‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-chain store franchise izokhiqiza imali engenayo uma ulandela ngokuqinile imithetho nemithethonqubo enqunyiwe. Uthola uhlelo lwebhizinisi lokuqukethwe okulungile kusuka ku-franchisor ngemuva kokufinyelela esivumelwaneni futhi ungakwenza kube semthethweni enkontilekeni. Ukusebenza nge-franchise kungumsebenzi othize obandakanya izibopho ezinhlangothini zombili. Uma uthenga i-franchise kuketanga elaziwayo, kufanelekile ukukhumbula ukuthi udinga ukukhokha imali yesamba. Lesi yisamba semali okufanele uyikhokhe lapho uqala iphrojekthi yebhizinisi. Amaketanga ezitolo abonakala ngokuba khona kwesitayela esikhethekile somklamo.

Uma uxhumana ne-franchise, khona-ke uthola ukwakheka okunjalo njengamakhodi wedizayini akhethekile. Awudingi ukusungula noma yini entsha, kwanele nje ukusebenzisa umbono osulungiselelwe. Uchungechunge lwezitolo kuzoba lula kubasebenzisi ukuthi basebenzise uma beyazi i-franchise osebenzisana nayo.

Izitolo zidinga ukucatshangelwa ngokufanele uma uku-inthanethi. I-franchise yakho idinga ukuthi wenze imali eningi ngoba kufanele ukhokhe imali ethile ku-franchisor. Lokhu kuwumkhuba ojwayelekile futhi akukho okusha noma okungajwayelekile ngakho. Izitolo zizosebenza ngokungenaphutha uma uchungechunge lwakho lwakhiwe ngendlela efanayo yokuthenga, kanye nokuthi uqeqesha abasebenzi ukuthi baphathe amakhasimende ngenhlonipho. Uma ungumsebenzisi we-franchise, lapho-ke kuyadingeka ukuthi unake imininingwane efanelekile, noma ngabe ibonakala ingabalulekile. Lokhu kukusiza ukuthi ubhekane nezinkinga kalula uma zivela.

I-franchise yiphrojekthi yebhizinisi, esebenzisa ukuthi ngubani okufanele alandele imithetho yezwe futhi angayephuli nhlobo. I-franchise yamaketanga esitolo izosebenza ngempumelelo kuphela uma isetshenziswe kahle futhi inobuhlakani. I-franchise yezitolo esebenza kahle ikusiza ukuthi ufinyelele inani elikhulu lamakhasimende ngoba nje usebenzisana nomkhiqizo odumile.

Uchungechunge lwezitolo i-franchise ikusiza ukuthi uthuthukise imithombo yokugcina impahla, usebenzisa ubuchwepheshe nokwazi ukuthi uthola kanjani njengebhonasi kumkhiqizo wakho okhuthaziwe. Ngokuvamile, i-franchise iyiqoqo lezici ezahlukahlukene nezinzuzo, ongazisebenzisa ukuthola imiphumela emihle kakhulu. Ukusebenza nezitolo zamaketanga kungabandakanya ukusebenzisa okuzenzakalelayo okusebenzayo. Kwenziwa wedwa noma usebenzisa ubuchwepheshe bolwazi, obuthola ngemuva kokuphela kwesivumelwano se-franchise. Ukuxhumana nezinhlobonhlobo zezingulube zombala nakho kungaba yimayini yangempela yegolide kuwe. Kungenzeka ukufinyelela kuzo zonke izithameli ezihlosiwe, futhi i-franchise yakho yezitolo zamaketanga izokhokha nakanjani.

Lokhu ibhizinisi eliyingozi kodwa elingenisa imali. Ngokuyisebenzisa ngokunembile nangokukhalipha, ungasithuthukisa kakhulu isimo sakho sezezimali. Futhi, lapho uhlanganyela ne-franchise, uzophinda ujabulise umphakathi wasendaweni. Ngemuva kwakho konke, abantu bayathanda ukuvakashela izindawo ezahlukahlukene zokuthengisa, okwenza leli bhizinisi lifaneleke kakhulu emadolobheni amakhulu.

I-franchise yenethiwekhi iphrojekthi yebhizinisi esesikhathini. Ngesikhathi sokukhula kwayo, akufanele ube nobunzima ngecebo elibalulekile. Phatha noma yimiphi imisebenzi yokukhiqiza, wenze noma ibuphi ubunzima. Lapho unweba i-franchise, kufanele wamukele iqiniso lokuthi ungumuntu ophendulayo. Ngemuva kwakho konke, i-franchisor ingadinga ukubikwa kuwe noma kunini, kepha kuzofanele inikezwe. Ngemuva kwakho konke, ungumqashi wophawu lokuthengisa.

Okusemqoka akulishintshi iqiniso lokuthi njengengxenye ye-franchise yohlelo lwenethiwekhi, ubuye ukhokhe imali, ngaphezu kokuthola izinzuzo ezahlukahlukene ongazibona ukuze uzuze impumelelo. Isibonelo, kanye nokuxhashazwa kwelogo eyaziwayo, kuyithuba lokusebenza ngokuya ngezindlela zobuchwepheshe ze-franchisor. Ubanikeza wena cishe ngokuphelele, ungafunda ngokugcwele i-franchise yenethiwekhi futhi njalo wenze izinqumo zokuphatha ezifanele. Njengengxenye yomsebenzi webhizinisi lenethiwekhi, kufanele njalo unake imininingwane ehlukahlukene. Phakathi kwezinye izinto, lokhu kuvamile hhayi kuphela emisebenzini yokuhweba enethiwekhi kodwa futhi kunoma yikuphi okunye. Uzoba nempumelelo ephezulu kuphela lapho ungenza ngokohlelo. Ukuze wenze lokhu, kuyadingeka ukuyibhala kahle ngokwenza izibalo.

Elinye lamathuluzi wokuhlaziya okuphezulu okwandisa i-franchise yenethiwekhi ukuhlaziywa kwe-SWOT. Ngaphezu kwalokho, ilungele hhayi kuphela ibhizinisi lenethiwekhi. Ithuluzi eliguquguqukayo nelikhwalithi ephezulu.

Umuntu kufanele futhi akhumbule ukuthi kungenzeka yini ukuthi athuthukise i-franchise yenethiwekhi ngemuva kokwenza ukuhlaziywa kokuncintisana. Kanye nokuhlaziywa kwe-swot, leli thuluzi lingenye yamathuluzi asebenza kahle kakhulu futhi asezingeni eliphakeme kakhulu okuxazulula izinkinga zomsebenzi wehhovisi eziyinkimbinkimbi. Le ndlela yokuxhumana nolwazi ibuye ilungele umsebenzi we-franchise yenethiwekhi. Udinga nje ukwazi ukugxilisa imininingwane ezandleni zakho futhi wenze lokho okubizwa ngokuthi yi-brainstorming. Lokhu futhi kuyindlela eyaziwa kakhulu eyaziwa kakhulu emazweni aseNtshonalanga. Ukunweba i-franchise enethiwekhi kufanele futhi kwenziwe ngemuva kokucabangisisa nangokucabangisisa.

Thuthukisa i-franchise yakho ngokugxila kakhulu. Udinga ukufunda zonke izibalo zamanje futhi uqonde ukuthi siyini isimo semakethe, uma ubandakanyeka ku-franchise yenethiwekhi, ngakho-ke phokophela njalo ukuthola imiphumela emihle ekubhekaneni nokuncintisana. Lokhu kuzokunikeza ithuba lokuphatha imakethe ngokuhlala ngokuqinile kuma-niches onentshisekelo kuwo.

I-franchise yesitolo samaketanga yiprojekthi yebhizinisi elinezihloko. Ukuze uyisebenzise ngokusebenza kahle okuphezulu, udinga ukulungiselela kahle. Izinyathelo zithathwa ngesikhathi isihluthulelo sempumelelo yakho. Lapho wenza i-franchise, ubheka izinkomba zezibalo. Ukutadisha okulungile kwezibalo kungenzeka uma usebenzisa amathuluzi wanamuhla. Isibonelo, amashadi namagrafu, kanye nezinzwa ezahlukahlukene, kunikeza isithombe esigcwele sokuthi isimo semakethe siyini, futhi ungahlola isimo sangaphakathi sesikhungo sakho ngokukhiqiza okuphezulu.

Sebenzisa i-franchise yenethiwekhi ngendlela yokuthi izinga lokuncintisana ngebhizinisi liphakeme ngangokunokwenzeka. Ungakunaki ukutadisha imininingwane efanele. Ngemuva kwakho konke, ungenza izibikezelo futhi ube nohlelo lwebhizinisi phambi kwakho. Izincomo ezivela ku-franchisor kufanele futhi zibhekwe. Isitolo sakho samaketanga sidinga ukwenza imali eningi. Kufanele ukhokhe ngommeleli womkhiqizo. Ikunikeza ngemininingwane ehlukahlukene ofuna ukuyicubungula.

Uma ubandakanyeka kwi-franchise yesitolo esidayisa izitolo, ukutholwa kwamakhasimende kuyinkinga yokubhala ngezihloko. Ukuxazulula le nkinga, usebenzisa usizo lwamaqabane akho anolwazi oluningi. Ozakwethu besitolo se-Franchise baqinisekisa ukuthi imininingwane igcinwa isesikhathini. Kuhlala kuphela ukuzisebenzisa ngokufanele. Ungayinaki imininingwane yedatha, ufunda njalo ukwehluka kwemibiko yezibalo. Futhi kufanele wenze imisebenzi yesitolo sakho esiku-inthanethi ngokuzenzakalelayo. Impela ungathembela ekutholeni isoftware ebabazekayo ku-franchisor.

Uma unganikezwa ngaleyo software, ungazitholela izinketho uwedwa, noma ushintshe umlingani wakho. Lapho usebenza ne-franchise, ubhekana nezingozi ezahlukahlukene. Izimbangi ziyakwazi ukusebenzisa izindlela ezahlukahlukene zokuhlukumeza, ukuncintisana okungafanele kanye nokucekela phansi. Udinga nje ukuqonda ukuthi kunethuba elinjalo lokuthi uzilungiselele kusengaphambili. Ukuba nesitokisi sosuku lwemvula ku-franchise yakho yesitolo senethiwekhi kukunikeza izinga eliphakeme lokusimama.