Umsebenzi we-franchise yesevisi unikeze ngempumelelo ukuthi kuhlelwe kahle esigabeni sokuqaliswa komkhiqizo. Ungasebenza nge-franchise enezinga eliphakeme lokunethezeka uma ukhetha i-target niche ne-brand efanele ofuna ukusebenzisana nayo. Thuthukisa i-franchise yakho ngokulandela izinkambiso zomthetho wesifunda, futhi unake lawo masiko namazinga amukelwa emphakathini lapho uzoqala khona lolu hlobo lwebhizinisi. Uma usebenza ngesevisi yedijithali nezinsizakalo zezimoto, imiphumela ye-franchise ikusiza ukuthi ungene emakethe ngezinga eliphakeme lokunethezeka, ngoba unomkhiqizo osebenza kahle onawo, osuvele ukhombisile ukusebenza kwawo kwezinye izimakethe. Vele, umehluko wesifunda ungathinta kakhulu ukusetshenziswa kwe-auto service franchise, ngakho-ke kufanele uthathe izinyathelo zokuhlaziya kusengaphambili ukunquma ubungozi obukusongelayo.

Indlela ekahle yokukhomba ubungozi namathuba onawo onawo ukuhlaziywa kwe-swot. Ayifanele kuphela insizakalo esebenza ngaphansi kwe-franchise kepha futhi iyithuluzi lomhlaba wonke. Ngaphandle kwalokho, akufanele ungakunaki ukuhlaziywa okunjalo, okuvumela ukuthi unqume ukuthi iziphi izinzuzo izimbangi zakho ezinazo nokuthi iziphi iziphambeko ezikusiza ukuthi ufike ngaphambi kwazo. Lokhu kulula kakhulu ngoba ungahlala ube yisinyathelo esisodwa phambili emncintiswaneni. Ngaphezu kokwenza i-franchise yesevisi ngaphansi komkhiqizo owaziwayo, futhi uneqoqo eliphelele lezinzuzo ezahlukahlukene zefomethi yamanje. Isibonelo, iphrojekthi yebhizinisi eseyenziwe ngomumo, kucatshangelwa wonke amaphutha enziwe ekuqaleni, ikusize ubhekane ngokuphumelelayo nanoma yibuphi ubunzima.

Uthola nezincwadi ezahlukahlukene, okuthiwa izincwadi zebhizinisi, kusethi enomkhiqizo. Ziqukethe yonke imininingwane edingekayo yokuthi ungakwenza kanjani kahle ukusebenza kwehhovisi. Uma usebenzisa i-franchise yesevisi, udinga ukunakekela ikhodi yokugqoka yabasebenzi. Ochwepheshe ngamunye kumele agqoke umfaniswano, njengasezweni lendabuko lophawu lokuhweba. Ungahlolwa ngabamele i-franchisor ngokuthumela ikhomishini noma okuthiwa imfihlakalo shopper. Kungakho i-franchise yesevisi yemoto kufanele isebenze ngokungenaphutha futhi ikopishe ngqo zonke izimfanelo zangaphandle zoqobo. Lokhu kubaluleke kakhulu ukuhlala kungumsabalalisi woqobo nokugcina ilungelo lokuthengisa lo mkhiqizo.

I-franchise yesevisi ivumela ukusebenza ngokukhiqiza, kudlule bonke abaphikisi abakhulu ngenxa yokuba khona komkhiqizo owaziwa kakhulu futhi othandwayo.

Ukusebenza nge-franchise yesevisi kuyinqubo esebenza ngendlela efanayo kumabhizinisi ajwayelekile. Kodwa umehluko ophawulekayo akukhona nje kuphela ukutholakala komkhiqizo odumile futhi okhuthazwayo emhlabeni wonke. Ubuye ube nezinzuzo ezahlukahlukene onazo. Isibonelo, ungakopisha imodeli yebhizinisi, ubuchwepheshe, kepha kulokhu, ubhekene nobabili. Ungathola nezinzuzo ezithile kwi-franchisor uma ukwazi ukuxoxisana. Akufanele ukopishe i-franchise yesevisi ngokungacabangi, njengoba uzibeka engcupheni yokuwela ngaphansi kwesibopho somthetho ekuvikelweni kwempahla ngayinye.

Ukusebenza nge-franchise kunikeza isidingo sokulahla izimpahla ezindala, ngokujwayelekile, njengoba kwenziwa ekuqalisweni kwanoma yimaphi amaphrojekthi. Thuthukisa izindawo zakho zokugcina impahla ukuze wonge inani eliphakeme lezinsizakusebenza futhi ngasikhathi sinye ukhokhe inani eliphansi lezinsizakusebenza zezezimali.

Uhlobo olunjalo lwe-franchise lungafaka phakathi ikhono lokuqinisekisa ukulawulwa kwabathengi ukuze amakhasimende akho angaxhamazeli. Inqubo yokukhipha isisekelo samakhasimende inganqunywa kalula yizinkomba zezibalo, ezihlala zidinga ukufundwa ngokuningiliziwe. I-franchise, njenganoma iyiphi enye iphrojekthi yebhizinisi, idinga ukunakwa ngemininingwane nokutadisha njalo imibiko yezibalo. Ukuze wenze lokhu, udinga ukuqoqa yonke idatha efanele futhi uyihlaziye njalo. Enye yezinto ezithembeke kakhulu ezilawula ithuluzi le-franchise yesevisi ukuhlaziywa kwe-swot. Kanye nokuhlaziywa kokuncintisana, kuba ngumgogodla wempumelelo yakho.

Cishe wonke amaphrojekthi webhizinisi aphumelelayo asuselwa kulezi zihlaziyo ezi-2, ikakhulukazi lezo ezihlobene ne-franchise. Uhlale uzilungiselela kusengaphambili izimo ezingaba yingozi futhi ukwazi ukusabela ngesikhathi ngokuthatha izinyathelo ezidingekayo.

I-franchise yezilwane iba ngumbuzo oqhubeka ngokuya ezinjini zokusesha. Kungani lokhu kwenzeka? Kunezizathu eziningi, esizoxoxa ngazo ngezansi. Kepha sekuvele kucaca ukuthi izihloko ezihlobene nezilwane seziya zithandwa kakhulu, kanye nohlobo lokwakha ibhizinisi ngokususelwa ku-franchise. Iningi losomabhizinisi lifinyelela esiphethweni sokuthi kunenzuzo enkulu ukuthola ibhizinisi elenziwa ngomumo, hhayi ukulihlanganisa zisuka nje, ukweqa izingibe eziningi nokulahlekelwa okukhulu ngenxa yokungabi nalwazi, ukungaqiniseki, ukuncintisana, nezinye izinto eziningi ezenza ukungena imvelo yebhizinisi ibhizinisi elinzima ngempela.

Ngakho-ke, emuva kokuthi kungani ama-franchise athandwa kangaka. Iqiniso ukuthi cishe ama-80% amaRussia agcina lezi noma lezo zilwane emakhaya abo, futhi indilinga yezilwane ezifuywayo iyanda: lawa amakati nezinja ezijwayelekile, nezinhlanzi, nezidalwa eziyinqaba njengezinyoni, izicabucabu, nezibankwa. Zonke lezi zidalwa zidinga ukudla, okokusebenza, umuthi, nokunye ukuze zikunakekele. Inani labanikazi bezilwane landa kuphela. Ngakho-ke, ukutholwa kwe-franchise yezilwane kungabizwa njengokuthambekela eminyakeni yamuva, ngoba kuyadingeka ngempela. I-franchise yezilwane isiza nokwakha isitolo esikhulu futhi esiyingqayizivele kanye nendawo encane yokuthengisa okungenzeka ukuthi izofa.

I-franchise yezilwane esezingeni eliphakeme inikeza izindlela ezahlukahlukene zokukhulisa ibhizinisi lakho. Ukwazi ukuthola imali njalo, futhi ngemuva kwesikhashana, ukhokhela ngokuphelele utshalomali lokuqala. Endabeni yebhizinisi lezilwane, lokhu kubaluleke kakhulu njenganoma iyiphi enye indawo. I-franchise ekhethiwe efanelekile emadolobheni amaningi, womabili amakhulu (lapho kudingeka khona njalo kukhulu) futhi amancane (lapho kungahle kungabi khona ukuncintisana khona, ikakhulukazi ngegama elaziwa kakhulu, kanye nokufunwa, kucatshangelwa izibalo, kuzohlala kunjalo). Ngenxa yazo zonke lezi zimo ezincane, umqondo we-franchise yezilwane uya ngokuya ukhanga ngokwengeziwe.

I-franchise yezilwane, njengoba sishilo ekuqaleni, ingabonakala njengomqondo omuhle. Kepha usomabhizinisi osemusha ubhekene nombuzo obucayi ohlobene nokuthola ama-franchise athembekile. Ngenhlanhla, ungaxhumana nabachwepheshe bethu ababa ngabalamuli bakho. Usitshela ngezifiso zakho, ubuke okunikezwayo okuningi bese ukhetha lezo ezibonakala zikhanga kakhulu kuwe ngentengo nangezici. Inkontileka iphethwe ngabasebenzi bethu ethembekile futhi iphephile. Ungaqiniseka ukuthi awukhohlisiwe, futhi i-franchise yakho ngokusemthethweni inelungelo lokuba khona futhi ilethe imali okuvunyelwene ngayo.

I-franchise eDallas yiphrojekthi yebhizinisi enenzuzo enkulu ngoba leli dolobha linezinga elibaluleke kakhulu lokufunwa okusebenzayo. I-franchise kufanele ikhuthazwe ngendlela yokuthi iqonde ngokunembile izingozi namathuba onawo. Qala i-franchise kahle, ngaphandle kokwenza amaphutha, phambilini wenze ukuhlaziywa kwesotot okulungile. Ngosizo lwalokhu kuhlaziywa okuhlakaniphile, unganquma izingozi ezikusongelayo, futhi uqonde ukuthi yimaphi amathuba onawo okuqala ukuthola imali ephezulu. IDallas yidolobha elicebile, ngakho-ke, i-franchise inamathuba onke okuthola imiphumela ephezulu yezezimali. IDallas ibuye inakwe kakhulu kubavakashi, okusho ukuthi kufanele ulicabangele leli qiniso lapho uqala ibhizinisi elihlobene ne-franchise.

I-franchise yaseDallas ingadinga ukuthi umninimasheya enze iminikelo ethile efakwe kuma-akhawunti omthengisi. Isibonelo, ekuqaleni komsebenzi ohlobene ne-franchise, ukhokha imali yesamba. Kungu-11% kuphela wokutshala kwakho imali, noma kunjalo, leli nani lisadinga ukuhlelwa futhi litholakale. Ilungelo le-Dallas lingabuye likhonjelwe enye iphrimiyamu, ukuncishiswa kokukhangisa, okukhokhwa njalo ngenyanga. Imali enjalo isetshenziselwa ukunika amandla i-franchisor ukuthi yenze imisebenzi yohlobo lokukhangisa yomhlaba ngaphandle kobunzima. I-franchise iphrojekthi yebhizinisi esebenza ngokuqinisekile uma umuntu owenza lo msebenzi enza konke ngokulandela imithethonqubo ebekiwe.

I-franchise yaseDallas iqinisekisa ukugeleza kwemali okuqhubekayo ngokuvumelana nesabelomali sakho inqobo nje uma uhambisana nemithetho yendawo futhi ucabangela yonke imithetho nezidingo ze-franchisor.