Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-sausage shop franchise ibhizinisi elingenisa inzuzo kodwa eliyingozi. Izingozi aziveli kuphela ezimbangini zakho, ezingeke zithande ukuthi i-franchise entsha inikeze izimakethe ezikhangayo zemakethe. I-sausage franchise nayo ingabhekana nezinselelo maqondana nempilo yeshalofu lomkhiqizo. Ngaphezu kwalokho, iSanitary and Epidemiological Supervision nayo ayilali futhi ingahlala yenza amasheke ahlukahlukene. Uma uthengisa i-franchise yesoseji, lapho-ke kuzodingeka unikeze amaphuzu akho wokuthengisa ngenani elifanele leziqandisi. Isitolo soseji esisebenza ngaphansi kwe-franchise sidinga ukukhiqiza imali eningi kunaleyo ebizosebenza yodwa.

Ngemuva kwakho konke, uthatha zonke izibopho. Okokuqala, uthenga imikhiqizo ye-franchisor, kanti okwesibili, isitolo esine-franchised sausage kufanele sidonse cishe i-10% yemali engenayo njalo ngenyanga. Lo mkhuba ovamile lapho usebenza nge-franchise. Akunandaba ukuthi usebenzisa ini, lezi zinhlobo zokukhokha nakanjani zizoba khona. Okokuqala, kungama-royalties, futhi okwesibili, kungumnikelo ekukhangisweni kwamazwe omhlaba.

Uma usebenzisa i-franchise shop shop, khona-ke uzokwazi ukuthi ungabagqoka kanjani abasebenzi. Abasebenzi bakho bazonikezwa umfaniswano futhi bazowugqoka sonke isikhathi abasebenza ngaso. I-franchise esitolo esisebenza kahle sizoqinisekisa ukuxazululwa okuqhubekayo. Udinga kuphela ukugcwalisa amafriji ngempahla yenyama ukuze abathengi abakhulume nabo babe nokuthile abazokuthengisa. Njengo-franchisee wesitolo soseji, udinga ukukhumbula ukuthi udinga ukuba usomabhizinisi osebenza kahle kakhulu. Ngemuva kwakho konke, lapho amakhasimende ethe xaxa, ngcono isimo sakho sezezimali.

I-sausage shop franchise eyenzelwe kahle iphrojekthi yebhizinisi engakulethela inzuzo enkulu. Kodwa-ke, kufanele ucacelwe ngobungozi obukusongelayo. Ukuze ubayeke ngempumelelo, hlangana ne-franchisor. Uzonikeza imininingwane edingekayo futhi abelane ngolwazi lwakhe. I-franchise shop ehlelwe kahle izoba nesiqalo esisheshayo futhi ikunikeze imali engenayo esezingeni eliphakeme esisheshayo. Into esemqoka akukhona ukuphumula, kepha ukusebenzela isithombe sakho, ngoba ungummeleli wesifunda futhi usadinga ukuthola ukuthanda abathengi.

I-franchise yesitolo sosisi noshizi ikusiza ukuthi uthole inzuzo ebalulekile yokuncintisana. Ekugcineni, uzoba ngumsabalalisi osebenza ngokuvumelanisa ne-franchise. Lokhu sekuvele kubaluleke kakhulu. Udinga ukuyisebenzisa kakhulu, ukuthola inzuzo enkulu. Isitolo se-franchise sinamathuba onke okuphumelela njengephrojekthi yebhizinisi. Into esemqoka ukulandela imithethonqubo ebekiwe futhi edwetshwe esivumelwaneni.

Ukuhambisana akulimazi muntu okwamanje. Ngokuphambene nalokho, uma uthengisa i-franchise yakho kahle, isitolo sakho sizoba nenani elikhulu labathengi. Uma uthengisa inyama noma isoseji, bese unaka ikhwalithi nempilo yabo yethala. Ukugcina ubuqotho obuphezulu, akufanele uthengise imikhiqizo ephelelwe yisikhathi. Ekugcineni, umbono wamakhasimende ubalulekile kuwe. Uma uthenga isoseji noshizi njengengxenye yesitolo se-franchise, khona-ke kufanele unake ukubhekana kahle namaphepha afanele. Naka izimbangi zakho ukunqoba umncintiswano.

Kufanele sifunde amandla nobuthakathaka babo. Okufanayo kuya enkampanini yakho. Njengengxenye ye-franchise yesitolo sokudla, kufanele uqonde ngokusobala ukuthi imaphi amathuba ongawasebenzisa nokuthi yiziphi izingozi obhekene nazo. Ngemuva kwalokho uyakwazi ukubamisa ngesikhathi nangendlela enenzuzo. Uma uku-franchise yaseshizi nasesoseji, ikunikeza ubuhle obuphambili kakhulu. Ungalindela ukuyithola ngqo kwi-franchisor ngokucela usizo. Ummeleli womkhiqizo uhlale ekulungele ukukunikeza izeluleko zochwepheshe.

Unentshisekelo yomuntu eqondakalayo ekuboneni uzuza imiphumela emihle futhi ukhulisa imali oyitholayo nge-franchise enjalo. Izinga eliphezulu lemali engenayo livumela ukukhokha izibopho ngaphandle kwezinkinga. Ngokuhambisana nokuzibophezela kuhulumeni, kufanele futhi ukhiphe iminikelo ku-franchisor. Ngemuva kwakho konke, uboleke i-franchise kuye ukuze uthole i-frankfurter futhi ube ngumsabalalisi okhethekile. Njengomsabalalisi, i-franchisee kufanele ikhokhe iphrimiyamu. Lezi zimali ziyahlukahluka njalo futhi zincike kwimigomo ye-franchise. Thola isivumelwano esingcono ngokuya nge-franchise yakho ngokuxoxisana ngokunenzuzo.

Ungathatha noma yiziphi izibopho ezingeziwe ukuze inani leminikelo lingabi likhulu kangako. Uma uthengisa ilungelo lokudla ledepho, lapho-ke unazo zonke izinzuzo zokuncintisana ozidingayo. Zama ukuzisebenzisa kakhulu ukuze ungangeni esimweni esinzima.

Ama-Franchise eNamibia anezinzuzo ezahlukahlukene, phakathi kosomabhizinisi bamazinga nezikhundla ezahlukahlukene. Ngokuqondene ne-franchise, kubalulekile ukuthi wazi ukuthi iNamibia izokhuphula izinga lesimo sezomnotho sezwe ngokwakha izingqimba ezincane, eziphakathi nezikhulu zemisebenzi yezimboni. I-franchise ngayinye izoqala ukukhulisa inzuzo yenkampani, kanye nezinga lebhizinisi eNamibia, njengoba kunamaphrojekthi amaningi ahlukahlukene abizayo okufanele awenze. Kusezingeni elibonakalayo, lapho iklayenti lithola ilungelo lokuthenga, lizibophezela ukwakha ibhizinisi elenziwa ngomumo, ngokunciphisa ngokuphelele kube yizingozi nobunzima obuhlukahlukene. Ochwepheshe bale femu, abanophawu lokuhweba oludumile, bazokhiqiza amaphrojekthi ahlukahlukene aselungiselelwe ukwenziwa kwemikhiqizo, ukuhweba ngempahla, kanye nokuhlinzekwa nokwenziwa kwezinsizakalo. Njengomhlangano wokuqeqesha, kuzobanjwa izifundo eziningana ezizohlinzeka ngolwazi ngezinsizakalo zokumaketha nezokukhangisa ukukhulisa ukuthengisa.

Izinqubo zokusebenza zamafomethi ahlukahlukene wokwakha umbono kuzoba yindlela engcono kakhulu yokwakhiwa ngesiphetho semibhalo ekhethekile eqinisekisa ubambiswano. Ukukhetha okulungile kunakho konke, uzokwenza ohlangothini lokuthenga i-franchise eNamibia, okufaka isandla ekwakhiweni kwebhizinisi lakho.