuthola i-franchise yalabo bantu abafuna ukuvula ibhizinisi labo, kepha kunzima ukuqonda ukuthi kufanele benze kanjani, lokho abaphathi kusekelwe kukho, namanye ama-nuances ahlobene nomkhakha othile womsebenzi. Kukhathalogi ye-franchise, kungenzeka ukhethe noma yikuphi ukunikezwa okufanelekile, ezitolo, kuma-salon, kuma-bakeries, kungenzeka ukusebenzisa ukuhlukaniswa nokuhlunga, ukuhlunga okunikezwayo ngenani, ngegama, nangokuhlobana. Kunemikhiqizo yomhlaba wonke, kanye nezinkampani ezingaziwa kakhulu. Ukuvula amabhikawozi amasha noma izitolo kwezinye izifunda kuyinzuzo enkampanini ngokwezimali, kepha kunzima ngokomzimba ngokuphathwa, ngakho-ke ukuthengiselana ngentengo kubaluleke kakhulu kulezi zindaba.

Lapho kuthengiswa noma kuthengwa i-franchise, zombili izinhlangothi, ama-franchisor, ne-franchisee, bayazuza, kucatshangelwa imali engenayo yabo bobabili. Yonke imikhakha kufanele ixoxwe ngaphambi kokusayina izinkontileka, kucatshangelwa izimo ezahlukahlukene, inikeze imininingwane ephelele ngomkhiqizo, isibonelo, indawo ekubhakelwa kuyo, futhi ngemuva kokuphela kwemigomo yokunikeza ilungelo lokuhweba, i-franchisor iyazibandakanya nomncintisanayo. Ukugwema izimo eziphikisanayo, wonke ama-nuances axoxwa kusengaphambili futhi ngawodwana. Namuhla, njengoba kushiwo ngaphambili, ukuncintisana kuye kwanda kuzo zonke izindawo zomsebenzi, ngakho-ke, kukhathalogi, kufanelekile ukunaka ama-franchise angahle angabandakanyi imali yesamba, ezosindisa nezimali. Ukupheka namuhla kuyadingeka impela, ngakho-ke ama-franchisees akhetha le ndawo ethile kuma-franchise, kanti indawo ekubhakelwa kuyo yile ngxenye. Lapho ukhetha i-franchise yokubhaka, kufanele uqondiswe yimininingwane ephelele ebekwe kukhathalogi. Isibonelo, i-bakery ibilokhu isikhathi eside, inezinombolo ezithile zezindawo (izinto) esifundeni esithile, okunikezwe i-franchise, njll.

Lapho uthenga i-franchise yamabhikawozi, inkampani ayinikezi amalungelo kuphela ukumela izintshisekelo kodwa futhi nokuklama, ilogo, amachips, isisekelo samakhasimende, njll. Esigabeni ngasinye, kuzonikezwa ukwesekwa, ukwesekwa okugcwele cishe ubusuku nemini. Ngaphambi kokuthenga i-franchise yebhikawozi, ungabala ngaphambi kwesikhathi sokubuyiselwa kwazo zonke izindleko. Kungenzeka kuvulwe izitolo ezimbalwa ezincane, okungangabazeki ukuthi kuzokhulisa inzuzo yebhikawozi. Iyatholakala ukuvula ikhefi lokubhaka ngaphansi kwe-franchise, lapho izivakashi zingathenga nje kuphela ukudla okumnandi kepha futhi ziphumule esimweni esimnandi, esinephunga elimnandi lezimpahla ezibhakiwe, ezuza amakhasimende emhlabeni wonke. Uma uvumelanisa i-bakery nesitolo esiku-inthanethi, ungahambisa ngokushesha imikhiqizo eshisayo ne-crispy kumakhasimende, ukwanda ukuthengisa. Ukuthenga i-franchise yingxenye yempi, into esemqoka ukuhlala emakethe, ukukhunjulwa hhayi ngomkhiqizo wakho kuphela kodwa nangekhwalithi yawo.

I-franchise inenzuzo enkulu maqondana nokwenza ngcono isikhathi sokusebenza, kepha leli ibhizinisi elifanayo nakho konke okunye futhi udinga ukulilawula njalo, ukuthuthukisa nokwenza ngcono. Ungenza ngokuvumelana nendlela yombhali ukuze kungabikho ukufana. Ingxenye elinganisiwe yenqubomgomo yezentengiso ikuvumela ukuba ube namakhasimende avela emaqenjini ahlukene, aqinisekise ukufinyeleleka kwawo wonke umuntu. I-franchise ikunikeza ithuba lokuba ngusomabhizinisi ophumelelayo emkhakheni wakho kunoma yiliphi idolobha nezwe, ngamunye ulungisa ibhizinisi lebhizinisi lakho (indawo ekubhakelwa kuyo) ngokohlelo olusungulwe lokumaketha, ekhipha inzuzo kusuka ngenyanga yokuqala. Ukusebenza njalo kuzindlela zokupheka ezintsha kuzokwenza ukuthi kubuyekezwe amagama futhi kugcinwe uphawu, kuvusa intshisekelo yamakhasimende. I-franchisor izohlinzeka kusengaphambili izibalo ezigcwele zokutshalwa kwemali kokuqala kwemishini yokuhweba, ezobuchwepheshe, imishini yokubhalisa imali kanye neziqandisi, izinto zokusetshenziswa ngisho nokuqasha, njll. Kungani kunenzuzo ukuthenga i-franchise yokubhaka? Okokuqala, abantu badlile futhi bazoqhubeka nokudla ufulawa, okuyinto engeke ithinte nakancane imikhiqizo yokubhaka.

Okwesibili, njengoba izibalo zibonisa, selokhu kwaqala ubhadane, ukukhula kwemali engenayo evela kubhaki kukhule ngaphezu kuka-50%. Abantu bangaqagela futhi babale ukwehla kwamabhikawozi, kepha awukwazi ukuzibeka engcupheni futhi ungachithi isikhathi, kepha wenze ngokuthola i-franchise yokusebenza kulo mkhakha omnandi womsebenzi. Vele, akekho umuntu onomshwalense wokungaphumeleli, kepha ongoti bethu kukhathalogu ye-franchise, kanye nama-franchisors, bazosekela sonke isikhathi senkontileka, ngokuthuthukisa ngenkuthalo amaphuzu amasha.

Ungathola imininingwane engaphezulu, ujwayelane nemithetho yekhathalogu ye-franchise, ngokunikezwa kwamanje, ungalandela isixhumanisi esingezansi, ngqo kukhathalogi. Kuyo yonke imibuzo, xhumana nochwepheshe bethu. Ukufunda ukubuyekezwa kwamakhasimende, ayatholakala kukhathalogi. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okunezithelo.

I-pie franchise ingaba ibhizinisi elinenzuzo enkulu uma unaka izici ezahlukahlukene zohlelo lwakho lokulungiselela. Okokuqala, lapho wenza i-franchise, nakanjani udinga ukusebenza ngokuhlaziywa kwe-swot. Esigabeni sokulungiselela, lolu hlobo lwethuluzi alunakubuyiselwa endaweni yalo. Okulandelayo, uma uzobandakanyeka kwi-franchise yophaya, udinga ukuqonda ukuthi yimuphi wabancintisana okuzodingeka ubhekane nabo emzabalazweni ongenakulungiswa wokuthandwa kwamakhasimende kanye nezimakethe ezithengisa kakhulu. Ukuba nalolu hlobo lolwazi kunikeza ithuba elihle lokudlula abaphikisi bakho futhi ngaleyo ndlela uqiniseke ukuthi unethuba lokuhlala ezindaweni ezinhle kakhulu emakethe. Uma ubhekisisa ukuthengiselana nokuhweba ngophaya, inketho engcono kakhulu kungaba ukuthola umkhiqizo osezingeni eliphakeme, ozokwazi ngawo ukwenza imisebenzi yehhovisi kahle.

Nquma ngokomzimba ukuthi mangaki ama-pie owadingayo ukubhaka ukuze i-franchise yakho isebenze kahle kakhulu. Udinga ukuba nesitoko esanele ekhawunteni ukuze ukhonze wonke amakhasimende akho. Ngasikhathi sinye, ukugcwala ngokweqile kufanele kugwenywe.

I-pie franchise ingabhekana nobunzima obuthile ekukhuleni kwayo, ngoba lolu hlobo lomkhiqizo lunokuphila okulinganiselwe. Ngaphezu kwalokho, ukuthengisa imikhiqizo yayizolo kucatshangwa ukuthi yanamuhla akuyona inketho yomsebenzi omuhle kakhulu. Ngemuva kwakho konke, amakhasimende awawona wonke angenalwazi futhi abaningi bazosheshe bakhombe ukukhohlisa. Kungakho ukusebenza ku-franchise, kufanele ugweme izenzo zokungathembeki, kepha, kunalokho, wenzele amakhasimende akho okuthe xaxa kunabancintisana nabo ngqo. Isibonelo, lapho uthengisa i-franchise yophaya, ungenza izaphulelo ezinkulu ngasekupheleni kosuku ukuze uthengise imikhiqizo yanamuhla. Ngakusasa, uma kukhona okusele, lolu hlobo lomkhiqizo kufanele luthengiswe ngamanani entengo, noma lunikezwe abasebenzi.

Ngenye indlela, kungenzeka ukuthi ushaye ophaya kusihlwa ukuze kuthathwe konke okusele ngamanani entengo. Lokhu kuwumkhuba ovame kakhulu emazweni aseYurophu nase-United States ngoba izinkampani zendawo zigcina imikhiqizo yazo futhi azizivumeli ukuthengiswa kwezimpahla eziphelelwe yisikhathi. Khulisa i-franchise yakho ezingeni eliphezulu kakhulu lokusebenza kahle ukukhulisa imali engenayo. Lokhu kuzokwenza ukuthi kungabi khona kuphela ukukhokha izibopho nabalingani. Kuzokwazi ukudlulisa imali ku-franchisor ngaphandle kwezinkinga nhlobo njengemali eyisamba, izinhlawulo, nokudonswa kwezikhangiso zomhlaba wonke.

I-franchise yebhikawozi elincane kuzoba yinzuzo kuwe uma izinga lentuthuko lilungile ngokwanele. Ngokuvamile, ukusebenza nge-franchise, usuvele unezinzuzo eziningi ezibalulekile ekulweni nabaphikisi ekuqaleni. Okokuqala, uthola umkhiqizo wekhwalithi ephezulu osuvele ukhuthaziwe futhi unezinga eliphakeme lokuthandwa. Ngaphezu kwalokho, ukusebenza nge-mini-bakery franchise kukunikeza ithuba elihle lokuphatha kahle imisebenzi yokukhiqiza ngokusebenzisa amandla wobungani bomlingani wakho omkhulu. Ukusebenza nge-franchise, ungenza ngezifiso i-mini-bakery yakho ngendlela yokuthi ifane nse neyangempela. Ubunikazi bungatholakala ngokuthengwa kwemishini kwi-franchisor, kanye nokuthengwa kwezingxenye zenqubo yokukhiqiza.

Qalisa i-mini-bakery yakho nge-franchise bese kuthi akekho kubaphikisi bendawo ozokwazi ukumelana nawe nhlobo. Ngemuva kwakho konke, uzoba nomkhiqizo wezinga elihlukile, elithengiswa ngamanani ongawabona wena ngokwakho. I-franchise yebhikawozi elincane ithuba losomabhizinisi, elizothuthuka ngokushesha futhi ngasikhathi sinye, lisebenzise inani elincane kakhulu lezinsizakusebenza.

I-mini-bakery franchise esebenza kahle izokunika amandla okubhekana ngokushesha nomsebenzi wehhovisi wanoma iyiphi ifomethi. Udinga kuphela ukukhokha izitolimende ezimbalwa. Eyokuqala yalezi yimali eyisamba, eyenziwa ekuqaleni komsebenzi. Ngaphezu kwalokho, usebenza nge-franchise, kuzodingeka wenze izitolimende ezimbili. Igama lowokuqala ngama-royalties, elesibili libizwa ngokuthi umnikelo wemisebenzi yokukhangisa. Le mali izoya ezidingweni ze-franchisor ehlobene nokukhangisa komhlaba wonke.

I-franchise yebhikawozi elincane kufanele isebenze nezinqolobane zefomethi yamanje. Kufanele zingeniswe umoya kahle futhi ukugcwala ngokweqile kufanele kugwenywe. Lokhu kudinga ukusetshenziswa kwesoftware ezokusiza ukuthi uzulazule ukuthi unamasheya angakanani nokuthi yini ephumayo. Isoftware enekhono le-mini bakery franchise izokunikeza nethuba lokuthola ulwazi olusesikhathini futhi ulusebenzisele iphrojekthi yebhizinisi. Isibonelo, uma izinsiza ziphela ezinqolobaneni, lolu hlobo lwesoftware luzobonisa isaziso esihambelanayo.