Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yomkhakha wezokudoba izosebenza ngokungenaphutha uma isetshenziswe kahle ngokulandela isethi yonke yamazinga ahlukahlukene usomabhizinisi, ngokuba ngumsabalalisi okhethekile, awathola ku-franchisor. I-franchise yokudoba kufanele isetshenziswe ngaphansi komthetho wesifunda ukuze ingayephuli nganoma iyiphi indlela. Ngaphezu kwalokho, uzobandakanyeka kwi-franchise yokudoba ngezinga eliphezulu lokusebenza kahle uma wenza ukuhlaziywa kwe-swot ngaphambi kwesikhathi. Lolu hlobo lwezibalo lunikela ngolwazi lokuthi ubhekana kanjani ngempumelelo nezibopho ozicabangayo. Ngaphezu kwalokho, esigabeni sohlobo lokulungiselela, ukuhlaziywa kwe-swot kusiza ukunquma ukuthi yimaphi amandla nobuthakathaka bephrojekthi yebhizinisi lakho. Akufanele ungakunaki ukuqaliswa kokuhlaziywa kokuncintisana.

Uma wenza umsebenzi wokudoba noma olunye uhlobo lomsebenzi, udinga ukwazi kahle ukuthi yibuphi ubunzima ohlangabezana nabo endleleni yakho ekufezeni le phrojekthi. I-franchise yokudoba kufanele isetshenziswe ngendlela yokuthi izinga lekhwalithi yemikhiqizo ethengisiwe idlula wonke ama-analogs emakethe. Lokhu akukuniki kuphela ngokufunwa okusebenzayo kepha futhi nezinga eliphakeme ledumela lomkhiqizo. I-franchisor mhlawumbe ifuna ukukuhlola, ngakho-ke, kufanele ukulungele lokhu.

I-franchise yokudoba ngumsebenzi othile. Impela, ezinye izinkampani sezivele zibambe iqhaza kuphrojekthi enjalo edolobheni lakho. Kuyadingeka ukuhlola amandla nobuthakathaka babo kusengaphambili ukuze wazi ukuthi ungancintisana kanjani nabo emzabalazweni wezimakethe zokuthengisa. Kungenzeka ukuthi ususe i-stale inventory uma uthengisa i-franchise. Lokhu kuqinisekisa ukuthi ungahlala uthengisa izinsizakusebenza ezintsha futhi, ngaleyo ndlela, ugcine izinga lomkhiqizo ezikhundleni lapho kufanele libe khona. Cishe noma yimuphi usomabhizinisi onenani elithile lezinsizakusebenza zezezimali angahlanganyela kwi-franchise yokudoba.

Azidingi ukutshalwa kwemali hhayi kuphela ekukhuthazeni ibhizinisi, kepha futhi nokubeka izindleko zokuqalisa zemisebenzi ngendlela yokuhlangabezana namazinga aphezulu. Kepha lokhu akukhawuleli uhlu lwalezo zidingo onazo ekusetshenzisweni uma uphoqelela ilungelo lokudoba. Kufanele futhi ukhokhe imali ethile elindelwe i-franchisor kuwe njalo ngenyanga - lena yimali yokukhangisa, kanye nemali yasebukhosini. Inani labo eliphelele lingaba cishe yi-9% yemali okwazile ukuyithola esikhathini esithile. Ungasiphosi isiphakamiso esikhangayo esinjalo, esingahle sehle kanye eminyakeni eyikhulu, kepha kunalokho uhambele ikhasi lewebhu elisemthethweni lenhlangano yethu ethembekile nephephile.

I-franchise yendawo yokudlela yezinhlanzi iphrojekthi efanelekile, futhi lapho uyithuthukisa, kufanele futhi ukhumbule ukuthi ungummeleli womkhiqizo owaziwayo edolobheni lakho. Yenza umsebenzi wasehhovisi ngokuphelele, ngakho-ke akekho umuntu onesikhalazo ngokumelene nawe. Kuyiqiniso, abathengi bangase bangagculiseki, noma kunjalo, ngaphakathi kohlaka lwenhlanzi yezinhlanzi, kubalulekile ukuqeqesha abasebenzi ngendlela yokuthi bakwazi ukuxhumana nabathengi ngenhlonipho nangokwethembeka ngangokunokwenzeka. Thuthukisa i-franchise ngokuya ngemithethonqubo ukuze umphathi wakho angabi nezikhalazo. Indawo yokudlela yezinhlanzi idinga inani elikhulu lamakhasimende; ngakho-ke, udinga ukuwaheha, ukukhangisa kufanelekile kulokhu. Kumele yenziwe ngokufanele nangendlela efanele, iqondiswe ngamathuluzi wakamuva avela ku-franchisor.

Uma usebenzisa i-franchise yokudlela yezinhlanzi, ibhizinisi lakho lidinga ukuba nekhwalithi ephezulu futhi lisebenze kahle. Ekuthuthukisweni kwemisebenzi, kuyadingeka ukuthembela kuhlelo lwebhizinisi olwenziwe ngaphambilini ukuze uhlole njalo ngalo.

Uma kuvela ubunzima ekukhuleni kwe-franchise yesitolo sezinhlanzi, udinga ukubunqoba, usebenzisa ulwazi nobuchwepheshe be-franchisor. Impela umngani omkhulu uzokwabelana nawe ngolwazi nesipiliyoni sakhe, nobuchwepheshe obutholakalayo. Izinzuzo ezinjalo ezibalulekile zokuncintisana azinakubukelwa phansi. Uzokwazi ukuxhumana ngempumelelo nanoma ibaphi abathengi uma ulandela ngokuqinile yonke imithethonqubo. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi efaka izingozi ezithile. Isibonelo, ukuncintisana okungafanele.

Ngaphezu kwalokho, amasheya asezinqolobaneni angonakala kabi, ngakho-ke, kubalulekile ukwenza ngcono inqubo yokugcina. Kepha inqubo yokwakha i-franchise yendawo yokudlela yezinhlanzi nayo ingabhekana nobunzima obuhlotshaniswa nezinhlaka zikahulumeni. Inkohlakalo isabalele kwamanye amazwe. Ngenxa yalokho, izikhulu ezingathembekile zingazibandakanya nokuqola, okusho ukuthi kuyadingeka ukuthi zikulungele ukuthuthukiswa kwemicimbi enjalo. Umsebenzi we-franchise yendawo yokudlela yezinhlanzi uzoletha inani elikhulu lenzuzo, unikeze indlela yokuphatha efanele, futhi wandise imisebenzi ngokunaka imininingwane ehlukahlukene. Ukufunda izibalo nakho kuyisidingo, le nqubo kumele yenziwe ngokunakekelwa okukhethekile. I-franchise iqoqa idatha ebalulekile engashayela umugqa ophansi wendawo yokudlela yakho.

Ama-Franchise eRomania angaqala ngezinga elikhulu ngoba isisekelo yiphrojekthi eyenziwe ngomumo enesu elihambisanayo. Ngaphansi kwe-franchise, izwe elifana neRomania lizoya emazweni omhlaba ngokunikeza uhlu lwemikhiqizo eyaziwayo neyaziwayo enezimpawu zokuhweba ezithathwa njengezihamba phambili emhlabeni. Noma iyiphi i-franchise izokwazi ukwethulwa kwinqubo yokusebenza futhi inyuse iRomania ngokuya ngesimo sesimo sezomnotho, ukuze kuthuthukiswe iphrojekthi eyenziwe ngomumo. Uzokwazi ukuqhuba kahle nangempumelelo ukuthuthukiswa kwe-franchise, enehlangothini elihambisanayo kwifomethi yezingqungquthela zokuqeqesha mayelana nokumaketha nokukhangisa. Ukuphothulwa kwezinkontileka zobambiswano kuzoba wusizo kubo bobabili abathintekayo, ngenzuzo nemali engenayo ekudala ilindelwe. Intengo ye-franchise eRomania isethwe ngokuya ngokuthandwa nodumo lomkhiqizo, owadalwa eminyakeni edlule nokuthengiselana okukhulu nezikhondlakhondla zebhizinisi.

Ekuthuthukiseni imisebenzi yabo yezamabhizinisi, yimithetho uqobo, ukuthenga i-franchise eRomania ukuze benze inzuzo futhi bafinyelele ezingeni lokuthengisa lomhlaba wonke kuzoba ukukhetha kuqala.