‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yebhola ngumsebenzi wangempela, ekukhuleni kwayo ongabhekana nobunzima obuhlukahlukene. Hlanganyela ne-franchise kahle ngangokunokwenzeka ukuthola lonke ulwazi oludingayo. Uma ungumlandeli webhola, khetha indlela engcono yokuxhumana ne-franchisor. Uzokwazi ukwenza imisebenzi yakho ngokufanelekile nasezingeni eliphezulu lobuchwepheshe. Kodwa-ke, akudingekile ukuthi ube ngumlandeli webhola uma usebenza kulo mkhakha. Lokhu kungaba yinzuzo eyengeziwe kuphela.

Ngemuva kwakho konke, intshisekelo kasomabhizinisi uqobo ibamba iqhaza elibalulekile. Ubunzima bezinhlobo ezahlukahlukene bungavela ngesikhathi sokusebenza nge-franchise yebhola. Ukuze unqobe, udinga ukwazi kahle. Ukuze wenze lokhu, uzodinga ukuhlukaniswa kobungozi namathuba. Lokhu kuzonikeza umbono wokuthi ungazisebenzisa kanjani ukuze kuzuze iphrojekthi yebhizinisi. Uma ufuna ukwenza i-franchise yebhola, kuzodingeka ufunde yonke imithetho yasendaweni. Lapho-ke ngeke ubhekane nobunzima obungalindelekile.

Wonke amaphuzu aphikisanayo anganqotshwa kalula. Sebenzela i-franchise yakho yebhola ukukhulisa imali yakho. Ngemuva kwakho konke, kuzodingeka uhlanganyele ne-franchisor ngokumthumela kufinyelela ku-9% wemali yakho engenayo yenyanga.

Lapho usebenzisana ne-franchise yebhola, kubalulekile ukuthi wazi kahle ubungozi ongabhekana nabo. Lokhu kuzonikeza umhlahlandlela wokuthi ungazinqoba kanjani ngempumelelo. Sebenza ngezinga eliphezulu lokusebenza kahle bese, uyohlala uphumelela. Ukufunda imininingwane esesikhathini kuzokunikeza umbono wokuthi usebenza kahle kangakanani. Ukuthuthuka okudingekayo kungenziwa. Sebenza nge-franchise yokusungulwa kwebhola ukuze uthole ukwaneliseka okuphezulu kwamakhasimende.

Lokhu kuzokunikeza ukungena kwamakhasimende amasha njalo. Ukuthuthukisa i-franchise yebhola kungangena enkingeni kalula. Izimbangi zingabanikeza. Bambalwa abaphikisi bakho abazokwamukela iqiniso lokuthi uthatha izimakethe zabo zemakethe. Ukubona i-franchise yebhola kuyinkimbinkimbi umsebenzi wasehhovisi. Ngesikhathi somsebenzi ne-franchise, akufanele ube nobunzima ngohlelo olubalulekile. Hlanganyela namakhasimende akho ngenhlonipho nangendlela efanele ngangokunokwenzeka.

Abasebenzi badinga ukuqeqeshwa kulokhu. Udinga futhi ukukhathazeka ngezindleko zabasebenzi uma usebenzisa i-franchise yebhola. Ukuhlanganiswa nesibonelo sebhizinisi esaziwayo nesiphumelelayo kuzokwenza ukuthi kube lula ukuheha inani elikhulu lamakhasimende.

I-franchise yesikole sebhola yibhizinisi elingenisa inzuzo, kepha eligcwele ubunzima nobungozi obuthile. Ukunciphisa inani lezingozi ezikusongelayo, kubalulekile ukulungiselela kusengaphambili futhi wenze imisebenzi yokuhlaziya. Ukusebenza nge-franchise kunikeza ithuba lokusebenzisa uphawu olusebenzayo noludumile emhlabeni wonke. Kepha uhlu lwezinzuzo zokusebenzisa i-franchise alukhawulelwe kulokhu. Isibonelo, uma ufuna ukuthengisa imikhiqizo noma ukuhlinzeka ngezinsizakalo ngaphansi komkhiqizo wemvelaphi yangaphandle, unikezwa nezinto ezahlukahlukene zolwazi ukwenza isinqumo esifanele sokuphatha. Okokuqala, lapho uthengisa i-franchise yebhola, ungathembela kulwazi olusesikhathini.

Ingasetshenziswa ngempumelelo nangendlela efanele ukwakha ibhizinisi lakho ngokususelwa kubuchwepheshe obuthuthukile. Isikole sebhola lezinyawo kufanele sikhangiswe ukuthi ngabe uzimela noma ngaphansi kwegama lomkhiqizo owaziwayo. Lokhu kungumthetho ojwayelekile, ngakho-ke noma ngabe usebenzela izinkampani ezaziwa umhlaba wonke, kufanele umemezele ukuthi ungena emakethe.

Uma uthatha isinqumo sokuqala isikole sebhola le-franchise, kuzodingeka ukhethe inketho efanelekile kunazo zonke ukukhetha iphrojekthi enhle yebhizinisi. Ungaxhumana nesikole esikhethekile se-franchise noma ugcine ukushintshaniswa kwegama elifanayo. Kunezindlela ezahlukahlukene ongakhetha kuzo, ngayinye inezici zayo ezihlukile. Ukukhetha isikole sebhola lezinyawo noma i-franchise yesikhungo, kufanele futhi ukhumbule ukuthi kubiza inani elithile lemali. Okokuqala, lapho usebenzisa iphrojekthi, ekuqaleni kufanele ukhokhe kuze kufike ku-11% wenani lezinsizakusebenza zezezimali ozibophezele ukuzisebenzisa. Ngaphezu kwalokho, ngesikhathi sokugcwaliseka kwe-franchise yesikole sebhola, ukhokha izinhlobo ezimbili zeminikelo njalo ngenyanga.

Eyokuqala yalezi ibizwa ngama-royalties, futhi ivolumu yayo ingafika ku-6% wemali oyitholayo. Ngaphezu kwalokho, kunalokho okubizwa ngemisebenzi yokukhangisa okunikelwe emhlabeni wonke. Lapho uqhuba ibhizinisi lesikole sebhola, nalo msebenzi kufanele ubhekwe. Inani lemali yokukhangisa lingahluka futhi lisuke kusuka ku-1 kuye ku-3% wenani lezinsizakusebenza zezezimali okwazile ukuzithola njengomholo noma inzuzo phakathi nenyanga. Sebenza nge-franchise yesikhungo sebhola futhi uthole onqenqemeni lokuncintisana njengosomabhizinisi ophumelela kakhulu emhlabeni.