Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yokukhangisa yiphrojekthi yebhizinisi esebenzayo engathola imiphumela emihle. I-franchise yokukhangisa kufanele ikhuthazwe ngendlela yokuthi ihambisane ngokugcwele nayo yonke imiyalo leyo franchisor ayilindele kuwe. Ngemuva kwakho konke, lokhu kubaluleke kakhulu, ngoba konke kufanele kwenziwe ngaphansi kwemigomo uma usebenza ngaphansi kwe-franchise. Sebenza kahle futhi unikeze ngamakhasimende ezingeni elifanele lobuchwepheshe, khona-ke uzogcina ubunikazi obuphezulu bezinkampani futhi abantu bazodonswa kuwe. I-franchise yokukhangisa iphrojekthi yebhizinisi, lapho kufanele futhi ukhumbule ukuthi udinga ukuthola imali engaphezu kwenkampani ejwayelekile esebenza egameni layo. Ngemuva kwakho konke, unezibopho ezihambisanayo ku-franchisor.

I-franchise yokukhangisa kufanele isetshenziswe ngakho-ke izinga lakho leholo liphakeme ngokwanele ukukhokha izikweletu zakho nokukhokha okufanelekile. Isitolimende sokuqala siyisigaxa semali eyisamba, futhi sivele senziwa ekuqaleni. Ngaphezu kwalokho, kukhona imali yokukhangisa kanye naleyo ebizwa ngokuthi yasebukhosini. Le mali isetshenziswa yi-franchisor ngokubona kwayo. Njengomthetho, imali yokukhangisa yenziwa ukuze i-franchisor yenze imisebenzi yohlelo lokumaketha enkundleni yomhlaba wonke futhi yandise ukwazisa ngomkhiqizo.

Ukuqaliswa kwale franchise akufanele kube nzima uma usebenzisa izibalo ezifanele kusengaphambili. Noma kufanele ubhekane nobunzima, uzokwazi ukuthi ungabunqoba kanjani. Ngemuva kwakho konke, ohlomile uxwayiswa kusengaphambili. I-franchise enjalo idinga ukwenziwa ukuze abasebenzi bakho bagqoke ngaphansi kwekhodi yokugqoka edingekayo. Futhi, ukubhaliswa kwezakhiwo kufanele kwenziwe ngokufanele, uma izidingo ezinjalo zinikezwa esivumelwaneni. I-franchise yokukhangisa yibhizinisi elingenisa inzuzo lapho unethuba lokuthola impumelelo esikhathini eside esizayo.

Udinga nje ukukhumbula ukuthi lezi zibopho ozithathele zona azikwazi ukudedelwa nje. Uphoqelekile ukuba uzigcine, okusho ukuthi konke kuzokuhambela kahle. Ngempela, imvamisa i-franchisor ingakuthumela i-shopper eyimfihlakalo kuwe. Lo ngumuntu othize ozenza iklayenti lakho kanti uthola insizakalo noma uthenga ezinye izimpahla. Lapho usebenzisa i-franchise yokukhangisa, kufanelekile ukukhumbula ukuthi wonke amakhasimende angenayo angaba yilo mthengi oyimfihlakalo ongaba khona kakhulu. Umuntu ngamunye ofaka isicelo kufanele anikezwe ngekhwalithi ephezulu futhi ngaphandle kokuvuma ukuba luhlaza kwabasebenzi. Lo ngumthetho, oholwa yiwo, oyoligcina unaphakade ilungelo lokuthengisa izimpahla nezinsizakalo egameni lomkhiqizo owaziwayo.

I-franchise ye-ejensi yokukhangisa wumsebenzi webhizinisi ofanele futhi onenzuzo enkulu. Ukuze, ngenkathi uyisebenzisa, ungabhekani nezinkinga ezingenakunqobeka, udinga ukuzilungiselela kusengaphambili. Imisebenzi yokulungiselela kufanele yenziwe ngesikhathi, lapho-ke uzohlala unecebo lokwenza. Uma uhlanganyela ngaphakathi kohlaka lwe-franchise, khona-ke wandisa kakhulu amathuba akho okuphumelela ekulweni nanoma ngubani ophikisayo. Sebenzisa i-franchise yakho ngokufanele futhi ngaphandle kokwenza amaphutha amakhulu. Ngemuva kwalokho, inhlangano yokukhangisa inenani elikhulu labathengi.

Bathintana nawe ngokuqhubekayo, bebonga insizakalo esezingeni eliphakeme. Nikeza i-ejensi yakho yokukhangisa ukukhuthala okufanele ukukhulisa umholo wakho. Uyakwazi ukuxhumana nanoma yimaphi amakhasimende, okusho ukuthi i-ejensi yakho izophumelela. I-ejensi yokukhangisa isebenza ngobuciko ngangokunokwenzeka, i-franchise isiza ukubhekana nobunzima banoma iyiphi ifomethi. Uyakwazi ukunqoba ukumelana kwanoma yiziphi izakhiwo ezincintisanayo, bese amathuba akho eba ngcono. Akudingeki wesabe izinhlobo ezahlukahlukene zobuqili ezivela kubaphikisi bakho. Ngemuva kwakho konke, uzobe usukulungele kusengaphambili futhi usebenzise uhlelo olwenziwe.

Ukuba nokulandelana kwezenzo kunoma yisiphi isimo esinzima kuqinisekisa umphumela omuhle. I-ejensi yokukhangisa ayilutho nje lwephrojekthi yebhizinisi, lapho udinga khona ukwazi zonke izingozi namathuba. Ngalezi zinhloso, ukusetshenziswa kwethuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot kufanelekile. Usebenzisa le sethuluzi lamathuluzi bese ukhomba amandla nobuthakathaka bephrojekthi. Kuyadingeka ukugxila ezandleni zethu amathuba kanye ne-franchise esongela izingozi.

I-franchise yakho yokukhangisa iyithuba lokuthola imiphumela emihle emncintiswaneni ngezindleko eziphansi. Sebenza kahle, ufeze izibopho zakho ngekhwalithi ephezulu. Akukona nje ukuthi kufanele ukhokhe imali yenyanga. Kubuye kube ukunamathela ngokuqinile emazingeni anqunyiwe. I-franchise yenkampani yokukhangisa ivumela ukukopisha isitayela esihlukile somkhiqizo ngokuphelele. Lokhu akusebenzi kuphela ekwakhiweni kwangaphandle kwamagceke nekhodi yokugqoka yomsebenzi.

Futhi okuqukethwe ngaphakathi, okuvame ukuthi kubaluleke kakhulu kunokubukeka. Impela, udinga ukukopisha konke ngokuhlanganyela, ucabangela imininingwane yendawo yangakini. Lapho-ke nakanjani uzophumelela. I-ejensi esebenza kahle yithuba lakho lokuzibonakalisa uqinile njengomholi ovelele ezimakethe zokukhangisa. Awunakho ukungabaza mayelana nomsebenzi wehhovisi uma uhlala ufunda izibalo zamanje. Sebenzisa amagrafu, amashadi, nenye isethi yamathuluzi wokubona. Zikusiza ukuthi unqume okusongela i-ejensi yezentengiso nokuthi ungabunqoba kanjani ubunzima.

I-franchise ayilutho ngaphandle kohlobo lokuqashisa uphawu lwentengiso nazo zonke ezinye izintandokazi. Ungaphuthelwa yithuba lakho futhi wenze lapho izimbangi zisacubungula futhi zingayithathi i-franchise yakho, ngoba ingatholwa ngomunye umhambisi bese yena ezoba ngummeli womkhiqizo odumile kuphela.

I-franchise yenkampani yokukhangisa ikusiza ukuthi uhlele kahle wonke amaphepha ngokuya ngemithetho okumele ilandelwe. Sebenzela i-franchise ngendlela yokuthi bonke abancintisana nabo bangakwazi ngisho nokusondela kuwe ngokwezinga lesevisi nangempahla. Njengengxenye ye-franchise, ungenza imisebenzi yokukhangisa nge-concordance ngama-algorithms aphumelele futhi afakazelwe. Kufanele zisetshenziswe kuphela, zivumelane nezimo zemakethe yendawo. Uma ufuna ukuhlanganyela emkhankasweni wokukhangisa, i-franchise kufanele ithengwe okungenani ukuze uqinisekise ukubusa okuhlala njalo kunoma iziphi izimbangi. Uyakwazi ukuncintisana ezingeni elisha ngokuphelele lobuchwepheshe, ungaphuthelwa ithuba lakho! Lungiselela inkampani yakho yokukhangisa nge-franchise ukwandisa izinga lokusebenza.

Uyakwazi ukwethula imicimbi eyahlukahlukene ngendlela yokuthi usebenzise imali encane yezinsizakusebenza zezezimali futhi, ngasikhathi sinye, uthole inombolo enkulu yezicelo. Kuyinto elula kakhulu futhi esebenzayo, ngakho-ke, kungenzeka ukuheha ngempumelelo inani elikhulu labathengi. Njengengxenye yokuqaliswa kwe-franchise yenkampani yokukhangisa, ungahlangabezana nezinhlobo ezahlukahlukene zobunzima. Ukuze unqobe, udinga uhlelo lwebhizinisi oludwetshwe ngaphambili nolucabangayo. Ukuholwa nguye, kungenzeka ukunqoba ngokunenzuzo zonke izinkathazo nokuqinisa isikhundla sabo njengabaholi abangangabazeki nabahlala njalo.

Lisebenzise ngokunenzuzo ithuba lakho lokukhangisa nge-franchise. Lolu hlobo lwephrojekthi lungahlotshaniswa nobungozi obuhlukahlukene, noma kunjalo, ungabanqoba kalula nangokuzuzisayo. Kuyadingeka ukwenza ngokuzethemba, ugweme amaphutha ohlelo olubalulekile. Ngemuva kwalokho unethuba lonke lokuzuza imiphumela ebabazekayo. I-franchise eyenziwe kahle iphrojekthi yebhizinisi, okwenza lokho, udinga ukukhumbula izibopho. Esokuqala isidingo sokukhokha iminikelo nyanga zonke.

Okwesibili, uma uxhumana nenkampani yokukhangisa, ukhokha isamba semali ekuqaleni. Inani lale mali liyahlukahluka futhi kuya ngokuthi isifiso somthengisi sikhulu kangakanani. Njengomthetho, uma uthengisa i-franchise, ukudonswa kwesamba akudluli ku-11%, kepha akukwazi ukuba ngaphansi kuka-9%. Uma uyinkampani yokukhangisa noma yezokumaketha futhi ufuna ukwandisa imali oyitholayo, kuzodingeka ukuthi uxhumane ne-franchisor ephumelele kakhulu. Ngokwamazinga ahlinzekiwe, uyakwazi ukwakha iphrojekthi yakho esebenza ngobuhlakani. Lokhu kwenza ukuthi kukwazi ukukhuphula inani lemali engenayo yesabelomali futhi ungatholi maphutha ohlelo olukhulu.