Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

Ukuthengiswa kwama-franchise angenamakhomenti kusetshenziswa ngezindlela ezahlukahlukene zokuthengisa i-Hardware nemibono ehlukahlukene emisha ngokubambisana nenkampani ye-USU Software. Iyathengiswa, noma yimaphi ama-franchise anama-royalties abonakala ngokuqondiswa, ngenzalo ephelele yeklayenti elifuna ukuqala ngaphansi kwegama lomkhiqizo elidumile nelaziwa kakhulu. Ukuthengisa ama-franchise ngezinhlawulo kufanele kwenziwe ngokuqapha, njengoba umkhombandlela okhethiwe, yize okusalungiswa usulungile, usenobungozi bawo kanye nezingibe eziningi. Imakethe icishe igcwale amaphrojekthi wezikhombisi ezihlukile, anezithameli eziningi, ngakho-ke kuhlale kunethuba lokuthatha indawo yakho elangeni, uthuthukise ibhizinisi lakho nge-USU Software. Njengoba inkampani yethu ineminyaka eminingi yesipiliyoni emkhakheni wezinsizakalo ezinikezwa ngohlobo lwezinhlelo futhi inohlu lwamaphrojekthi athuthukisiwe anamasu amaningi wokuthuthukisa. Kumele uqaphele ukuthi ukuthengiswa kwama-franchise angenamakhosi kusiza ukuthola umbono ocatshangelwe kahle othuthukisa ifomethi ebanzi ngendlela efanele yebhizinisi.

Indlela yokuthengisa engcono kakhulu yama-franchise anama-royalties kufanele yaziwe ngomkhiqizi okwazile ukuzinza emakethe yokuthengisa njengomnikazi wemibono onokwethenjelwa futhi ofanelekayo. Ngemuva kokuthenga okusalungiswa, kufanele uqale uzithole usesikhundleni sebhizinisi elisemthethweni, ngesiphetho sezinkontileka kanye nethemba lokubambisana okuseqophelweni eliphezulu nokusebenzayo. Uma unentengo yama-franchise angenamakhosi, uzokhipha imicabango ebuhlungu yomsebenzi owukhethile nokuthi kunzima kangakanani ukubuyisela uhlaka ezinyaweni zalo. Uma wenza ukuthengiswa kwama-franchise angabizi mali nenkampani ye-USU Software, unokhiye wempumelelo yesikhathi eside nokuchuma, njengoba imibono yokuqala ihluke kakhulu ngakho-ke idinga ukubhekiswa ngokusobala. Inkampani evumelekile futhi evivinywa isikhathi esiningi i-USU-Soft inikeza izinhlelo, kanye nokuthengiswa okuhlukahlukene okuyimpumelelo kwamaphrojekthi womkhiqizo ophelile, izimpahla ezihlukile, nezinsizakalo. Ukuthengiswa kwama-franchise anama-royalties sekulungile futhi kucatshangwe kahle indlela yabakhiqizi, ngeziqu eziqondile igxathu negxathu, ngenqubekela phambili ebheke empumelelweni nasenzuzweni. Kubalulekile ukuthi uqaphele ngokushesha nje lapho uthola umbono we-biz, udinga imali, ngoba uma uthandwa kakhulu lo mkhiqizo, kuzobiza ukuthengwa kohlaka.

Ukuthola umphumela oyifunayo ngezinga elikhulu, kufanele uqale uxoxisane nabamele ukubambisana kwe-USU Software, abakukwazisa ngokutholakala kwamaphrojekthi nezindleko zawo. Isinyathelo esilandelayo sokufeza izinhloso zakho ukubambisana okuseduze, ngendlela othola ngayo ukuqeqeshwa okudingekayo kwezokukhangisa nokukhangisa kwe-biz. Ngaphezu kwalokho, kungenzeka ukuthi ulungise kakhulu izinga lokuthengisa okuthengiswayo, okusetshenziselwa kangcono ukufeza amanani aphezulu. Ngakho-ke, kule nkinga, abasebenzi bethu basiza ekufezeni impumelelo, behamba nawe indlela yonke yokuqhuba ibhizinisi lakho. Ukuthengiswa kwama-franchise asebukhosini kufanele kutholakale futhi kusetshenziselwe ukukhulisa i-biz, ukufeza izinga elifanayo lokuthengisa, kanye nokuthi inhlangano ifinyelele ezingeni elibanzi. Uma udinga ulwazi oluthe xaxa mayelana nenkampani, iya kusayithi elikhethekile, eliqukethe imininingwane kuhlu olukhudlwana oluhlobene nomkhiqizi. Ngaphezu kokunikeza oxhumana nabo, amakheli, izinombolo zocingo, unethuba lokuxoxa ngazo zonke izinkinga nochwepheshe.

Ukuthengiswa kwama-franchise angenazimali zasebukhosini manje sekulula ukukuqalisa, ngokuqalisa ama-biz aselungile angadingi ukuthi akhululwe zisuka nje ukuthola imiphumela oyifunayo esikhathini esithile. Kuze kube kuleli zinga, ukuthengisa ama-franchise angenayo imali ekhokhwayo kusho ukuphathisa ibhizinisi lesikhathi esizayo kumkhiqizi osevele ekwazile ukuzimela ngasohlangothini oluhle lwemakethe yokuthengisa. Khumbula uma uthenga okusalungiswa, kuhlale kunezingozi, ngakho-ke ungathembeli ngokuphelele eqinisweni lokuthi lolu hlobo lwebhizinisi oludinga ukuzuza ngamandla, okubaluleke kakhulu ukulandela izinyathelo ezithile ezikhonjiswe ngochwepheshe. Ukuthola umphumela wecebo olifunayo, sebenzisa izixhumi zokulawula ezidingekayo ngesikhathi, ezikhonjisiwe futhi zarekhodwa kuphrojekthi ngongoti bethu, ukuze kuthuthukiswe izithelo. Uzophumelela ukuthola umkhiqizi kumuntu we-USU Software, ngokushintshela kusayithi elikhethekile lapho ungazijwayela khona ngohlu lwabanikazi ababandakanyeka ngqo ekwakhiweni kwamaphrojekthi. Uma unanoma yimiphi imibuzo mayelana nokuthengiswa kwama-franchise anezinkokhelo, kufanele ufune usizo lochwepheshe bethu, abasiqonda kahle isimo ngesikhathi esifushane kakhulu. Kumele kuqashelwe ukuthi ukwakheka kwenkampani kucishe kuncike kakhulu kubasebenzi abakhona, lapho kuqeqeshwa khona ongoti abaningi abanolwazi lokuthengisa iminyaka eminingi.

Abasebenzi bethu bakhulisa kancane kancane ulwazi lwabo ngezici zokumaketha nezokukhangisa, belungiselela iqembu lakho ngohlu lolwazi olukhulu lokuthengisa. Ama-nuances amaningi adluliselwa kubasebenzi bakho athuthukisiwe eminyakeni edlule, edlulisa amasheke ezibonelweni ezahlukahlukene zangempela. Mayelana nalokhu, singasho ukuthi uqinisekise impumelelo uma ulandela ngokugcwele yonke imiyalo yozakwethu. Kancane kancane, thola ibhizinisi olifunayo, elikwaziyo ukuthuthuka okukhulu futhi lenyuse izinga lenzuzo. Ukuthola ukuthuthukiswa kwama-franchise ahlukile, kufanelekile ukukhuluma nabaphathi nokuqala ukubambisana ngokuhlanganyela. Uma ufuna ukusebenzisa izinsizakusebenza eziningi ngangokunokwenzeka lapho uletha umkhiqizo wakho emakethe, xhumana ne-USU Software ngokukhetha ukuthengiswa kwama-franchise angenanzuzo nathembisayo.

Ama-Franchise eRomania angaqala ngezinga elikhulu ngoba isisekelo yiphrojekthi eyenziwe ngomumo enesu elihambisanayo. Ngaphansi kwe-franchise, izwe elifana neRomania lizoya emazweni omhlaba ngokunikeza uhlu lwemikhiqizo eyaziwayo neyaziwayo enezimpawu zokuhweba ezithathwa njengezihamba phambili emhlabeni. Noma iyiphi i-franchise izokwazi ukwethulwa kwinqubo yokusebenza futhi inyuse iRomania ngokuya ngesimo sesimo sezomnotho, ukuze kuthuthukiswe iphrojekthi eyenziwe ngomumo. Uzokwazi ukuqhuba kahle nangempumelelo ukuthuthukiswa kwe-franchise, enehlangothini elihambisanayo kwifomethi yezingqungquthela zokuqeqesha mayelana nokumaketha nokukhangisa. Ukuphothulwa kwezinkontileka zobambiswano kuzoba wusizo kubo bobabili abathintekayo, ngenzuzo nemali engenayo ekudala ilindelwe. Intengo ye-franchise eRomania isethwe ngokuya ngokuthandwa nodumo lomkhiqizo, owadalwa eminyakeni edlule nokuthengiselana okukhulu nezikhondlakhondla zebhizinisi.

Ekuthuthukiseni imisebenzi yabo yezamabhizinisi, yimithetho uqobo, ukuthenga i-franchise eRomania ukuze benze inzuzo futhi bafinyelele ezingeni lokuthengisa lomhlaba wonke kuzoba ukukhetha kuqala.