Ama-franchise eRussia ayengajwayelekile njengakwamanye amazwe. Muva nje, nokho, bathola ukuthandwa okukhulu kuwo wonke amakhona eRussia, baba umkhuba webhizinisi. Kunezizathu eziningi zalokhu, kepha okuyinhloko yisifiso sabantu sokuqala ibhizinisi labo eRussia ngaphandle kwesikhathi eside sokuzama nokwenza amaphutha okuvimbela noma yisiphi isifiso sokuqala ibhizinisi labo. Mayelana nalokhu, iRussia ayihlukile kwamanye amazwe: abantu bamane besaba ukuzibeka engcupheni ngokutshala imali kakhulu embonweni ongase ungasuki.

Kungenxa yalokhu kwesaba ukuthi abantu baya ngokuya bephendukela kumqondo wama-franchise. Ukunikezwa okunjalo kubonakala kwabaningi kunenzuzo ngoba kukuvumela ukuthi uqale ibhizinisi lakho ngaphandle kokutshala imali okukhulu. Uzoba nezimali kuphela, hhayi wonke lowo msebenzi omkhulu onganciphisa noma yisiphi isifiso sokuthatha ibhizinisi elihlukile eRussia. Chaza bonke ubunzima obuhambisana nokuqala ibhizinisi lakho eRussia, njengokudala uhlobo lomkhiqizo, indlela, ukutadisha okulindelwe yizethameli, ukwakha idumela, nokunye okuningi isikhathi eside. Kungaba ngcono ukuya ngqo ekucabangeni kokuthi iyini i-franchise.

Iqiniso ukuthi i-franchise, empeleni, ibhizinisi elenziwe ngomumo. I-Russia nayo ayizange isindiswe ngalo mkhuba. Lapho uthenga i-franchise eRussia, uzokwazi ukufinyelela egameni lomkhiqizo, entuthukweni yalo yokwakhiwa, futhi eziningi kakhulu, ngokwesibonelo, ilogo, isiqubulo, imibala yezinkampani, izincwajana, amabhanela, nokunye, kusungulwe kahle indlela, kwifomula yokusetshenziswa ngempumelelo kwezinqubo ezithile, ezingatholwa kuphela ngokuzama okuningi nephutha. Uzothola iphakethe eliphelele lemibhalo nokusekelwa kwe-franchise ngokuzayo.

Ekugcineni, ungabheka izinketho ezahlukahlukene zemisebenzi ekhona eRussia, funda izibuyekezo ngenkampani ngayinye, uziqhathanise nomunye nomunye, wakhe umbono othile. Lokhu kulula kakhulu kunokuhlaziya hhayi imiphumela eqediwe, kepha amathuba akhona embonini ethile eRussia. Ama-Franchise maqondana nalokhu akhombisa kakhulu futhi anentshisekelo ekwenzeni ezinye izinqumo. Ungahlulela futhi umehluko phakathi kokukhetha i-franchise ngokwakho nokuxhumana nomuntu wesithathu. Ngomxhumanisi, ngokuvamile ungathembela kulwazi lwakhe olunzulu futhi ukhethe okungase kukuthakazelise kakhulu.

Kuzwakala kulinga, akunjalo?

Kodwa-ke, ukunikezwa okunenzuzo okunjalo kungadala izinsolo ezilindelekile, ngoba, njengoba wazi, ushizi wamahhala usemgwaqweni wamagundane kuphela. Kungakho udinga ukuqonda ngokushesha ukuthi kungani uthenga i-franchise nokuthi yiziphi izinzuzo umlingani wakho, umnikazi webhizinisi lokuqala, anakho kulokhu. Iqiniso ngukuthi, okokuqala, uzokhokha amanani athile, abizwa ngamaroyalties, avela enzuzweni yakho. Ngale ndlela, umhlinzeki we-franchise angahlomula ngokuthengisa okunjalo. Okwesibili, osomabhizinisi abaningi abafuni ukuchitha isikhathi nomzamo bevula amagatsha emakhoneni akude wabo, njengaseRussia. Kodwa-ke, ukunwetshwa kwenethiwekhi yezitolo, izitolo ezidayisa ukudla okusheshayo, izindawo zokukhiqiza, njll.

Kunomthelela omuhle kusithunzi, kukuvumela ukuthi ufinyelele kozakwethu abasha, futhi kwenyuse amaholo jikelele. Njengoba ukwazi ukubona, kukhona nezinzuzo eziningi kusomabhizinisi ngokuthengisa i-franchise, kepha-ke, kukhona labo abafuna ukwenza kahle kakhulu ebhizinisini labo. Ngakho-ke, ukuthola i-franchise yomthengi ongenalwazi kusuka eRussia kungabiza kakhulu.

Ngenhlanhla, kunezindlela ezahlukahlukene zokugwema lolu hlobo lwenkohliso. Ukuqala ngokutadisha kahle izinto futhi kuphele ngokuseshwa kozakwethu abathintekayo abangalandela yonke inqubo kusukela ekuqaleni kuze kube sekupheleni futhi banikeze izeluleko ezidingekayo. Kosomabhizinisi abasafufusa eRussia, kuzoba lula, kunjalo, ukuphendukela kumuntu wesithathu, onolwazi oluningi onentshisekelo efanayo ekuxazululeni ngobuqotho isimo sawo wonke amaqembu amathathu. Ngale ndlela, kuzoba lula kakhulu ukwenza amalungiselelo okuqala, nawo angaba nzima kakhulu. Kuyiphutha ekuqaleni okungadala ukulahleka okukhulu, ukwenqatshwa komqondo wokusebenzisa ama-franchise, noma ukwehluleka ukubuyisa ibhizinisi olitholile ngesikhathi esifushane. Ngenhlanhla, manje usungathola abalamuli abathembekile eRussia abakulungele ukuqinisekisa ukuthi udaba lwakho luxazululwa ngokuthembeka nangokusebenza kahle ngangokunokwenzeka.

Ngakho-ke, ukuze kuthuthukiswe ngempumelelo i-franchise eRussia, kufanele unake ngokushesha ukuthola umlingani ongasiza ekuqinisekiseni ukuqala kahle ekuqaleni kohambo lwakho. Inkampani yethu ihlinzeka ngezinsizakalo zokulamula ukukusiza kuzo zonke izinqubo ezinkulu zokufuna nokuthola amalungelo. Ngezinsizakalo zabachwepheshe bethu, uzothola ithuba eliyingqayizivele lokugwema wonke amaphutha kasomabhizinisi osafufusa eRussia. Uzothola i-franchise oyidingayo bese uqala ngombono oyingqayizivele wokusebenzisa imibono yakho enesibindi kakhulu.

Okokuqala, ochwepheshe bethu bazokusiza uthathe isinqumo kubhajethi yakho. Lo ngumbuzo obucayi futhi onzima, njengoba kungaba nzima kumthengi ongenalwazi ukuthi aqonde ukuthi uzimisele kangakanani ukutshala imali, okuzozikhokhela, futhi okuzoba wudoti. Yonke imibuzo ephathelene nezezezimali ingaba ngumthwalo impela, kepha ongoti bethu bazozama ukukusiza. Sizokwakha isabelomali sakho, ukhethe izinketho ezinhle kakhulu ezinikezwa ngozakwethu abafakazelwe bese sixoxa ngazo nawe. Ukukhetha okunjalo okulinganiselayo kuzokusiza ukhethe inketho engcono kakhulu.

Ngaphezu kwalokho, kosomabhizinisi abaningi eRussia, kuvela inkinga yokwethembana. Ungahlukanisa kanjani umkhwabanisi nosomabhizinisi wangempela? Ungaqiniseka kanjani ukuthi imithetho efanayo izosebenza endaweni yaseRussia njengasezweni losomabhizinisi? Inkampani yethu nayo ibhekane nalo msebenzi. Ekuqaleni sikhethe ozakwethu abanokwethenjelwa futhi abaphumelele okuzophepha ukusebenza nabo. Maduze nje uzobona ukuthi kunzima ukukhetha ebangeni lezinketho zethu - konke ukunikezwa kuyathandeka, kuthembekile futhi kunenzuzo! Kepha kungcono ukuhlupheka, ukhetha phakathi kwezinketho ezinhle kakhulu kunokuhlupheka ngokungathembani kanye nemiphumela engaba khona yokubhoboza okukodwa.

Esinye isici esibalulekile ukugada okulandelwayo. Ubunzima abuveli ngaso sonke isikhathi kusukela ekuqaleni, kwesinye isikhathi kuthatha isikhathi ukuthola ukuthi yini onenkinga nayo. Ngaleso sikhathi, ongoti bethu bazokusiza, ukubhekana nemibuzo evele phambi kwakho, banikeze izimpendulo ezidingekayo, futhi babonisane. Uzizwa usekelwa, kungenzeka ukuthi uxazulule ubunzima obukhona futhi uzuze imiphumela ehlaba umxhwele ye-franchise eyodwa noma enye.

Ama-Franchise eRussia ayindawo esathuthuka kuphela lapho ongaphatha khona ukuthola i-niche yakho eyingqayizivele. Uma ukhetha i-franchise yakho yokuqala ngokuzibophezela, ungazuza imiphumela emangalisa ngempela, ube ngowokuqala kunoma iyiphi indlela futhi uthathe imakethe ngaphambi kokuba kube khona izimbangi nhlobo. Ungenza konke kahle futhi uthole inzuzo enkulu ngokuxhumana nenkampani yethu. Ochwepheshe bethu bazokusiza kuzo zonke izigaba zentuthuko ye-franchising, bakusize ukhethe ibhizinisi lamaphupho akho, uhlele isabelomali sakho bese uqala ukuthola inzuzo yakho yokuqala enkulu!

I-franchise kusuka ekuqaleni iyinjongo efiselekayo nesikhubekiso kwabaningi ngokuphazima kweso. Sebezinqumele bona ukuthi abafuni ukuzakhela owabo amaqanda ekuqaleni, abaningi bayayinaka i-franchise. Kodwa-ke, kuvela izingibe ezahlukahlukene ngokushesha, ezingaba nzima kakhulu kwimisebenzi eqhubekayo yosomabhizinisi abasha. Ngempela, noma ngabe kutholakala i-franchise, kungavela izinkinga eziningi ezahlukahlukene, ezisukela kusabelomali esibalwe ngokungafanele kuya ekuhlanganyeleni nabakhwabanisi!

Izinzuzo ze-franchise zaziwa ngokwanele ukuthi zingangeni ngokujulile kwizincazelo ezinemininingwane. Kwanele ukusho ukuthi ngale ndlela uxazulula izinkinga eziningi ngasikhathi sinye, obekufanele ubhekane nazo zisuka nje ukube bekungekho ibhizinisi elenziwa ngomumo. Kufanele utshale umzamo omkhulu womkhiqizo wokwakha umkhiqizo ngokungaqondile nokukhethwa kwamasu. Bazama amaphutha kungenzeka kuwe kusengaphambili, bawalungise futhi banikeze ubuchwepheshe obenziwe ngomumo. Ekugcineni, ukwazile ukuthola kusengaphambili ukuthi i-franchise ekhethiwe iyafaneleka, umqondo 'wadutshulwa' futhi wathola izethameli. Inselelo enkulu ukuqala.

Njengoba kwenzeka kaningi, kunzima ukuqala phansi ngisho nakwibhizinisi elicishe laqedwa, njenge-franchise. Iqiniso ukuthi izingqinamba eziningi zidinga ukuxazululwa ngisho nangaphambi kokuthenga enye yama-franchise. Udinga ukubala isabelomali, udlule kuzikhangiso eziningi, uxubhe eceleni okusolisayo ngokungagwegwesi. Kakade usenesiyezi, akunjalo? Abaqalayo abaningi babhekana nalokhu, futhi kubonakala sengathi akukho ukuphunyuka kulesi siqalo esibi kusukela ekuqaleni. Noma akunjalo?.

Ukwesaba nokwesaba kuvamile impela, ngakho-ke kunezindlela eziningi zokususa imbangela yazo. Le yindlela inkampani yethu engenelela ngayo ekukhetheni i-franchise yayo yokuqala, kusukela ekwakhiweni kwayo kusukela ekuqaleni kuze kube sekukhokhweni okugcwele okokuqala ngqa. Ochwepheshe abathembekile benkampani efakazelwe abanolwazi olunzulu bahlinzeka ngesabelomali, bafune ozakwethu abanokwethenjelwa ngaphansi kwenqubo ekhethiwe, baqinisekise ukuqala ngempumelelo kusukela ekuqaleni futhi bagade ngokuzayo. Ukuqaliswa kwezinhlelo zakho ezinesibindi zokuvula ibhizinisi lakho kuba lula impela futhi kuphumelele, futhi zonke izimali zikhokha ngokushesha okukhulu!

Ukubaluleka kwabalamuli kukhulu kakhulu uma ufuna ukuqala ibhizinisi kusuka ekuqaleni. Okokuqala, abantu abanolwazi oluningi kungenzeka ukuthi babone zonke izingibe ezingaba khona. Okwesibili, unikezwa ngokushesha indingilizi yabaphakeli abathembekile abangakhohlisi futhi abangakuthengisi okugoqele okungenalutho ngaphandle kwezinkokhelo ekugcineni. Okokugcina, futhi okubaluleke kakhulu, uthola izeluleko eziqotho kuzo zonke izingqinamba zentshisekelo ezivela kubachwepheshe emkhakheni wabo, abakusiza ukuthi ukhethe imiphumela emihle kakhulu futhi uthole imiphumela emihle ekuqaleni kohambo lwakho, kusukela ekuqaleni. I-franchise kusuka ekuqaleni akuyona into elula kunazo zonke. Ngosizo olufanele lwabalamuli, ufinyelela ngokushesha imiphumela oyifunayo ekwakheni nasekukhuthazeni ibhizinisi lakho ngaphansi komkhiqizo owaziwayo vele.

Njengoba usuthole zonke izinto zokuqala, nabasizi bethu uzothola nabalingani obathembekile, uthole inzuzo maduze, futhi ubuyise masinyane i-franchise oyitholile. Izinga eliphakeme lekhwalithi nokusebenza kahle kwe-franchise kukujabulisa isikhathi eside, futhi ekugcineni ukwazi ukuyeka umsebenzi wakho ongathandwa futhi ube ngumnikazi wenkampani yakho. Ukuqala ukubalwa kwemali, izeluleko eziningiliziwe, uhlu lwama-franchise anokwethenjelwa olunikeziwe nokunye okuningi kwenza ukuqala kwakho kube lula, kusebenze kahle futhi kuphephe. Ungaqiniseka futhi ngokuthembeka kwalabo bantu osebenza nabo. Njengabalamuli, siqapha ukuhambisana nayo yonke imibandela yesivumelwano.

I-franchise yezithelo ukukhetha okuhle kakhulu kwebhizinisi lapho ungadingi ukuzibeka engcupheni futhi udlule ebunzimeni obuvelayo ngefomethi yomuntu siqu. Ama-franchise ezithelo angasetshenziswa osomabhizinisi abahlukahlukene, abancane, abaphakathi, nabamabhizinisi amakhulu, abafuna ukuthola ingxenye yenzuzo kulo msebenzi. Kufanele kuthiwe manje kubaluleke kakhulu ukuthola inguqulo eyenziwe ngomumo yombono wezamabhizinisi kunokudala iphrojekthi kusuka ekuqaleni. Le nuance ibhekwa njengesici esibalulekile ekususeni izingozi nezingibe ezahlukahlukene, ngoba i-franchise yezithelo yadalwa ngabakhiqizi, behlaziya ngokuningiliziwe isinyathelo ngasinye esilandelayo. Mayelana nalokhu, kufanelekile ukusho ukuthi ibhizinisi lizoqala ukudlula umgwaqo ngomzila owakhiwe ngomkhombandlela obekiwe ngokwezenzo. Ekufuneni kwakho i-franchise enenzuzo, kufanele ushintshele kupulatifomu ezinikele lapho ungacubungula iziphakamiso ezahlukahlukene ezivela kubakhiqizi, uthuthukise amaphrojekthi aselungiselelwe.

Uma udinga imininingwane enenjongo, udinga ukuya kuwebhusayithi yomkhiqizi okhethekile, lapho uzobona khona imininingwane ngamazwana ambalwa avela kubathengi abahlukahlukene. Ngemuva kwezingxoxo, uzokwazi ukudlulela esinyathelweni esisha, esizovulelwa mahhala ukuze iklayenti nomkhiqizi bathole impumelelo nenzuzo. Ngemuva kokungena kubambiswano, ngesiphetho sesivumelwano, iklayenti lithola ngokuzenzakalela ilungelo lokusebenzisa umkhiqizo okhona womkhiqizi. Kusukela ngalesi sikhathi kuqhubeke, uqala indlela ethembisayo yokukhulisa ibhizinisi lakho esimweni esenziwe ngomumo nge-franchise yezithelo okufanele uyilandele okokuqala. Amakhasimende amaningi abuza ukuthi ziyini izindleko ze-franchise yezithelo, ngempendulo yokuthi izinga losayizi womkhiqizo lizoba nomthelela omkhulu entengweni. Ngakho-ke, kuphephile ukusho ukuthi njengoba umkhiqizo uthandwa kakhulu eminyakeni edlule, intengo ye-franchise yezithelo iyanda. Ngemininingwane eningiliziwe ngokuthuthuka kwenkampani, kufanele njalo ufune izeluleko kumenzi, ngokuthola izeluleko ezifika ngesikhathi ezinquma isimo esibalulekile.

Uma uthatha isinqumo sokuqala ibhizinisi, kulungile ukuthenga i-franchise yezithelo, ezosiza wena impumelelo nempumelelo oyifunayo, ngokuhamba amazwe omhlaba.

I-franchise yesitolo sezithelo ihlinzeka inhlangano yakho ngenzuzo engaguquguquki, eqhubekayo ngokwenza egameni lomkhiqizo odumile nophumelelayo. Ngaphezu kwalokho, kungenzeka ukufeza imiphumela ebalulekile ngokunikeza okunezinhlobonhlobo ezihlukile kwezincintisana nabo. Sebenzisa i-franchise yakho ngezinga eliphezulu lokusebenza kahle ukuze ungabhekani nobunzima ngokuhamba kwesikhathi. Ekugcineni, unethuba lonke lokuzuza imiphumela ebalulekile empikiswaneni yokuncintisana. Sebenzisa i-franchise ukunikeza isitolo sakho isitayela esihlukile nesangempela. Ungayiboleka ku-franchisor ozojabula ukwabelana ngolwazi.

Ekugcineni, uthola ukuncishiselwa kuwe ngalokhu, okubizwa ngokuthi umnikelo wesamba. Lokhu kusezingeni lokuqala kuphela. Ngaphezu kwalokho, lapho wenza i-franchise yesitolo sezithelo, ungalindela ukukhokha ezinye izimali. I-franchisor ithola kuwe, okokuqala, izinzuzo, futhi okwesibili, ukudluliselwa kwemali yokukhangisa yomhlaba. Sekuhlanganisiwe, le minikelo emibili ifinyelela ku- 9% wenzuzo yakho yanyanga zonke. Uma ufuna ukufaka isithelo esitolo esitolo, nikeza abasebenzi bakho umfaniswano ofanele. Kumele bagqoke izingubo ezejwayelekile kubo bonke abasebenzi bale nhlangano yezithelo zomhlaba wonke.

Ngakho-ke, ukwandisa ukuthembeka kwamakhasimende afake izicelo. Ngemuva kwakho konke, baqonda ngokushesha ukuthi basebenzisana nenkampani ebucayi nephumelelayo.

Yenza i-franchise yesitolo sezithelo enamandla amakhulu, iqondiswa yimithethonqubo nokulungiswa okuhlinzekiwe. Ubunzima bungaphathwa kalula uma ubulungiselela. Ekugcineni, uzobe uzilungiselele, ngokulandelana, uhlome uhlelo lwebhizinisi olukhona. Izithelo kumele zibe sezingeni eliphakeme futhi zibe zintsha, lapho-ke isitolo se-franchise asigcini ngokuheha amakhasimende kuphela, kepha futhi sifuna ukubuya. Bayayazisa insizakalo esezingeni eliphakeme nekhwalithi yomkhiqizo. Ngesikhathi sokugcwaliseka kwephrojekthi yebhizinisi, izimbangi zingathatha izinyathelo ezahlukahlukene ukukulimaza.

Lapho usebenzisa i-franchise, kuyisimo esiyingozi esingahlulwa kuphela ngokulungiswa okuphelele. Kungakho kudingekile ukuthi uhlale ufunda izibalo zamanje, usebenzisa amathuluzi okubuka amahle. Lapho-ke nakanjani uzophumelela.

I-franchise yesitolo sezithelo nemifino wumsebenzi webhizinisi ohambisana nezindaba. Kufanele isetshenziswe ngendlela yokuhambisana ngokuphelele nezindinganiso zomthetho wombuso. Ngaphandle kwalokho, ungahle ubhekane nobunzima ngisho nezinhlawulo. Ngesikhathi sokusebenzisa i-franchise, udinga ukucacisa mayelana nokuthi akufanele ulimaze idumela lomkhiqizo. Lokhu kubaluleke kakhulu njengoba izindleko zedumela zibucayi kakhulu futhi kunzima ukuzilungisa. Uma usebhizinisi lama-franchise, udinga ukunikeza isitolo inani elifanele lokunakwa.

Lokhu kukunikeza ithuba lokwandisa okunezinhlobonhlobo zakho futhi wakhe umklamo onekhono. Idizayini ingaboleka ku-franchisor. Ngalokhu, unikeze amakhodi wedizayini akhethekile. Qalisa isitolo bese uthengisa imifino ukuze ungabi nankinga nge-sanitary ne-epidemiological station. Omele i-franchise ukukunikeza ikhathalogi, kodwa-ke, ukuthobela umthetho wendawo kungumsebenzi wakho. Ungumsabalalisi okhethekile othatha umthwalo ophelele walokho akwenzayo. Izithelo, i-greengrocery, imifino, nezitolo zezimbali zikunikeza kuphela ithuba lokukopisha izinqubo zehhovisi, ukuthengisa izimpahla ezihlukile, nokusebenzisa ubuchwepheshe besigaba esiphakeme.

Impela, wenza nemisebenzi egameni lelebula elidumile neliphromoshwayo emhlabeni jikelele. Le nketho inikezwa yi-franchisor nayo. Uma unentshisekelo yezithelo noma imifino, futhi futhi ufuna ukuvula isitolo, udinga ukuthatha isinyathelo ngokuqinile, wenze amalungiselelo okuqala. Kukusiza ukwenza izinqumo zokuphatha ezifanele. Kufanele uhlale ulandela ngokuqinile imithethonqubo, ulandele imithetho, bese-ke uzophumelela. Yenza iphrojekthi yakho ye-biz ngokukopisha izinqubo zokukhiqiza ezingabolekwa ku-franchisor, uzojabula ukwabelana ngolwazi. Nikeza ibhizinisi lakho lezithelo inani elifanele lokunaka ngaphakathi kwesitolo.

I-franchise ikunikeza ithuba elifanele, ungabhekana ngokuphumelelayo nobunzima banoma iyiphi ifomethi, ukunqoba ngokufanelekile. Yenza ngokulandela imigomo nokulungiswa, ugweme amaphutha kuhlelo lwezinto ezibonakalayo. Lapho-ke inkampani yakho izoya empumelelweni, futhi ukwazi ukubhekana ngokuphumelelayo nomsebenzi wehhovisi wanoma iyiphi inkimbinkimbi. Ukwenza i-franchise yemifino nezithelo kuwumsebenzi webhizinisi, ngokwenza lokho, unamathuba onke okuphumelela, kufanele uwasebenzise kahle bese uthola izinga eliphezulu lemali engenayo. Njengengxenye yesitolo se-franchise, kudingeka ukuthi ukhokhe imali ekhokhwayo. Ngaphezu kwalokho, enye yazo kufanele idluliselwe ku-franchisor esigabeni sokuqala somsebenzi. Lezi ezinye ezimbili uzikhokha njalo ngenyanga.

Lapho usuqale ukufeza i-franchise yesitolo semifino, udinga ukutadisha njalo izibalo. Ukuhlaziya imininingwane kuyasiza ekwenzeni izinqumo.