Ukuvula ibhizinisi kuyiphupho lanoma yimuphi umuntu, othile ukhetha ubuciko, omunye umuntu ukhetha ukuhweba, ukukhiqiza, izinsizakalo, ne-franchise yesitolo sezingubo, se-logistics, salon, nezinye izindawo zomsebenzi. Phambilini, ukuvula isitolo sezingubo bekumnandi, kepha namuhla, lapho kushoda khona izitolo, ziningi kakhulu kangangokuba ukuncintisana kumane kuqede ngonya amankonyane emikhiqizo engaziwa. Ukuze ungachithi isikhathi, umzamo, ukunciphisa izindleko zezinsizakusebenza zezezimali, kungenzeka, kanye nemikhiqizo yezimpahla eyaziwayo, ukuvula izitolo ezintsha emazweni ahlukene nasemadolobheni, kwandise isimo, ukuthandwa, ikhwalithi nokuthengiswa, imali engenayo. Ukuze ungazibeki engcupheni, ungabheki imihlangano enezitolo ezinkulu zezingubo, kunezinhlu zama-franchise, lapho kwethulwa khona izinkampani ezincane nezinkulu, ezifanele wonke usomabhizinisi. Ikhathalogi ye-franchise iqukethe izinhlobo ezahlukahlukene zebhizinisi (kusuka kokuncane kuya kokukhulu). Ngokuya ngomkhakha womsebenzi, kuhlobo lomsebenzi nesikhathi emakethe, okufunwa kakhulu, kanye nenzuzo, izindleko ze-franchise zizokhushulwa, kucatshangelwa ukukhokhwa kwemali yesamba.

Isamba semali ye-franchise asivamile kunoma ngubani futhi siwuhlobo lwethikithi lokuqinisekisa le-franchisor. Imali yesamba semali ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokuqala kwesitolo, ngaphambi kokudluliswa kwawo wonke amalungelo, imininingwane, isisekelo samakhasimende. Imali eyisamba incike kuzo zonke izindleko. Icala ngalinye linezingozi zalo, kucatshangelwa izingibe, ukuze usondele kuzo, kuzosiza ochwepheshe abavela kukhathalogi yama-franchisees kanye nama-franchisors. Futhi, ama-franchisor azohambela yonke imicimbi, ahlinzeke ngoqeqesho, ama-analytics, nolunye ulwazi lokusebenza okuhle kakhulu kwezitolo zezingubo. Izingubo zingavezwa, zombili kwabesilisa nabesifazane, ezinganeni. Lapho kunezitolo eziningi, kulapho ikhasimende lizokhunjulwa kakhulu, okwandisa amathuba nokuthengisa, okuthinta imali engenayo.

Umkhiqizo wesitolo sezingubo odume kakhulu, izindleko zizokhokha ngokushesha okukhulu. kunjalo, ungangenisa izingubo wedwa ngokuvula isitolo sakho, kepha ukuncintisana kungathinta, kudinga isikhathi esithe xaxa ukuthola amakhasimende, kuthuthukiswe nezingubo ezisezingeni eliphezulu ezitolo. Ukuze ngokuzayo kungabikho zinkinga nemibuzo phakathi kwe-franchisor ne-franchisee, kuyadingeka ukuthi kuxoxiswane ngakho konke okuphambili, ngaphambi kokuqala imisebenzi ehlanganyelwe. okulula uma uthinta isitolo se-franchise ukuthi ochwepheshe bazokusiza ukhethe i-franchise ngokuhlaziya okunikezwayo. Futhi, abeluleki bazokwazi ukwenza ukuthengiselana kusuka ekuqaleni kuze kube sekugcineni, ngokusekelwa okugcwele kwezomthetho. Namuhla ukuthengiselana ngemali kudingeka kakhulu, ngisho nemibukiso yaminyaka yonke yama-franchise ayisibonelo salokhu. Izinkampani ezingamakhulu ezinkulungwane ezivela emikhakheni ehlukahlukene yomsebenzi zifuna abalingani bebhizinisi, ezinikeza izimo ezithandekayo zama-franchise.

Ngemuva kwakho konke, kufanele uvume ukuthi kulula ukusebenzisana, kunokuqhuba ibhizinisi ngokuzimela, ukuvula izitolo eziningi, kepha ukuzilawula kude ukusuka komunye umkhawulo womhlaba kuya komunye akukuphazamisi futhi akunakwenzeka, ngisho nokuqasha umphathi. Ngakho-ke, ukwenza i-franchising, ukuthenga i-franchise kunengqondo futhi kuyadingeka ngisho naphakathi kwemikhiqizo eyaziwayo.

Ukuthola imininingwane nge-franchise, ukujwayelana nokunikezwa emakethe yezwe elithile, nakho konke ukunikezwa kwezitolo ezinezingubo, ukuhlola inqubomgomo yamanani entengo, kufanele ulandele isixhumanisi sekhathalogi ye-franchise engezansi. Futhi, ungaxhumana nabachwepheshe abazophendula imibuzo mayelana ne-franchise futhi basize ezimweni ezahlukahlukene. Siyajabula kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitolo sezingubo iphrojekthi yebhizinisi ethokozisayo, ukuze kuthuthukiswe lapho uzodinga ukuyilungiselela khona ngaphambili. Lwela ukuhlala uphambili kwabancintisana nabo futhi usebenzise ngokunenzuzo i-franchise yakho ngokuhlala phezulu kwebhodi yabaphambili. Lapho ukhetha i-franchise, uzobhekana nezinketho ezahlukahlukene. Naka lowo izimo zakhe ezizokufanela ngangokunokwenzeka - lesi kuzoba yisinqumo sokuqala sokuphatha esifanele. Ukukhuthaza isitolo sakho, nikeza amakhasimende akho okuthile izimbangi zakho ezingeke zikwazi: lokhu kuzokwandisa amathuba akho okuba owokuqala ebhizinisini. I-franchise yesitolo yento idinga ukuphathwa okunolwazi, kugcina imininingwane eyodwa ebalulekile engqondweni.

Izibalo zidlala indima ebalulekile: ngemuva kokuyifunda, sebenzisa amathuluzi ahlukahlukene wokubuka, ongathintana nawo ne-franchisor.

Lapho usebenza nge-franchise yesitolo sezingubo, kunikezwa izinkokhelo ezahlukahlukene. Okokuqala, kungumnikelo wesamba ekuqaleni. Kungu-9-11% wokutshalwa kwezimali kokuqala ku-franchise. Isitolo sezingubo sihlinzekela ukukhangisa, okuzokwenziwa ngamabutho e-franchisor. Kukhona nobukhosi - 6% wemali engenayo ngenkathi kuthengiswa izingubo esitolo. Konke lokhu kuwumkhuba ojwayelekile ngokuphelele, osetshenziswa cishe kuwo wonke ama-franchise.

Sebenzisa indawo yokugcina izimpahla ngokuhlakanipha - lokhu kuzobavimbela ukuba bagcwale ngokweqile ngezingubo ezingathengisiwe, isidingo sezintsha, futhi ngaleyo ndlela bonge imali. Lapho wenza i-franchise yesitolo sezinto, udinga ne-automation. Lokhu kusiza kakhulu ukusebenza komabhalane, ngoba akudingeki ukuthi usebenze ngesandla ngenombolo enkulu yezinombolo. Ngakho-ke, isitolo sezingubo esine-franchised sizonikeza ithuba lokuthuthuka kahle emakethe ngezinzuzo eziningi.

I-franchise yesitolo sezingubo zomnotho iphrojekthi yebhizinisi ekhanga kakhulu. Ukuyethula, sebenzisa isoftware esezingeni eliphakeme: i-franchisor izokunikeza ngayo. Ngaphezu kwalokho, uzokwazi ukufinyelela kwamanye amathuluzi ahlukahlukene ozokwazi ukufeza ngawo imiphumela emangalisayo, kufaka phakathi nokulwa nabancintisana nabo abakhulu. Njenge-franchisee, kufanele uzinikeze izinzuzo zokwenza amakhasimende akhethe wena. Lapho uxhumana nesitolo somnotho esine-franchised, setha umsebenzi wasehhovisi ngendlela engcono kakhulu. Lapho usebenza esitolo, abasebenzi bakho kufanele babheke ngokuya ngemithetho eshiwo yi-franchise.

Lokhu kungumkhuba ojwayelekile: ikhodi yokugqoka izothuthukisa inqubekela phambili yebhizinisi. Ngaphezu kwalokho, isitolo sezingubo zomnotho sizobukeka siheha kakhulu uma bonke abasebenzi begqoke ngokufanayo. Izingubo ezingahlelekile kungenzeka zingangezi izinzuzo kuwe emehlweni amakhasimende, ngakho-ke ukubukeka kufanele kube nobunye.

Lapho uqhuba isitolo sezimpahla zezomnotho esine-franchised, ungazinaki izibalo. Kuyadingeka ukutadisha imininingwane imininingwane eminingi ngangokunokwenzeka ukuze wenze izinqumo eziqinisekiswe kakhulu zohlelo lokuphatha. Hlanganyela namakhasimende akho ngokuthola impendulo evela kuwo. Lokhu kuzokunikeza isithombe esiphelele somsebenzi weqembu lakho: ngubani owalandelile futhi owavimba ukusebenza kwekhwalithi kwemisebenzi yabo esemthethweni. Uhlelo olusetshenzwe kahle lwesitolo sezingubo zomnotho luzonikeza inani lenzuzo, futhi, ngokufanele, ithuba lokukhokhela ozakwabo kanye ne-franchisor - kufanele umkhokhele umnikelo ongu-9%. Lokhu kuzokhuphula ukuthembeka kwakho emehlweni akhe, futhi engxenyeni yakho, uzokwazi ukujabulela zonke izinzuzo ze-franchise.

Lapho usebenza esitolo sezingubo zomnotho esine-franchised, ungawunaki ubunikazi benkampani - lesi ngesinye sezimo zokubambisana. Ngokuvamile, i-franchise yesitolo sezingubo zomnotho yithuba elihle kakhulu lokuncintisana okulinganayo nokuhlanganiswa emakethe.

‘Franchise of a store with cheap goods’ - Isicelo esinjalo sithunyelwa enjinini yokusesha ngosomabhizinisi abasha. Isizathu silele emithonjeni elinganiselwe, isifiso esikhulu sokwenza imali, futhi ekugcineni, uqale ibhizinisi lakho. Ama-Franchise ahlukile, into esemqoka ukukhetha ukusebenza, hhayi ukuthenga idummy. Abakhohlisi bacasha ngegama lomkhiqizo odumile ukuthengisa izimpahla ezijwayelekile esitolo se-Intanethi, ngenxa yalokho, esikhundleni senzuzo ethenjisiwe, ungathola kuphela amaphupho aphukile kanye namandla angafezeki. Ungakugwema kanjani lokhu? I-franchise yesitolo enezimpahla ezishibhile ingamelwa yimikhiqizo yamazwe aphesheya noma yasekhaya. Kungcono ukhethe i-franchise endaweni eseduze nawe.

Ngakho-ke ibhizinisi lizoletha ukwaneliseka ngaphezu kwenzuzo. Isitolo singavulwa ngaphakathi kwedolobha, noma i-virtual. Konke kuya ngezimali zakho namasu wokusebenza akhethiwe. Izimpahla ezingabizi zihlala zifunwa, ngakho-ke izingozi zokutshalwa kwezimali zincane. Izimpahla ezishibhile zibonakala ngekhwalithi ephansi, ngakho-ke kudingeka uzilungiselele izikhalazo ngesitolo sakho futhi ulindele kusengaphambili ukuthi ungaxazulula kanjani izimo ezingathandeki. Kukhathalogi yethu ungathola ukunikezwa okuphumelelayo kwesitolo se-franchise kuwe, sibamba kuphela ama-franchisors athembekile. Sikusiza ukhethe i-franchise esebenzayo futhi uvule ibhizinisi lakho eliphumelelayo elingenabungozi.

Kumele kuqashelwe ukuthi emnothweni wethu, i-franchise namuhla yinto entsha, kanti emazweni athuthukile ibisetshenziswa amakhulu eminyaka njengendlela yokuhlangabezana nezidingo zomphakathi kuzimpahla nezinsizakalo ezahlukahlukene. Kungenxa yokuthandwa okwandayo kwalesi senzakalo lapho senze i-USU Software emangalisayo, okungangabazeki ukuthi yakwazi ukuba umsizi omkhulu ekuqhubekeni kwanoma iyiphi i-biz.

I-Skole franchise yenza kube lula ukuvula ubudlelwano obusha endaweni yase-Ukraine. Kungani kunenzuzo enkulu ukuvula ibhizinisi nge-franchise? Konke kulula okuyisisekelo. Akunasidingo sokuqala ibhizinisi lakho lamaphupho kusuka ekuqaleni. Vele, kukhona uhlobo oluthile lwezingozi kunoma iyiphi insimu yebiz, kepha izingibe zikuyo yonke indawo. Ukuze ubungozi bufanele, imali ekhulayo ikhule, nebhizinisi likhule, kuyadingeka ukubeka ilungelo lokuloba ezinkampanini ezithembekile. Ama-Franchisors angabeka ngokuzimela uSkole noma elinye idolobha, ukukhangiswa kwe-franchise yezwe, noma angasebenzisa usizo lochwepheshe.

Lapho i-franchiseees ithola ilungelo le-Skole, i-Kyiv, namanye amadolobha e-Ukraine, ababoni nje kuphela izindleko kepha futhi nezimo, imigomo yesivumelwano, ukuthi yimaphi amalungelo i-franchise esebenza kuwo, izindleko, kanye nenani lesamba semali. Ngaphandle kwalokho, kukhathalogi yelungelo, kuyatholakala ukubala izikhathi zokukhokha. Khetha ilungelo elilungile, elitholakala usebenzisa ukusefa kukhathalogi ye-franchise, uchaza idolobha, izwe, isibonelo, izindawo e-Ukraine, ezichaza igama le-biz (encane, ephakathi, enkulu), echaza uhlobo lomkhiqizo, futhi ucacise nemingcele eyengeziwe . Lapho bethola ilungelo, ama-franchisor ahambela eSkole ukuvula izindawo ezintsha noma emhlabeni jikelele, kuya ngendawo yezitolo, ama-salon, izindawo zokuthengisa, nezinye izinhlobo zebhizinisi.

Ukuthola kabanzi mayelana negama lokuhlinzekwa kwezinsizakalo, ngoSkole, kufanele uxhumane nababonisi bekhathalogi. Esitolo, kuyatholakala futhi ukuhlaziya izibalo zedolobha nezinye izinkomba zezindawo, uthole ulwazi oludingekayo futhi ujwayelane nokubuyekezwa kwamakhasimende.