I-franchise yesamba semali namuhla iyindlela yokugqama kokunikezwayo okufanayo emakethe ye-franchise. Imali yesamba semali ayilutho ngaphandle kwemali yokungena yokuthola ilungelo lokumelela izintshisekelo zomkhiqizo, usebenza ngaphansi kwemigomo nemibandela yabo. Imali eyisamba semali inkokhelo yokuqala eya kumuntu onelungelo lokwenza imali kumninimasheya ngemuva kokuphela kokuthengiselana nangaphambi kokudluliswa kwamalungelo okusebenza esifundeni esithile, ngokuya ngezimo. I-lump-sum franchise ifaka nokuqeqeshwa kwama-franchisee, ukufundiswa, usizo ekuthuthukisweni kwebhizinisi, ukuvakashelwa ezitolo ezivulekile, ukuhlinzekwa kwesisekelo samakhasimende, njll. Namuhla, lapho umncintiswano ukhuphukile, hhayi wonke umuntu osebenzisa inkokhelo yesamba. Inani lokukhokhwa kwemali eyisamba kunqunywa izindleko zenkampani ukuqala nokusiza umlingani ukuthi alondoloze, noma ngabe kubhekwe ingxenye yenzuzo.

Akunjalo neze ukuthi akulula ukuqala ibhizinisi wedwa, ngakho-ke i-franchise iyisiqalo sangempela sokwenza ibhizinisi, ukungena emakethe ngaphansi kwegama elaziwa kakhulu, kusukela ekuqaleni kusuka ekuqaleni labo abazethembayo ngamakhono abo, amathuba futhi ube nesikhathi esiningi samahhala. Ulwazi namakhono okuphatha, ukutholwa kwamakhasimende, ukwethulwa kolwazi, kanye nokukhangisa kuyadingeka. Ukuze ungangeni esimweni esingesihle, khetha i-franchise enenzuzo noma ngaphandle kwesamba semali, udinga ukusebenza nezitolo ezethembekile, ezinjengekhathalogi yama-franchise. Kulula kakhulu ukukhetha i-franchise ngokusebenzisa ikhathalogu, ubone izindleko zesamba, izimo, nezinye izinkomba. Isitolo sikhombisa yonke imininingwane, isilinganiso, kanye nesimo sokufunwa, ukuthi sekuneminyaka emingaki ikhona emakethe, yiziphi izinzuzo i-franchisee ezilindele, lokho i-franchisor ekuhlinzekayo, njll. khangisa ukubekwa, ngokufinyelela okubanzi, okusabalala emhlabeni wonke. Kuyafaneleka ukukhumbula ukuthi lapho kunezitolo eziningi, ukuphakama kwesidingo, ukuqashelwa, inzuzo nenzuzo.

Isamba semali ebanjwayo sikhonjiswa kwi-accounting njengenzuzo etholakalayo evela ekuthengisweni kwezimpahla, izinsizakalo, njll. Imali yesamba iyahluka ngokuya ngezindleko ze-franchise uqobo, uma kubhekwa ukutholakala kwezinhlobo ezishibhile nezibizayo. Ukuphendukela esitolo, kulula kakhulu ukukhetha okuthandayo. Isibonelo, awukasithathi isinqumo ngokukhethwa nomsebenzi webhizinisi lakho, akunandaba. Ungabuka konke ukunikezwa ngesamba semali noma ufake i-franchise edingekayo enjini yokusesha. Kukhona nezigaba nezigaba ezingaphansi. Lapho ukhetha ukunikezwa, kufanele unake isifunda, izindleko, imibandela, idatha ekhokhelwayo, ukukhokhwa kwesamba, njll.

Njengomthetho, izinhlobo ezifunwa kakhulu zama-franchise wesamba yizitolo zokudla okusheshayo, izimpahla, izikhungo zesevisi, ama-laboratories, ama-beauty salon, njll. Ungathenga i-franchise eshibhile ngaphandle kwezindleko zesamba. Umnikelo oyisamba semali uhlobo oluthile lwesiqinisekiso se-franchisor ngokubambisana ngokuqhubekayo ne-franchisee, ngakho-ke wonke amabhizinisi aqala kusukela ngesikhathi sokukhokhwa kwesamba, okwenza isimo sengqondo nesimo sengqondo esibucayi. Njengomthetho, ngaphandle kokukhokhwa kwesamba, i-franchise isebenza kuphela kuzimpahla, kucatshangelwa ukuthenga nokuthengiswa kwazo, futhi ukuncishiselwa okungeziwe akudingekile lapha. Imali ekhokhwayo yesamba semali noma imali ekhokhwayo ayibuyiswa. Inkokhelo yesamba se-franchise isamba esisodwa futhi ilungisiwe. Isitolo se-franchise sivumela ukonga ekukhangiseni, ukukhuphuka kwesidingo, nokuthola abantu abanomqondo ofanayo phakathi kwama-franchisees nama-franchisors.

Zonke izenzo ziyaboniswa futhi ziyasebenza. Ochwepheshe bethu banikela ngokusekelwa ubusuku nemini, ukubonisana, nezingxoxo, nokunikeza imininingwane nezeluleko mayelana nokukhushulwa kanye nokukhangisa. Kungani okunye kuyinzuzo ukuthenga i-franchise? Ngoba bakusiza ekuqeqesheni abasebenzi, banikeze ukubalwa kwenani lenzuzo ethile yesikhathi, kucatshangelwa iphrojekthi yokwakha, ngokwakha iwebhusayithi yezinkampani, ukukhulisa isisekelo samakhasimende, njll. Izingozi ezincane, ngisho nokucabangela isigaxa sokuqala -ukukhokha imali. Imali eyisamba ayikwazi ukweqa amaphesenti angamashumi amabili nanhlanu wezindleko ze-franchise, ngoba i-franchisee ingabala yonke into ngokuzimela, icabangele imali etholakalayo. Kuyafaneleka ukuqonda ukuthi ukukhangisa ngokuvamile akudingeki, uma kubhekwa ukumbozwa nokuthamela ikhathalogi ye-franchise nsuku zonke. Ngemuva kokudabula ikhathalogi, ungajwayela i-franchise kuphela kepha futhi nokukhokhwa kwesamba, ngokunikezwa okuthandwayo nezinhlobo zamanje ezingabizi zebhizinisi, imibono namaphrojekthi, izimo zokuhlala, kanye nokupakisha.

Imininingwane engaphezulu iyatholakala kochwepheshe bethu, abanikeza izeluleko ngezinombolo zokuxhumana ezicacisiwe, kanye nokuya esitolo, bafunde ukubuyekezwa kwamakhasimende ethu, bathole imininingwane ebalulekile, njll. Silindele ukubamba iqhaza kwakho nokuzethemba kwakho. Sibheke phambili ekubambisaneni okukhiqizayo eminyakeni eminingi ezayo.

Umsebenzi we-franchise yesevisi unikeze ngempumelelo ukuthi kuhlelwe kahle esigabeni sokuqaliswa komkhiqizo. Ungasebenza nge-franchise enezinga eliphakeme lokunethezeka uma ukhetha i-target niche ne-brand efanele ofuna ukusebenzisana nayo. Thuthukisa i-franchise yakho ngokulandela izinkambiso zomthetho wesifunda, futhi unake lawo masiko namazinga amukelwa emphakathini lapho uzoqala khona lolu hlobo lwebhizinisi. Uma usebenza ngesevisi yedijithali nezinsizakalo zezimoto, imiphumela ye-franchise ikusiza ukuthi ungene emakethe ngezinga eliphakeme lokunethezeka, ngoba unomkhiqizo osebenza kahle onawo, osuvele ukhombisile ukusebenza kwawo kwezinye izimakethe. Vele, umehluko wesifunda ungathinta kakhulu ukusetshenziswa kwe-auto service franchise, ngakho-ke kufanele uthathe izinyathelo zokuhlaziya kusengaphambili ukunquma ubungozi obukusongelayo.

Indlela ekahle yokukhomba ubungozi namathuba onawo onawo ukuhlaziywa kwe-swot. Ayifanele kuphela insizakalo esebenza ngaphansi kwe-franchise kepha futhi iyithuluzi lomhlaba wonke. Ngaphandle kwalokho, akufanele ungakunaki ukuhlaziywa okunjalo, okuvumela ukuthi unqume ukuthi iziphi izinzuzo izimbangi zakho ezinazo nokuthi iziphi iziphambeko ezikusiza ukuthi ufike ngaphambi kwazo. Lokhu kulula kakhulu ngoba ungahlala ube yisinyathelo esisodwa phambili emncintiswaneni. Ngaphezu kokwenza i-franchise yesevisi ngaphansi komkhiqizo owaziwayo, futhi uneqoqo eliphelele lezinzuzo ezahlukahlukene zefomethi yamanje. Isibonelo, iphrojekthi yebhizinisi eseyenziwe ngomumo, kucatshangelwa wonke amaphutha enziwe ekuqaleni, ikusize ubhekane ngokuphumelelayo nanoma yibuphi ubunzima.

Uthola nezincwadi ezahlukahlukene, okuthiwa izincwadi zebhizinisi, kusethi enomkhiqizo. Ziqukethe yonke imininingwane edingekayo yokuthi ungakwenza kanjani kahle ukusebenza kwehhovisi. Uma usebenzisa i-franchise yesevisi, udinga ukunakekela ikhodi yokugqoka yabasebenzi. Ochwepheshe ngamunye kumele agqoke umfaniswano, njengasezweni lendabuko lophawu lokuhweba. Ungahlolwa ngabamele i-franchisor ngokuthumela ikhomishini noma okuthiwa imfihlakalo shopper. Kungakho i-franchise yesevisi yemoto kufanele isebenze ngokungenaphutha futhi ikopishe ngqo zonke izimfanelo zangaphandle zoqobo. Lokhu kubaluleke kakhulu ukuhlala kungumsabalalisi woqobo nokugcina ilungelo lokuthengisa lo mkhiqizo.

I-franchise yesevisi ivumela ukusebenza ngokukhiqiza, kudlule bonke abaphikisi abakhulu ngenxa yokuba khona komkhiqizo owaziwa kakhulu futhi othandwayo.

Ukusebenza nge-franchise yesevisi kuyinqubo esebenza ngendlela efanayo kumabhizinisi ajwayelekile. Kodwa umehluko ophawulekayo akukhona nje kuphela ukutholakala komkhiqizo odumile futhi okhuthazwayo emhlabeni wonke. Ubuye ube nezinzuzo ezahlukahlukene onazo. Isibonelo, ungakopisha imodeli yebhizinisi, ubuchwepheshe, kepha kulokhu, ubhekene nobabili. Ungathola nezinzuzo ezithile kwi-franchisor uma ukwazi ukuxoxisana. Akufanele ukopishe i-franchise yesevisi ngokungacabangi, njengoba uzibeka engcupheni yokuwela ngaphansi kwesibopho somthetho ekuvikelweni kwempahla ngayinye.

Ukusebenza nge-franchise kunikeza isidingo sokulahla izimpahla ezindala, ngokujwayelekile, njengoba kwenziwa ekuqalisweni kwanoma yimaphi amaphrojekthi. Thuthukisa izindawo zakho zokugcina impahla ukuze wonge inani eliphakeme lezinsizakusebenza futhi ngasikhathi sinye ukhokhe inani eliphansi lezinsizakusebenza zezezimali.

Uhlobo olunjalo lwe-franchise lungafaka phakathi ikhono lokuqinisekisa ukulawulwa kwabathengi ukuze amakhasimende akho angaxhamazeli. Inqubo yokukhipha isisekelo samakhasimende inganqunywa kalula yizinkomba zezibalo, ezihlala zidinga ukufundwa ngokuningiliziwe. I-franchise, njenganoma iyiphi enye iphrojekthi yebhizinisi, idinga ukunakwa ngemininingwane nokutadisha njalo imibiko yezibalo. Ukuze wenze lokhu, udinga ukuqoqa yonke idatha efanele futhi uyihlaziye njalo. Enye yezinto ezithembeke kakhulu ezilawula ithuluzi le-franchise yesevisi ukuhlaziywa kwe-swot. Kanye nokuhlaziywa kokuncintisana, kuba ngumgogodla wempumelelo yakho.

Cishe wonke amaphrojekthi webhizinisi aphumelelayo asuselwa kulezi zihlaziyo ezi-2, ikakhulukazi lezo ezihlobene ne-franchise. Uhlale uzilungiselela kusengaphambili izimo ezingaba yingozi futhi ukwazi ukusabela ngesikhathi ngokuthatha izinyathelo ezidingekayo.

I-franchise ePoltava ingaba yibhizinisi eliyingozi kakhulu, noma kunjalo, ubungozi kufanele ikhandlela. IPoltava yaziwa endaweni eyayiyiSoviet Union njengedolobha elihle impela, kepha kunzima kakhulu ukubiza iPoltava ngedolobha lezivakashi. Lokhu kusho ukuthi uma uphromotha ilungelo kuleyo nsimu, udinga ukuthembela kuphela ekufuneni okusebenzayo okuvela kubahlali bendawo. I-Poltava iyathandwa ngabantu bayo, ngakho-ke, uma uvula ilungelo lensimu yaleli dolobha, udinga ukucabangela izintandokazi zabo ukuze bakuphathe ngezinga eliphezulu lokuthembeka. Ilungelo elithile lilungelo elinjalo lokusebenzisa uphawu oludumile lokuhweba nolwazi lwalo, olunikezwa abasabalalisi bakwelinye izwe. Ngaphezu kwalokho, ngelungelo lokusebenzisa i-franchise, i-franchisee ayiphoqelekile ukukhokha isethi ephelele yezimali ezahlukahlukene.

Okokuqala, uma uvula i-franchise endaweni, udinga ukudlulisela kuma-akhawunti e-franchisor imali efinyelela ku-11% wevolumu yotshalo-mali edingekayo ukwenza le phrojekthi.

I-franchise ePoltava ingahlinzeka ngesidingo sokukhokha imali ebizwa ngama-royalties. IRoyalty inani lemali elibalwa njengephesenti, kusuka kwababili kuya kwabayisithupha, lenzuzo noma inzuzo etholakele. Ngaphezu kwalokho, uma usebenza nelungelo endaweni leyo, kungadingeka ukhokhe imali yokukhangisa. Iphinde ikhokhwe njalo ngenyanga njengama-royalties, ivolumu yayo isukela ku-1 kuye ku-3% wenzuzo. Sebenza nge-franchise edolobheni kahle ngaphandle kokwenza amaphutha, njengoba usuqede izinyathelo zokuhlaziya ngaphambilini. Izinyathelo ezinjalo zikusiza ukubhekana ngokushesha nangendlela efanele nefomethi yamanje yomsebenzi wehhovisi.

Ilungelo edolobheni yithuba lakho lokuthola imiphumela emihle emncintiswaneni ngezindleko eziphansi zezezimali. Inqubo yokusebenzisana nelungelo lapha ayikudali ubunzima uma unolwazi olusesikhathini samanje mayelana nezici zesifunda zalo mbuso. Sebenza nge-franchise ngaphandle kokwenza amaphutha-ke, uyakwazi ukunciphisa izindleko zakho ezingalindelekile.