I-Franchise ne-franchisee imiqondo ehlobene kakhulu. Uma unentshisekelo ku-franchise, lapho ekutholakaleni uba yi-franchisee. Leli ibhizinisi elinenzuzo enkulu, ekusebenzeni lapho udinga kuphela ukulandela imithetho futhi unikezwe yimithetho ye-franchise. Akudingeki ukuthi uze nento entsha, uqambe kabusha inqubo yebhizinisi, wenze eminye imisebenzi enzima. Kudingeka kuphela ukuthenga ibhizinisi elenziwe ngomumo, elibizwa ngokuthi i-franchise. I-franchisee umuntu othola ilungelo lokusebenzisa amathuluzi noma iyiphi inkampani evelele ayisebenzisayo ukwakha ibhizinisi.

Awudingi ukuqhamuka nanoma yini kusuka ekuqaleni, udinga nje ukusebenzisa umqondo owenziwe ngomumo. Ngaphezu kwalokho, leli gama selivele liyaziwa, okusho ukuthi izindleko zokwandisa izinga lokuqwashisa ngomkhiqizo zehliswe kakhulu.

Njengengxenye ye-franchise, i-franchisee kufanele idlulisele kubathengi bayo kuphela iqiniso lokuthi kuvulwe ihhovisi labamele esifundeni. Kushibhile kakhulu kunokukhuthaza umkhiqizo ongaziwa kusukela ekuqaleni. I-franchise kungaba ikhofi oyothenga ikhefi eliseduze ekuseni, isitolo lapho uthenga khona, i-pizzeria enegama lomhlaba futhi etholakala endaweni yomthengi wendawo.

Ama-Franchise akuyo yonke indawo futhi akhula ngokuthandwa. Ibhizinisi elenziwe ngomumo lokuvula imodeli ye-franchise livumela i-franchisee ukuthi imane itshale izimali ezitholakalayo kumodeli yebhizinisi esivele ihlolwe futhi isebenza. Udinga nje ukusebenzisa kahle okunikezwe yimiyalo ye-franchise. I-franchisee cishe ayifaki engozini lutho, ngoba kunebhizinisi ngemuva kwayo, umkhiqizo owaziwayo, ulwazi olukhulu oluqoqwe eminyakeni eminingi noma ngisho namashumi eminyaka omsebenzi onamandla.

I-Franchising ibonakala ngezinga eliphakeme lokuthandwa kunoma yiliphi izwe. Umuntu onquma ukuba yi-franchisee angavele atshale izinsizakusebenza zezezimali, aqashe abasebenzi ngokuya ngemibandela, akhe izinqubo zebhizinisi, bese ethola umphumela. Ngisho nemikhiqizo ivame ukutholakala ezweni lapho i-franchise ivela khona. Lokhu kulula kakhulu njengoba ungonga izinsiza zabasebenzi nezezezimali. Akunasidingo sokwenza isu noma ukusebenza ngomkhiqizo. Konke lokhu sekutholakale kuwe futhi okusele ukwethula imodeli ye-biz eyenziwe ngomumo eletha imithombo yezezimali njengebhonasi.

I-franchisee ikwazi ukusebenzisa kahle i-franchise etholakalayo, ithola isabelo esikhulu semithombo yezimali enayo. Imibandela ye-franchise ixoxwa ngqo nomhlinzeki wayo futhi ingahluka. Isibonelo, ungahlala udonsa isabelo senzuzo, noma ungavumelana neminye imibandela, konke kuya ngomnikazi wohlobo lomkhiqizo ohlukunyezwayo.

Kwanele nje ukuthenga i-franchise bese usebenzisa lonke ulwazi olutholwe yizizukulwane ezedlule zabantu uma kukhulunywa ngophawu lwentengiso oludala. Kufanele uqaphele kakhulu futhi ugweme amaphutha ngoba noma yikuphi ukungalungi ekwenziweni kwe-franchise kungabonwa bese kuthi i-franchisee ithole izinkinga esikhundleni senzuzo. Kepha lesi akusona isimo esivame kakhulu, ngakho-ke, udinga ukugxila ekusetshenzisweni okulungile kwemisebenzi yehhovisi.

Ukulandela i-franchise nokungeza okungeziwe okungaguquki emaphethelweni enkampani yakho wokuncintisana. Ngemuva kwakho konke, ama-franchise amaningi asebenzisa indlela yokwenza okwasendaweni, ngokwesibonelo, kwaMcDonald's athengisa ama-pancake uma atholakala eRussia. Uma i-franchise kaMcDonald ehambisanayo ivula endaweni yaseKazakhstan, i-cafe yokudla okusheshayo inikeza inketho yezinketho ze-burger eziqukethe inyama yamahhashi yabantu bendawo.

I-franchise yezokuxhumana iphrojekthi yebhizinisi esesikhathini. Ukuze uyisebenzise kahle, udinga indlela esezingeni. Lokhu kusho ukusetshenziswa kwe-analytics yokuqala ukuze ngokuzayo kungabi bunzima. Ukusebenza nge-franchise, wena, njenge-franchisee, uthwala izibopho ezithile kumngane wakho omkhulu. Okokuqala, lapho usebenzisa i-franchise, kudingeka ukuthi udonse iminikelo yanyanga zonke, inani lakhona elingahluka futhi lincike emholweni. Futhi, iphesenti lokubanjwa lingahluka, konke kuya ngezivumelwano ezifinyelelwe.

I-franchise yezokuxhumana izoqinisekisa ukuthi unobuchwepheshe abangenayo izimbangi zakho. Lokhu kukodwa kuyinzuzo enkulu ekulweni nezimbangi. Akunakwenzeka ukuthi abaphikisi bakho bazofuna ukunikeza izixhumanisi zemakethe ofuna ukuhlala kuzo. I-franchise inganikeza imininingwane edingekayo, ukwazi, nobuchwepheshe. Vele, ukuba nomkhiqizo owaziwayo we-franchise yezokuxhumana nakho kubaluleke kakhulu. Ukuxhumana kungumthombo wokuxhumana, ngakho-ke, udinga ukuthola i-franchise yokusebenza ecwaningwe kakhulu futhi ezinzile emakethe. Thatha okuthandayo esitolo okunikeza izinketho ongakhetha kuzo.

Uma unentshisekelo ekuxhumaneni nasekusetshenzisweni kwalolu hlobo lwe-franchise, lapho-ke kufanele ukhombe labo bancintisana okuzofanele ubhekane nabo ngenkathi wenza umsebenzi wasehhovisi. Uma usebenza ngokuhlaziywa kokuncintisana, futhi unganaki amanye amathuluzi afanele. Lapho usebenzisa i-franchise yezokuxhumana, kufanelekile ukukhumbula ithuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot. Akukuvumeli nje kuphela ukunquma ubuhle nobubi bakho kepha futhi nokuqonda ukuthi imaphi amathuba onawo nokuthi yiziphi izingozi ezingasongela ukuqaliswa kwephrojekthi yebhizinisi. I-franchise eyenzelwe kahle yokuxhumana izokuvumela ukuthi ukwandise izinsiza zokugcina izinto ukuze isitoreji sezimpahla singabangeli ubunzima. Yenza isamba semali eyisamba ekuqaleni kokudlulisa kusuka ku-9 kuye ku-11% ngokuthanda i-franchisor.

Ngokuqinisekile uzojabula futhi uzokunikeza ngokushesha yonke imininingwane yokuthi ungayakha kanjani i-franchise efanelekayo yokuxhumana. Ngemuva kwakho konke, zombili izinhlangothi zinentshisekelo yokucebisa ngokuhlanganyela, ngakho-ke, konke kuzolunga.

Ukubalwa ngamabomu, kokuhlaziya, i-franchise yokuxhumana ekhethiwe iyisiqinisekiso sokuthuthukiswa okunamandla komkhiqizo wokuxhumana kwamaselula kanye nokukhuthazwa okusebenzayo kwesitolo esidayisa osomabhizinisi abasebenzisa imali. Abanikazi be-franchise ye-salon yezokuxhumana, ngokomthetho, bonke basesimweni esifanayo futhi bayalingana ekuqhakambiseni izimo zebhizinisi labo. I-franchise ngayinye ethengiwe, ngenhloso yokuba nguzakwethu we-opharetha, ukuxhumana kwamaselula, inobuhle nobubi bayo, futhi ezifundeni ezahlukahlukene zezwe izibonakalisa ngezindlela ezahlukahlukene. Kwezinye izifunda zendawo, ukuxhumana, izintambo zocingo zisebenza kangcono, kokunye kubi kakhulu, kungakhathalekile ukuthi 'kupholile' yini uphawu lwentengiso lomqhubi. Isisekelo samakhasimende ngokwenani lamakhasimende asibonisi ukuphambuka okukhulu. Izindleko zemali ebhalisiwe yanyanga zonke, inani lethrafikhi ye-Intanethi, ikhwalithi yolayini bezokuxhumana, amanani entengo angenayo naphumayo wezingcingo adlala ithonya elikhulu ekwandeni kwesisekelo samakhasimende.

Ibhizinisi, imvelo ezuzisa ubambiswano phakathi kwe-franchisor ne-franchisee ibaluleke kakhulu ekufuneni kwe-mobile salon franchise. Okokuqala, ukuvuleka ngokuphelele kobudlelwano bezinkontileka kuseqhulwini. Isivumelwano se-franchise sigcwaliseka isikhathi esingakanani ngokuthembeka, ngokugcwaliseka kwayo yonke imingcele yesivumelwano esisayiniwe. Ngokwezinga nangezinga elifanele, usizo lwemethodolo lunikezwa i-salon franchisee ethile. Ukwenza inqubo eqhubekayo yokuqeqeshwa kwabasebenzi be-franchisee ekufezeni amasu okuthengisa ubucwebe angasheshe avuse ukunakekela kanye nentshisekelo yeklayenti, ube ngumbhalisi we-franchise yakho, futhi uthenge, kuphela esalon yakho. Inqubomgomo yamanani entengo yamalungelo okuhweba ngokuhlanganyela, eguqukayo, ephethe ukuhlinzekwa kwezinsizakalo izaphulelo, ivumela ukukhuphula amakhasimende ngokushesha futhi ifinyelele iphuzu le-franchise ethengiwe.

I-franchise yokuxhumana kwamaselula, enenkampani yezokumaketha eyethulwe kahle, inikeza ukubuyiselwa kwamabhizinisi amancane - ngaphambi kwezinyanga eziyisithupha, ngenzuzo eqinisekisiwe, yenyanga, yebhizinisi yenzuzo - franchisee, engaphezu kwama-dollar ayizinkulungwane eziyisihlanu. I-franchise yeselula iyisibonakaliso sokumaketha, inzuzo, nokuthengisa okunolaka, ukuthuthukiswa komkhiqizo onolaka. I-franchise yokuxhumana kwamaselula yizo zonke izinhlobo zosizo ezivela ku-franchisor ngesikhathi sokubambisana kanye nokubamba iqhaza okuhlelekile kosomabhizinisi-franchisee ekumaketheni, emikhankasweni yokukhangisa, nasekukhushulweni. I-franchise yezintambo zokuxhumana ngamaselula idala izimo ezithandekayo zezindleko ezingabizi zezinsizakalo eziyinhloko zamakhemikhali we-solvent wabantu besifunda. I-franchise yenza kube nokwenzeka ukuhlinzeka ngezinsizakalo nokuthengisa izimpahla zeselula ngamanani angaphansi kwamanani emakethe, ukulandela inqubomgomo yamanani entengo eguquguqukayo, okukhuthaza ukuthembeka nokwethembeka kwamakhasimende kulo mkhiqizo. Ukubopha amaselula kuyisiqinisekiso sabasebenzi abajwayelekile benqubo yokuqeqeshwa kwamaseli okuxhumana kwamaselula, ezikhungweni zabo zemfundo nokuqeqesha, kanye nazo zonke izinhlobo zabalingani bama-franchise nobude besikhathi sosizo lokubonisana ngokubambisana.

Ukunikezwa kwemishini ehlukahlukene yocingo, izimpahla, nezesekeli ezinezaphulelo ezinkulu. Isivumelwano esiphethwayo sezokuxhumana samaselula sihlinzeka ngempahla eqinisekisiwe kumuntu onelungelo lokuthenga impahla esezingeni eliphakeme ngqo kusuka kubakhiqizi ngamanani entengo amahle, kunciphisa ubungozi bokuthenga imikhiqizo esezingeni eliphansi noma mbumbulu. Ukuhlinzekwa kwezinsizakalo ngaphansi kwe-franchise yomkhiqizo owaziwayo wokuhweba kuyisiqinisekiso sokwaneliseka okusimeme, isidingo esizuzisayo sabantu, ngemikhiqizo yenkampani, nokuthola imali engenayo enkulu yama-franchisee.