‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yezimbali iyindlela ejwayelekile futhi efunwayo yokuqala ibhizinisi. Ibhizinisi lezimbali likhula unyaka wonke, abantu banikezana izimbali nganoma yisiphi isizathu, izimbali zihlobisa izimpilo zethu. Lokhu kusho ukuthi inzuzo ye-franchise yezimbali iyakhokha. Izimbali zingabonakaliswa ngezinhlobo ezahlukene zezingoma nezinhlobonhlobo. Awukwazi ukuthengisa kuphela ama-bouquets kepha futhi nezitshalo zasendlini. Muva nje sekuqalisiwe ukuthengiswa kwezimbali ezidliwayo.

Ukuheha kwebhizinisi lezimbali kungenxa yokutshalwa kwemali okuncane, ukukhokha okusheshayo, ukuqala okusheshayo komsebenzi. I-franchise yezimbali inikeza izinzuzo ezithile: ukwesekwa okuvela kumlingani onolwazi, ukutholakala kwamakhasimende amaningi njalo, isoftware yokubalwa ezenzakalelayo, ukutholakala kwabahlinzeki abathembekile. I-franchisor icabangisisa futhi inikeze ama-algorithms ama-oda enziwe ngomumo, ukulethwa, izaziso, nezinye izikhathi zokuphatha izimbali ezisebenzayo. Inkampani yabalingani inakekela ukunikezwa nokuhlanganiswa kwezimbali, iphothula izinkontileka, futhi ingakwazi ngisho nokunakekela ukwakheka kwezingoma. Lapho uthenga i-franchise yezimbali, uthola ilungelo lokusebenzisa igama lenkampani, uhlelo lwebhizinisi olwenzelwe iphuzu lokuthengisa, ukuqeqeshwa kwabasebenzi, ukulungiselela ukuthengiswa kwemikhiqizo yokuphromotha, ukuqeqeshwa, nokunye okuningi. Ngiyithola kanjani i-franchise yami? Kungcono ukucinga i-franchise ezinsizakalweni ezethembekile, ngakho-ke ngeke uwele ezandleni zabakhwabanisi. Izinhlu ezingamanga zihambisana ne-franchise evela ezinkampanini ezingekho.

Lapho isisulu sithakwe, abakhohlisi babathengisela izindlela zebhizinisi ezingenzi lutho. Uzobheka ini lapho ukhetha i-franchise? Imibandela yokubambisana akumele ingacaci futhi yenziwe ibe yinto ejwayelekile, wonke amaphuzu kufanele acace, agqoke izinombolo. Lapho wenza isivumelwano se-franchise, cela amakhophi wamalayisense, izitifiketi nezinye izimvume. Funda isithunzi senkampani, thola abasebenzisi bangempela be-franchise, uthole izibuyekezo, uthole iziqinisekiso, uvalwe ngezimpawu. Funa iseluleko sommeli ukuze uthole isinxephezelo ngokuhamba kwesikhathi uma wehluleka. Enye yezinsizakusebenza ezifakazelwe ikhathalogi yethu, ngokusesha ezigabeni ungathola iziphakamiso ezifunwayo kunoma yimuphi umkhakha wezamabhizinisi. Unganqikazi ukuvula ibhizinisi lakho, qala usesho lwakho njengamanje.

I-Flower franchise izohlala ifunwa njalo, ngenzuzo enhle 'ngaso sonke isikhathi'. Ibhizinisi lokuthengisa imbali alidingi imali eningi ukuqala. Izimbali ezintsha ziyohlala njalo zithengiswa, zithengwa futhi zinikezwe abantu yonke indawo - lesi yisisekelo sebhizinisi lezimbali futhi le nqubo ayipheli. Imakethe yezimbali yamanje ukulethwa konyaka wonke kwenani elikhulu lezinhlobonhlobo zezimbali ezivela ezingxenyeni ezihlukene zomhlaba. Izindiza zezindiza zanamuhla ziletha izimbali ezintsha nezinhle, ezinemibala ehlukahlukene nezinqwaba zamagama, nganoma yisiphi isikhathi sosuku. Imishini emisha yezimbali zobuchwepheshe iyakwazi ukugcina imbali 'isesimeni esigcwele', ngisho nasemakhazeni amabi kakhulu, yakha i-microclimate ekhethekile, ngombuso wokushisa olawulwayo endaweni yokuthengisa, ukuvimbela ukulimala kwempahla.

I-franchise yezimbali, enemodeli yebhizinisi eyenziwe ngomumo - ayihehi osomabhizinisi abasafufusa kuphela kepha ibuye ibe nosomabhizinisi abanolwazi abafuna ukukhulisa ibhizinisi labo. I-flower franchise yithuba elihle lokukhulisa ukuthengisa kwakho kwezimbali futhi wandise ikhasimende lakho. Ukuthola i-franchise yithuba elithembisayo lokuthola imali ezinzile nebhizinisi elinenzuzo enkulu. I-franchise yophawu lokuhweba oludumile ivumela ukonga imali kwezokukhangisa nokunikezela ngembali emaphakathi, engaphazanyiswa yimbali evela kozakwethu be-bonafide nabathembekile. I-franchise inikeza imiyalo ecacile nokuqedela ngokuphelele ukuthengisa imiyalo yezimbali, ukuqeqesha abasebenzi ngokushesha 'ezinkingeni' zokumaketha, kunikeza ubunikazi bokudweba bezimbali zezinkampani. Yize kunomncintiswano omkhulu, ibhizinisi lezimbali likhokha ngokushesha kungakapheli izinyanga ezintathu kuya onyakeni owodwa, ngenzuzo engaphezu kuka-25%, ngomkhiqizo ofinyelela kuma-300%. Kepha noma ngabe kunenzuzo kangakanani ukuthengiswa komkhiqizo, asikho isidingo sokujaha ukusayina isivumelwano nabathengi abangaba namandla kakhulu bohlobo oludumile.

Kufanele uhlakaniphe kakhulu, usondele ekukhetheni i-franchise futhi ufunde zonke izici zayo emininingwaneni emincane, uhlolisise ubuhle nobubi bomlingani - i-franchisor. Ukukhethwa ngempumelelo kwe-franchise yokwakha isitolo sezimbali ezinamaphrofayili amaningi, okunamathela ngokuqinile nokulandela ngokuqinile imithetho ebekiwe ye-franchisor, ngokushesha kuletha inzuzo enkulu yemali ezinyangeni eziyisithupha.

I-franchise yesitolo sezimbali izosetshenziswa kabanzi ngokwakhiwa kwebhizinisi lakho, ozolithuthukisa ngendlela yosuku lwanamuhla. Ama-franchise shop shop azokwazi ukuheha amakhasimende ngenkuthalo ngoba lolu hlobo lomsebenzi webhizinisi ufuneka njalo. Ungasebenzisa i-franchise enezitolo zezimbali emabhizinisini amancane, aphakathi nendawo namakhulu adingeka unyaka wonke. Ngeke kube khona ubunzima ngokuthola umphakeli ngoba ungakhetha umlingani ofanelekile kungxenyekazi ekhethekile ehlangabezana nayo yonke imingcele yakho. Mangisho ukuthi izindleko ze-franchise zizoncika esikalini somkhiqizo inkampani engaphansi kwayo ngoba uzokwazi ukusebenzisa iphrojekthi evumelana nephakethe lakho. Izinzuzo zokuthenga umbono osulungele ukunciphisa izingcuphe nezingibe ezingaba khona ekwakheni ibhizinisi zisuka nje.

Ukutholakala kwezinsizakusebenza zezezimali kuzosiza ukuqonda ukudalwa kwenzuzo yephrojekthi ngoba izimali ezitshaliwe zizokwanda njengoba inkampani ithuthuka. Kunoma imiphi imibuzo ephakamayo, kufanele uqhubeke ngokuxhumana nomenzi wosizo ukuze uthole usizo ngokuvumelana ngokuhlanganyela ngalesi simo. Uma kudingeka ulwazi olwengeziwe maqondana nephrojekthi, lapho-ke abathuthukisi bazobandakanyeka kule nqubo, futhi bazosiza ukuxazulula le nkinga ngokushesha okukhulu ngokubamba izingqungquthela zokumaketha nezokukhangisa. I-franchise yesitolo sezimbali izoba nesicelo esikhulu ongasiqondisa ngokubonisana nomlimi, njengoba unepulani elungiselelwe elenzelwe ukusebenza. Ngemuva kwesikhathi esithile usichithe wenza i-franchise yebhizinisi lezimbali, uzodinga okungeziwe kuphrojekthi abalimi abazosiza ukuyisebenzisa. Uma unquma ukuqala ibhizinisi lakho ngokuthenga i-franchise yesitolo sezimbali, uzobe uphumelela ekufezeni izinhloso zakho. Ngokushintshela ku-franchise yesitolo sezimbali, uzoba nentshisekelo yokwazisa umbono wakho owukhethile, ngoba kulula ukusebenza ngecebo elihlanganisiwe.

Kunenzuzo enkulu kakhulu ohlangothini lwezezimali ukusebenzela i-franchise eyenziwe ngomumo yesitolo sezimbali kunokushintshela ekusebenziseni ibhizinisi lakho kusuka ekuqaleni.

I-flower row franchise iyi-franchise yefomethi yesitolo esikhulu. Ohlangothini lwezimbali, kukhona uhlobo oluthile lwebhizinisi, ukuthengisa imbali ilandelana akuyona umsebenzi olula. Ngakho-ke, kungcono ukuthenga i-flower row franchise enezincomo ezenzelwe ukwakhiwa kwesuphamakethe. Kungani lesi kuyisinqumo esifanele? Ngoba inkampani, ezimise njengomhlinzeki wekhwalithi wezintambo zezimbali, isebenza ngecebo eliyimpumelelo eliletha imali engenayo, futhi inabahlinzeki abathembekile noma ubuchwepheshe bokukhiqiza. Uma uqala ibhizinisi lezimbali kusukela ekuqaleni, yilokhu okudingayo kakhulu. Ungavula isitolo kusuka ku-zero, ungaguqula indawo esivele ikhona.

Ungayikhetha kanjani i-franchise futhi ungacabangi kabi noma ulahlekelwe yinhloko-dolobha yakho? Kuyafaneleka ukunaka isithunzi senhlangano nokusebenza kwayo kwezezimali, imininingwane evela emithonjeni evulekile ingakusiza ngalokhu. Ungacwaninga nokubuyekezwa okuvela kubathengi bangempela. Ngaphambi kokuphothula inkontileka, kufanele unake kakhulu imigomo yokubambisana. Inkontileka akufanele iqukathe imishwana engacacile kanye nemiqondo ejwayelekile. Sikumema ukuba uzijwayeze ukuthola izinhlinzeko zamanje ze-franchise ohlangothini lwezimbali lwango-2021. Sisingatha izinkampani zemikhiqizo yasekhaya neyangaphandle. Ukuzula okulula kuvumela ukuhamba ngokushesha phakathi kweziphakamiso.

Kukhona nezinye izinketho zebhizinisi le-franchise ongazithola.