Namuhla, yonke into iyatholakala, kufaka phakathi i-automation yokuphathwa kwezinkampani, ukubalwa kwezimali, nokwenza kahle isikhathi sokusebenza, ukulawula, kanye ne-franchise yebhizinisi enotshalo-mali lokutshalwa kwezimali okuncane nokubalulekile. Ukuqondiswa izintshisakalo nezifiso zabo, kuyatholakala ukukhulisa ibhizinisi lakho ngokushesha nangendlela efanele nge-franchise emkhakheni othile womsebenzi, ngotshalo-mali oluncane lwesikhathi nezinsizakusebenza. Uma umusha kulolu daba, udinga izeluleko zochwepheshe, usizo oluvela kubuchwepheshe be-IT, lapho-ke kufanele uphendukele kuzingxenyekazi zobungcweti ezikhethekile kwi-franchise nakho konke okuxhumene nayo. Kungani kulula futhi kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kulula ukukuchaza. Lapho udala ibhizinisi kusuka ekuqaleni, udinga ukutshala imali, udinga ukwakha uhlelo lokusebenza, ukubala kokubili imali yokuqala kanye nokutshalwa kwemali okulandelayo okudingwa yibhizinisi ukukhushulwa. Ngasikhathi sinye, kuyadingeka ukuthi okungenani ube nolwazi oluncane ekuphathweni, ekubalweni nasekuphathweni hhayi kuphela ngabasebenzi kepha futhi nezinqubo ezahlukahlukene, ukuze ungadideki futhi ungalahlekelwa.

Lapho uthenga futhi usebenza ngokubambisana ne-franchisor, kuba lula ukwakha ibhizinisi, ngenxa yokwazisa ngomkhiqizo, amakhono atholakele, ngokungangabazeki abelana ngawo, kanye namakhasimende atholakele. Okokuqala, udinga ukubala bonke ubuhle nobubi, unqume ukuthi ufuna ukuvula ibhizinisi kumuphi umkhakha womsebenzi, ucacise ngenhloko-dolobha yokuqala, bese wenza okuthile. Noma kunjalo, uma kuze kube namuhla uhlushwa ngokukhetha, ungaya ku-portal, uhlaziye ukukhetha okunikeziwe, uqhathanise uhla lwamanani, bese uthola uhlelo lwebhizinisi. Futhi, kusayithi, ungabuka izibalo zethrafikhi ngezibalo ze-SEO, ufunde ukubuyekezwa kwamakhasimende ethu (ama-franchisors nama-franchisees), bona isimo nokukalwa kwe-franchise ethile, ucacise utshalomali, imali engenayo nemali yesamba semali. Esizeni sethu kunokhetho olukhulu, lapho usesha, ungasebenzisa i-search engine noma ukhethe isigaba, izwe, idolobha, idolobhana, uthathe inani lotshalo-mali lokuqala, njll. Namuhla konke kuyatholakala, kanye nokubalwa okuzenzakalelayo esitolo se-franchise, esinikezwe wonke umuntu. Akunasidingo sokudabula yonke into kusukela ekuqaleni kuze kube sekugcineni, unedatha edingekayo esandleni.

Thola okuningi ngokusebenzisana esitolo se-franchise esitolo. Futhi, kunikezwa izeluleko zochwepheshe, abasekeli bama-franchisor abasiza ekubonisaneni, futhi bakutshele ngakho konke ama-chips, izenzo nokunikeza imininingwane efanelekile yokuthuthukisa ibhizinisi. Lapho kunwetshwa futhi kuvulwa amaphuzu, wonke umuntu uyawina. I-franchiseee yebhizinisi inikeza igunya lokumela izintshisekelo esikhathini eside sophawu oluthile, emkhakheni othile womsebenzi, ngokuya ngemibandela ethile. Izinhlobo ezifunwa kakhulu zokuphathwa kwamabhizinisi ama-franchise ukudla okusheshayo, insizakalo, izimpahla, nezinsizakalo. Ikhathalogi ye-franchise ivumela ukukhetha i-franchise enenzuzo, ukubonisa indlela yomuntu siqu, ukonga isikhathi kanye nokutshalwa kwezimali kwebhizinisi, ukwandisa ithrafikhi ye-SEO. Wonke umuntu uzothola umnikelo onenzuzo yakhe, ecabangela ukutshalwa kwezimali namathuluzi.

Sinikeza ikhulu lamaphesenti okuqinisekisa ukusebenza kahle okuhlobene nokuthuthuka kwebhizinisi ngokuthola i-franchise.

Ukubonisana ngezinkinga ezahlukahlukene, kufanele uxhumane nezinombolo zokuxhumana ezicacisiwe, uthumele isicelo nge-imeyili. Siyabonga ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana, okukhiqizayo

Ama-franchise ebhizinisi ajwayelekile ezweni lebhizinisi namuhla. Ngomqondo ojwayelekile wegama, ama-franchise ayisivumelwano esenziwe nomnikazi womkhiqizo (inqubo yezobuchwepheshe, impahla enobuhlakani, uphawu lokuhweba, imodeli yebhizinisi, njll.) Yelungelo lokusebenzisa uphawu olucacisiwe ngaphansi kwezimo ezithile. Eqinisweni, i-franchisee (iqembu elithola ilungelo lokusetshenziswa okunjalo) liba nguzakwethu we-franchisor (umnikazi womkhiqizo) kuphrojekthi yebhizinisi elungiselelwe, elithuthukisiwe. Hhayi mahhala, kunjalo. Imibandela yama-franchise ingabandakanyi ubuchwepheshe bodwa nelungelo lokukhipha imikhiqizo noma ukuhlinzeka ngezinsizakalo ngaphansi kwegama elithile lomkhiqizo kepha nokuhlinzekwa kwezinto zokukhangisa, oxhumana nabo bebhizinisi, izinhlelo zebhizinisi, ukuqeqeshwa kwabasebenzi, njll.

izinzuzo. Okokuqala, umuntu uthola ibhizinisi elilungiselelwe, elikhangiswe ngokwanele, ngamakhasimende athembekile nabalingani bebhizinisi. Okwesibili, njengomthetho, zonke izinqubo zebhizinisi sezivele zenziwe, zachazwa ngokusobala, futhi zahlolwa kaningi zisenziwa. Okwesithathu, i-franchisee imvamisa ayibhekene nomsebenzi wokucwaninga imakethe nokuthandwa ngabathengi, ukwenza imikhiqizo emisha nemikhiqizo. Umsebenzi wawo ukuhlinzeka ngezinqubo zebhizinisi zokukhiqiza kanye nemikhiqizo eyenziwe ngomumo neyaziwayo yokuhweba (noma izinsizakalo), okuvame ukuthi, kusho imali engenayo eqinisekisiwe kanye nenzuzo ejwayelekile ngokushesha ngemuva kokuqala umsebenzi. Vele, ukwenza i-franchising nakho kunezingozi zayo kanye nemiphumela emibi engaba khona maqondana nomsebenzi webhizinisi. Okokuqala, sikhuluma ngesidingo sokukhokha ama-royalties (imali ekhokhwayo yokusebenzisa uphawu lwentengiso).

Imvamisa kubalwa njengephesenti lenzuzo, kepha futhi kungalungiswa. Izinsizakalo ezingeziwe (ezokukhangisa nokwesekwa kolwazi, ukwesekwa kwebhizinisi kanye nokuxhaswa kwenhlangano, usizo ekukhetheni nasekuqeqesheni abasebenzi, njll.) Nazo azinikezwa mahhala. Izindleko zama-franchise ngqo zixhomeke entengo yophawu lokuhweba olunikezwe kulolu hlobo lokuqashisa futhi zingabalwa kuzo zombili izinkulungwane nezigidi zamaRandi (ngokwesibonelo, njengeMcDonald's). Kumele kuqashelwe ukuthi izinkampani ezinkulu futhi ezaziwayo, ama-franchise abo abizayo, zivame ukunikeza ama-franchisees abo ithuba lokukhokha lezi zimali kancane kancane, okunciphisa umthwalo ebhizinisini ezinyangeni zokuqala ngisho nangeminyaka yokuba khona kwayo.

I-franchise yebhizinisi enekhathalogi yotshalo-mali inikeza ithuba lokukhetha okunikezwayo okunenzuzo ngentengo engabizi, kucatshangelwa imali eyisamba, imigomo nemibandela yezivumelwano zama-franchise. Ungalivula wedwa ibhizinisi lakho, kusukela ekuqaleni, kepha-ke kuzodingeka uqonde ngokusobala ukuthi ungaqala kuphi nokuthi yiziphi izimiso zokuphatha okufanele uzenze, ngokuya ngezibalo zezezimali nezinhlelo zebhizinisi. Ukukhangisa, ukwakha isisekelo samakhasimende kuyizinqubo eziyinkimbinkimbi impela, ikakhulukazi ngokubheka isimo esikhona njengamanje, ukuncintisana okukhula njalo kuzo zonke izindawo zomsebenzi. Ngakho-ke, uma usaqala, kepha ulwela ngokufutheka ukuba ngumnikazi webhizinisi lakho, ungaqala ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwa kakhulu, unegama nomholo obaluleke ngokwanele. Uma ungazi ukuthi uzoqala kuphi, futhi nakuluphi umkhakha womsebenzi ukuvula ibhizinisi lakho, bese ubheka izinhlu zama-franchise bese ukhetha ibhizinisi elizosondelana kakhulu nenhliziyo yakho, ngoba akukho okungcono kunebhizinisi lakho olithandayo . Ngakho-ke, kukhathalogi ye-franchise ungabona okunikezwayo kwamanje, ngotshalo oluthile lwezimali, uzijwayeze imigomo ye-franchise, igama lecala, inkokhelo yesamba semali noma ukungabi bikho kwayo, imininingwane eyengeziwe, ukubuyekezwa namaphuzu athile esifundeni esithile osithandayo.

Ama-Franchisors azosiza ama-franchisees hhayi ekuvuleni ibhizinisi kuphela, kodwa futhi azofika, eluleke, asize ekuqasheni, akhulume ngezinzuzo namasu acacile, akhe uhlelo lokusebenza, njll. Bala inani lotshalo-mali, isamba semali yokukhokha nezikhathi zokukhokha itholakala ngqo esitolo se-franchise. Shayela inombolo yokuxhumana ebekiwe bese uthintana neminye imibuzo. Siyakubonga kusengaphambili ngentshisekelo yakho, ngokuxhumana nekhathalogu yama-franchise nokutshalwa kwezimali, sithemba ukubambisana ngokubambisana okukhiqizayo.

I-franchise yokukhiqizwa kwama-trailer uhlobo lomsebenzi, ekusetshenzisweni kwayo, kufanele ukhumbule ukuthi udinga ukufunwa okusebenzayo. Thola izethameli eziqondiwe ezizothenga okuthile kuwe njalo. Ngokusebenzisa i-franchise, uthola izinzuzo ezibaluleke kakhulu empikiswaneni yokuncintisana ngoba uthola izindlela eziningi ezahlukahlukene kanye namanye amabhonasi. Ezinye izinkampani zizozimisela ukusebenzisana ne-franchise yakho yokukhiqiza, njengoba ungaba nezinga eliphakeme lokwethembeka nokwethembela endizeni. Lokhu kungenxa yokusetshenziswa komkhiqizo osezingeni eliphakeme futhi odume umhlaba wonke. Bayamethemba ngoba nje kwenzeka ezingeni lomhlaba.

Ekwenziweni kwama-trailer, i-franchise isiza ukusetha umsebenzi wasehhovisi, futhi ukutholakala kwezixazululo zobuchwepheshe nakho kuyasiza kakhulu. Ukwakhiwa kwamaketanga ezobuchwepheshe kuzohambisana nokwangempela, ngakho-ke, uzoba nalo lonke ithuba lokuzuza impumelelo yesikhathi eside. Ama-trailer azohambisana nezinga eliphakeme lekhwalithi, futhi ne-franchise izosiza ekukhiqizeni kwabo.

I-franchisee ikhokha imali ngenani elikhulu lezinzuzo ezitholwe ku-franchisor. Okokuqala, uma uthatha isinqumo sokuqala i-franchise yokukhiqizwa kwama-trailer, cabanga iqiniso lokuthi lolu hlobo lomsebenzi luhlotshaniswa nezibopho ezithile. Ukhokha imali eyisamba, ngaphezu kwalokho, le mali idluliswa isivele isesigabeni sokuqala iye ku-franchisor. Ngaphezu kwalokho, ukusebenzisana ne-franchise yokukhiqiza ama-trailer, futhi wenza isibopho sokukhokha izitolimende ezi-2 ezihlukene nezinyanga zonke. Eyokuqala ibizwa ngama-royalties, kanti eyesibili ibizwa ngokuthi yi-global advertising advertising. Sekuhlanganisiwe, lezi zimali ezimbili zamathuba we-trailer franchise zimelela ubuningi obungu-9% wenzuzo yenyanga nenyanga.

Leli phuzu liyacaciswa ngesikhathi sezingxoxo, futhi umphumela ulungiswa esivumelwaneni. Sebenzisa i-franchise yakho yokukhiqiza i-trailer ngokunakekela okukhulu. Ngemuva kwakho konke, ukwenza amaphutha kugcwele ukuwohloka okukhulu kwemingcele yokuthandwa komkhiqizo. Ukulahleka kwamanani kuvame ukuba yingozi kakhulu kunezindleko zezinto ezibonakalayo.