Ama-franchise eRussia ayengajwayelekile njengakwamanye amazwe. Muva nje, nokho, bathola ukuthandwa okukhulu kuwo wonke amakhona eRussia, baba umkhuba webhizinisi. Kunezizathu eziningi zalokhu, kepha okuyinhloko yisifiso sabantu sokuqala ibhizinisi labo eRussia ngaphandle kwesikhathi eside sokuzama nokwenza amaphutha okuvimbela noma yisiphi isifiso sokuqala ibhizinisi labo. Mayelana nalokhu, iRussia ayihlukile kwamanye amazwe: abantu bamane besaba ukuzibeka engcupheni ngokutshala imali kakhulu embonweni ongase ungasuki.

Kungenxa yalokhu kwesaba ukuthi abantu baya ngokuya bephendukela kumqondo wama-franchise. Ukunikezwa okunjalo kubonakala kwabaningi kunenzuzo ngoba kukuvumela ukuthi uqale ibhizinisi lakho ngaphandle kokutshala imali okukhulu. Uzoba nezimali kuphela, hhayi wonke lowo msebenzi omkhulu onganciphisa noma yisiphi isifiso sokuthatha ibhizinisi elihlukile eRussia. Chaza bonke ubunzima obuhambisana nokuqala ibhizinisi lakho eRussia, njengokudala uhlobo lomkhiqizo, indlela, ukutadisha okulindelwe yizethameli, ukwakha idumela, nokunye okuningi isikhathi eside. Kungaba ngcono ukuya ngqo ekucabangeni kokuthi iyini i-franchise.

Iqiniso ukuthi i-franchise, empeleni, ibhizinisi elenziwe ngomumo. I-Russia nayo ayizange isindiswe ngalo mkhuba. Lapho uthenga i-franchise eRussia, uzokwazi ukufinyelela egameni lomkhiqizo, entuthukweni yalo yokwakhiwa, futhi eziningi kakhulu, ngokwesibonelo, ilogo, isiqubulo, imibala yezinkampani, izincwajana, amabhanela, nokunye, kusungulwe kahle indlela, kwifomula yokusetshenziswa ngempumelelo kwezinqubo ezithile, ezingatholwa kuphela ngokuzama okuningi nephutha. Uzothola iphakethe eliphelele lemibhalo nokusekelwa kwe-franchise ngokuzayo.

Ekugcineni, ungabheka izinketho ezahlukahlukene zemisebenzi ekhona eRussia, funda izibuyekezo ngenkampani ngayinye, uziqhathanise nomunye nomunye, wakhe umbono othile. Lokhu kulula kakhulu kunokuhlaziya hhayi imiphumela eqediwe, kepha amathuba akhona embonini ethile eRussia. Ama-Franchise maqondana nalokhu akhombisa kakhulu futhi anentshisekelo ekwenzeni ezinye izinqumo. Ungahlulela futhi umehluko phakathi kokukhetha i-franchise ngokwakho nokuxhumana nomuntu wesithathu. Ngomxhumanisi, ngokuvamile ungathembela kulwazi lwakhe olunzulu futhi ukhethe okungase kukuthakazelise kakhulu.

Kuzwakala kulinga, akunjalo?

Kodwa-ke, ukunikezwa okunenzuzo okunjalo kungadala izinsolo ezilindelekile, ngoba, njengoba wazi, ushizi wamahhala usemgwaqweni wamagundane kuphela. Kungakho udinga ukuqonda ngokushesha ukuthi kungani uthenga i-franchise nokuthi yiziphi izinzuzo umlingani wakho, umnikazi webhizinisi lokuqala, anakho kulokhu. Iqiniso ngukuthi, okokuqala, uzokhokha amanani athile, abizwa ngamaroyalties, avela enzuzweni yakho. Ngale ndlela, umhlinzeki we-franchise angahlomula ngokuthengisa okunjalo. Okwesibili, osomabhizinisi abaningi abafuni ukuchitha isikhathi nomzamo bevula amagatsha emakhoneni akude wabo, njengaseRussia. Kodwa-ke, ukunwetshwa kwenethiwekhi yezitolo, izitolo ezidayisa ukudla okusheshayo, izindawo zokukhiqiza, njll.

Kunomthelela omuhle kusithunzi, kukuvumela ukuthi ufinyelele kozakwethu abasha, futhi kwenyuse amaholo jikelele. Njengoba ukwazi ukubona, kukhona nezinzuzo eziningi kusomabhizinisi ngokuthengisa i-franchise, kepha-ke, kukhona labo abafuna ukwenza kahle kakhulu ebhizinisini labo. Ngakho-ke, ukuthola i-franchise yomthengi ongenalwazi kusuka eRussia kungabiza kakhulu.

Ngenhlanhla, kunezindlela ezahlukahlukene zokugwema lolu hlobo lwenkohliso. Ukuqala ngokutadisha kahle izinto futhi kuphele ngokuseshwa kozakwethu abathintekayo abangalandela yonke inqubo kusukela ekuqaleni kuze kube sekupheleni futhi banikeze izeluleko ezidingekayo. Kosomabhizinisi abasafufusa eRussia, kuzoba lula, kunjalo, ukuphendukela kumuntu wesithathu, onolwazi oluningi onentshisekelo efanayo ekuxazululeni ngobuqotho isimo sawo wonke amaqembu amathathu. Ngale ndlela, kuzoba lula kakhulu ukwenza amalungiselelo okuqala, nawo angaba nzima kakhulu. Kuyiphutha ekuqaleni okungadala ukulahleka okukhulu, ukwenqatshwa komqondo wokusebenzisa ama-franchise, noma ukwehluleka ukubuyisa ibhizinisi olitholile ngesikhathi esifushane. Ngenhlanhla, manje usungathola abalamuli abathembekile eRussia abakulungele ukuqinisekisa ukuthi udaba lwakho luxazululwa ngokuthembeka nangokusebenza kahle ngangokunokwenzeka.

Ngakho-ke, ukuze kuthuthukiswe ngempumelelo i-franchise eRussia, kufanele unake ngokushesha ukuthola umlingani ongasiza ekuqinisekiseni ukuqala kahle ekuqaleni kohambo lwakho. Inkampani yethu ihlinzeka ngezinsizakalo zokulamula ukukusiza kuzo zonke izinqubo ezinkulu zokufuna nokuthola amalungelo. Ngezinsizakalo zabachwepheshe bethu, uzothola ithuba eliyingqayizivele lokugwema wonke amaphutha kasomabhizinisi osafufusa eRussia. Uzothola i-franchise oyidingayo bese uqala ngombono oyingqayizivele wokusebenzisa imibono yakho enesibindi kakhulu.

Okokuqala, ochwepheshe bethu bazokusiza uthathe isinqumo kubhajethi yakho. Lo ngumbuzo obucayi futhi onzima, njengoba kungaba nzima kumthengi ongenalwazi ukuthi aqonde ukuthi uzimisele kangakanani ukutshala imali, okuzozikhokhela, futhi okuzoba wudoti. Yonke imibuzo ephathelene nezezezimali ingaba ngumthwalo impela, kepha ongoti bethu bazozama ukukusiza. Sizokwakha isabelomali sakho, ukhethe izinketho ezinhle kakhulu ezinikezwa ngozakwethu abafakazelwe bese sixoxa ngazo nawe. Ukukhetha okunjalo okulinganiselayo kuzokusiza ukhethe inketho engcono kakhulu.

Ngaphezu kwalokho, kosomabhizinisi abaningi eRussia, kuvela inkinga yokwethembana. Ungahlukanisa kanjani umkhwabanisi nosomabhizinisi wangempela? Ungaqiniseka kanjani ukuthi imithetho efanayo izosebenza endaweni yaseRussia njengasezweni losomabhizinisi? Inkampani yethu nayo ibhekane nalo msebenzi. Ekuqaleni sikhethe ozakwethu abanokwethenjelwa futhi abaphumelele okuzophepha ukusebenza nabo. Maduze nje uzobona ukuthi kunzima ukukhetha ebangeni lezinketho zethu - konke ukunikezwa kuyathandeka, kuthembekile futhi kunenzuzo! Kepha kungcono ukuhlupheka, ukhetha phakathi kwezinketho ezinhle kakhulu kunokuhlupheka ngokungathembani kanye nemiphumela engaba khona yokubhoboza okukodwa.

Esinye isici esibalulekile ukugada okulandelwayo. Ubunzima abuveli ngaso sonke isikhathi kusukela ekuqaleni, kwesinye isikhathi kuthatha isikhathi ukuthola ukuthi yini onenkinga nayo. Ngaleso sikhathi, ongoti bethu bazokusiza, ukubhekana nemibuzo evele phambi kwakho, banikeze izimpendulo ezidingekayo, futhi babonisane. Uzizwa usekelwa, kungenzeka ukuthi uxazulule ubunzima obukhona futhi uzuze imiphumela ehlaba umxhwele ye-franchise eyodwa noma enye.

Ama-Franchise eRussia ayindawo esathuthuka kuphela lapho ongaphatha khona ukuthola i-niche yakho eyingqayizivele. Uma ukhetha i-franchise yakho yokuqala ngokuzibophezela, ungazuza imiphumela emangalisa ngempela, ube ngowokuqala kunoma iyiphi indlela futhi uthathe imakethe ngaphambi kokuba kube khona izimbangi nhlobo. Ungenza konke kahle futhi uthole inzuzo enkulu ngokuxhumana nenkampani yethu. Ochwepheshe bethu bazokusiza kuzo zonke izigaba zentuthuko ye-franchising, bakusize ukhethe ibhizinisi lamaphupho akho, uhlele isabelomali sakho bese uqala ukuthola inzuzo yakho yokuqala enkulu!

I-franchise yamazinyo ingumsebenzi onenzuzo, noma kunjalo, ingeza nezingozi ezithile. Ukwelashwa kwamazinyo kwenziwa osomabhizinisi abaningi njengephrojekthi enkulu. Kungakho, lapho usebenzisa i-franchise, kubalulekile ukukhumbula kahle ukuthi kufanele ubhekane nabancintisana nabo. Ukuhlaziywa kokuncintisana kusiza ukukhomba amandla nobuthakathaka babo bese kubaqhathanisa nezinzuzo nezithiyo zabo. Lokhu kuwumkhuba ovamile futhi awukhawulelwanga ekubhekaneni ne-franchise. Noma yiluphi uhlobo lwebhizinisi kumele luthuthukiswe ngendlela yokuthi wazi kusengaphambili ukuthi iyiphi yezimbangi ozohlangabezana nazo ezimakethe kanye nomzabalazo wokuthandwa kwamakhasimende.

Uma uthatha isinqumo sokuya kwamazinyo, lapho-ke lapho ukhetha i-franchise, kufanele uqondiswe yizinga lokuqwashisa ngomkhiqizo nezimo ezitholiwe. Ungaqhuba izingxoxo eziphumelelayo futhi uzinqumele izikhundla ezikhanga kakhulu, ezikunikeza ukwanda kwemali engenayo esikhathini esizayo. I-franchise esebenza kahle yamazinyo iyakwazi ukuheha inani elikhulu lamakhasimende ngokuxhashazwa komkhiqizo odumile. Ngaphezu kwalokho, izinga lakho lenkonzo lizobe liphakeme kakhulu kunelabancintisana abangasebenzisi i-franchise esebenza kahle. Lokhu kutholakala njengoba usebenzisa ubuchwepheshe bangaphandle, ulwazi olusezingeni eliphakeme, nezinye izinzuzo onazo.

Lapho usebenzisa i-franchise yamazinyo, kufanele futhi ukhumbule ukuthi ungaba sengozini yokuhlolwa yi-franchisor. Kepha ungakhathazeki uma wenza konke ngaphansi kwemigomo ebekiwe futhi ulandela imihlahlandlela yomkhiqizo. Kukuzuzisa kakhulu ukwenza imisebenzi ngokuya ngesimo esinqunywe yi-franchisor, uma kungenjalo, ubeka engozini hhayi ukuhlazisa umkhiqizo kuphela kodwa nokulahlekelwa amakhasimende. Umsebenzi wamalungelo wamazinyo ngokungenaphutha kuphela ngezibalo eziqhubekayo. Uma i-churn yamakhasimende isiqalile, kufanele ilandelwe ngokushesha futhi kuthathwe izinyathelo eziphuthumayo. Ngakho-ke, ungavimba zonke izimo ezibucayi futhi, ngalokho, uqinisekise ukuxhumana okujwayelekile namakhasimende ngokuzayo.

I-franchise yebhizinisi lamazinyo ikhiqiza kuphela izinga eliphakeme lemali engenayo uma uyenza kahle. Ukuhlaziywa kwe-Swot kufanelekile ukunquma ukufaneleka kwakho nokuncipha kwakho, kokubili esigabeni sokuqala nasesikhathini somsebenzi. Ngaphezu kwalokho, lapho usebenzisa ukuqashwa kwamazinyo, ukuhlaziywa kwe-swot nakho kuyasiza ekunqumeni amathuba akho nokusongela izingozi zebhizinisi lakho. Lo mkhuba ojwayelekile wokusebenzisa ukuhlaziywa kwe-swot, okujwayelekile hhayi kuphela lapho uhlangana ne-franchise. Noma yiluphi uhlobo lomsebenzi wezamabhizinisi ludinga amathuluzi wokuhlaziya ukuze kuthuthukiswe ikhwalithi.

I-franchise yokwenza mhlophe iphrojekthi yebhizinisi lapho udinga khona ukucacisa ngokucacile izethameli zakho eziqondiwe. Ngemuva kwalokho uzokwazi ukwethula ukukhangisa okuqondisiwe okusebenzayo futhi uqinisekise ukuhamba kwamakhasimende njalo. Ukusebenza nge-franchise, uzoba nemali engenayo ephezulu, okusho ukuthi ungakwazi ukubhekana kalula nanoma yimuphi umsebenzi wasehhovisi. Kuzokwazi ukukhokha hhayi kuphela izibopho kepha futhi nokuzigcinela imali ukuze uqhubeke nokwandiswa kwe-franchise. Vele, ngokwenza i-franchise emhlophe, uzokwazi ukukhokha i-franchisor. Ngemuva kwakho konke, ulindele iminikelo ethile evela kuwe njalo ngenyanga.

Okokuqala, lezi yizimali zasebukhosini, futhi okwesibili, lokhu kuyiminikelo emisebenzini yokukhangisa. Le minikelo emibili yenziwa njalo ngenyanga, okusho ukuthi udinga ukulungela ukwaba inani elithile lezinsizakusebenza zezezimali ngalezi zinhloso. Thola i-franchise yobungcweti yobungcweti. Kuzokwazi ukwenza kalula noma yimiphi imisebenzi efanelekile yomabhalane futhi iphumelele. Ngeke kudingeke ulahlekelwe, okusho ukuthi uzoba nalo lonke ithuba lokuthola imiphumela ebalulekile empikiswaneni yokuncintisana. Ukwenza mhlophe ngaphansi kwe-franchise kudinga ukunakwa okudingayo. Ngemuva kwakho konke, le inqubo eyinkimbinkimbi edinga ukubhekisisa, ukuqaphela kanye nobuchwepheshe ekukhuleni kwayo.

Ngakho-ke, abasebenzi bakho kumele babe nalezi zimfanelo.

I-franchise uhlobo lwephrojekthi olufana nokuqashiswa okuthile. Ngemuva kwakho konke, uqasha ilungelo lokuthuthukisa iphrojekthi yebhizinisi lakho egameni le-franchisor. Ikunikeza konke kusuka egameni lomkhiqizo kuya ekwakhiweni okusebenzayo nobuchwepheshe obuphezulu. Ngisho nemishini engaphansi kwe-franchise yokwenza mhlophe ingatholakala uma unganikeza imibandela enjalo ngaphansi kwenkontileka. Hhayi imishini kuphela kepha nezinto ezingasetshenziswa ezingatholwa njalo ngenyanga. Into esemqoka ukuthi kukhona inkontileka ezinzile ngaphakathi kohlaka lwe-whitening franchise ngamanani.

Ungathola amanani akhethwayo, noma kunjalo, kaningi, uma i-franchisor yenqaba ukwenza iminikelo noma ikwenzela isephulelo, yona, esikhundleni salokho, ikunikeza ukuthi uthenge izinsiza ngamanani entengo amahle ngaye. Wonke amaphuzu ohlelo olunjalo ayaxoxwa alungiswe esivumelwaneni. Sebenza ngephrojekthi yebhizinisi kahle nangendlela efanele bese kuthi, impumelelo ihambisane. I-franchise eyenziwe kahle mhlophe izokunikeza inzuzo ebaluleke kakhulu yokuncintisana. Kuzokwenzeka ukuchoboza noma yibaphi abaphikisi ngamaphuzu okuchoboza, ukubacoboshisa kanye nokuhlala unomphela emakethe ekhangayo kakhulu. I-franchise eyenziwe kahle mhlophe yithuba lakho lokuba sesikhundleni emakethe wena ngokwakho obona kunesidingo sokuhlala kuso.

I-franchise yokwenza amazinyo amhlophe iphrojekthi efanele futhi ebalulekile yebhizinisi. Ngokuya ngokuqaliswa kwayo okunekhono, kungenzeka ukuthi kukhuliswe kakhulu inani lemali engenayo yesabelomali. Sebenzisa i-franchise ngqo ngokuhambisana nemithethonqubo enikeziwe ukuze ungabe usaba nobunzima obengeziwe. Ngemuva kwalokho kuzokwazi ukubhekana kalula nokusebenza kwefomethi yokubhala, kungakhathalekile ubunzima bayo. Uma ufuna ukusebenza nge-franchise futhi wenze mhlophe, kuzodingeka uthenge imishini efanele. Vele, ungaxhumana ne-franchisor ukuthola isixazululo kulolu daba.

Ukulungele ukuhlinzeka lonke ulwazi oludingekayo, ubuchwepheshe, ngisho nemishini. Ukwenza mhlophe kufanele kwenziwe ngobunyoninco, futhi amazinyo, noma kunalokho ukuhlanzwa kwawo, kufanele kunakwe ngokufanele. I-franchise izokusiza ukubhekana nomsebenzi kalula uma ungaziphathi kahle emsebenzini wehhovisi owenzayo. Ukwenza mhlophe akufanele kunikezwe kuphela ukunakwa okufanele kepha futhi kwenziwa ngosizo lwezingxube ezikhethekile. Amazinyo akumele alimale, futhi okubanjwayo kufanele kuhlinzekelwe okudingekayo. Uzokwenza kuphela umsebenzi owabelwe ngokuya ngemithethonqubo; ngakho-ke, cishe uzoliqeda ngokuphelele ithuba lokwenza amaphutha. Sebenza kahle nangendlela efanele ngaphandle kokuvumela ubunzima bukunyakazise.

I-franchise esebenza kahle yokwenza amazinyo iphrojekthi yebhizinisi engabhekana nezinselelo ezahlukahlukene. Lapho ubanqoba, udinga ukuthi ulandele ngokuqinile imithetho, futhi uxhumane ngqo ne-franchisor ukuze uthole ukusekelwa. Impela uzoba wusizo ngoba naye uqobo unentshisekelo yokuqinisekisa ukuthi umholo wakho ukhula njalo. I-franchise yamazinyo emhlophe eyenzelwe kahle futhi enekhono yithuba lezinga eliphakeme lenzuzo. Ngasikhathi sinye, awudingi ukusungula amaphrojekthi amabhizinisi amasha futhi wenze omunye umsebenzi wehhovisi uwedwa. Udinga nje ukutadisha kahle uhlelo lwebhizinisi bese ulusebenzisa ngaphandle kokuphambuka.

Vele, okunye ukucatshangelwa kwasendaweni kufanele kubhekelwe, kepha, lapho kukhuthazwa ilungelo lokugwinya amazinyo, kungenzeka ukuthi ngeke sibe khona isidingo esibalulekile sokufaka noma yikuphi ukunambitheka kwasendaweni. Lokhu akusikho ukudla lapho ungafaka khona izitsha zendabuko kumenyu. Lapha, inqubo ilawulwa ngokusobala futhi i-franchise yamhlophe mhlophe iyathengwa ukuze ikopishe ngokuphelele ukusebenza kwehhovisi. Ukwenza inqubo ngokubumbana okuqinile nomsebenzi wehhovisi kunika wonke amathuba okuphumelela.

I-franchise yokwelashwa kwamazinyo ezingane izosebenza ngokungenaphutha, ngokuya ngokuqaliswa okunekhono, ukuze ungenzi amaphutha, kufanele ulandele ngokuqinile imithethonqubo. Ungabathola ngokuxhumana ne-franchisor. Vele, uzokujabulela ukukunikeza lonke ulwazi oludingekayo nolusesikhathini ukuze ungabi nobunzima. Ngemuva kwakho konke, intshisekelo eqondile ye-franchisor ibamba iqhaza elibalulekile ngoba uthola iphesenti yayo yonke imali oyiholayo. Le yiminikelo okufanele uyikhokhe njalo ngenyanga kuma-akhawunti ozakwethu ohweba naye. Lo zakwethu ubizwa nge-franchisor uma uthengisa i-franchise.

Akagcini ngokunikeza izinzuzo eziningi ezahlukahlukene lapho exhumana, kepha futhi ulindele ukuthi ukhokhele izinzuzo ezinikeziwe. Lokhu kuwumkhuba ovamile kungekho okusha noma okumangazayo. Cishe kuwo wonke ama-franchise, hhayi kuphela okunakekela izingane, lo mthetho uyasetshenziswa. Okokuqala, wenza umnikelo wesamba semali, umthamo wawo ongaba kusuka ku-9 kuye ku-11%. Ngaphezu kwalokho, le nkokhelo ibalwa njengephesenti lemali yakho yokuqala yokutshala imali.

Ngaphezu kokukhokhwa kwesamba semali sokuqalisa ukusebenza kwelungelo lokuthola amazinyo ezingane, kunesidingo sokwenza izinkokhelo ezimbili ezengeziwe ngesikhathi sokuhlolwa. Eyokuqala ibizwa ngama-royalties, izobalwa njengephesenti lenani lezinsizakusebenza zemali okwazile ukuzithola. Yebo, ngokuthengisa i-franchise yokwelashwa kwamazinyo ezingane, kuzodingeka ukhokhe isibopho sezinkokhelo zokukhangisa. Ingaphansi kancane kwemali yobukhosi futhi isukela ku-1 kuye ku-3%. Ngaphezu kwalokho, kubalwa futhi ngokususelwa kumholo wenyanga. Uma ufuna ukuphatha i-franchise yezingane, lapho-ke kufanele wazi ukuthi udinga ukulandela imithethonqubo futhi ungavumeli amaphutha ohlelweni olubalulekile.

Uzothola impumelelo, okusho ukuthi izinto zizokwenyuka. I-franchise yezingane eyakhiwe kahle iyimfuneko yokuphumelela, ongayifinyelela ngesikhathi sokurekhoda. Yenza imisebenzi yomabhalane bese, uzobe usulungile. Vele, uzodinga ukuqondiswa uhlelo lwebhizinisi olwenziwe ngaphambilini futhi olucatshangwe kahle.