Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yesitolo sezilwane izokwenza kahle yonke imisebenzi eyabelwe yona kuphela uma iphrojekthi yebhizinisi isetshenziswe kahle. Ngokusebenza ngokubambisana ne-franchise, usuvele unezinzuzo eziningi kunabancintisana nabo. Okokuqala, ungummeleli womkhiqizo osemthethweni onelungelo lokwenza imisebenzi egameni lenkampani eyaziwayo. I-franchise yakho izokwaziswa abathengi, ngoba izokuvumela ukuthi uthenge i-inventory ekhethekile. Isitolo sakho kufanele siphathwe ngokuhambisana ngokuqinile neqoqo eliphelele lemithetho, imithethonqubo, nemithethonqubo. Ungakhathazeki, i-franchisee izokunikeza lonke ulwazi oludingayo.

Udinga nje ukwenza isivumelwano, ukhokhe imali eyisamba, bese uqala ukwenza okuthile. Vele, kuyadingeka nesigaba sokulungiselela, i-franchisor yakho izokhombisa isidingo sokwenza izibalo zokuqala. Ithuluzi elihle kakhulu lokulungiselela i-franchise yesitolo sezilwane ukuhlaziywa kwe-swot. It, kanye nokuhlaziywa kokuncintisana, kuzoqinisekisa ukuthi yonke imininingwane edingekayo iyatholakala. Uzokwazi kahle ukuthi buphi ubunzima obuzohambisana nawe lapho usebenzisa i-franchise yesitolo sezilwane.

Izimbangi kuzodingeka zibheke ngesitolo sakho, ngoba imikhiqizo yezilwane izoba esezingeni eliphakeme, insizakalo izobe iphakeme. Lapho usebenza nge-franchise, kufanelekile ukukhumbula ngokunembile ukuthi ikhokhwa njalo ngenyanga. Ngaphezu kwemali yesamba semali, enikezwa isigaba sokuqala somsebenzi, kukhona nemali ekhokhwayo kanye nezinkokhelo ezenzelwe ukukhishwa kwemali yokukhangisa. I-franchise yesitolo sezilwane ibiza imali eningi, kuze kufike cishe ku-9% wenzuzo yakho yanyanga zonke. Naka ngokukhethekile izinto ezifuywayo bese kuthi, isitolo sakho ngeke kudingeke silahlekelwe. Ngemuva kwakho konke, i-franchise ihlinzeka ngokuqaliswa kokusebenza kwehhovisi ezingeni elisha ngokuphelele, lidlula lezo zifanekiselo ezitholakala emakethe yendawo.

Amazinga, imithethonqubo, ulwazi lomsebenzi, ukwazi, ngisho nobuchwepheshe obuphezulu, konke lokhu ukunikezwa yi-franchise yesitolo sezilwane. Izingxenye zamanani kumele zimbozwe ngokuphelele bese kuthi, zonke izethameli ezihlosiwe zizoba ngaphansi kwe-hood yakho. I-franchise yesitolo esithengiswayo iphrojekthi yebhizinisi lapho ukuhambisana kwekhodi yokugqoka kubaluleke kakhulu.

I-franchise yesitolo sezilwane eziku-inthanethi yithuba lokwenza imisebenzi yehhovisi ngendlela egxilile nephumelelayo. Yenza yonke imisebenzi ephambi kwakho ngendlela yokuthi unikeze inkampani inzuzo yokuncintisana yesikhathi eside. Kukunika ithuba lokubhekana kalula nanoma ibuphi ubunzima uma buza. Uma ufuna ukusizakala nge-franchise eku-inthanethi, lokhu-ke lokhu kulungile ukukunika ithuba elihle lokuba usomabhizinisi ophumelela kakhulu ngesinqumo sezindleko eziphansi. Thenga i-franchise bese usebenzisa i-inthanethi ukumaketha uhlu lwakho online. Ngakho-ke, ugcina izinsizakusebenza zezezimali zokugcina inani elikhulu labasebenzi.

Awudingi ubuningi obunjalo, ngoba ubhekana nanoma iyiphi imisebenzi ngokuphelele ngaphandle kwayo. Isikhala esiku-inthanethi njenge-Intanethi kumele sinakwe ngoba, ngalesi sikhathi, izitolo eziningi zama-franchise zisebenza esikhaleni senethiwekhi. Kufanele uncintisane nezimbangi eziningi. Kepha ungakhathazeki, njengoba unenani elikhulu lamathuluzi asebenzayo onawo. Phatha isitolo sakho ngempumelelo, uthengise kuphela imikhiqizo yezilwane esezingeni eliphakeme, ngakho-ke i-franchise eku-inthanethi ikusiza ngayo, ongayithenga ngaphambi kwesikhathi, isebenze ukuze kuzuze iphrojekthi yebhizinisi lezilwane ezifuywayo. Ngokuvamile, cishe yonke inhlangano kufanele ithembele emandleni ayo lapho yenza imisebenzi yebhizinisi. Kepha uma uvula i-franchise yesitolo esiku-inthanethi sokuthengisa imikhiqizo yezilwane, ungahlala uthintana ne-franchisor.

Uyakusiza ukuthi uzokusiza, unentshisekelo yokwenza kube lula ukusebenzisa ngempumelelo nangendlela efanelekile noma yikuphi ukusebenza kwabefundisi. Uyazuza ngeqiniso lokuthi ufeza imisebenzi ephambi kwakho bese wenza inzuzo. Ekugcineni, ukhokha inzalo emholweni owutholile, futhi uwusebenzisa ukuze kuzuze iphrojekthi yakhe eku-inthanethi. Le yiminikelo, eyokuqala ibizwa ngama-royalties, ekhokhwa njalo ngenyanga. Omunye umnikelo ubizwa ngokuthi yisamba, wenziwa kanye lapho uthola ilungelo lokuthengisa isitolo sezilwane ngaphansi kwe-franchise. Ngokwazi okulungile nokufanele abasebenzi basehhovisi kuphela lapho unethuba elihle lokuwina umncintiswano. Zisebenzise ngokugcwele, bese inkampani noma isitolo sakho siba yibhizinisi eliphumelela kakhulu elingadlula noma yiziphi izimbangi.

Ukuxhashazwa kolwazi olufanele kwenza kube lula ukwenza izinqumo zokuphatha ezifanele ngokuqhubekayo. Ungakunaki ukuyifunda bese usebenzisa imiphumela yezibalo. Lapho ukuthengisa izimpahla zesilwane online njengengxenye ye-franchise, yenza ngendlela yokuthi ube nezinga eliphezulu lemali engenayo. Ngemuva kwakho konke, umsebenzi owenzayo udinga ukutshalwa kwezimali, ngakho-ke, udinga ukuthola izinsizakusebenza zezezimali, ukuzixhaphaza ukuze kuzuze iphrojekthi yebhizinisi. I-franchise yedepho yezilwane zasekhaya yithuba lakho lokuba ngusomabhizinisi ophumelelayo futhi onokuncintisana futhi wandise kakhulu inani lemali engenayo kwisabelomali sesikhungo. Ngaso sonke isikhathi yenza ngesibindi nangokuzimisela, kepha ukwahlulela okuhle kuphela. Uma usuvele uthathe isinqumo esanele futhi unolwazi, kuzodingeka ukuthi unamathele kuhlelo.

Ngaphandle kwalokho, lapho ugcwalisa i-franchise eku-inthanethi, kuyadingeka ukuthi uhlale uhlola izinkomba ezihleliwe futhi uhlole ukuthi izibalo zamanje zihambelana kanjani nalezo ezihleliwe. Lokhu kubaluleke kakhulu ngoba kukusiza uqonde ukuthi inhlangano yakho iphumelele kangakanani. I-franchise esebenza ngobuciko ivumela ukuthengisa inani elikhulu lezinto ngaphakathi kohlaka lwesitolo esiku-inthanethi nokuthola imali engenayo ephezulu kulokhu. Ungakunaki ukutadisha izibalo, hlala ulwela ukwenza imisebenzi yehhovisi ngendlela egxilile nenekhono. Uma ungalahlekelwa yimininingwane ebalulekile, emncintiswaneni unamathuba onke okuwina ngokuzethemba nangokucacile.