Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

Ama-franchise ezomnotho yile mibono yebhizinisi edingeka kumakhasimende maqondana nesidingo somkhiqizo othile, izimpahla, noma izinsizakalo. Inkampani yethu yesimanje ebizwa nge-USU inikeza uhlu oluphelele lwama-franchise akhokha ngokushesha angathola ngokushesha ukuthandwa okudingayo ngomkhiqizo odumile. Ochwepheshe behhovisi lethu bazokhetha i-franchise yezomnotho, babambe izingxoxo eziningiliziwe namakhasimende, lapho izindlela ezibalulekile kuyinzuzo yezezimali, isifiso sokuthuthuka, kanye nokutholakala kokufinyelela ezingeni lamazwe omhlaba. I-USU izokwazi ukuhlinzeka ngohlu lwemibono ehlukahlukene yokwakha ibhizinisi, ukuphakama kokukhangiswa komkhiqizo, kukhuphula izindleko ze-franchise yezomnotho. Kumele kuqashelwe ukuthi i-franchise ngayinye yezomnotho inesikhathi sayo sokwenza inzuzo, futhi abasebenzi bethu babeke isikhathi esilinganiselwe kuhlelo. Mayelana nalokhu, okuningi kuzoncika kumakhasimende uqobo, azokwakha i-franchise yezomnotho etholakalayo, ngesifiso sokwenza inzuzo ngokushesha.

Ukuze uthole uhlu olujwayelekile lwemininingwane enkampanini yethu, kungcono ukuya kuwebhusayithi yethu esemthethweni, lapho kukhona othintana nabo, amakheli nezinombolo zocingo. Inkampani ye-USU ikulungele ukusebenzisana namakhasimende avela ezweni lethu kanye nabakhiqizi bangaphandle abazofuna ukubambisana. Ithimba lakhethwa i-USU ngendlela eningiliziwe, lapho isisebenzi ngasinye kufanele sihlangabezane ngokugcwele nezidingo ezithile ukuze sithole umphumela owufunayo. Amakhasimende anenzuzo enkulu azokwazi ukudala amagatsha angeziwe ngokuzayo ngoba, kulolu hlobo lwebhizinisi, awudingi ukuqala iphrojekthi kusuka ekuqaleni. Kumele kuqashelwe ukuthi lokhu kunezinzuzo eziningi kumakhasimende angafuni ukwakha ibhizinisi ngokwawo kepha afuna ukuthola inketho ezinzile ye-franchise yezomnotho. Ngemuva kokuphothulwa kwezinkontileka, amaklayenti azoba nelungelo lokuthuthukisa ibhizinisi alitholile ngokudlulisa izimali maqondana ne-franchise yezomnotho, ngaphezu kwalokho, ngohlobo lolwazi, ulwazi olubalulekile luzohlinzekwa ekwakheni ukuthengisa okuyimpumelelo njengoba izingqungquthela zizobanjwa ngochwepheshe bethu. Uma ufuna umkhiqizo webhizinisi osezingeni eliphumelelayo nosebenza ngempumelelo, kufanele usebenzisane ne-USU ukukusiza ukhethe i-franchise yezomnotho ekhokha ngokushesha emhlabeni jikelele.

Ama-Franchise eRomania angaqala ngezinga elikhulu ngoba isisekelo yiphrojekthi eyenziwe ngomumo enesu elihambisanayo. Ngaphansi kwe-franchise, izwe elifana neRomania lizoya emazweni omhlaba ngokunikeza uhlu lwemikhiqizo eyaziwayo neyaziwayo enezimpawu zokuhweba ezithathwa njengezihamba phambili emhlabeni. Noma iyiphi i-franchise izokwazi ukwethulwa kwinqubo yokusebenza futhi inyuse iRomania ngokuya ngesimo sesimo sezomnotho, ukuze kuthuthukiswe iphrojekthi eyenziwe ngomumo. Uzokwazi ukuqhuba kahle nangempumelelo ukuthuthukiswa kwe-franchise, enehlangothini elihambisanayo kwifomethi yezingqungquthela zokuqeqesha mayelana nokumaketha nokukhangisa. Ukuphothulwa kwezinkontileka zobambiswano kuzoba wusizo kubo bobabili abathintekayo, ngenzuzo nemali engenayo ekudala ilindelwe. Intengo ye-franchise eRomania isethwe ngokuya ngokuthandwa nodumo lomkhiqizo, owadalwa eminyakeni edlule nokuthengiselana okukhulu nezikhondlakhondla zebhizinisi.

Ekuthuthukiseni imisebenzi yabo yezamabhizinisi, yimithetho uqobo, ukuthenga i-franchise eRomania ukuze benze inzuzo futhi bafinyelele ezingeni lokuthengisa lomhlaba wonke kuzoba ukukhetha kuqala.