I-franchise yesitolo sotshwala ibhizinisi elingenisa inzuzo kepha elihlala liyingozi. Ngokuthuthuka kwayo okunekhono, uzoba nawo wonke amathuba okuthola inzuzo enkulu empikiswaneni yokuncintisana. Uma usebenza nge-franchise, kuzodingeka ukuthi ulandele imiyalo ngokusobala futhi ngaphandle kokwenza amaphutha. Thenga i-franchise kumthombo ofanele we-Intanethi lapho ithengiswa khona. Ngakho-ke, ungakhetha inketho efaneleke kakhulu futhi ecwaningwe kahle. Uma uthatha isinqumo sokuthengisa utshwala nge-franchise, ke kucace ukuthi uzobusabalalisa kanjani.

Ngemuva kwakho konke, utshwala abungeke bukhangiswe kusetshenziswa izindlela ezijwayelekile, ngokungafani nemikhiqizo ejwayelekile. Ngokunjalo, uma usebenza ngaphansi kwe-franchise, iziphuzo ezidakayo akumele futhi zikhangiswe sengathi wenza imisebenzi ehlukile. Lokhu kufanele kukhunjulwe futhi kubhekelwe lapho kuqaliswa iphrojekthi enjalo yebhizinisi. Lapho usebenza nge-franchise yotshwala, futhi udinga ukuqonda ukuthi isikhathi sokuthengisa sinqunyelwe. Lokhu kusho ukuthi udinga ukubuza nezishayamthetho ukuthi imiphi imithetho nemigomo okufanele ilandelwe ekwenzeni lolu hlobo lomsebenzi. Ukuze ungangeneli inhlawulo futhi ungatholi unswinyo lukahulumeni, kufanele uhlele kahle lo msebenzi futhi uthathe izinqumo ezifanele zokuphatha.

Umsebenzi we-franchise yotshwala uzokwenziwa ngokufanele nangendlela efanele kuphela ngokuhambisana nezindinganiso nemithethonqubo. Bazokunikezwa yi-franchisor futhi ungazisebenzisa ukuze ube ngusomabhizinisi ophumelela kakhulu. Ukusebenza nge-franchise yotshwala kubandakanya isidingo sokuthengisa i-inventory ngokusebenzisa imigudu engahlelekile. Lokhu kungaba ukuxhumana nomphakathi, okufana ne-Instagram, Facebook, VKontakte, njalonjalo. Konke kuncike ekutheni yiziphi izindlela zokuphromotha ozikhethayo. Ngeke ukwazi ukwethula izikhangiso ku-TV, okusho ukuthi udinga ukucabanga ukuthi ungayikhangisa kanjani imikhiqizo onayo.

I-franchise yesitolo sotshwala esebenza kahle izokunikeza lonke ulwazi oludingayo ukwakha izinqubo zebhizinisi lakho. Uzokwazi ukugqoka abasebenzi esitolo ngokuya ngemithetho ngokubanikeza izingubo ngokuya ngekhodi yokugqoka. Ngaphezu kwalokho, kuzokwazi ukuhlobisa izakhiwo ngesitayela sebhizinisi, okujwayelekile kuzo zonke izinkampani ezisebenza ngaphansi kwalesi sihlava. Lokhu kuwumkhuba ojwayelekile, futhi ungathola unswinyo kwi-franchisor uma wephula imithethonqubo. Ungalahlekelwa yilungelo lokusatshalaliswa okukhethekile ngaphansi kwe-franchise uma wephula isivumelwano nezimo ezichazwe kuyo. Ngakho-ke, landela ngokuqinile imiyalo bese, uzobe ulungile.

I-franchise yesitolo sotshwala iphrojekthi yebhizinisi esesikhathini. Ngesikhathi sokukhula kwayo, ungahlangabezana nobunzima obuzodinga ukunqotshwa. Ukuze unqobe kahle, kuyadingeka ukwenza ukuqeqeshwa okuhle nokusezingeni eliphezulu kokuhlaziya. Lokhu kuzokwenzeka uma usebenzisa ukuhlaziywa kwe-swot. Lapho usebenza nge-franchise, kufanele ukhumbule izibopho zakho ku-franchisor. Uzolindela ukuthi wenze ngokufanelekile imisebenzi eyabelwe inkampani.

Hlanganyela ne-franchise bese, isitolo sakho ngeke silingane. Uzophatha abaphikisi bakhe ngenqwaba yezinzuzo zokuncintisana. Qalisa isitolo sakho ukuze utshwala buhlale bukhona futhi okunezinhlobonhlobo ezinhle kuzoqinisekisa ukuhamba kwemali okuphumayo. Umele i-franchise ngokuqinisekile uzokunikeza ithuba elifanele lokugcwalisa okunezinhlobonhlobo zakho lapho ulidinga. Ngaphezu kwalokho, lena kuzoba yimikhiqizo eyingqayizivele ongayitholi neze emakethe yendawo. Lokhu kuzoba inzuzo yakho enkulu. Ngaphezu kwalokho, isitolo sotshwala esine-franchised sidinga ukuhlobiswa ngesitayela esihlukile.

Kufanele iphindaphinde okwangempela, lapho uzothola khona amakhodi wedizayini. Ungalindela nokuthola amakhodi wokugqoka, ngokusho kwakho ongagqokisa khona abasebenzi. Uma uthengisa utshwala, isitolo sakho se-franchise sizodinga utshalomali oluningi lwezezimali.

Uzodinga hhayi kuphela okunezinhlobonhlobo ezinhle kepha futhi nokuqeqeshwa kwabasebenzi abanekhono, ngalokhu, xhumana nommeleli we-franchise wesitolo sotshwala. Impela, uzohlinzeka ngamazinga afanele nemithethonqubo, ngokuya ngokuthi uzokwazi ukuthuthukisa iphrojekthi yebhizinisi lakho. Sebenza nge-franchise yesitolo sotshwala ukuze amakhasimende akho ngaso sonke isikhathi ashiye ejabule. Imvamisa i-franchisor ithumela i-shopper eyimfihlakalo ukuhlola ikhwalithi yensizakalo. Leli thuluzi lisetshenziswa kaningi ngaphakathi kohlaka lwe-franchising. Ngenxa yalokho, njengengxenye ye-franchise yesitolo sotshwala, kufanele uhlale ukulungele ukuthi uzofuna ukuhlolwa.

Khonza ikhasimende ngalinye ngokungathi ubengumhloli oyimfihlo kakhulu. Lapho-ke, ngeke ube nobunzima, futhi ungahlala umelana novivinyo ngenhlonipho. Futhi, umbuso ungabheka isitolo sakho sotshwala ukuthola i-franchise. Ngemuva kwakho konke, lolu hlobo lomsebenzi luhlotshaniswa nemikhawulo ethile nezingozi. Ukuze unqobe ngempumelelo, udinga nje ukulungiselela kahle. Njalo qaphela isimo samanje semakethe. Futhi, isikhundla senkampani kufanele sihlolwe njalo ukuze kwenziwe izinqumo zokuphatha ezifanele.

I-franchise yesitolo sotshwala esebenza kahle yithuba lakho lokunqoba ngokuzethemba emncintiswaneni.

Ama-franchise ebhizinisi ajwayelekile ezweni lebhizinisi namuhla. Ngomqondo ojwayelekile wegama, ama-franchise ayisivumelwano esenziwe nomnikazi womkhiqizo (inqubo yezobuchwepheshe, impahla enobuhlakani, uphawu lokuhweba, imodeli yebhizinisi, njll.) Yelungelo lokusebenzisa uphawu olucacisiwe ngaphansi kwezimo ezithile. Eqinisweni, i-franchisee (iqembu elithola ilungelo lokusetshenziswa okunjalo) liba nguzakwethu we-franchisor (umnikazi womkhiqizo) kuphrojekthi yebhizinisi elungiselelwe, elithuthukisiwe. Hhayi mahhala, kunjalo. Imibandela yama-franchise ingabandakanyi ubuchwepheshe bodwa nelungelo lokukhipha imikhiqizo noma ukuhlinzeka ngezinsizakalo ngaphansi kwegama elithile lomkhiqizo kepha nokuhlinzekwa kwezinto zokukhangisa, oxhumana nabo bebhizinisi, izinhlelo zebhizinisi, ukuqeqeshwa kwabasebenzi, njll.

izinzuzo. Okokuqala, umuntu uthola ibhizinisi elilungiselelwe, elikhangiswe ngokwanele, ngamakhasimende athembekile nabalingani bebhizinisi. Okwesibili, njengomthetho, zonke izinqubo zebhizinisi sezivele zenziwe, zachazwa ngokusobala, futhi zahlolwa kaningi zisenziwa. Okwesithathu, i-franchisee imvamisa ayibhekene nomsebenzi wokucwaninga imakethe nokuthandwa ngabathengi, ukwenza imikhiqizo emisha nemikhiqizo. Umsebenzi wawo ukuhlinzeka ngezinqubo zebhizinisi zokukhiqiza kanye nemikhiqizo eyenziwe ngomumo neyaziwayo yokuhweba (noma izinsizakalo), okuvame ukuthi, kusho imali engenayo eqinisekisiwe kanye nenzuzo ejwayelekile ngokushesha ngemuva kokuqala umsebenzi. Vele, ukwenza i-franchising nakho kunezingozi zayo kanye nemiphumela emibi engaba khona maqondana nomsebenzi webhizinisi. Okokuqala, sikhuluma ngesidingo sokukhokha ama-royalties (imali ekhokhwayo yokusebenzisa uphawu lwentengiso).

Imvamisa kubalwa njengephesenti lenzuzo, kepha futhi kungalungiswa. Izinsizakalo ezingeziwe (ezokukhangisa nokwesekwa kolwazi, ukwesekwa kwebhizinisi kanye nokuxhaswa kwenhlangano, usizo ekukhetheni nasekuqeqesheni abasebenzi, njll.) Nazo azinikezwa mahhala. Izindleko zama-franchise ngqo zixhomeke entengo yophawu lokuhweba olunikezwe kulolu hlobo lokuqashisa futhi zingabalwa kuzo zombili izinkulungwane nezigidi zamaRandi (ngokwesibonelo, njengeMcDonald's). Kumele kuqashelwe ukuthi izinkampani ezinkulu futhi ezaziwayo, ama-franchise abo abizayo, zivame ukunikeza ama-franchisees abo ithuba lokukhokha lezi zimali kancane kancane, okunciphisa umthwalo ebhizinisini ezinyangeni zokuqala ngisho nangeminyaka yokuba khona kwayo.