Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yokukhiqiza iphrojekthi yokubhala esesikhathini. Lapho uyisebenzisa, ungahlangabezana nezinkinga ezithile kalula. Ukuze unqobe ngempumelelo, yenza ngokuvumelana ngokuqinile necebo elidalwe ngaphambilini. Kukusiza ukuthi uzulazule ukuthi wenzeni ngokulandelayo. Ngesikhathi sokwenza i-franchise, ungahlangabezana nezinkinga ngefomethi ethile. Ukuze unqobe kubo ngempumelelo, ngaso sonke isikhathi yenza ngokuvumelana nomqondo ovamile, njengoba, usebenzisa i-franchise, unesibopho sokufeza imisebenzi efanelekile futhi ebushelelezi.

I-franchisor iyakuqinisekisa, njengoba inentshisekelo ngqo yokugwema izindleko zedumela. Ngokwenza i-franchise, thatha inqubo yokukhiqiza iye ezingeni elisha ngokuphelele lobuchwepheshe. Ngenxa yalokhu, kuzoba khona konke okudingayo. Okokuqala, yimishini yokukhiqiza, okwesibili, iwumkhiqizo osezingeni eliphakeme, futhi okwesithathu, unolwazi olukhethekile. I-franchisor ikulungele ukwabelana ngakho konke lokhu futhi ayilindeli lutho kuwe, kuphela kuze kufike ku-11% ekukhokhweni kwesamba sokuqala nokuqhubekayo, kuze kufike ku-9% njalo ngenyanga. Uma uyi-franchise yokukhiqiza, lapho-ke kufanele wazi kahle izingozi ongahle utholakale kuzo. Lokhu kuhambisana kakhulu, okusho ukuthi akufanele unganaki imininingwane efanelekile.

Yenza ngokuhambisana nemithethonqubo ngakho-ke ngokuhamba kwesikhathi ngeke unikezwe isimangalo. Izimangalo ezenziwe ngabamele uphawu lwentengiso uma ulimaza isithunzi sakho. Ngaphandle kwalokho, umbuso, lapho wenza i-franchise yokukhiqiza, ungakuhlola. Lesi kungaba isiteshi sanitary kanye epidemiological noma ezinye iziphathimandla zokuphatha. Kufanele uhlale wazi ukuthi kufanele uqondiswe yimithethonqubo futhi wenze ngaphansi kwalesi simo esikhona manje. Ngemuva kwalokho ubeka engcupheni ukunciphisa, ngakho-ke, inkampani iphumelela.

Ukukhiqiza i-franchising inqubo yangempela, ngakho-ke ekusebenzeni kwayo unethuba lokuwina ulwa nezimbangi zakho, udinga ukusebenzisa zonke izinzuzo ngokheshi. Ukunquma kahle, udinga ukusebenzisa ukuhlaziywa kwe-swot. Leli thuluzi elisebenza kahle likwenza ukwazi ukufeza isu elihlakaniphile. Isibonelo, unquma ukuthi iziphi izingozi namathuba i-franchise yokukhiqiza ezobhekana nayo. Ngaphezu kwalokho, amandla nobuthakathaka bephrojekthi nakho kuyakhonjiswa ngokubonakalayo uma wenza ngokulandela lokhu kuhlaziywa. Ngaphezu kwalokho, ukuhlaziywa kwesincintisana kukusiza ukuthi unqume ukuthi yiziphi izinsongo ezivela kwabancintisana ongahlangabezana nabo endleleni yephrojekthi.

Yenza i-franchise yokukhiqiza ngokushesha nangempumelelo, ngaphandle kokulahlekelwa izingcezu zolwazi ezibucayi. Udinga ukugcina njalo umunwe wakho kushayela, ufunda izibalo. Izibalo ezisesikhathini zibonisa isimo samanje emakethe. Izimo zemakethe zikunikeza ukuqonda okucacile kokuthi ungaqhubeka kanjani. Sebenzisa i-franchise futhi uhlanganyele ekukhiqizeni ngendlela efanele ngangokunokwenzeka, khona-ke inkampani yakho izophumelela. Uneholo eliphakeme lemali engenayo, ngakho-ke, kungenzeka ukhokhele omele umkhiqizo ngaphandle kobunzima. Yenza imisebenzi yakho ngendlela yokuthi abaphikisi abanalo ithuba lokuncintisana nawe ngokulingana.

Ukuze wenze lokhu, udinga ukusebenzisa ngokunenzuzo izinzuzo ze-franchise onazo.

Ama-franchise okukhiqiza amabhizinisi ajabulela ukuhlonishwa okufunayo nosomabhizinisi. Ama-franchise okukhiqiza athola isicelo sawo phakathi kwamakhasimende afisa ukwenza ngezifiso ifomethi yomsebenzi wawo. Ama-franchise anebhizinisi lokukhiqiza kufanele aqaliswe ngephrojekthi ethuthukile eqeda ngokuphelele ubunzima obuhlukahlukene nezimo ezingalindelekile. Ukuze uthole umbono ofanele ngecebo, udinga ukucubungula uhlu lwabakhiqizi abatholakala kwipulatifomu ekhethekile. Uma umthengi ekwazile ukukhetha umphakeli webhizinisi lokukhiqiza ama-franchise, udinga ukuya kusayithi elikhethekile ukuthola imininingwane eningiliziwe. Ngokuhamba kwengxoxo, ukwazile ukuya esigabeni sokusayina inkontileka ngokutholwa okwalandela kwamalungelo wokuphrinta ama-franchise.

Ngemuva kokuthola izincomo ezifanele ezivela kumkhiqizi, osomabhizinisi abasafufusa abakwaziyo ukwandisa ulwazi lwabo emkhakheni wezindawo zokumaketha nezokukhangisa. Ungakhohlwa uma kwenzeka imibuzo ehlukahlukene mayelana nama-franchise ebhizinisi lokukhiqiza, unethemba lokufuna usizo kochwepheshe bomkhiqizo. Ngemiphumela etholakele, unemibono emisha ezimele esiza umnikazi ukuthi aqalise amaphrojekthi amaningi esikhathini sethu. Njengoba sithole ukuqashelwa emakethe ngethemba lokugcina ukuncintisana, singasho ukuthi iphrojekthi etholakele isetshenziswe ngokuphelele yikhasimende. Inketho elungile kunazo zonke kungaba ukukhetha umthengi ngokuya kuma-franchise ebhizinisi elinomkhiqizo, okuphephe ngokuphelele ngokuya ngobungozi nezingibe kanye nokusiza ekufezeni umphumela omkhulu. Izindleko zama-franchise ezisuselwa kuhlu lotshalo-mali kulo mbono ngecebo, futhi udinga nokucabanga ngezinga lokuthandwa komkhiqizo okwenziwe eminyakeni edlule. Ukuqondwa okuningiliziwe kwesimo samanje sokwanda kwenkampani kusizwe ngonjiniyela abaqala ukuxazulula izingqinamba ngamakhono abalulekile.

Ngokwenyuswa kwecala lokukhiqiza, kungenzeka usebenze ekwakheni ibhizinisi lakho, ngokomqondo owenziwe ngecebo. Ukusetshenziswa kwama-franchise kusiza umthengi ukuthuthela ezingeni elicacisiwe lamazwe ngokuhamba kwesikhathi.

I-franchise yokukhiqiza amabhizinisi amancane ikunikeza ngenzuzo enkulu futhi ebaluleke kakhulu yokuba ngumholi ophelele emncintiswaneni. Kufanele ulwe nabaphikisi abakhulu ukuze uzenze umholi wokukhiqiza ngokuphelele ku-niche yemakethe ekuthandayo. Sebenzisa i-franchise kahle, ngakho-ke, akukho zimangalo ezibhekiswe kuwe ezivela kuhulumeni noma kummeleli womkhiqizo osebenza nawo. Uma uthatha isinqumo sokungena ku-franchise yokukhiqiza, khona-ke unamathuba okuphumelela. Ekugcineni uthola imishini esezingeni eliphakeme, ulwazi oluhlukile, ngisho nomkhiqizo ophakanyisiwe onawo ngokuphelele. Uma uthatha isinqumo sokuqala ukukhiqizwa okuncane nge-franchise, kuzofanela uqale wenze izinyathelo zokulungiselela.

Kukusiza ukuthi ugweme ukulahleka okukhulu nobunzima ngesikhathi sesigaba sokuqalisa iphrojekthi. Uma unentshisekelo kumabhizinisi amancane bese unaka inqubo yokwenziwa. Ngaphezu kwalokho, uma usebenza ngaphakathi kohlaka lwe-franchise, khona-ke unenombolo enkulu yamalungelo amakhulu angafanele anganakwa. Kungenzeka wenze kalula imisebenzi yakho yokubhala kanye nokuba khona kosizo lwe-franchise. Ngemuva kwakho konke, lokhu akuyona nje kuphela uphawu lokuhweba olwenziwe futhi olufanele. Futhi isethi ephelele yamathuluzi wokugcina aphezulu, ubuchwepheshe, nezinhlelo ezihlukile ze-biz. Usebenzisa wonke lawo mathuluzi, ngokuqinisekile uzuza imiphumela emihle kakhulu.

Uma uyibhizinisi elincane noma eliphakathi futhi ufuna ukusungula elakho icala lokukhiqiza, ukuxhumana nommeleli we-franchise kuyisinqumo esifanele impela. Kulokhu, awusunguli lutho wedwa kepha umane wenze ngokuvumelana ngokugcwele nemodeli yebhizinisi esivele iphumelele. Uthola konke okudingayo ukuhlanganisa ngokuphelele iphrojekthi yakho neyangempela. Ibhizinisi elincane lingaqala ukukhiqizwa kwalo ku-franchise ukuze lingasunguli uchungechunge lokukhiqiza kusuka ekuqaleni. Ngaphandle kwalokho, awudingi ukuthi utshale izinsiza zezezimali ekwenyuseni owakho, umkhiqizo ongaziwa. Kodwa-ke, kunjalo, i-franchise yokukhiqiza ibhizinisi elincane ayinikezwanga mahhala. Kufanele uyikhokhele, futhi impela impela.

Ekuqaleni, lokhu kungumnikelo wesamba semali. Ikhokhwa kanye, futhi inani lotshalo-mali ebhizinisini le-franchisor lisuka ku-9 liye ku-11%. Ubala iphesenti njengesabelo senani lotshalo-mali lokuqala elitshaliwe. Ngaphezu kwalokho, i-franchise yokukhiqiza amabhizinisi amancane idinga ukuthi ukhokhe izitolimende ezimbili phakathi nesikhathi sokubona. Imali ebanjwayo yokuqala ibizwa ngama-royalties, kanti ukuncipha kwesibili okwenzayo njalo ngenyanga lapho wenza ibhizinisi elincane kubizwa nge-premium yokukhangisa yomhlaba. Umnikelo onjalo mncane futhi ungasuka ku-1 uye ku-3%. AmaRoyalt, noma kunjalo, abaluleke kakhulu kunokudluliselwa ekukhangisweni komhlaba wonke.

Umthamo wayo lapho uthengisa amacala wokukhiqiza uyahlukahluka ebangeni kusuka ku-3 kuye ku-6%. Impela, ungena ezingxoxweni ne-franchisor bese uxoxa ngemigomo yokuxhumana okuqhubekayo. Ukuthola isimo esihle kakhulu, cabanga ngezindlela ezahlukahlukene zama-franchise. Ngayinye yazo inezici zayo ezihlukile, ngakho-ke, udinga ukubhekisisa. Yenza ibhizinisi lokukhiqiza ukuze ube nenzuzo ebalulekile futhi ebalulekile yokuncintisana. Kukunika ithuba lokubusa emakethe ngokuheha ingxenye yengonyama yezicelo.

I-franchise yokukhiqiza mini ikusiza ukuthi ubuse ngempumelelo emakethe ngabaphikisi abakhulu abahlukumezayo, ube ngusomabhizinisi oncintisana kakhulu. Ngesikhathi sokuqaliswa kwe-franchise, ungabhekana nobunzima obuhlukahlukene. Ungazinqoba kalula ngoba unenombolo efanelekile efanelekile yalezi zinhloso zamathuluzi. Ukusebenza nge-franchise encane, unezibopho ezithile kummeleli womkhiqizo. Ngemuva kwakho konke, ulindele kuwe ukugcinwa okuqinile kwemithetho enqunyiwe. Ngaphandle kwalokho, i-franchisor ifuna ukuthi udonse izitolimende ezimbili njalo ngenyanga.

Ngaphezu kwalokho, kuyadingeka ukuthi ukhokhe imali eyisamba ekuqaleni kwefranchise encane yokuqamba. Lokhu, okuncane, kufinyelela ku-11% wengqikithi yesikhwama sokutshala imali. Impela, lokhu kutshalwa kwemali kuyazuzisa, njengoba uthola ithuba elihle lokulawula imakethe usebenzisa lonke uhla lobuchwepheshe obuphezulu, amathuluzi, amamodeli webhizinisi lomkhiqizo wabo oyingqayizivele.

Njengengxenye yokuqashelwa kwe-franchise, ukukhiqizwa kwakho okuncane kuyabusa, kunikeze ithuba lokunciphisa umncintiswano ngenkonzo esezingeni eliphakeme. Akekho kulaba bantu abancintisana nabo angakwazi ngisho nokusondela kuwe ngokuya ngamakhasimende. Unethuba lokuwina ngokuzethemba empikiswaneni yokuncintisana. Bamba iqhaza ekukhiqizeni i-mini franchise yenkampani yakho ukuze iphumelele ngokungangabazeki. Hlala wenza ngokwanele esimweni samanje bese kuthi, ibhizinisi lenkampani yokukhiqiza likhuphuke umqansa. Akudingeki uchithe inani elikhulu lezinsizakusebenza zezezimali, ngoba uyakwazi ukwenza ngobungcweti nangendlela efanelekile.

Nikeza ukukhiqizwa kwe-mini franchise inani elifanele lokunakwa bese kuthi izindaba zenkampani yakho zithuthuke kakhulu. Kungenzeka ukubusa emakethe, ngakho-ke, unamathuba onke okufinyelela ezingeni eliphezulu lemali engenayo. Kungenzeka ukubhekana nanoma ibuphi ubunzima, ukubunqoba ngokuya ngamazinga anqunyiwe. Yiqiniso, ngezinye izikhathi kuvela izimo ezingalindelekile. Ukwenza lokhu, i-franchise yokukhiqiza mini idinga inani elithile lemali. Uyakwazi ukusebenzisa lesi sikhwama somoya futhi ngaleyo ndlela unqande usongo.

Ama-Franchise eMexico anethuba lonke lokuphumelela njengoba lo mbuso waseLatin America uheha utshalomali. Uma unentshisekelo kuma-franchise, kuzodingeka ucabangele iqiniso lokuthi ngesikhathi sokusebenza kwabo kudingekile ukukhipha iphesenti elithile lomnikelo ku-franchisor. IMexico ithole ukunakwa okufanele emhlabeni, futhi umthetho wezwe lapho ulawulwa kahle kule ndaba. Kodwa-ke, kusadingeka ukwenza ukuhlaziywa kwe-swot, okuzokuvumela ukuthi uqonde ukuthi yiziphi izinzuzo nezinkinga ozoba nazo kule makethe. Futhi, ubungozi namathuba kudingeka ahlolwe ukuze kusetshenziswe ilungelo lokuloba eMexico ngendlela esebenza kahle kakhulu. Lolu hlobo lomsebenzi luletha izabelo ezibalulekile, ngakho-ke, umncintiswano uphakeme ngokwanele ukuthi ungaphumelela empikiswaneni yokuncintisana.

Udinga ama-franchise eMexico ukulalelisisa lapho uqala ibhizinisi futhi uqhubeka nalo.

IMexico iyisifundazwe esithuthuke kahle, esiseduze nensimu yase-United States. IMexico iyathandwa ngama-franchise ahlukahlukene, ngakho-ke, imakethe isivele imatasa futhi udinga ukuqonda ukuthi yimaphi ama-niches asavulekile. Naka ama-franchise, hamba kuzo zonke izinketho zamahhala, bese ungaqonda lapho ungafaka khona izinsizakusebenza zakho zezezimali namakhono wenhlangano. Ngenxa ye-franchise eMexico, ungazicebisa kakhulu, njengoba lolu hlobo lokutshala imali luletha izinzuzo ezinhle. Umane ukhiphe iphesenti esivuna i-franchisor, bese yona ikunikeza ngemodeli yebhizinisi elungiselelwe ngokuphelele, izinsiza kusebenza, futhi ibiza namaphesenti amancane kakhulu. Ngaphezu kwalokho, ungasebenzisa lonke ulwazi i-franchisor ekuhlinzeka ngalo ekusebenzisaneni ne-franchise.