Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yamathayi uhlobo lomsebenzi webhizinisi. Ukuyisebenzisa ezingeni elifanele lekhwalithi, kuyadingeka ukusebenzisa isoftware efanele lezi zinhloso, kanye nobuchwepheshe bezokuphepha ongabuthenga ku-franchisor. Ngokusebenza nge-franchise, unezinzuzo ezimbalwa ezibalulekile. Ngokuwasebenzisa, uthola wonke amathuba wokuwina ukuncintisana, ube ngusomabhizinisi ophumelelayo. Sebenzisa i-franchise yamathayi kahle nangempumelelo, okunikeza ithuba lokuncintisana ngokulingana nabanye abaphikisi, futhi uze udlule abanye babo. Uma uxhumana nesondo futhi uthole i-franchise, khona-ke le phrojekthi yebhizinisi izokulethela izinzuzo ezinkulu, kepha ngokukhonjelwa ekuboneni okufanele.

Amathayi ayimpahla okumele ithengiswe ngokufanele. Udinga i-franchise ukuze nje ube igama lomkhiqizo elidumile. Ikunikeza okungaphezu kwesitoko esithengiswayo. Ungalindela ukuthola izintandokazi ezahlukahlukene, ubuchwepheshe obuphezulu, nokuningi, okunikeza umngcele wokuncintisana. Ukubhekana ne-franchise yamathayi kungumsebenzi webhizinisi onenzuzo, ngokwenza lokho okwandisa amathuba akho okuphumelela esikhathini esizayo.

I-franchise esebenza kahle yamathayi iphrojekthi yebhizinisi elizokwenzeka nakanjani uma wenza ngokuvumelana nemithetho. Ngaphezu kwalokho, kufanele futhi ukhumbule ngokusobala ukuthi ukhokha imali ethile ku-franchisor. Okokuqala, lokhu kungumnikelo wesamba, inani lalo lingahluka futhi lisuke ku-9 kuye ku-11%. Ngaphezu kwemali yokuqala, ubuye ukhokhe imali ethile esigabeni ngasinye sokusebenzisana ne-franchise yamathayi. Ngokuqondile, ukhokha izitolimende ezimbili. Eyokuqala yalezi zinhlawulo, ezenziwa njalo ngenyanga.

Owesibili umnikelo wemisebenzi yokukhangisa, obuye unikezwe njalo ngenyanga. Ukubhekana ne-franchise yamathayi iphrojekthi yebhizinisi, futhi kufanelekile ukugcina wazi ezinye izibopho kumnikazi wohlobo. Uthenga izinsiza ezithile zempahla, ngakho-ke, awunankinga ekuzithengiseni, ngoba zihlala ziseduze. Kuyafaneleka ukwethula uhlobo olunamandla lomkhankaso wokukhangisa ukwazisa abathengi ngokungena kwakho emakethe. Ngemuva kwakho konke, ukuxhashazwa kwe-franchise ngesimo sohlobo lokuhweba lohlobo olwaziwayo akwanele. Udinga futhi ukudlulisela kubathengi iqiniso lokuthi bangeza kuwe bezothenga okuthile. Phaka i-franchise yakho yamathayi ngokunembile ngangokunokwenzeka ngokuyenza ngaphansi kwesethi yemithetho oyitholayo.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yesitolo samathayi namasondo kufanele ihlelwe kahle nangendlela efanele. Ukuze wenze lokhu, udinga ukwenza yonke imizamo. Uma usebenza ku-franchise, lapho-ke kufanele uqonde kahle ukuthi udinga inzuzo ebalulekile yokuncintisana. Unayo, njengoba wenza ngokuvumelanisa ne-franchisor. Ukulungele ukukunikeza lonke ulwazi oludingayo ngokuphelele. Lawula isitolo sakho kahle, amathuba e-franchise anika izinzuzo ezinkulu ekulweni nokuncintisana.

Isitolo samathaya e-franchise siheha inani elikhulu labathengi ngokumane lisebenze ngaphansi kwegama lomkhiqizo. Ukuba nelogo edumile akufanele kubhekwe phansi. Ingakunika inzuzo ebaluleke kakhulu yokuncintisana. Uma uthatha isinqumo sokuthengisa isondo nesondo, nikeza isitolo sakho ukunakwa okufanele. Ukuba ne-franchise kukunikeza ithuba lokuqedela ukuhlobisa izakhiwo ngqo ekuhlanganisweni nesitayela esihlukile. Sebenzisa yonke imithethonqubo, amazinga, nemihlahlandlela ukuthola ukuncintisana okuhle kakhulu. Isondo kanye nesondo ngaphakathi kwesitolo sakho kufanele kwehluke kulokho okuthengiswa abancintisana nabo.

Njengengxenye ye-franchise, wena-ke unethuba elihambelanayo. Ngemuva kwakho konke, yingakho uhlangana nenhlangano ekhethekile ukuthola ubuchwepheshe besondo eliphakeme, imikhiqizo yamathayi, nokunikezwa okuhlukile kuyo. Konke lokhu ungakubona emakethe yasendaweni, ngokuba ukuphela komsabalalisi ohlukile. Lapho usebenzisana ne-franchise, ufakwa izibopho ezithile ezibaluleke kakhulu. Ukwenza kwabo akufanele kunganakwa. Isitolo sakho se-franchise sithola ilungelo elibalulekile lokuncintisana lapho isitolo sihola ngobubanzi obubanzi emncintiswaneni wesitolo. Qinisa isikhundla sakho njengomholi ongenakuphikiswa, lapho-ke ungathembela ekukhuleni okukhulu kwenzuzo.

I-franchise yamasondo namasondo yithuba lokuba ngumholi wephephabhuku iForbes ngoba ungamela indawo yesitolo esaziwayo, futhi nomthamo wemali engenayo yesabelomali uzoba mkhulu impela ngoba uheha inqwaba yabathengi abanentshisekelo ekukhangiseni kwakho esitolo. Ungakhangisa futhi ngaphakathi kwemakethe yamathayi namasondo ngokuya ngemithetho echazwe ngokusobala. Uyithola ku-franchisor futhi usebenze ngokubona kwakho, ukuphambuka kwamazinga akwamukelwa futhi kwamukelwa esimweni lapho bekungenakwenzeka ngenye indlela. Xoxa ngezinqumo ezibaluleke kakhulu zokuphatha ne-franchisor, ikunikeza imininingwane efanelekile nezeluleko. Ukwenza i-franchise yesitolo sezimoto kukunikeza isikhundla esihle emakethe. Kuyadingeka kuphela ukugcina ngokuqinile imithetho esunguliwe futhi ungaphuli imithetho ebekiwe futhi efakwe ohlakeni lwenkontileka.