Ukuthengiswa kwama-franchise angenamakhomenti kusetshenziswa ngezindlela ezahlukahlukene zokuthengisa i-Hardware nemibono ehlukahlukene emisha ngokubambisana nenkampani ye-USU Software. Iyathengiswa, noma yimaphi ama-franchise anama-royalties abonakala ngokuqondiswa, ngenzalo ephelele yeklayenti elifuna ukuqala ngaphansi kwegama lomkhiqizo elidumile nelaziwa kakhulu. Ukuthengisa ama-franchise ngezinhlawulo kufanele kwenziwe ngokuqapha, njengoba umkhombandlela okhethiwe, yize okusalungiswa usulungile, usenobungozi bawo kanye nezingibe eziningi. Imakethe icishe igcwale amaphrojekthi wezikhombisi ezihlukile, anezithameli eziningi, ngakho-ke kuhlale kunethuba lokuthatha indawo yakho elangeni, uthuthukise ibhizinisi lakho nge-USU Software. Njengoba inkampani yethu ineminyaka eminingi yesipiliyoni emkhakheni wezinsizakalo ezinikezwa ngohlobo lwezinhlelo futhi inohlu lwamaphrojekthi athuthukisiwe anamasu amaningi wokuthuthukisa. Kumele uqaphele ukuthi ukuthengiswa kwama-franchise angenamakhosi kusiza ukuthola umbono ocatshangelwe kahle othuthukisa ifomethi ebanzi ngendlela efanele yebhizinisi.

Indlela yokuthengisa engcono kakhulu yama-franchise anama-royalties kufanele yaziwe ngomkhiqizi okwazile ukuzinza emakethe yokuthengisa njengomnikazi wemibono onokwethenjelwa futhi ofanelekayo. Ngemuva kokuthenga okusalungiswa, kufanele uqale uzithole usesikhundleni sebhizinisi elisemthethweni, ngesiphetho sezinkontileka kanye nethemba lokubambisana okuseqophelweni eliphezulu nokusebenzayo. Uma unentengo yama-franchise angenamakhosi, uzokhipha imicabango ebuhlungu yomsebenzi owukhethile nokuthi kunzima kangakanani ukubuyisela uhlaka ezinyaweni zalo. Uma wenza ukuthengiswa kwama-franchise angabizi mali nenkampani ye-USU Software, unokhiye wempumelelo yesikhathi eside nokuchuma, njengoba imibono yokuqala ihluke kakhulu ngakho-ke idinga ukubhekiswa ngokusobala. Inkampani evumelekile futhi evivinywa isikhathi esiningi i-USU-Soft inikeza izinhlelo, kanye nokuthengiswa okuhlukahlukene okuyimpumelelo kwamaphrojekthi womkhiqizo ophelile, izimpahla ezihlukile, nezinsizakalo. Ukuthengiswa kwama-franchise anama-royalties sekulungile futhi kucatshangwe kahle indlela yabakhiqizi, ngeziqu eziqondile igxathu negxathu, ngenqubekela phambili ebheke empumelelweni nasenzuzweni. Kubalulekile ukuthi uqaphele ngokushesha nje lapho uthola umbono we-biz, udinga imali, ngoba uma uthandwa kakhulu lo mkhiqizo, kuzobiza ukuthengwa kohlaka.

Ukuthola umphumela oyifunayo ngezinga elikhulu, kufanele uqale uxoxisane nabamele ukubambisana kwe-USU Software, abakukwazisa ngokutholakala kwamaphrojekthi nezindleko zawo. Isinyathelo esilandelayo sokufeza izinhloso zakho ukubambisana okuseduze, ngendlela othola ngayo ukuqeqeshwa okudingekayo kwezokukhangisa nokukhangisa kwe-biz. Ngaphezu kwalokho, kungenzeka ukuthi ulungise kakhulu izinga lokuthengisa okuthengiswayo, okusetshenziselwa kangcono ukufeza amanani aphezulu. Ngakho-ke, kule nkinga, abasebenzi bethu basiza ekufezeni impumelelo, behamba nawe indlela yonke yokuqhuba ibhizinisi lakho. Ukuthengiswa kwama-franchise asebukhosini kufanele kutholakale futhi kusetshenziselwe ukukhulisa i-biz, ukufeza izinga elifanayo lokuthengisa, kanye nokuthi inhlangano ifinyelele ezingeni elibanzi. Uma udinga ulwazi oluthe xaxa mayelana nenkampani, iya kusayithi elikhethekile, eliqukethe imininingwane kuhlu olukhudlwana oluhlobene nomkhiqizi. Ngaphezu kokunikeza oxhumana nabo, amakheli, izinombolo zocingo, unethuba lokuxoxa ngazo zonke izinkinga nochwepheshe.

Ukuthengiswa kwama-franchise angenazimali zasebukhosini manje sekulula ukukuqalisa, ngokuqalisa ama-biz aselungile angadingi ukuthi akhululwe zisuka nje ukuthola imiphumela oyifunayo esikhathini esithile. Kuze kube kuleli zinga, ukuthengisa ama-franchise angenayo imali ekhokhwayo kusho ukuphathisa ibhizinisi lesikhathi esizayo kumkhiqizi osevele ekwazile ukuzimela ngasohlangothini oluhle lwemakethe yokuthengisa. Khumbula uma uthenga okusalungiswa, kuhlale kunezingozi, ngakho-ke ungathembeli ngokuphelele eqinisweni lokuthi lolu hlobo lwebhizinisi oludinga ukuzuza ngamandla, okubaluleke kakhulu ukulandela izinyathelo ezithile ezikhonjiswe ngochwepheshe. Ukuthola umphumela wecebo olifunayo, sebenzisa izixhumi zokulawula ezidingekayo ngesikhathi, ezikhonjisiwe futhi zarekhodwa kuphrojekthi ngongoti bethu, ukuze kuthuthukiswe izithelo. Uzophumelela ukuthola umkhiqizi kumuntu we-USU Software, ngokushintshela kusayithi elikhethekile lapho ungazijwayela khona ngohlu lwabanikazi ababandakanyeka ngqo ekwakhiweni kwamaphrojekthi. Uma unanoma yimiphi imibuzo mayelana nokuthengiswa kwama-franchise anezinkokhelo, kufanele ufune usizo lochwepheshe bethu, abasiqonda kahle isimo ngesikhathi esifushane kakhulu. Kumele kuqashelwe ukuthi ukwakheka kwenkampani kucishe kuncike kakhulu kubasebenzi abakhona, lapho kuqeqeshwa khona ongoti abaningi abanolwazi lokuthengisa iminyaka eminingi.

Abasebenzi bethu bakhulisa kancane kancane ulwazi lwabo ngezici zokumaketha nezokukhangisa, belungiselela iqembu lakho ngohlu lolwazi olukhulu lokuthengisa. Ama-nuances amaningi adluliselwa kubasebenzi bakho athuthukisiwe eminyakeni edlule, edlulisa amasheke ezibonelweni ezahlukahlukene zangempela. Mayelana nalokhu, singasho ukuthi uqinisekise impumelelo uma ulandela ngokugcwele yonke imiyalo yozakwethu. Kancane kancane, thola ibhizinisi olifunayo, elikwaziyo ukuthuthuka okukhulu futhi lenyuse izinga lenzuzo. Ukuthola ukuthuthukiswa kwama-franchise ahlukile, kufanelekile ukukhuluma nabaphathi nokuqala ukubambisana ngokuhlanganyela. Uma ufuna ukusebenzisa izinsizakusebenza eziningi ngangokunokwenzeka lapho uletha umkhiqizo wakho emakethe, xhumana ne-USU Software ngokukhetha ukuthengiswa kwama-franchise angenanzuzo nathembisayo.

Ukuvula ibhizinisi kuyiphupho lanoma yimuphi umuntu, othile ukhetha ubuciko, omunye umuntu ukhetha ukuhweba, ukukhiqiza, izinsizakalo, ne-franchise yesitolo sezingubo, se-logistics, salon, nezinye izindawo zomsebenzi. Phambilini, ukuvula isitolo sezingubo bekumnandi, kepha namuhla, lapho kushoda khona izitolo, ziningi kakhulu kangangokuba ukuncintisana kumane kuqede ngonya amankonyane emikhiqizo engaziwa. Ukuze ungachithi isikhathi, umzamo, ukunciphisa izindleko zezinsizakusebenza zezezimali, kungenzeka, kanye nemikhiqizo yezimpahla eyaziwayo, ukuvula izitolo ezintsha emazweni ahlukene nasemadolobheni, kwandise isimo, ukuthandwa, ikhwalithi nokuthengiswa, imali engenayo. Ukuze ungazibeki engcupheni, ungabheki imihlangano enezitolo ezinkulu zezingubo, kunezinhlu zama-franchise, lapho kwethulwa khona izinkampani ezincane nezinkulu, ezifanele wonke usomabhizinisi. Ikhathalogi ye-franchise iqukethe izinhlobo ezahlukahlukene zebhizinisi (kusuka kokuncane kuya kokukhulu). Ngokuya ngomkhakha womsebenzi, kuhlobo lomsebenzi nesikhathi emakethe, okufunwa kakhulu, kanye nenzuzo, izindleko ze-franchise zizokhushulwa, kucatshangelwa ukukhokhwa kwemali yesamba.

Isamba semali ye-franchise asivamile kunoma ngubani futhi siwuhlobo lwethikithi lokuqinisekisa le-franchisor. Imali yesamba semali ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokuqala kwesitolo, ngaphambi kokudluliswa kwawo wonke amalungelo, imininingwane, isisekelo samakhasimende. Imali eyisamba incike kuzo zonke izindleko. Icala ngalinye linezingozi zalo, kucatshangelwa izingibe, ukuze usondele kuzo, kuzosiza ochwepheshe abavela kukhathalogi yama-franchisees kanye nama-franchisors. Futhi, ama-franchisor azohambela yonke imicimbi, ahlinzeke ngoqeqesho, ama-analytics, nolunye ulwazi lokusebenza okuhle kakhulu kwezitolo zezingubo. Izingubo zingavezwa, zombili kwabesilisa nabesifazane, ezinganeni. Lapho kunezitolo eziningi, kulapho ikhasimende lizokhunjulwa kakhulu, okwandisa amathuba nokuthengisa, okuthinta imali engenayo.

Umkhiqizo wesitolo sezingubo odume kakhulu, izindleko zizokhokha ngokushesha okukhulu. kunjalo, ungangenisa izingubo wedwa ngokuvula isitolo sakho, kepha ukuncintisana kungathinta, kudinga isikhathi esithe xaxa ukuthola amakhasimende, kuthuthukiswe nezingubo ezisezingeni eliphezulu ezitolo. Ukuze ngokuzayo kungabikho zinkinga nemibuzo phakathi kwe-franchisor ne-franchisee, kuyadingeka ukuthi kuxoxiswane ngakho konke okuphambili, ngaphambi kokuqala imisebenzi ehlanganyelwe. okulula uma uthinta isitolo se-franchise ukuthi ochwepheshe bazokusiza ukhethe i-franchise ngokuhlaziya okunikezwayo. Futhi, abeluleki bazokwazi ukwenza ukuthengiselana kusuka ekuqaleni kuze kube sekugcineni, ngokusekelwa okugcwele kwezomthetho. Namuhla ukuthengiselana ngemali kudingeka kakhulu, ngisho nemibukiso yaminyaka yonke yama-franchise ayisibonelo salokhu. Izinkampani ezingamakhulu ezinkulungwane ezivela emikhakheni ehlukahlukene yomsebenzi zifuna abalingani bebhizinisi, ezinikeza izimo ezithandekayo zama-franchise.

Ngemuva kwakho konke, kufanele uvume ukuthi kulula ukusebenzisana, kunokuqhuba ibhizinisi ngokuzimela, ukuvula izitolo eziningi, kepha ukuzilawula kude ukusuka komunye umkhawulo womhlaba kuya komunye akukuphazamisi futhi akunakwenzeka, ngisho nokuqasha umphathi. Ngakho-ke, ukwenza i-franchising, ukuthenga i-franchise kunengqondo futhi kuyadingeka ngisho naphakathi kwemikhiqizo eyaziwayo.

Ukuthola imininingwane nge-franchise, ukujwayelana nokunikezwa emakethe yezwe elithile, nakho konke ukunikezwa kwezitolo ezinezingubo, ukuhlola inqubomgomo yamanani entengo, kufanele ulandele isixhumanisi sekhathalogi ye-franchise engezansi. Futhi, ungaxhumana nabachwepheshe abazophendula imibuzo mayelana ne-franchise futhi basize ezimweni ezahlukahlukene. Siyajabula kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitolo sezingubo iphrojekthi yebhizinisi ethokozisayo, ukuze kuthuthukiswe lapho uzodinga ukuyilungiselela khona ngaphambili. Lwela ukuhlala uphambili kwabancintisana nabo futhi usebenzise ngokunenzuzo i-franchise yakho ngokuhlala phezulu kwebhodi yabaphambili. Lapho ukhetha i-franchise, uzobhekana nezinketho ezahlukahlukene. Naka lowo izimo zakhe ezizokufanela ngangokunokwenzeka - lesi kuzoba yisinqumo sokuqala sokuphatha esifanele. Ukukhuthaza isitolo sakho, nikeza amakhasimende akho okuthile izimbangi zakho ezingeke zikwazi: lokhu kuzokwandisa amathuba akho okuba owokuqala ebhizinisini. I-franchise yesitolo yento idinga ukuphathwa okunolwazi, kugcina imininingwane eyodwa ebalulekile engqondweni.

Izibalo zidlala indima ebalulekile: ngemuva kokuyifunda, sebenzisa amathuluzi ahlukahlukene wokubuka, ongathintana nawo ne-franchisor.

Lapho usebenza nge-franchise yesitolo sezingubo, kunikezwa izinkokhelo ezahlukahlukene. Okokuqala, kungumnikelo wesamba ekuqaleni. Kungu-9-11% wokutshalwa kwezimali kokuqala ku-franchise. Isitolo sezingubo sihlinzekela ukukhangisa, okuzokwenziwa ngamabutho e-franchisor. Kukhona nobukhosi - 6% wemali engenayo ngenkathi kuthengiswa izingubo esitolo. Konke lokhu kuwumkhuba ojwayelekile ngokuphelele, osetshenziswa cishe kuwo wonke ama-franchise.

Sebenzisa indawo yokugcina izimpahla ngokuhlakanipha - lokhu kuzobavimbela ukuba bagcwale ngokweqile ngezingubo ezingathengisiwe, isidingo sezintsha, futhi ngaleyo ndlela bonge imali. Lapho wenza i-franchise yesitolo sezinto, udinga ne-automation. Lokhu kusiza kakhulu ukusebenza komabhalane, ngoba akudingeki ukuthi usebenze ngesandla ngenombolo enkulu yezinombolo. Ngakho-ke, isitolo sezingubo esine-franchised sizonikeza ithuba lokuthuthuka kahle emakethe ngezinzuzo eziningi.

I-franchise yesitolo sezingubo zomnotho iphrojekthi yebhizinisi ekhanga kakhulu. Ukuyethula, sebenzisa isoftware esezingeni eliphakeme: i-franchisor izokunikeza ngayo. Ngaphezu kwalokho, uzokwazi ukufinyelela kwamanye amathuluzi ahlukahlukene ozokwazi ukufeza ngawo imiphumela emangalisayo, kufaka phakathi nokulwa nabancintisana nabo abakhulu. Njenge-franchisee, kufanele uzinikeze izinzuzo zokwenza amakhasimende akhethe wena. Lapho uxhumana nesitolo somnotho esine-franchised, setha umsebenzi wasehhovisi ngendlela engcono kakhulu. Lapho usebenza esitolo, abasebenzi bakho kufanele babheke ngokuya ngemithetho eshiwo yi-franchise.

Lokhu kungumkhuba ojwayelekile: ikhodi yokugqoka izothuthukisa inqubekela phambili yebhizinisi. Ngaphezu kwalokho, isitolo sezingubo zomnotho sizobukeka siheha kakhulu uma bonke abasebenzi begqoke ngokufanayo. Izingubo ezingahlelekile kungenzeka zingangezi izinzuzo kuwe emehlweni amakhasimende, ngakho-ke ukubukeka kufanele kube nobunye.

Lapho uqhuba isitolo sezimpahla zezomnotho esine-franchised, ungazinaki izibalo. Kuyadingeka ukutadisha imininingwane imininingwane eminingi ngangokunokwenzeka ukuze wenze izinqumo eziqinisekiswe kakhulu zohlelo lokuphatha. Hlanganyela namakhasimende akho ngokuthola impendulo evela kuwo. Lokhu kuzokunikeza isithombe esiphelele somsebenzi weqembu lakho: ngubani owalandelile futhi owavimba ukusebenza kwekhwalithi kwemisebenzi yabo esemthethweni. Uhlelo olusetshenzwe kahle lwesitolo sezingubo zomnotho luzonikeza inani lenzuzo, futhi, ngokufanele, ithuba lokukhokhela ozakwabo kanye ne-franchisor - kufanele umkhokhele umnikelo ongu-9%. Lokhu kuzokhuphula ukuthembeka kwakho emehlweni akhe, futhi engxenyeni yakho, uzokwazi ukujabulela zonke izinzuzo ze-franchise.

Lapho usebenza esitolo sezingubo zomnotho esine-franchised, ungawunaki ubunikazi benkampani - lesi ngesinye sezimo zokubambisana. Ngokuvamile, i-franchise yesitolo sezingubo zomnotho yithuba elihle kakhulu lokuncintisana okulinganayo nokuhlanganiswa emakethe.

I-franchise e-Ivano-Frankivsk yiprojekthi yebhizinisi eliyingozi uma uphawu lwentengiso lungelaseRussia. Ngokuqondene nabanye, i-franchise e-Ivano-Frankivsk ingakhuthazwa ngaphandle kwemingcele ekhethekile, ngenxa yokuthi isidingo esisebenzayo sabantu e-Ukraine sisanda kwehla impela. Kodwa-ke, lokhu kungenye yezinto ezingase zingabi nomthelela omkhulu kwi-franchise e-Ivano-Frankivsk. Yize kunenkinga yezomnotho, i-Ukraine isenabantu abahlala bodwa, kanye nenani elikhulu lezivakashi ezilungele ukuvakashela i-Ivano-Frankivsk. I-Ivano-Frankivsk, njengedolobha elidala kakhulu, libhekene nezakhiwo ezinhle. Ngakho-ke, ungathembela kwinani elikhulu labavakashi abazofuna ukuvakashela leli dolobha elihle.

Kuleli dolobha, ungathembela nakwisibalo esikhulu sabantu abazele ibhizinisi labo futhi ungasebenzisa izinsizakalo ze-franchise yakho.

Ngaphambi kokuqala ibhizinisi elihlobene ne-franchise, kuyadingeka ukuthi kwenziwe ukuhlaziywa okulungile kwe-swot. Kuzokusiza uqonde ukuthi iziphi izinguquko nobungozi onabo lapho uphromotha i-franchise. Ukukhuthazwa kwebhizinisi le-franchise e-Ivano-Frankivsk kufanele kwenziwe kucatshangelwa iqiniso lokuthi uzodinga ukudlulisa ingxenye yezimali isuka kumthamo wemali iye ku-franchisor osekuqaleni. Umnikelo wesamba semali ekuqaleni kwe-franchise e-Ivano-Frankivsk ungaba yi-9, 10, noma i-11%. Ngaphezu kwalokho, lapho usebenza nge-franchise e-Ivano-Frankivsk, udinga ukukhumbula ukuthi udinga ukukhokha njalo ngenyanga. Lawa ngamaroyalties kanye nokudonswa kwezikhangiso, nakho okubalulekile.

Ngemuva kwakho konke, zonke izindleko odinga ukuzinyusa nazo zidinga ukucatshangelwa ngenkathi kwenziwa ukusebenza kwehhovisi. I-franchise e-Ivano-Frankivsk yithuba lakho lokuzuza impumelelo yezezimali ngokusebenzisa umkhiqizo owaziwayo.