‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yomhlinzeki luhlobo lwephrojekthi, ekusebenzeni lapho, udinga ukukhumbula labo abancintisana nabo okufanele ubhekane nabo ngokungangabazeki lapho usisebenzisa. Yenza i-franchise ngendlela yokuthi i-franchisor ayinazo izikhalazo ngokubukeka nokuqukethwe okusebenzayo nhlobo. I-franchise yomhlinzeki ingasetshenziswa endaweni yanoma isiphi isimo lapho ingakamelwe khona okwamanje. Vele, udinga ukuthi uhlole kusengaphambili lokho kungaletha imingcele ethile noma kuthinte imithelela yomthetho wemisebenzi yakho yokukhiqiza. Uma ungumhlinzeki, ngakho-ke lapho uthengisa i-franchise, cabanga iqiniso lokuthi kufanele futhi udonse kuze kufike ku-9% wemali yakho engenayo njalo ngenyanga. Le yiminikelo emibili, enye ibizwa ngama-royalties, enye ibizwa ngokuthi umnikelo emisebenzini yokukhangisa yomhlaba.

Ngaphezu kwalokho, ekuqaleni kwasekuqaleni kokuhlotshaniswa ne-franchise yephrojekthi yebhizinisi lomhlinzeki, uzibophezela ukukhokha imali yesamba, inani lakhona elingahluka kusuka ku-9 kuye ku-11%.

Sebenzisa i-franchise yomhlinzeki ngokuya ngemithetho kahulumeni neye-franchisor. Lapho-ke akukho zikhalazo ezibhekiswe kuwe, ngokulandelana, uthola imiphumela emihle emncintiswaneni futhi ukwazi ukwenza wonke umsebenzi wasehhovisi ngaphandle kobunzima. Umhlinzeki ubonakala ngokwazi ukuhlinzeka ngezinsizakalo ze-Intanethi. Njenge-franchisee kule mboni, kufanele ubhekane nabancintisana nabo abangafuni ukushiya niche yabo nhlobo. Ukuze ubhekane nabo ngempumelelo, yenza ukuhlaziywa kusengaphambili ukuze uzilungiselele noma yini. Ngaphezu kwalokho, kubuye kuvunyelwe ukuhlola ngokufanele amathuba nobungozi lapho kusetshenziswa ukuhlaziywa kwama-franchise swot analysis.

Ngaphezu kwalokho, lolu hlobo lokuhlaziywa kwebhizinisi lukunikeza ithuba lokuhlaziya izinzuzo nezingozi zakho bese uzisebenzisela ukuzuzisa iphrojekthi. Ukusebenza nge-franchise kungumsebenzi webhizinisi ohlotshaniswa nezingozi ezithile ezihlotshaniswa hhayi nemisebenzi yokuncintisana kuphela. Futhi, izimo ezahlukahlukene nezingalindelekile zingakuthinta kakhulu, okusho ukuthi udinga ukuba nokugcinwa kwemali kanye nokuzimisela ukunqoba noma ibuphi ubunzima.

Ukukhiqiza imali ngohlobo olusha ngokuphelele lwebhizinisi elinenzuzo enkulu ebhizinisini, udinga i-franchise yomhlinzeki nge-Intanethi. Amaphupho amaningi ngemali engenayo, kepha ababaningi abazi ukuthi benzeni, ikakhulukazi ngokutshalwa kwezimali okuncane. Namuhla i-Intanethi iyingxenye yempilo yomuntu ngamunye, akekho ongacabanga ukuthi impilo ingaba yini ngaphandle kwe-Intanethi. Kokubili abancane nabadala basebenzisa i-Intanethi, futhi abahlinzeki bayazuza kulokhu. Ukuba yingxenye yento enkulu eletha inani elingaphezu kwenzuzo, yiba ngumhlinzeki wesevisi ye-Intanethi. Umhlinzeki wenethiwekhi eku-inthanethi kuwo wonke umuntu, kunoma iyiphi indawo yomhlaba, futhi kulokhu, udinga nje ukuthenga i-franchise evumelana nobabili ngokwemibandela nangokwezimali.

Kunezimo eziguquguqukayo, kufanelekile ukuxhumana nekhathalogi ye-franchise nokuhlaziya okunikezwayo okuvela ku-purveyor. Ngokuthenga i-franchise ngezindleko ezithile, kanye nenkokhelo yesamba, uthola ngokuzenzakalela inani elithile lamasethi emishini. Ikhathalogu ibonisa imininingwane ephelele kwi-franchise, hhayi kuphela intengo kanye nenkokhelo yesamba kodwa nesikhathi sokubuyiselwa kwazo zonke izindleko, inani lemali engenayo yokuqala. Ochwepheshe bethu bakusiza ukuthi ukhethe i-franchise, uphendule yonke imibuzo yakho, uhambe nawe emihlanganweni nasezingxoxweni, futhi unikeze ukusekelwa kwezomthetho. Siyakubonga kusengaphambili ngokuxhumana nathi kanye nentshisekelo yakho. Sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise eKhujand yiphrojekthi enobungozi kodwa engaba yinzuzo edinga ukwenziwa ngokucabanga okucabangayo. Cishe bonke osomabhizinisi abanamakhono okuphatha kanye nenani elithile lemali bangazibandakanya ku-franchise. Ngaphezu kwalokho, imali akumele yabelwe hhayi kuphela ukukhushulwa kwelungelo edolobheni, kepha futhi nokudonswa kwemali eyisamba kuma-akhawunti omnikazi womkhiqizo. Abavakashi abaningi banesithakazelo kuleli dolobha, ngakho-ke, ungathembela ekufuneni okusebenzayo kubo, uma nawe uthuthukisa ilungelo lakho. Ama-Franchise ahlukile, futhi udinga ukukhetha okufaneleka kakhulu ukusebenza endaweni yaseKhujand. Lokhu kuzuza impumelelo edingekayo ngoba ungazilungiselela izimo ezahlukahlukene futhi wenze isinqumo esifanele sokuphatha.

Sebenzisa ilungelo lokwenza i-franchise eKhujand, wenze izinqumo zokuphatha ezilungile ngokususelwa kulwazi olusesikhathini. Imininingwane ingatholakala ngemuva kokwenza imisebenzi yocwaningo, ungayisebenzisa kuhlaka lokuhlaziywa kwe-swot. Sebenzisa ilungelo elikhona ukwenza ngcono inhlalakahle yakho, ngoba ithuba lokusebenzisa ilungelo likunikeza ithuba elihle lokukhula ngokushesha kunabancintisana nabo, usebenzisa isethi ephelele yamazinga nemithetho esebenzayo oyithola kumnikazi womkhiqizo . Vele, akahlinzekeli mahhala, kepha imali ayisiyikhulu kangako. I-franchise esendaweni izokunikeza ukungena kwamakhasimende njalo uma ukhomba kahle indawo okudingeka uyenze ukuze uzuze impumelelo. Njengamanje, ukutadishwa kokuthengiselana ngamasheya kungenye yezingqinamba zezomnotho.

Osomabhizinisi abaningi banamuhla bazinikele esihlokweni sokutadisha nokuhlaziya ukusebenza kwebhizinisi ngendlela yokuthola amalungelo nokudala izimo ezihamba phambili zokuthuthuka ngempumelelo kohlelo lokuthola amalungelo.

I-franchise eKhujand yiphrojekthi enobungozi kodwa engaba yinzuzo edinga ukwenziwa ngokucabanga okucabangayo. Cishe bonke osomabhizinisi abanamakhono okuphatha kanye nenani elithile lemali bangazibandakanya ku-franchise. Ngaphezu kwalokho, le mali akumele yabelwe hhayi kuphela ukukhushulwa kwelungelo eKhujand, kepha futhi nokudonswa kwemali eyisamba kuma-akhawunti omnikazi womkhiqizo. Izivakashi eziningi zinentshisekelo eKhujand, ngakho-ke, ungathembela ekufuneni okusebenzayo kubo, uma ukhuthaza nelungelo. Ama-Franchise ahlukile, futhi udinga ukukhetha okufaneleka kakhulu ukusebenza endaweni yaseKhujand. Lokhu kuzuza impumelelo edingekayo, ngoba ungahle uzilungiselele izimo ezahlukahlukene futhi uthathe isinqumo esifanele sokuphatha.