Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yokuphrinta iphrojekthi yebhizinisi lefomethi yamanje. Ukuze i-franchise isebenze ngokungenaphutha, ngesikhathi sokuqalisa udinga ukutadisha ngokucacile imithethonqubo futhi uyilandele ngokungaqondakali. Imiyalo namazinga uzonikezwa wona vele ngesikhathi sokuqaliswa kwe-franchise, lapho wenza uhlelo lwebhizinisi. Ngaphezu kwalokho, ngokushesha udinga ukubeka entweni yezindleko kuze kufike ku-11% njengomnikelo wesamba semali. Leli nani lemali lidluliselwa kummeleli we-franchise ukuze liphrintwe futhi limele iphesenti elithile lemali ohlose ukuyisebenzisa njengotshalomali. Ukuphrinta kunenzuzo, futhi uma futhi usebenzisa i-franchise, khona-ke amathuba akho okuphumelela azokhula kakhulu.

Lapho uphrinta, umuntu akumele akhohlwe ukuthi i-franchise idinga ukudonswa okuthile. Isibonelo, lena yimali oyisebenzisayo ekusebenzeni kwemisebenzi yehhovisi ukudlulisa ingxenye yemithombo yezimali esivuna i-franchisor. Lokhu kufinyelela ku-9% njalo ngenyanga. Isibonelo, uma uthengisa ilungelo lokuphrinta, uzodonsa imali yesikhangiso engu-1, 2, noma u-3% wemali yakho engenayo. Ngaphezu kwalokho, kufanele usebenze ngamaroyalties. Lokhu futhi kuyiphesenti leholo lakho noma inzuzo yakho, ebalwa njengephesenti lemali engenayo etholiwe. Ukusebenza nge-franchise yokuphrinta kuzokunika amandla okwenza kahle ukwedlula isakhiwo esincintisanayo.

Lokhu kuzoba ngenxa yokuthi uzokwazi ukusebenzisa uhlobo oludumile lomkhiqizo kanye nezindlela zokuziphatha ezisezingeni eliphakeme.

Ukuklama ubunikazi benkampani ye-franchise ukuphrinta nakho kufanele. Okokuqala, uzodinga ukulandela ikhodi yokugqoka lapho unikeza abasebenzi bakho izingubo. Okwesibili, ikhodi yedizayini kufanele ibhekwe ngokuqinile lapho kuhlobiswa izakhiwo, zangaphandle nezangaphakathi. I-franchise yokuphrinta isebenza kahle kuphela uma isetshenziswa ngokuya ngemithetho yezomthetho. Ngaphezu kwalokho, kuzodingeka ukopishe ngokunembile zonke izenzo zomkhiqizo osebenzisana nazo. I-franchise yokuphrinta akufanele ibe nzima kakhulu ukuyethula ngoba unabo bonke ubuchwepheshe obudingayo onabo.

Ukufinyelela ekwazini okuyingqayizivele kungenye yamaphuzu akhuluma ngokukhetha i-franchise njengesimiso somsebenzi. I-franchise yokuphrinta ikuvumela ukuthi uphathe kahle noma yimuphi umsebenzi wehhovisi, uwenze kahle nangendlela efanele. Ngemuva kwakho konke, uzoba nesibonelo senkampani ezuze imiphumela emihle. Ungasebenza ngezimo ezahlukahlukene njengoba ukwazi ukuxoxisana ukwehlisa amaphesenti esitolimende sanyanga zonke. Kodwa-ke, lapho uthengisa i-franchise yokuphrinta, kuzodingeka ngandlela thile ubuyisele i-franchisor ngemali engenayo elahlekile. Isibonelo, kuzoba yisidingo sokuthenga izimpahla noma izinsiza kuye ngenani elithile.

I-franchise eKampala yithuba elihle lokuthola imiphumela ehlaba umxhwele usebenzisa uphawu oludumile lokuhweba. Ngokukhuthaza i-franchise ngale ndlela, ngeke wephule imithetho yesifunda bese, uzophumelela. I-franchise kufanele iphathwe ngokunakekelwa okukhethekile ngoba udinga ukuthobela yonke imithethonqubo, izinkambiso, kanye nemithetho ebekwe yi-franchisor. IKampala yidolobha elikhulu ngokwanele, ngakho-ke i-franchise endaweni yayo idinga ukukhuthazwa kucatshangelwa leli qiniso. IKampala ithandwa yizivakashi, ngakho-ke i-franchise ebuntwini babo izokwazi ukuthola abathengi abangaba khona. Lapho usebenzisa i-franchise eKampala, kuyadingeka ukuthi ubheke izici zesifunda ngokunembile ukuze uthokozise abantu.

Vele, imithetho nemithethonqubo nayo ifakiwe ebhulokini lolwazi okufanele lifundwe ngaphambi kokuphakanyiswa kwe-franchise eKampala.

Uma uthatha isinqumo sokukhuthaza i-franchise, kuzofanela uqale wenze ukuhlaziywa kwe-swot. Kuzokusiza ukuthi uqonde ukuthi iziphi izinguquko onazo ukuze ufinyelele ngokushesha kwimiphumela emihle. I-franchise eKampala ingahlinzeka ngamathuba okudlulisa inani elithile lemali njengephesenti yenzuzo yakho kuma-akhawunti we-franchisor. Lokhu kuwumkhuba ojwayelekile futhi ojwayelekile, njengoba i-franchisee nayo ifuna ukuthola okuthile ngokuxhumana nabasabalalisi bayo. I-franchise yaseKampala ingadinga futhi ukuthi uqinisekise ukuphungulwa kokukhangisa okungafika ku-3% wenzuzo yakho noma inzuzo. Ungavumelana ngezimo ezikhethekile lapho eminye iminikelo izofakwa kuwe, noma kunjalo, lapho-ke kufanele wenze okuthile nge-franchisor.

Isibonelo, ngokuswayipha i-franchise eKampala, uzokwazi ukuzibophezela ekuthengeni izimpahla ezithile kumnikazi womkhiqizo othile. Izinyathelo ezinjalo zizomnikeza ithuba lokunxephezela inzuzo elahlekile.