‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yemidiya iphrojekthi ethile yebhizinisi ethile, edinga izinto eziningi okufanele zigcinwe engqondweni. Okokuqala, uzobe usebenzisa ibhizinisi lakho ukuvumelanisa ne-franchisor. Uzokulawula, futhi anikeze yonke imininingwane edingekayo ukuze akwazi ukubhekana kalula nokusebenza kwehhovisi. Ngaphezu kwalokho, lapho usebenzisana ne-franchise, uthatha isethi ephelele yezibopho ezahlukahlukene ezihlobene ngqo nemali ekhokhelwa i-franchisor, kanti ezinye zinemvelo ehluke kancane. Isibonelo, lapho uthengisa i-franchise yemidiya, uyavuma ukuxhumana namasayithi athile noma wenze eminye imisebenzi. Uma usebenza nge-software franchise, khona-ke lokhu kungaba yisibopho sokuthenga uhlu kubasabalalisi abachazwe ngokuqinile, noma ku-franchisor ngqo.

Imibandela iyahlukahluka, futhi kufanele uyilandele ngokuqinile ukuze ungangeni esimweni esinzima lapho ilungelo lakho lokuba ngumsabalalisi okhethekile lithathwa ngenxa yokwephula izibopho ezicatshangelwayo.

Ukusebenza nge-franchise yemidiya kunguhlobo lwephrojekthi yebhizinisi engenziwa kuphela ngendlela efanelekile futhi enesibopho. Indlela enesizotha iyaqondakala njengokuqongelela ngesikhathi kwalezi zinsizakusebenza ozenzile. Sebenza ne-franchise yemidiya ngokungenaphutha nangokufanelekile, ukhokhela i-royalties ku-franchisor ngesikhathi. IRoyalty inkokhelo efana nokuqashwa. Inani laso lisukela ku-2 kuye ku-6% wemali yakho engenayo yenyanga. Kungabalwa futhi njengephesenti lenzuzo futhi lokhu kufanele kucaciswe lapho kwenziwa isivumelwano.

Ngaphezu kwama-royalties lapho uthengisa i-franchise yemidiya, futhi ungadlulisela imali yokukhangisa ku-franchisor ngemicimbi yokuphromotha yomhlaba. I-franchisor ngokwayo izokwandisa izinga lokuqwashisa ngomkhiqizo ezweni lakho nasemhlabeni jikelele. Kwanele ukuthi amane athole imali evela kuwe, futhi yena ngokwakhe uzokwenza zonke izenzo ngendlela engcono kakhulu.

Kukhona nomnikelo wesamba semali, ohumusha ngokwezwi nezwi kusuka olimini lwabantu baseJalimane njengengxenye ewugqinsi. Yile ngcezu ejiyile ekhombisa ukuqala kokusebenzisana ne-franchise yemidiya. Uyikhokha ngenani le-9 kuya ku-11% lemali yotshalo-mali enikezwa uhlelo lwebhizinisi. Kufanele kukhunjulwe ukuthi i-franchise yabezindaba kufanele ikhokhe ngoba awutshali imali encane kakhulu ekusetshenzisweni kwayo. Ngokuhambisana nokuqaliswa kohlelo lwebhizinisi, futhi udinga ukunikeza i-franchisor inani elithile lemali ngendlela engabuyiswa. I-10% yenani lotshalo-mali alincane kangako, ngakho-ke, kufanele kube nomqondo ngemuva kokuqaliswa komsebenzi onjalo.

Sebenza kahle nangendlela efanele bese kuthi i-franchisor, kanye neziphathimandla zombuso, bangabi nezikhalazo ngawe. Noma kungavela amaphuzu anempikiswano, kuzokwazi ukufakazela icala lakho.

Kuyadingeka ukwenza ukuhlaziywa kokuqala kwabancintisana nabo uma unquma ukwenza ngokuvumelana nelungelo labezindaba. Lokhu kuzokusiza ukunquma ikhono lakho lokulwa nabancintisana nabo emzabalazweni wezimakethe. Ungasebenzisa futhi ukuhlaziywa kwe-swot, okungeyona into edlula ithuluzi lekhwalithi elikuvumela ukuthi uqonde ukuthi yimaphi amandla namathuba ongathembela kuwo lapho usebenzisa iphrojekthi enikeziwe. Ngaphezu kwalokho, ukuhlaziywa kwe-swot kuzokhomba ubuthakathaka be-franchise yakho yemidiya, futhi ungabamisa, noma ubasebenzisele ukuthola inzuzo yokuncintisana. Ngemuva kwakho konke, nobuthakathaka bungaguqulwa bube yinzuzo yakho, noma ungaqonda ukuthi ungasebenza kanjani nabo futhi wenze wonke umsebenzi wasehhovisi ngezinga eliphezulu lokusebenza kahle.

Ukusebenza nge-franchise yemidiya kufaka phakathi isidingo sokusebenzisana nezithameli ezibanzi. Lolu uhlobo lwephrojekthi olungafani nokuxhumana nesitolo noma indawo yokudla okusheshayo. Ngakho-ke, i-franchise ingahluka kakhulu kokuqukethwe kwayo okusebenzayo. Kodwa-ke, udinga ukuxoxa ngazo zonke izingqinamba ne-franchisor kusengaphambili ukuze ungabi namaphoyinti aphikisanayo. Ngokufanayo, ngokusebenzisa i-franchise yemidiya, uzongena esivumelwaneni. Izokulawula ngokusobala yonke imisebenzi nezibopho zamaqembu.

Ukuze ungangeni esimweni esinzima, udinga ukuqonda ngokusobala ukuthi ufuna ukufeza ini ngokusebenzisa i-franchise yemidiya. Uhlelo lwebhizinisi olwakhiwe kahle lungenye yezimfuneko zokuthola imiphumela emihle emzabalazweni wokuthandwa ngamakhasimende. Sebenzisa i-franchise yakho yemidiya ngobuchwepheshe ngakho konke ukulungiselela okudingekayo kokuqala. Le ukuphela kwendlela ongaqonda ngayo ukuthi yini okudingeka yenziwe ukuthola impumelelo manje nasesikhathini esizayo. Isu elakhiwe kahle lingenye yezindlela zokunquma zokuphumelela; udinga futhi ukulandela ngokuqinile izincomo ezivela ku-franchisor. Isibonelo, lapho uthengisa i-franchise yemidiya, kungadingeka ukuthi ulandele ikhodi yokugqoka eqinile yabasebenzi bakho. Kuzodingeka ukuhambisana nayo yonke imiyalo etholakalayo.

Ngaphezu kwalokho, uma usebenza ne-franchise yemidiya, ukwakheka kwangaphakathi kuzodinga futhi ukwenziwa ngokuya ngamakhodi owathola kummeleli womkhiqizo. Akukho lutho oluyinkimbinkimbi kulokhu futhi udinga nje ukulandela ngokuqinile izindinganiso futhi uthobele imithethonqubo. Ngemuva kwalokho kuzoba nezimangalo ezibhekiswe kuwe, uzoqhubeka uhlale ungumsabalalisi okhethekile ezweni lakho.