Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yelabhorethri izokwenza ngempumelelo imisebenzi yayo eqondile, kuncike ekusebenzeni okuyikho kwephrojekthi yebhizinisi eshiwo ngenhla. I-franchise kufanele isetshenziswe ngokufanele futhi, ngasikhathi sinye, ingaphuli imithethonqubo ebekiwe esivumelwaneni ne-franchisor. Zibekiwe ukuze ukwazi ukuthola impumelelo enkulu lapho usebenza egameni lomkhiqizo owaziwayo. Abathengi abaningi banesithakazelo ku-franchise, abakhetha ukuthenga nokuthola izinsizakalo ezivela ngqo kulezo zinkampani ezithandwa emhlabeni wonke. Izinga lokuthembela kumkhiqizo owaziwayo lidlula kakhulu imikhiqizo yendawo. Lokhu kuwumkhuba ojwayelekile, okusho ukuthi udinga ukukhetha i-franchise enjalo yelabhorethri, ezohlinzeka ngezinga eliphezulu lokufunwa okusebenzayo.

Kungcono ukuhlola amathuba enkampani okuphumelela kusengaphambili ukuze kungabikhona ubunzima ngokuzayo.

Uma uselebhu, i-franchise kufanele ikhethwe ngokucophelela okukhulu. Ngemuva kwakho konke, lokhu kuyimfuneko esheshayo yokuthola imiphumela emihle emncintiswaneni. Ilabhorethri kumele ifakwe kahle futhi ngasikhathi sinye usebenzise lonke ulwazi nesipiliyoni ozokuthola kulowo omele i-franchise. Kungakho uxhumana ne-franchisor ukuze usebenzise ulwazi lwakhe, ukwazi, ubuchwepheshe, nazo zonke lezo zinzuzo ozonikezwa zona ngaphansi kwenkontileka. Ukusebenza nge-franchise yaselebhu kudinga ukunamathela okuqinile kuyo yonke imithethonqubo namazinga. Kubandakanya lapho kuqeqeshwa izisebenzi, nokuthi uhlomisa nini abasebenzi.

Abantu kumele bahambisane nekhodi yokugqoka ye-franchise yasekuqaleni yelabhorethri.

Lapho usebenzisa i-franchise yelabhorethri, khumbula ukuthi izinga lokulethwa kwezinsizakalo kumele libe ngaphezulu kakhulu kunalelo losomabhizinisi bendawo. Futhi, kufanele ngabe wenza imali engaba ngu-10% ngaphezulu, okungenani kunabancintisana nabo. Ngemuva kwakho konke, uzodonsa cishe i-9% njalo ngenyanga njengeminikelo, ezokhokhelwa ukwenza imisebenzi egameni le-franchise eyaziwayo yelabhorethri. Okokuqala, lokhu kungama-royalties, imali, ivolumu yayo engafika ku-6% wemali engenayo ophumelele ukuyithola ngenyanga. Ngaphezu kwalokho, kukhona nemali yokukhangisa efinyelela ku-3% wenzuzo. I-franchise yelabhorethri kufanele ikhokhe futhi, ikakhulukazi, iqinisekise ukuthi uyakwazi ukukhokha zonke izimali ezidingekayo.

Isidingo sokukhokha isamba semali sokuqalisa i-franchise yelabhorethri sivele sivele ekuqaleni kwephrojekthi yebhizinisi. Kuyadingeka ukuthi sikukhumbule lokhu bese sibeka le nkokhelo kusabelomali ngaphambi kwesikhathi ukuze kungabe kusaba khona obunye ubunzima bezezimali. Uzokwazi ukuhlela amaklayenti futhi usebenzise isethi ethile yezici. Lokhu kuzokusiza uqaphele i-franchise yakho yelabhorethri ngendlela efanele ngangokunokwenzeka. Futhi kufanele kukhunjulwe ukuthi kuyadingeka ukuthi uhlale ubheka ukulethwa kwekhwalithi yezinsizakalo. Ngaphezu kwalokho, abasebenzi bakho badinga ukufundiswa ngendlela yokuthi bangaziphathi ngokungafanele lapho bexhumana namakhasimende futhi benze konke ngokuya ngamazinga.

I-franchise yelabhorethri izobhekana ngokuphumelelayo nayo yonke imisebenzi eyabelwe uma uyisebenzisa ngendlela ebekwe ngummeleli womkhiqizo.

I-franchise yelabhorethri ayilutho ngaphandle komsebenzi ofana nokuqashiswa kwalezi zimpahla. Lolu uhlobo lomsebenzi olukusizayo, lapho usebenzisa imibono yabanye abantu, ukuze ubone ibhizinisi lakho. I-franchise ayihlinzeki ngemali yokuqasha kuphela kepha futhi iqoqo eliphelele lamabhonasi ahlukahlukene nezintandokazi zomsabalalisi okhethekile. Isibonelo, lapho uthengisa i-franchise yelabhorethri, ungalindela ukuthola impahla ekhethekile kanye nobuchwepheshe obuthuthukiswe phesheya kwezilwandle. Lokhu kuzuzisa kakhulu njengoba kukuvumela ukuthi uhole imakethe futhi kukhulisa kakhulu ukuhola kwakho kubaphikisi bakho abakhulu.

I-Analytical Laboratory Franchise inikezwa labo basabalalisi abakhethekile abazibophezela ezinhlotsheni zomsebenzi ezinjengalezi. Ngokuvamile, ukusebenza ngaphakathi kohlaka lwe-franchise, akufanele uthole kuphela izinga eliphakeme lemali engenayo, kodwa futhi wabelane ngalo nomkhiqizo, noma kunalokho nomnikazi walo. Ngemuva kwakho konke, i-franchisor ilindele imali engenayo evela kuwe engafinyelela ku-9% wemali okwazile ukuyithola. Ngaphezu kwalokho, uzokwenza izitolimende ezimbili zanyanga zonke, ngasinye sazo sibalwa ngokwehlukana. Thuthukisa i-franchise bese i-laboratory yakho izoba nawo wonke amathuba okuphumelela. Empikiswaneni wokuncintisana, uzoba ngumholi ophelele futhi uzokwazi ukubusa noma yiziphi izimbangi ezimakethe.

Lungiselela i-laboratory yakho bese uthola ukuhlaziywa ngokushesha nangendlela efanele. I-franchise izokusiza ngalokhu. Ngemuva kwakho konke, uzothola ubuchwepheshe, ulwazi oluyingqayizivele, umkhiqizo owaziwayo futhi othandwayo, futhi, mhlawumbe, imishini ehlukile ngokuyisisekelo sayo. Uzokusebenzisa konke lokhu bese, uzoba nethuba lokunqoba ngokugcwele emzabalazweni wokuthandwa ngamakhasimende. Ukuhlaziywa ngaphakathi kwelabhorethri kufanele kubhekwe kahle futhi ukuqoqwa kufanele kwenziwe kahle ngangokunokwenzeka. Ukusebenza ku-franchise kuzokusiza ukuphatha kahle noma yimuphi umsebenzi wehhovisi. Ngemuva kwakho konke, zonke izenzo zizochazwa ngokuningiliziwe ngaphakathi kwemibhalo oyitholayo.

Ngemuva kokuphothulwa kwenkontileka, uzoba nethuba lokusebenzisa incwadi yebhizinisi nezinye izinto ezizokusiza wakhe ikhophi eqondile yephrojekthi yebhizinisi ephumelelayo.

I-franchise yocwaningo lwelabhoratri esebenza kahle inamathuba amakhulu okuphumelela. Ngemuva kwakho konke, uzobe uphakeme kakhulu kulabo abaphikisi abangenayo inzuzo enjalo yokuncintisana. I-franchise lab yakho izoba nawo wonke amathuba okuphumelela ngoba nje uzoheha amakhasimende ane-logo eyaziwayo nephromoshini. Vele, futhi udinga ukusebenzela amakhasimende afake izicelo, ukuze angaphoxeki. Ikhasimende elinelisekile lizokuthinta futhi, abanye bazoletha abanye abantu. I-franchise yokuhlaziya i-laboratory yiprojekthi yebhizinisi esesikhathini.

Uma uyisebenzisa kahle nangendlela efanele, lapho-ke ngeke ube nobunzima nhlobo. Ungaphatha kalula noma yimuphi umsebenzi wehhovisi ofanele futhi uphumelele ngempumelelo enkulu. Enqubeni yokusebenzisa i-franchise yelabhorethri yokuhlaziya, udinga ukunaka ukuqinisekisa ukuthi abasebenzi bakho benza imisebenzi yabo kahle. Abaphoqelekile kuphela ukulandela ikhodi yokugqoka, kepha kuzofanele futhi baxhumane kahle namakhasimende afake izicelo. Ngaphakathi kohlaka lwe-franchise yelabhorethri ehlaziyayo, ukuqashwa kwabaqeqeshiwe kungenye yezinqubo zokuphumelela. Uma abasebenzi bakho bekhuluma ngokungafanele futhi bephendula ngokungafanele imibuzo yabathengi, khona-ke izinto ngeke zikuhambele kahle. Ngakho-ke, sebenzisa i-franchise yelabhorethri yokuhlaziya ngezinga eliphezulu lokusebenza kahle futhi uzophumelela nakanjani.

I-franchise yelabhorethri yezokwelapha yiphrojekthi yebhizinisi lesimanjemanje, ngesikhathi sokukhula lapho ungabhekana nobunzima kalula. Ukuze unqobe ngempumelelo, sebenzisa wonke amathuluzi atholakele avela ku-franchisor. Uzoba nalo lonke ithuba lokunqoba ngokuzethemba empikiswaneni yokuncintisana uma ubeka umgomo ocacile nocwaningo. Ukuba nohlelo lokusebenza kwebhizinisi lakho kuzokusiza ukuthi usebenze kahle futhi uqinisekise izinga eliphakeme lenjabulo yamakhasimende. Ukusebenza nge-franchise kunikeza amandla okwenza ngempumelelo yonke imisebenzi eyabelwe inkampani. Okokuqala, uzokwazi ukuba nohlobo lomkhiqizo oludumile onalo.

Lokhu kukodwa sekuvele kuyinzuzo ekuheheni amakhasimende. Ngaphezu kwalokho, ngokusebenza nge-franchise yezokwelapha, uzoba nobuchwepheshe, ukwazi, nezinye izinzuzo. Ngokusetshenziswa okufanele, kuzokwazi ukwandisa kakhulu ivolumu yemali engenayo yesabelomali. Lungiselela i-laboratory yakho yezokwelapha nge-franchise. Ngakho-ke, kuzokwazi ukufeza kalula imiphumela emangalisayo emncintiswaneni. Uzoba nalo lonke ithuba lokunqoba ngokuzethemba empikiswaneni yokuncintisana; ngakho-ke, inkampani izophumelela. Ungakunaki ukutadisha izibalo.

Lokhu kubaluleke kakhulu, okusho ukuthi usebenza kahle futhi kahle.

Ukusebenza kwi-franchise yelabhorethri yezokwelapha kungumsebenzi webhizinisi okufanele ukulethele izinga eliphakeme lemali engenayo ngoba uzosebenza ngaphakathi kwenkampani ephumelelayo. Ngokuya ngokuthuthuka okunekhono, ukunamathela ngokuqinile emazingeni, izinto ngokuqinisekile zizokukhuphuka. Yenza kahle ngangokunokwenzeka, ungayinaki imininingwane engabalulekile, bangaphathiswa isoftware. Ngokunjalo, uzothola isoftware evela ku-franchisor ezosiza ukwenza umsebenzi wasehhovisi ezingeni elisha lobuchwepheshe. Ukuzenzakalela ekwakhiweni kwe-franchise yelabhorethri yezokwelapha akufanele kunganakwa. Ingenye yezinqubo zokuphumelela, ngakho-ke, udinga ukwenza umsebenzi wehhovisi usebenze ngangokunokwenzeka.

Izinga eliphakeme lokusebenzisa futhi liyadingeka ukuze ngesikhathi sokusebenza ngephrojekthi yebhizinisi ungahlangabezani nobunzima obukhulu. Inqubo yokusebenzisana ne-franchise yelabhorethri yezokwelapha inzima kakhulu. Ukugwema ubunzima obungenakunqotshwa phakathi nentuthuko, sebenza ngokusebenza kahle okukhulu. Uzodinga amathuluzi wokuhlaziya. Isibonelo, ukuhlaziywa kwe-swot kuzohlinzeka ukuqonda ngobungozi be-franchise yelabhorethri yezokwelapha. Ngaphezu kwalokho, uzophinde ube nombono wamathuba wokunqoba ubunzima. Vele, ukuhlaziywa kwe-swot kuzokuvumela futhi ukuthi uhlukanise okuhle nokubi kwephrojekthi yebhizinisi.