I-franchise yokuthengisa ikunikeza ithuba elihle kakhulu lokulawula ngempumelelo noma yimuphi umuntu oncintisana naye emakethe. Lokhu kwenzeka ngoba wena, ngokusebenzisa i-franchise, unethuba elibaluleke kakhulu empikiswaneni yokuncintisana. Okokuqala, i-franchise yokuthengisa ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, ephumelelayo nedumile. Lokhu impela. Ikakhulukazi uma ithandwa emhlabeni wonke, kufaka phakathi nasendaweni yesifundazwe sakho. Thola okuningi ku-franchise yakho futhi izokuvuza.

Ungajabulela ukuthi izinga leholo lakho likhula kanjani. Uyakwazi ukukopisha ngokuphelele umkhiqizo wokuqala futhi uwusebenzise ukuze ube ngusomabhizinisi oncintisana kakhulu. Ukusebenza lapho usebenzisana ne-franchise akuhlangabezani nobunzima obukhulu. Ngaphezu kwalokho, ungabanqoba kalula uma bevela. Noma yiziphi izinkinga azisakubangeli isidina, njengoba zingaxazululwa ngosizo lwamathuluzi atholakalayo. Uthola amathuluzi avela ku-franchisor, zenzele ngokwakho ngokususelwa kulwazi onalo. Usebenza kwi-franchise futhi uzibandakanya ekuqaphelisweni kobuchwepheshe ukuze ukhuphule izinga lezinzuzo kulo msebenzi.

Udinga ukucabangela iqiniso lokuthi i-franchise ibiza imali. Ekuqaleni, lokhu kungumnikelo wesamba, kwenziwa esigabeni sokuqala. Ivolumu yayo isukela ku-9 kuye ku-11%, ngaphezu kwalokho, ibalwa njengephesenti lenani eliphelele. Ngaphezu kwalokho, uma uthatha isinqumo sokubandakanyeka ku-franchise ukuze ugcwalise, kuzodingeka uqonde kahle ukuthi ubophezelekile ukukhokha imali ku-franchisor njalo ngenyanga. Ulindele izinkokhelo ezivela kuwe ezibalelwa ku-3 kuya ku-10% njalo ngenyanga. Kushiwo iminikelo emibili yaphakade. Eyokuqala futhi ebaluleke kunazo zonke ibizwa ngama-royalties, isitolimende sesibili sokuthengiswa kwe-franchise sibizwa ngokuthi ukukhishwa kwezikhangiso zomhlaba wonke.

Sehlangene, le minikelo emibili ifaka umthwalo omkhulu kwisabelomali.

Ngaso sonke isikhathi yenza kuphela ngemuva kokuthola ulwazi olusesikhathini futhi ukwazi ukulusebenzisa. Ukuba ne-franchise yokuthengisa kukunikeza ithuba elifanele. Kuyadingeka ukuthi wenze kuphela ngomcabango onekhono, ngakho-ke, amaphutha azobe engajwayelekile. Kumele wazi kahle ukuthi udinga ukuba nolwazi lokuhlaziya onalo. Ukuhlaziywa kwe-Swot ekuthengisweni kwe-franchise kuyasiza. Kuyithuluzi elizuzisa kakhulu futhi eliphumelelayo.

Awudingi ukuyikhokhela noma yini uma uyenza ngaphandle kokusebenzisa izinhlelo ezifanele. Kusizinda somphakathi futhi akufanele ube nobunzima ekuyenzeni. Ngakho-ke, i-franchise iletha izinga eliphakeme lemali engenayo uma uhlaziya imininingwane yezibalo nayo yonke imininingwane efanele etholakalayo ngaphambi kwesikhathi. Ngemuva kwakho konke, noma ngubani oxwayiswayo uhlome ngezikhali. Lesi sisho sisebenza futhi lapho usebenza nge-franchise yokuthengisa.

I-franchise yomkhiqizo ngumsebenzi ofanele kakhulu, ngesikhathi sokuqaliswa kwayo ongabhekana kalula nobunzima obuhlukahlukene. Kodwa-ke, njengomhambisi okhethekile womkhiqizo owaziwayo ophumelelayo, uyakwazi ukuwanqoba. Ukuze wenze lokhu, unakho konke okudingayo, kusuka kubuchwepheshe obusezingeni eliphakeme nomkhiqizo owaziwayo kuya ekwazini okungajwayelekile nakwimishini engenawo ama-analog emakethe yasendaweni. Yenza imisebenzi yomkhiqizo wakho ngezinga eliphezulu lobuchwepheshe, ngakho-ke ngokuhamba kwesikhathi awunabo ubunzima. Unawo wonke amazinga adingekayo onawo ngokuphelele. Banikezwa yi-franchisor futhi okusalele ukuzisebenzisa kahle.

Uphawu lokuhweba lohlobo olwaziwayo ngokwalo selivele luphawu lwempumelelo. Ngakho-ke, ngosizo lwayo, kungenzeka ukuheha inani elikhulu labathengi. Kepha, njengoba kungenzeka uqagele, lapho wenza i-franchise yomkhiqizo, akwanele ukuheha ikhasimende. Usadinga ukukhonzwa ezingeni eliphezulu lobuchwepheshe ukuze abe nesifiso sokuqhubeka nokusebenzisana nesikhungo sakho se-franchise. Ukuze wenze lokhu, kufanele uqeqeshe abasebenzi kahle, ubanikeze yonke imininingwane edingekayo. Kuyadingeka ukuqhuba ukuqeqeshwa kwabasebenzi ngakho-ke ngesikhathi sokutholwa kwe-franchise yomkhiqizo awunabo ubunzima obuhlukahlukene. Yenza ngendlela efanele kulesi simo futhi unake ukutadisha izibalo zama-franchise.

Ikunikeza umbono wokuthi siyini isimo sangempela ngaphakathi kwalesi sikhungo nokuthi yini okudingeka yenziwe ukuze kubuse ngempumelelo, ukuthola isikhundla esiphambili emakethe.

Lapho uxhumana nomkhiqizo owaziwayo, i-franchisor ikubeka izibopho ezithile. Awubophezelekile ukwenza izitolimende zenyanga kuphela. Udinga futhi ukwazi kahle ukuthi ungadala umonakalo ongalungiseki kusithunzi senkampani uma wenza imisebenzi oyabelwe ngokunganaki. Ngemuva kwakho konke, izindleko zedumela azijabulisi neze. Kunzima ukungathathi hlangothi, ngokungafani nokulahleka kwezezimali. Ngakho-ke, kuyadingeka ukwenza okuthile, ukufeza zonke izibopho ezikhona.

Lapho usebenzisana ne-franchise yomkhiqizo, ungahlaselwa ngabancintisana nabo. Kungaba kokubili okwejwayelekile, ukubambana kwendabuko, kanye nokusetshenziswa kwezindlela ezahlukahlukene zezindlela ezingezona ezendabuko. Uma ulungiselela kahle, khona-ke ngisho nosongo olunjalo lungamiswa ngempumelelo. Lapho ugcwalisa icala lomkhiqizo, udinga ukuthi wazi ukuthi iholo lakho kufanele libe phezulu ngangokunokwenzeka. Akudingeki nje kuphela ukuqinisekisa impilo enhle yakho. Nge-franchise yomkhiqizo, unezibopho ezithile kulo mkhiqizo. Kufika ku-9% wemali engenayo yenyanga kufanele idluliselwe ku-franchisor.

Impela, leli nani liyahlukahluka futhi alincikile kuphela enanini lemali yakho engenayo kodwa nasezimeni okwazile ukuzizuza.

I-franchise yasekhaya noma isivumelwano ngokusetshenziswa komqondo othile webhizinisi, owenziwa empeleni endlini yomuntu (ifulethi, igumbi lokusetshenziswa, njll.), Kunezinzuzo zombili nezinkinga ezithile ezihlobene nezingozi ezahlukahlukene zenhlangano nezomthetho. Ngokwalo, noma iyiphi i-franchise, ngisho ne-franchise yasekhaya, ngokusho kwezinhlangano zamazwe omhlaba ezihloniphekile, iyindlela ethile yokwandisa ibhizinisi. Ngempela, uma abasunguli bephrojekthi enenzuzo nethembisayo yezamabhizinisi befuna ukungena ezimakethe ezintsha futhi bangenzi imizamo yenhlangano ekhethekile noma bachithe izinsiza ngasikhathi sinye, bangakwenza lokhu ngokuphetha izivumelwano zama-franchise nosomabhizinisi bendawo. Lokhu kuzuzisa ama-franchisors ngoba awagcini nje ngokuthwala izindleko zokwakha izimakethe ezintsha kepha futhi athola inkokhelo yokuqala kanye nezimali zanyanga zonke ezivela ekusebenziseni uphawu lwentengiso lwentengiso. Labo abathenga i-franchise empeleni bathola izimpahla nezinsizakalo esezithuthukisiwe ezaziwa kumakhasimende amaningi zifaka izindlela zokupheka zetiye, ubuchwepheshe bokukhiqiza, ukuhanjiswa kwempahla, namamodeli wokuthengisa, izinto zokwazisa, futhi noma, uma kunesidingo, usizo ekukhetheni nasekuqeqesheni abasebenzi.

Kodwa-ke, esimweni sama-franchise asekhaya, kungavela ezinye izinkinga. Ngakolunye uhlangothi, izivumelwano ezinjalo zama-franchise, ezenzelwe amabhizinisi amancane, kwesinye isikhathi ezobuciko, njengomthetho, zifaka phakathi ukukhokha okuncane kanye nemali engakhokhelwa yanyanga zonke. Lokhu kungaba ngamabhikawozi amancane asekhaya, izinsizakalo zobuhle nokunakekelwa, ukulungiswa kwemishini ehlukahlukene, okokwembatha noma impahla yesikhumba, ukubonisana, njll. Ngesikhathi esifanayo, umninimasheya udinga ukwazi ngqo umkhakha wezomthetho azosebenza kuwo. Le nkinga akufanele inganakwa. Ngeshwa, osomabhizinisi abaningi abafisa ukuhlala ekhaya bayakhohlwa ngalokhu futhi baphoqeleka ukuthi banciphise ukuzibophezela kwabo, ngokwesibonelo, ngenxa yombhikisho womakhelwane abavinjwe yileli bhizinisi ukuba baphile ngokuthula. Ngeke futhi kulimaze ukubala umthwalo wentela ngaphambi kwesikhathi.

Noma uhlela ukuphatha leli cala ngemizamo yamalungu omndeni wabo kuphela, intela kusamele ikhokhwe. Kuyafaneleka futhi ukutadisha imakethe okungenani ngokungenakukha phezulu. Vele, izimpahla ezibhakiwe (ezenziwe ngokukhethekile ekhaya) zingumkhiqizo onobunono obuphansi kakhulu besidingo. Ihlala ifunwa njalo futhi, kubonakala sengathi indawo ekubhakelwa kuyo kufanele nje ibe nenzuzo (ikakhulukazi endaweni yokuhlala). Kodwa-ke, uma kukhona ezinye ezintathu ezifanayo ngaphakathi kwamakamelo ambalwa alandelayo, amathemba wesine asevele esengabaza. Kepha ngokujwayelekile, i-franchise yasekhaya iyathandeka kakhulu, unikezwe izindleko eziphansi zokuzithola nokusungula ibhizinisi. Ngokusebenza okwanele kanye nosomabhizinisi we-franchisee, bangayeka ukuba ngamabhizinisi amancane baphenduke babe iphrojekthi enkulu yebhizinisi.

Ama-Franchise eJapan angadideka ngabantu bendawo. Ngakho-ke, lapho uphromotha i-franchise ensimini yesifundazwe esinikeziwe, kufanele uqonde kahle ukuthi izakhamizi zezwe zifunani kuwe. Kodwa-ke, inani labantu bendawo aligcini kuphela kubantu abaseJapan. Kukhona nezivakashi eziningi lapho ezizofuna ukusebenzisa izinsiza zakho noma zithenge umkhiqizo othile. Ama-Franchise adinga ukubhekisisa kahle labo zimali abafuna ukuthuthukisa kakhulu umcebo wabo. Ngemuva kwakho konke, i-franchise ingathengwa ngemali ephansi kakhulu futhi ngasikhathi sinye, ngaphezu komkhiqizo, ungathola futhi imodeli yebhizinisi ephelele engaqhutshwa ngokungashintshi endaweni yanoma isiphi isimo.

IJapane nayo ayikhethi, ngoba ikuvumela ukuthi wenze imisebenzi yokutshala imali ngemibandela enenzuzo enkulu.

IJapan ayithandi kuphela izivakashi, ibuye ibe yikhaya labantu abaningi abenza imisebenzi yabo yobungcweti kuleli. I-franchise izosebenza kahle uma ubheka zonke izingozi kanye nokulahleka okungase kube khona kwemali okuzodingeka ukuthi ukwenze kusengaphambili, ngisho nasekuqaleni komsebenzi. Uma uthatha isinqumo sokwenza ukukhushulwa kwe-franchise eJapan, mane wenze lo msebenzi ngokususelwa kulwazi lokuhlaziya oluthola ngaphambi kwesikhathi. Ngalokhu, ukuhlaziywa kwe-SWOT kulungile, okukuvumela ukuthi uqonde kahle ukuthi yiziphi izingozi namathuba onawo, nokuthi yiziphi izinzuzo nezinkinga uhlobo oluthile lwe-franchise olunalo. I-franchise eJapan, njenganoma yiliphi elinye izwe, izoba ngaphansi kwemibandela ethile yi-franchisor. Isibonelo, kuzofanele uthole izinsiza kusebenza ezithile zokwenza imisebenzi yakho ku-franchisor ukuze athole inzuzo yakhe ngokuxhumana nawe.