‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yezithelo ukukhetha okuhle kakhulu kwebhizinisi lapho ungadingi ukuzibeka engcupheni futhi udlule ebunzimeni obuvelayo ngefomethi yomuntu siqu. Ama-franchise ezithelo angasetshenziswa osomabhizinisi abahlukahlukene, abancane, abaphakathi, nabamabhizinisi amakhulu, abafuna ukuthola ingxenye yenzuzo kulo msebenzi. Kufanele kuthiwe manje kubaluleke kakhulu ukuthola inguqulo eyenziwe ngomumo yombono wezamabhizinisi kunokudala iphrojekthi kusuka ekuqaleni. Le nuance ibhekwa njengesici esibalulekile ekususeni izingozi nezingibe ezahlukahlukene, ngoba i-franchise yezithelo yadalwa ngabakhiqizi, behlaziya ngokuningiliziwe isinyathelo ngasinye esilandelayo. Mayelana nalokhu, kufanelekile ukusho ukuthi ibhizinisi lizoqala ukudlula umgwaqo ngomzila owakhiwe ngomkhombandlela obekiwe ngokwezenzo. Ekufuneni kwakho i-franchise enenzuzo, kufanele ushintshele kupulatifomu ezinikele lapho ungacubungula iziphakamiso ezahlukahlukene ezivela kubakhiqizi, uthuthukise amaphrojekthi aselungiselelwe.

Uma udinga imininingwane enenjongo, udinga ukuya kuwebhusayithi yomkhiqizi okhethekile, lapho uzobona khona imininingwane ngamazwana ambalwa avela kubathengi abahlukahlukene. Ngemuva kwezingxoxo, uzokwazi ukudlulela esinyathelweni esisha, esizovulelwa mahhala ukuze iklayenti nomkhiqizi bathole impumelelo nenzuzo. Ngemuva kokungena kubambiswano, ngesiphetho sesivumelwano, iklayenti lithola ngokuzenzakalela ilungelo lokusebenzisa umkhiqizo okhona womkhiqizi. Kusukela ngalesi sikhathi kuqhubeke, uqala indlela ethembisayo yokukhulisa ibhizinisi lakho esimweni esenziwe ngomumo nge-franchise yezithelo okufanele uyilandele okokuqala. Amakhasimende amaningi abuza ukuthi ziyini izindleko ze-franchise yezithelo, ngempendulo yokuthi izinga losayizi womkhiqizo lizoba nomthelela omkhulu entengweni. Ngakho-ke, kuphephile ukusho ukuthi njengoba umkhiqizo uthandwa kakhulu eminyakeni edlule, intengo ye-franchise yezithelo iyanda. Ngemininingwane eningiliziwe ngokuthuthuka kwenkampani, kufanele njalo ufune izeluleko kumenzi, ngokuthola izeluleko ezifika ngesikhathi ezinquma isimo esibalulekile.

Uma uthatha isinqumo sokuqala ibhizinisi, kulungile ukuthenga i-franchise yezithelo, ezosiza wena impumelelo nempumelelo oyifunayo, ngokuhamba amazwe omhlaba.

I-franchise yesitolo sezithelo ihlinzeka inhlangano yakho ngenzuzo engaguquguquki, eqhubekayo ngokwenza egameni lomkhiqizo odumile nophumelelayo. Ngaphezu kwalokho, kungenzeka ukufeza imiphumela ebalulekile ngokunikeza okunezinhlobonhlobo ezihlukile kwezincintisana nabo. Sebenzisa i-franchise yakho ngezinga eliphezulu lokusebenza kahle ukuze ungabhekani nobunzima ngokuhamba kwesikhathi. Ekugcineni, unethuba lonke lokuzuza imiphumela ebalulekile empikiswaneni yokuncintisana. Sebenzisa i-franchise ukunikeza isitolo sakho isitayela esihlukile nesangempela. Ungayiboleka ku-franchisor ozojabula ukwabelana ngolwazi.

Ekugcineni, uthola ukuncishiselwa kuwe ngalokhu, okubizwa ngokuthi umnikelo wesamba. Lokhu kusezingeni lokuqala kuphela. Ngaphezu kwalokho, lapho wenza i-franchise yesitolo sezithelo, ungalindela ukukhokha ezinye izimali. I-franchisor ithola kuwe, okokuqala, izinzuzo, futhi okwesibili, ukudluliselwa kwemali yokukhangisa yomhlaba. Sekuhlanganisiwe, le minikelo emibili ifinyelela ku- 9% wenzuzo yakho yanyanga zonke. Uma ufuna ukufaka isithelo esitolo esitolo, nikeza abasebenzi bakho umfaniswano ofanele. Kumele bagqoke izingubo ezejwayelekile kubo bonke abasebenzi bale nhlangano yezithelo zomhlaba wonke.

Ngakho-ke, ukwandisa ukuthembeka kwamakhasimende afake izicelo. Ngemuva kwakho konke, baqonda ngokushesha ukuthi basebenzisana nenkampani ebucayi nephumelelayo.

Yenza i-franchise yesitolo sezithelo enamandla amakhulu, iqondiswa yimithethonqubo nokulungiswa okuhlinzekiwe. Ubunzima bungaphathwa kalula uma ubulungiselela. Ekugcineni, uzobe uzilungiselele, ngokulandelana, uhlome uhlelo lwebhizinisi olukhona. Izithelo kumele zibe sezingeni eliphakeme futhi zibe zintsha, lapho-ke isitolo se-franchise asigcini ngokuheha amakhasimende kuphela, kepha futhi sifuna ukubuya. Bayayazisa insizakalo esezingeni eliphakeme nekhwalithi yomkhiqizo. Ngesikhathi sokugcwaliseka kwephrojekthi yebhizinisi, izimbangi zingathatha izinyathelo ezahlukahlukene ukukulimaza.

Lapho usebenzisa i-franchise, kuyisimo esiyingozi esingahlulwa kuphela ngokulungiswa okuphelele. Kungakho kudingekile ukuthi uhlale ufunda izibalo zamanje, usebenzisa amathuluzi okubuka amahle. Lapho-ke nakanjani uzophumelela.

I-franchise yesitolo sezithelo nemifino wumsebenzi webhizinisi ohambisana nezindaba. Kufanele isetshenziswe ngendlela yokuhambisana ngokuphelele nezindinganiso zomthetho wombuso. Ngaphandle kwalokho, ungahle ubhekane nobunzima ngisho nezinhlawulo. Ngesikhathi sokusebenzisa i-franchise, udinga ukucacisa mayelana nokuthi akufanele ulimaze idumela lomkhiqizo. Lokhu kubaluleke kakhulu njengoba izindleko zedumela zibucayi kakhulu futhi kunzima ukuzilungisa. Uma usebhizinisi lama-franchise, udinga ukunikeza isitolo inani elifanele lokunakwa.

Lokhu kukunikeza ithuba lokwandisa okunezinhlobonhlobo zakho futhi wakhe umklamo onekhono. Idizayini ingaboleka ku-franchisor. Ngalokhu, unikeze amakhodi wedizayini akhethekile. Qalisa isitolo bese uthengisa imifino ukuze ungabi nankinga nge-sanitary ne-epidemiological station. Omele i-franchise ukukunikeza ikhathalogi, kodwa-ke, ukuthobela umthetho wendawo kungumsebenzi wakho. Ungumsabalalisi okhethekile othatha umthwalo ophelele walokho akwenzayo. Izithelo, i-greengrocery, imifino, nezitolo zezimbali zikunikeza kuphela ithuba lokukopisha izinqubo zehhovisi, ukuthengisa izimpahla ezihlukile, nokusebenzisa ubuchwepheshe besigaba esiphakeme.

Impela, wenza nemisebenzi egameni lelebula elidumile neliphromoshwayo emhlabeni jikelele. Le nketho inikezwa yi-franchisor nayo. Uma unentshisekelo yezithelo noma imifino, futhi futhi ufuna ukuvula isitolo, udinga ukuthatha isinyathelo ngokuqinile, wenze amalungiselelo okuqala. Kukusiza ukwenza izinqumo zokuphatha ezifanele. Kufanele uhlale ulandela ngokuqinile imithethonqubo, ulandele imithetho, bese-ke uzophumelela. Yenza iphrojekthi yakho ye-biz ngokukopisha izinqubo zokukhiqiza ezingabolekwa ku-franchisor, uzojabula ukwabelana ngolwazi. Nikeza ibhizinisi lakho lezithelo inani elifanele lokunaka ngaphakathi kwesitolo.

I-franchise ikunikeza ithuba elifanele, ungabhekana ngokuphumelelayo nobunzima banoma iyiphi ifomethi, ukunqoba ngokufanelekile. Yenza ngokulandela imigomo nokulungiswa, ugweme amaphutha kuhlelo lwezinto ezibonakalayo. Lapho-ke inkampani yakho izoya empumelelweni, futhi ukwazi ukubhekana ngokuphumelelayo nomsebenzi wehhovisi wanoma iyiphi inkimbinkimbi. Ukwenza i-franchise yemifino nezithelo kuwumsebenzi webhizinisi, ngokwenza lokho, unamathuba onke okuphumelela, kufanele uwasebenzise kahle bese uthola izinga eliphezulu lemali engenayo. Njengengxenye yesitolo se-franchise, kudingeka ukuthi ukhokhe imali ekhokhwayo. Ngaphezu kwalokho, enye yazo kufanele idluliselwe ku-franchisor esigabeni sokuqala somsebenzi. Lezi ezinye ezimbili uzikhokha njalo ngenyanga.

Lapho usuqale ukufeza i-franchise yesitolo semifino, udinga ukutadisha njalo izibalo. Ukuhlaziya imininingwane kuyasiza ekwenzeni izinqumo.

I-franchise eLuxembourg ikuvumela ukuthi uvule ibhizinisi lakho ngaphandle kokukhathazeka ngezinyathelo ezengeziwe zomsebenzi nokuphathwa, kucatshangelwa ukuhlinzekwa kwe-franchise ngokwemigomo evumelana nabalingani (franchisees). Ukuze ibhizinisi likhule, kuyadingeka ukunweba, ukuthuthukisa nokwenza ngcono ikhwalithi yaso, isimo sokwengeza inzuzo. I-Franchising namuhla iyasebenza impela futhi isebenza kuzo zonke izindawo zomsebenzi, ezinkampanini ezisuka kwezincane ziye ezinkulu. Ukuthola i-franchise efanele eLuxembourg, udinga nje ukuxhumana nabachwepheshe bekhathalogi, equkethe okunikezwayo kwamanje, ngamanani akhokhelekayo nezimo ezithandekayo. Kukhathalogi yama-franchise, ungathola okunikezwayo okudingekayo, uzijwayeze ngezinketho nemibandela yosizo olunikeziwe bese ubala isikhathi sokuqala sokukhokha, imali yokuqala, kanye nenombolo yazo. Lapho benikeza amalungelo i-franchise, ama-franchisors awahlinzeki nje kuphela ngosizo lwezomthetho kepha futhi nezeluleko zokuphatha, ukulawula, ukuqasha, imininingwane yamakhasimende, imininingwane yezimfihlo, njll.

thuthukisa umkhiqizo kanye nokwabiwa kwezimpahla noma izinsizakalo ezingeni lesifunda. Idatha yesitolo ivuselelwa njalo. Ukuthola eminye imininingwane ngeLuxembourg, udinga ukulandela isixhumanisi esiya kwikhathalogi engezansi noma uthinte ongoti bethu. Funda ubufakazi bamakhasimende ethu avela eLuxembourg nakwamanye amazwe kanye neminye imininingwane.