Namuhla, akukho okungafinyeleleki, futhi ne-franchise ngaphandle kwezimali nayo iyafaneleka. Yebo, uzwile kahle. Thenga i-franchise ngaphandle kokutshala imali eyisamba noma kumaroyalties kuyatholakala. Lawa ma-franchise ahlanganisa izinkampani ezithengisa izimpahla. Eqinisweni, kunenzuzo, kepha kunokunikezwa okuhlukahlukene kakhulu kukhathalogi ye-franchise ukuthi kungenzeka ukuthi uthole ukunikezwa ngentengo ephansi nezimo ezinhle, kepha uzoba namalungelo aphelele okuhlinzeka izintshisekelo kunoma yisiphi isifunda, ngokususelwa isivumelwano sokuqala. Ngenxa yomncintiswano okhula njalo, ama-franchisor amaningi asebenzela inzuzo yokubuyiselwa kwemali nokuthuthukiswa kwamabhizinisi, angena ezingeni lesifunda, ngakho-ke iningi alinayo imali eyisamba, okungukuthi ngaphandle kokutshalwa kwemali okwengeziwe.

Ukutshala imali kwi-franchise kunenzuzo enkulu kunokuqala ibhizinisi ekuqaleni, kucatshangelwa izindleko zentuthuko, ukutholakala kwamathuluzi, imishini, izimpahla zemikhiqizo engaziwa, ukuqeqeshwa, njll. ukufeza ukuphakama ngokutshalwa kwezimali ezincane, kepha kukhona abantu abafuna ukuvula ibhizinisi, kepha alukho utshalomali olwanele maqondana nokutshalwa kwezimali, futhi. Ngakho-ke, i-franchise iyadingeka nje ukuze ungakhuphuli ibhizinisi lakho ekuqaleni, unikezwe umncintiswano okhula njalo nokwehla komnotho. Kukhona izinkampani ezinkulu ezinedumela lomhlaba wonke ezidinga ukutshalwa kwezimali ezinkulu, kepha ungaqala ngama-franchise ashibhile futhi uvule izindawo ezimbalwa zokuthengisa izimpahla, izinsiza, izindawo zokudla, izikole zokudansa, izikhungo zezokwelapha, kanye namalabhorethri, nokunye vula.

Oshaka bezebhizinisi bazokutshela ngayo yonke imikhakha ekuqaleni komsebenzi ne-franchise nezinye izinto odinga ukwazi ngazo, futhi usize ekukhetheni indawo futhi usize ekukhetheni abasebenzi ngaphandle kokutshalwa kwemali okwengeziwe, uhambo lokuvula amaphuzu nokunikeza usesho lwamakhasimende amasha. Kukhathalogi yama-franchise, inani lotshalo-mali, izinkomba zezibalo, idatha yenzuzo, umsebenzi wesikhathi eside emakethe, kanye neminye imininingwane edingekayo yokubambisana izobonakala. Ikhathalogi yama-franchise ivumela ama-franchisor nama-franchisees ukuthi atholane, asindise ekukhangiseni, andise ukufunwa kuzo zonke izindawo zomsebenzi ezimakethe eziseduze nezikude phesheya. Ukusebenza ngokubambisana, inethiwekhi izokhula, ihehe abathengi abangaba khona kakhulu. Futhi, asikho isidingo sokutshala imali ekukhangiseni, ngenxa yokutholakala kokubukwa kwesiqondisi. Ngokuthenga i-franchise, usayina isivumelwano seminyaka eminingi yokusebenza ngokuhlanganyela.

Isitolo sinokukhetha okuningi kokunikezwa kwama-franchise ahlukaniswe ngezigaba nezigaba ezingaphansi. Imininingwane ivuselelwa njalo ukuqinisekisa ulwazi olunembile nolunemininingwane. Ama-Franchisors kanye nama-franchisees bazobandakanyeka ngokuphelele kuyo yonke imigomo yokusebenza, bathuthukise umqondo wezinhlelo ezintsha.

Inkokhelo kanye nenzuzo kungabalwa ngokushesha. Ukutholwa kwama-franchise okungekho-mali nakho kungathatha ibhizinisi liye ezingeni eliphezulu ngokwakha inkampani enkulu. Inhloso enkulu yekhathalogu yama-franchise ukusiza osomabhizinisi bemikhakha eyahlukahlukene yokusebenza ukuthi bangene ezingeni lamazwe omhlaba, abamele izintshisekelo nokuthengisa, ukungenisa impahla, ukuhlinzeka ngezinsizakalo ngokuzayo. Usizo lwe-Round-the-clock oluvela kochwepheshe luzosiza ezindabeni ezahlukahlukene. Ngokutshala imali kwi-franchise, wandisa amathuba okuphumelela nokukhokha ngokushesha, ukuheha amakhasimende, ukwandisa isidingo nemali engenayo. Kepha lapho uthenga i-franchise, kufanelekile ukukhumbula ukuthi kukhona ubungozi kuwo wonke amabhizinisi.

Isibonelo, kwi-franchisor, lokhu kungukuncipha kwezimfihlo zenkampani, ngamasu wokumaketha, ama-chips wokukhangisa, kanye nezimfihlo zokuhweba. Kuyafaneleka ukubheka ukwethembeka nokuqonda kwama-franchisees abo abanesifiso sokwenza ibhizinisi, abangathathwa, futhi abangajahi imali ngendlela elula.

Futhi, udinga ukuthi ukhumbule ukuthi i-franchise inesivumelwano senkontileka, okungathi ngemuva kokuphela kwaso kungafaka izinkinga eziningi ezingalindelekile, ezinjengokuncintisana, nomncintiswano onolwazi owazi zonke izinselele zale ndawo. Ngakho-ke, lapho uphetha isivumelwano, ukuthola i-franchise, udinga ukwakha inkontileka ngokufanele, ucabangele konke okuhle nokubi, uqhathanisa ubungozi nemali engenayo, ngenxa yobukhona bezingibe. Kulokhu, ngeke zibe khona izimo ezingqubuzanayo, futhi nemali engenayo izokhula ukuze kusizakale izinhlangothi zombili. Ngaphezu kwalokho, lapho uthenga i-franchise, ama-franchisees kufanele akhumbule futhi aqonde ngokusobala ukuthi ama-franchisors azonikeza imininingwane, isisekelo samakhasimende, nosizo, kepha kusadingeka ukusebenzela ukuthuthukiswa kwebhizinisi, ukwandisa imali, ukwenza isu labo, ukugxila ekusebenzeni . Akudingeki ukuthi ube ngumxhasi wezezimali ukubala izindleko, ucabangela isamba semali nenani elikhokhelwe, izikhathi zokukhokha, kanye nenzalo. I-franchisor izokwazi ukwengeza i-franchise kukhathalogi ngokuzimela noma ngosizo lwababonisi.

Ukuze uthole eminye imininingwane edingekayo, ukujwayelana nokubuyekezwa kanye namathuba ekhathalogi yama-franchise, kufanelekile ukuxhumana nezinombolo ezibonisiwe, ngokubonisana nochwepheshe abazosiza nganoma yisiphi isikhathi ngezenzo nangamazwi. Futhi, ikhathalogu iqukethe okunikezwayo okuzuzisa, ngamanani amisiwe ngokukhokhwa kwesamba noma ngaphandle kwenkokhelo yesamba, ngemigomo yesivumelwano nemibandela. Izindaba ze-Franchise zizobonakala futhi zivuselelwe ngokuzenzekelayo. Ayikho imikhawulo ekutholakaleni i-franchise, ungabambisana nenani elingenamkhawulo lezinkampani, into esemqoka ukungakhohlwa ngezibopho kanye nokutshalwa kwemali. Ngokubhalisela kukhathalogu yama-franchise, uzobona izindaba nokunikezwa kwamanje ngezimo ezithandekayo kanye nokutshalwa kwemali, kucatshangelwa ukwahlukaniswa nokuhlukaniswa kwamagama ngezigaba nezigaba ezingaphansi. Ukuze unqobe, ungalahli, ekutholeni i-franchise, qala ufunde izindatshana ezihlobene nalokhu kutshalwa kwezimali, kanye nomlando wokuvula ama-franchise okuqala, ukuthi uvula kanjani nokuthi ungaqala kuphi, ukunciphisa izingozi, ukwandisa imali engenayo, nokwenza ngcono amahora okusebenza.

I-Franchise yedolobha inikeza ikhathalogu yezinketho ezinhle kakhulu. Noma isiphi isiphequluli sikhipha izixhumanisi eziningana ezinsizakalweni zenethiwekhi ezahlukahlukene, ezinikeza osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo edolobheni labo, ukukhetha okunikezwayo okufanelekile futhi okunenzuzo kwe-franchise. Ngesikhathi esifanayo, kubalulekile ukuqonda ukuthi ekwakhiweni kwekhathalogi enjalo, isimo sokuhlala singabaluleka kakhulu. Isibonelo, idolobha elikhulu lizobeka izidingo zalo kuma-franchisees, futhi isikhungo esincane sesifunda sizobeka esaso. Kusobala ukuthi inani lamadolobha amakhulu, imikhuba yawo yansuku zonke, indlela aphila ngayo, ubhasikidi wezimpahla zabathengi kanye nezinsizakalo kungahluka kakhulu kunemingcele efanayo ejwayelekile yezindawo zokuhlala ezincane, futhi lokhu kufanele kuboniswe kukhathalogi ye-franchise. Esikhathini esidlule, kunesidingo esithile, noma esilinganiselwe, sezimpahla nezinsizakalo ze-premium, futhi kukhona noqweqwe olubonakalayo lwabathengi abangazinaki kangako izinguquko entengweni yemikhiqizo abayithenga njalo.

Akukhathalekile kangako kubo. Kepha bayasazisa isikhathi sabo nobulula babo, ngakho-ke bafuna ukubona izimpahla ezijwayelekile zokusetshenziswa kwansuku zonke ebangeni lokuhamba futhi abakulungele ukubasukela ngaphesheya kwedolobha. Kodwa-ke, kunoma yiliphi idolobha elikhulu, kukhona neqembu labantu elinemiholo ephansi futhi, ngokufanele, izimfuno eziphansi maqondana nentengo nekhwalithi yokudla, okokugqoka, izicathulo, ezokuzijabulisa, njalonjalo. Ngamanye amagama, uhla lwama-franchise adingeka endaweni yokuhlala enkulu noma engaphansi lungabanzi kakhulu futhi lwehluke ngokuhlukahluka okukhulu ngokwenani lentengo, ikhwalithi, insizakalo ehlobene, nezinye izinto ezinomthelela ekukhetheni lapho ufunda ikhathalogi. Ngokwemvelo, indawo yokuhlala enkulu, ngenxa yenani labantu abaningi futhi, ngokufanele, izinga eliphezulu lokufunwa ngempumelelo, linikeza ijubane elisheshayo lokuthuthukiswa kwebhizinisi kanye nezinga elihle lenzuzo. Ubungozi bokuhluleka uma kwenzeka kutholakala ilungelo lomkhiqizo owaziwa kakhulu futhi othandwayo enhlokodolobha liphansi kakhulu kunasenkabeni yedolobha lesifunda.

Lokhu kufanele kubhekwe lapho kusebenza nekhathalogi yama-franchise, kanye nezinga eliphakeme lezidingo zabasebenzisi bamasayithi wokuqukethwe nokuhlelwa kwendawo yolwazi. Ngamanye amagama, idolobha linezintandokazi zalo kanye nezidingo zabathengi okudingeka zikhunjulwe lapho kulungiswa ikhathalogi eneziphakamiso zokuhweba, kufaka phakathi izincazelo eziningiliziwe zama-franchise, ukubalwa kwezikhathi zokukhokha, oxhumana nabanikazi bezokuxhumana okuphuthumayo, njalonjalo.

I-Franchise yedolobha elincane inekhathalogu yezinketho ezinhle kakhulu. Ukukhethwa okuhle kwama-franchise wedolobha lakho elincane. Osomabhizinisi abafuna ukuthenga ilungelo lokuqhuba ibhizinisi elenziwe ngomumo, kungaba ngezinga elincane noma elikhulu bangathola kalula izixhumanisi ezinjalo kunoma iyiphi injini yokusesha. Ezimweni eziningi, ukusebenza nge-franchise kulula kakhulu, kunokwethenjelwa, futhi kunenzuzo uma kuqhathaniswa nokwakhiwa kwephrojekthi ethile yebhizinisi, njengoba besho, 'kusukela ekuqaleni'. Akudingeki ukuthi ufunde imakethe nezintandokazi zabathengi, usungule umkhiqizo noma insizakalo enezakhiwo ezihlukile, konke okudingayo ukwehluka ngandlela thize kwabancintisana nabo, ikakhulukazi edolobhaneni elincane, dala uhlobo lomkhiqizo nokuhambisana nezithombe ezinemifanekiso nezimpawu zomlomo, njenge-logo, isiqubulo, imiyalezo yokukhangisa, njalo njalo, tshala imali eningi imali emkhankasweni wokuletha umkhiqizo emakethe nokuqhubeka nokuwukhuthaza. Futhi ngasikhathi sinye, kuhlale kunengozi yokuthi uyaphazama, abathengi abanandaba nomkhiqizo wakho, futhi ibhizinisi lizogcina liphelile.

Futhi uzosala nokudumala ngamandla akho nezikweletu zakho, kungaba kuncane noma kukhulu, kuya ngezimangalo zakho zokuqala. Kodwa-ke, lapho kukhethwa, kulungiswa ikhathalogu ekhethekile ye-elekthronikhi futhi kuqhutshekwa nokusebenza nama-franchise, into efana nobukhulu bedolobha kumele ibhekwe nakanjani. Inquma kakhulu indlela yokuphila yabantu, futhi, ngenxa yalokho, okuthandwa ngokuya ngokudla, ukuzijabulisa, izicathulo nezingubo, imfundo eyisisekelo neyengeziwe, ezemidlalo, izinto zokuzilibazisa, njalonjalo. Emadolobheni amancane, akukho sidingo semikhiqizo nezinsizakalo ze-premium, ngakho-ke akunangqondo ukuthenga ilungelo lokuthengisa ubucwebe, izimpahla zikanokusho, izingubo ezibiza kakhulu, izicathulo nezimpahla zesikhumba, izimoto zikanokusho, noma yini yalolo hlobo .

Ngokunjalo, akunasisekelo ekwakheni amakhathalogi afaka phakathi leyo mikhiqizo. Kepha ukufunwa kwezinguqulo ezingabizi kakhulu zezinto ezingenhla, okwethulwe ngokuhlala okuncane, kungaletha imali engenayo impela. Okufanayo kusebenza kuma-franchise wokuqeqeshwa nokuqhubeka nezinsizakalo zemfundo, izinhlangano zezemidlalo, njengezikhungo zokuqina, amakilabhu, noma amachibi okubhukuda. Imvamisa kukhathalogi, ngaphezu kwencazelo ye-franchise, ukuxhumana nabanikazi ukuxoxa ngemininingwane yokubambisana, njalonjalo, kukhona futhi izibalo ezilinganiselwe zesikhathi sokubuyiselwa kwebhizinisi. I-franchise ithatha isidingo sokukhokha kokuqala kanye nezinkokhelo ezilandelayo zenyanga, ezincike ngqo kunani lomkhiqizo kanye nezibalo zokuqala zenzuzo yephrojekthi edolobheni elincane. Izibalo ezinjalo kufanele zihlolwe ngokuningiliziwe, kucatshangelwa inani lezakhamizi edolobheni elincane, ubhasikidi wabathengi ojwayelekile, izinga eliphakathi leholo, neminye imingcele ebalulekile.

Ama-Franchise emadolobheni amancane namuhla angatholakala kuwo wonke amandla wezezimali ahlukile. Intshisekelo kuma-franchise ikhula minyaka yonke futhi imakethe ye-franchise ithuthuka kakhulu. Izimo ze-Franchising zinikeza izimo ezidingekayo zale ntuthuko. Eqinisweni, ukuqala ibhizinisi lama-franchise kulula kakhulu kunokuqala ibhizinisi lakho. Ngenxa yokuthi umkhiqizo, umkhiqizo, noma insizakalo inikezwa i-franchisor ngendlela eseyenziwe ngomumo, ngobuchwepheshe bokukhiqiza nokuthengisa, izinqubo zebhizinisi ezifakazelwe zokuhlela, ukulawula, kanye nokubalwa kwezimali, izincomo zokukhethwa nokuqeqeshwa kwabasebenzi, inqubo yenhlangano ishesha kakhulu futhi iphumelele kakhulu. Vele, okuningi kuncike kubukhulu bensimu lapho kuhlelwe ukusungula inkampani.

Amadolobha amancane kulokhu anemikhawulo ebucayi uma kuqhathaniswa nezimbudumbudu. Kuyacaca ukuthi idolobha elincane lilifanele kakhulu ibhizinisi elincane nge-franchise ngesisekelo sebhizinisi elikhulu. Futhi ingxenye yamanani kufanele ifanele (maphakathi nangaphansi kwesilinganiso). Izimpahla zikanokusho, okokugqoka okuphambili, nezicathulo, izimoto zikanokusho, njll. Ngakho-ke, i-franchisee idinga ukutadisha imakethe edolobheni lapho ihlela ukusebenza khona, ihlole amathuba namathuba okufunwa kwabathengi, isimo sokuncintisana, njll. izibalo. Ngemuva kwakho konke, kutholakala i-franchise ngethemba lokuphumelela nokuzuza kwebhizinisi.

Ukuhlola okungalungile kwesimo semakethe, isikhathi sokukhokha sokuqala kwenkokhelo, inani elilinganiselwe lama-royalties wenyanga, intela, amaholo, nezinye izindleko zokusebenza kungaqeda konke okulindelwe namathemba. Imvamisa, izinsizakusebenza ze-Intanethi eziqukethe amakhathalogu e-franchise, ngaphezu kwencazelo ejwayelekile kanye noxhumana nabo bama-franchisors, futhi zinikeza ngemininingwane yenkokhelo yokuqala, izikhathi zokukhokha, kanye nezinto ezengeziwe ezinikezwa ngumnikazi womkhiqizo (inqubomgomo yekhwalithi, amamodeli wobuchwepheshe nezikimu, ukuqeqeshwa izinhlelo zabasebenzi, imininingwane yokukhangisa, njll.). Ngakho-ke, i-franchise ihlala inesingeniso se-franchise. Ukuphumelela kwebhizinisi elincane (kanye nanoma yiliphi elinye) kuzoxhomeka ngokuphelele ekunakekelweni, ekuzibophezeleni, futhi, ngezinga elithile, ngobuhlakani, kukasomabhizinisi osemusha.

I-franchise yedolobha elincane inezici eziningi okufanele zicatshangelwe lapho kuhlaziywa imakethe, izintandokazi zabathengi, ukuzinza kwesidingo esisebenzayo, nezinye izinto ezithinta ngqo amathemba ebhizinisi nezinga lenzuzo elindelekile. Ukuhlala okuncane akudali izimo ezikahle ngokukhethekile zokuthuthuka okusheshayo kwezamabhizinisi. Iningi lazo lincane, imvamisa amafemu aphethwe ngumndeni aqonda kahle izidingo nezidingo zabantu abahlala emadolobheni. Ngakho-ke, edolobhaneni elincane elinjalo, kudingeka ukukhethwa kwama-franchise angabizi kakhulu, ngaphandle kwezidingo eziyinkimbinkimbi zezinqubo zebhizinisi, imithetho yokubalwa kwezimali, ukukhethwa nokuqeqeshwa kwabasebenzi.

Idolobhana elincane licabanga inqubo engeyona inkimbinkimbi yokuxhumana nabaphakeli nabathengi, imvamisa indlela yomuntu ngamunye yeklayenti ngalinye. Njengoba kunikezwe ukuthi inani lamakhasimende endaweni enjalo yokuhlala lilinganiselwe, impumelelo ye-franchise iyonke izoncika ezingeni lomsebenzi. Lapho esebenza kwi-franchise, usomabhizinisi akadingi ukuzakhela ibhizinisi lakhe, empeleni uthola izindlela zokupheka ezenziwe ngomumo, izikimu zebhizinisi, inqubo yokuhlela imisebenzi yansuku zonke nokubalwa kwemali, izinto zokwaziswa, kanye nezidingo zabasebenzi, kufaka phakathi izinhlelo zabo zokuqeqesha . Kodwa-ke, nguyena kuphela ozokwazi ukutadisha imakethe futhi anqume ukuthi ngabe lezi zimpahla nezinsizakalo ziyafuneka yini kuleli dolobha elincane, noma ngabe ukufunwa okusebenzayo kuzinzile ngokwanele yini, ukuthi kukhona yini amathuba okuthuthuka kwamabhizinisi, njalonjalo. Ngakolunye uhlangothi, ngokukhethwa okulungile kwe-franchise, idolobha elincane lihlinzeka ukwehla kwezingcuphe zamabhizinisi, ngoba ubunzima bomncintiswano, usongo lwabaphangi, nezinye izindlela ezimbi zivezwa kancane uma kuqhathaniswa nedolobha elikhulu . Ibhizinisi elincane edolobheni elincane likhona ngokuthula nangokuthula, ngaphandle kwama-spikes amaningi nokwehluleka uma, impela, lithola abathengi balo abathembekile.

Imvamisa, izinhlu zama-franchise ezisebenza ngogesi azihlinzeki nje kuphela ngemininingwane eyanele kanye nomlando webhizinisi kepha futhi noxhumana nabo abanikazi bezokuxhumana, kanye nezibalo ezilinganiselwe zokubuyiselwa kwephrojekthi yezohwebo. Lezi zibalo zibheka imali yokuqala ye-franchise, encike enanini lentengo, kanye nemali yasebukhosini yanyanga zonke, evame ukubalwa njengephesenti lemali engenayo ebekiwe. Kunconywa ukuthi usomabhizinisi osemusha ahlole lezi zinhlelo kanye nezibalo, izindleko ezingaguquguquki nezishintshashintshayo, imali engenayo, izinguquko zonyaka ezifunwayo, nokunye okunjalo ngokuningiliziwe ukuze kungabi nephutha kulokho abakulindele.