Ama-franchise anenzuzo aya ngokuya efuneka kakhulu emphakathini wethu lapho kungekho muntu ofuna ukubeka engcupheni ibhizinisi lakhe futhi aqale ibhizinisi elisha kusuka ekuqaleni. Kungalezikhathi lapho zonke izinhlobo zabasebenzisi zifuna indlela yokuthenga ama-franchise anenzuzo. Ngale ndlela, ukuqaliswa kwezinhloso zokuvelela kuba lula kakhulu, ngoba usuvele unebhizinisi elilungiselelwe hhayi lonke uhlu lobunzima kwabaqalayo ukuxazulula imisebenzi.

Ziyini izinzuzo zokuthola ama-franchise, kunokuba wakhe ibhizinisi kusuka ekuqaleni? Uhlu lwamathuba lubanzi kakhulu, noma ngabe abaningi bephatha okunikezwa okunenzuzo enjalo ngohlamvu lukasawoti. Lokhu akumangazi, ngoba emakethe ungathola inani elikhulu lezinsolo ezisolisayo futhi ezingagunci ezisezingeni eliphansi. Ukugwema ukushayisana nabo, ungaphendukela kumthengisi othenjiwe onomlando omuhle nokuxhuma okusungulwe okunenzuzo. Yilezi zinkonzo inkampani yethu enikela ngazo kubathengi abangaba khona bama-franchise anenzuzo.

Ngakho-ke, ake siqhubekele ezinzuzweni ezingaba khona zokuthola amabhizinisi anenzuzo ngaphandle kweshelufu.

Okokuqala, uthola ithuba eliyingqayizivele lokungaphinde uvuselele isondo, hhayi ukuthi uhlupheke ngokukhetha ukunikezwa kwamanje. Usuthathe okuthengiswayo, okudingwayo, futhi okunenzuzo. Umbono onenzuzo kusengaphambili usiza ukugwema ukukhungatheka futhi kwenzeka lapho umbono ‘ungashi’ ukulahleka. Imibono enganikeli ngemiphumela ethe xaxa ayisiqedi isifiso sokwenza ibhizinisi labo isikhathi eside futhi ishiye izikweletu ngemuva. Lokhu akukhona ukukhetha kwethu.

Okwesibili, ukuthola ibhizinisi elinenzuzo kukusindisa emisebenzini eminingi yokukhangisa. Kunoma ikuphi, igama lomkhiqizo selivele liyaziwa, izinto zokukhangisa zenziwe, iziteshi zikhethiwe. Usuvele unalo lonke ulwazi oludingayo ukukhuphula ngempumelelo ama-franchise akho. Kumele nje uqale ukuphindaphinda izinto ezenziwe ngokugcwele ukwandisa ukuthengisa okunenzuzo. Ukusebenzisa amasu afakazelwe ochwepheshe abanolwazi kukusindisa emaphutheni amaningi aqala, nawo aletha ukulahleka futhi angahlinzeki ngezinto ezanele. Ngaphezu kwalokho, cabanga ukuthi ungonga kanjani ngokunenzuzo ekuqashweni kwabaklami ukuze bathuthukise izinto ezihlukile: amalogo, imibala yenkampani, izincwajana, amabhanela, njll.

Okwesithathu, uzothola ibhizinisi elilungiselelwe ngokuphelele ngobuchwepheshe obufakazelwe. Imvamisa, osomabhizinisi abafisayo bayadideka ngokwakhiwa kwecebo elisebenza kakhulu, befuna izindlela zokwehlisa izindleko, izimali zokuqala, nokunye okuningi, okuthi, ngeshwa, kuza nesipiliyoni kuphela. Ama-franchise avelele kulokhu kusuka kwi-biz yawo. Uzakwethu uzokujabulela ukuhlanganyela nawe zonke izimfihlo zokusebenzisa le mboni ngempumelelo ukuze imiphumela ebalulekile izokujabulisa kusukela ezinyangeni zokuqala zokwenza i-biz.

Zonke lezi zinzuzo ezicacile zokusebenzisa ama-franchise zivame ukuphaphatheka phambi kokwesaba kosomabhizinisi abafisayo, okuthi ngamehlo abo ethukile kusibekele izinzuzo ezingaba khona. Lokhu akumangazi, ngoba ukuthenga ama-franchise womkhiqizo owaziwayo futhi onenzuzo kubiza kakhulu, futhi ukuthenga enkampanini eyaziwa kancane kugcwele ukulahleka ngokuya ngokungasebenzi kahle nokwaziwa okuncane. Kulokhu kuxhumana sinikeza izinsizakalo zethu njengabalingani nabagcini benqubo yokuthola ilungelo lokuthola amalungelo.

Ngokungenelela komuntu wesithathu, umuntu othembekile onolwazi oluningi nodumo, ungaqiniseka ukuthi awukhohlisiwe. Ochwepheshe bethu benza isifundo esiphelele sayo yonke iminikelo futhi bakhethe kuphela abalingani abathembeke kakhulu. Uyakwazi ukuzizwa uvikelekile ekukhetheni isisombululo esifanele. Ekuphetheni kokuthengiselana okubhekiwe, unikezwa izeluleko nosizo lokwenza ukhetho, uma kukhona okuvelayo phambi kwakho. Uyakwazi ukugwema hhayi kuphela amaphutha ekwakheni i-biz kepha futhi namaphutha ekukhetheni kwayo.

Ekugcineni, ungahle ube nomuzwa wokuthi kunzima ukuthola ama-franchise wesabelomali anenzuzo. Ababonisi bethu bakusiza ukuthi wenze ukuhlaziywa kwekhwalithi ephezulu kwamasu ahlongozwayo futhi ukhethe ukuqala okulingana kahle kubhajethi yakho. Ngendlela, ngisho nokukhethwa kwenketho yesabelomali esitholakalayo kungumsebenzi onzima kakhulu esizokusiza ukuwuxazulula.

Ngesikhathi esibucayi, ukwesekwa okuphelele kungadlala indima enkulu. Ezimweni zesifo esiwohlokayo, abantu abaningi babona ithuba lokuqala ukusebenza kumabhizinisi abo futhi baye emsebenzini wabo ojwayelekile. Ukutholwa kwe-biz eyenziwe ngomumo okubonakala kuyindlela engcono kakhulu kulabo abangajwayele ukuzenzela okwabo, uma sebeshisiwe ngomzamo ongaphumelelanga, noma abafuna ukungatshali umzamo omkhulu ekunyuselweni kusukela ekuqaleni.

Ngokumangazayo, yisimo samanje esivumelana kakhulu ekuqaleni kwesithembiso sakho. Izinkampani eziningi azikasindi kule nkinga, kuvulwe ama-niches amasha, futhi amandla okuthenga ayakhula futhi. Ukubamba igagasi nokukhuphuka intaba kuyinto ebaluleke kakhulu ongayenza manje. Lokhu yikho kanye okufanele kwenziwe yiwo wonke umuntu ofuna ukukhuphula izinga lokuphila ngokweqophelo nokwandisa imithombo engenayo.

Ukuthenga ama-franchise ngosizo lomuntu wesithathu, osebenza kangcono ekusizeni ezindabeni ezivela ngaphambi kwakho, kukusondeza kakhulu emalini engenayo nasekusebenzeni ngokunenzuzo kwebhizinisi lakho. Uyakwazi ukugwema inani elikhulu kakhulu lazo zonke izinhlobo zamaphutha nokulahleka. Uthola ukwesekwa kokukhangisa okunekhono. Ngakho konke lokhu nokutshalwa kwezimali okuqala okuncane, uzoqhubeka ube ngumnikazi webhizinisi lakho!

Iphupho lakudala lokuzisebenzela, hhayi elenzelwa ‘umalume womunye umuntu’, okuyinto kwabaningi engakwazi ukufezeka, lisondela kakhulu futhi libe ngokoqobo ngokwengeziwe lapho sisebenzisa ukulamula kwethu nokunikezwa okulusizo kozakwethu abathembekile. Ukuqaliswa kwezinhlelo ezinesibindi kakhulu akukude, uma utshala imali ngendlela efanele kusukela ekuqaleni, khetha okunikezwayo okunenzuzo, futhi uvikele ukuthembeka kozakwethu.

Lokhu yilokho ama-franchise anenzuzo akunikeza wona: abasebenzi abakhethwe ngokucophelela kanye nosomabhizinisi abathembekile.

Ama-franchise anenzuzo enkulu ngumbuzo othokozisa kakhulu kosomabhizinisi abaningi abafisayo. Akukho okumangazayo! Ngemuva kwakho konke, into enzima kunazo zonke ukukhushulwa. Ngisho nosomabhizinisi abanolwazi kakhulu kwesinye isikhathi bayabona ukuthi ngaphansi kwezimo ezithile kungaba nzima kakhulu noma kube nzima ukwengeza umkhiqizo osanda kudalwa. Kukuzimo ezinje lapho abantu banaka isixazululo esinje ngama-franchise anenzuzo enkulu. Ngemuva kwakho konke, banikezela ngesiqalo esithembeke kakhulu senketho yomuntu siqu yebhizinisi.

Ngakho-ke, ake sicabange ukuthi ufuna ukuqala ngebhizinisi lakho, kepha ngasikhathi sinye nquma ukunaka uhlobo oluthile lwama-franchise. Ngemuva kwalokho kuyacaca ukuthi kunzima ukukhetha inzuzo eningi kunazo zonke. Imikhiqizo edumile isivele ikubingelela ngamanani aphezulu kakhulu. Labo phathina abanikela ngebhizinisi ngemali ephansi kubonakala kuwe njengabakhohlisi ngokuphelele nabakhohlisayo. Ezimweni ezinjalo, ukukhetha kuba nzima kakhulu. Kulokhu, isinqumo esihlakaniphe kakhulu kungaba ukunaka izinketho ezenziwe ngomumo kanye nokulamula komuntu wesithathu onentshisekelo yempumelelo yazo zombili izinhlangothi.

Ungathola ama-franchise anenzuzo enkulu uma othile ekucebisa ngawo. Inkampani yethu yenza ukweluleka ngokugcwele ekukhetheni ama-franchise, inikeze ukukhetha kwabalingani abaningi abanokwethenjelwa futhi abafakazelwe. Uthola izeluleko eziningiliziwe zokwenza i-biz, ukubuka izinketho ezihlongozwayo, bese ukhetha isabelomali esihle kakhulu somqondo wakho. Ngaphezu kwalokho, udlulisela ingxenye yokuhlelela izibopho zezinqubo eziyinhloko kubasebenzi bethu. Uthola izinto ezenziwe ngomumo, igama lomkhiqizo, nakho konke okudingayo ukuze uqale ngempumelelo ibhizinisi lakho elinenzuzo!.

Ngokuthenga ibhizinisi eligcwele ngokusebenzisa ama-ejenti athembekile, ungaqiniseka ukuthi wenze ukhetho olunenzuzo enkulu. Ngakho-ke, kulula kakhulu ukufeza lokhu okucabangile okudlula kakhulu izimbangi ezisebenza emkhakheni ofanayo ngoba uzothola kusengaphambili igama lakho nobuchwepheshe obekufanele bakwenze iminyaka. Isiqalo esisheshayo siqinisekisa inzuzo esheshayo yokuqala. Lolu hlobo lwe-biz luhle kakhulu kosomabhizinisi abasafufusa abafuna nje ukuzizama kulo mkhakha.

Ngaphezu kwalokho, ngenxa yalokhu, ungaqiniseka ukuthi ukhetha isisombululo esifanele, noma ngabe usuvele unolwazi lokwakha umkhiqizo wakho kusuka ekuqaleni. Cishe uyazi ukuthi kungabiza umsebenzi ongakanani. Kungakho inketho enenzuzo enkulu ingabizwa ngokuphepha ukuthengwa kwama-franchise aselungile, lapho iningi lomsebenzi oyinkimbinkimbi wenziwa ngabantu abanolwazi! Lokhu akugcini nje ngokonga imali kepha futhi kusheshisa nenzuzo yokuqala. Ngokusobala, indlela enjalo icebisa kakhulu ulwazi futhi ivumela ukufunda masisha izisekelo zokusebenzisa inkampani yakho. Izixazululo ezifakazelwe ezivela kozakwethu, ezisekelwa ukubambisana kwethu, zisiza ukuqala ukuthuthukisa ibhizinisi lakho ngokuphepha nangempumelelo!

Ama-franchise anenzuzo enkulu ayindlela enhle yokwandisa ikhono nokufeza impumelelo ebonakalayo ekwakheni nasekuthuthukiseni ibhizinisi. Kunama-franchise amaningi manje, kepha hhayi wonke anenzuzo, futhi abalingani abaningi abakwazi ukuziqhayisa ngokuthembeka. Ukunikezwa kwenkampani yethu enomlando ocebile nokusizwa kwamakhasimende okunqwabelene kwenza ukhetho olufanele futhi kuzuzwe imiphumela emihle kuzo zonke izigaba zendlela ekhethiwe. Mhlawumbe leli yithuba elihle lokushiya umsebenzi ongathandwa futhi ekugcineni uqale ukuzisebenzela wena kuphela!

Idizayini ye-Franchise, izakhiwo, ukulungiswa uhlobo lwebhizinisi oluhehayo lwezigaba ezahlukahlukene zabantu. Abesilisa nabesifazane bangazithola baklanywe futhi bakhiwe. Ukuphatha okuthandayo yiphupho labantu abaningi, kepha hhayi njalo kukhona izindlela nolwazi lwekhulu lamaphesenti lokuthola impumelelo. Ukukhulisa ibhizinisi lakho ekuqaleni kunzima kakhulu, kufanele uhambe ibanga elide ngokuzama nokwenza amaphutha. Njengoba ibhizinisi likhula futhi likhula, umuntu angabhekana nenkinga yokuthengisa izimpahla nezinsizakalo, izingqinamba ezihlobene nokugcwaliswa kwezimali, ukuphazamiseka nabasebenzi, njll. Akuwona wonke umuntu ongamelana nengcindezi, hhayi kuphela abaningi abafinyelela ekugcineni futhi benze ibhizinisi labo kulo izinyawo.

Kungani udlula ekuzameni nasephutheni lapho ungasebenzisa ulwazi olwenziwe ngomumo? I-franchise yokuklama ibhizinisi le-turnkey elinezincomo ezisebenzayo namasu nezinhlelo ezenziwe ngomumo. Oxhumana nabo babahlinzeki nabalingani abengeziwe bazotholakala kuwe; ukugeleza kwamakhasimende okuhambisanayo (ngoba umkhiqizo uyabonakala futhi abantu bathembekile kuwo); asikho isidingo sokuchitha imali ekukhangiseni (zonke izenzo zizobalwa kusengaphambili futhi izingozi zokulahlekelwa yimali zehliselwe ku-zero). Izinzuzo ze-franchise yokuklama: inzuzo izokhula ngokungaphezulu; inkokhelo ngaphakathi kwezinyanga ezimbili zokuqala; ukuqeqeshwa okuningiliziwe (imiyalo eyenziwe ngomumo); ukuqala okusheshayo emsebenzini; amathuba angenamkhawulo wokwenza inzuzo; ayikho isizini. Ungaphazami kanjani ekukhetheni i-franchise? Nazi ezinye izincomo: jwayelana nedumela lenkampani, qiniseka ngokuthandwa kwayo nokusebenza kwayo ekuthengiseni; cela amadokhumende, izinombolo zokubhalisa, izitifiketi, amalayisense; funda ngokucophelela inkontileka ehlongozwayo, unake iqiniso lokuthi izigaba zenkontileka zicacile, futhi azenziwanga. Imininingwane esenkontilekeni izokuvumela ukuthi ubheke ezenzweni, hhayi ezithembisweni ezingacacile. Qaphela, ngoba esikhundleni se-franchise, ungathenga ikhasi ku-Intanethi kuphela. Uma ungenalo ulwazi lokuhlola ukunikezwa kwe-franchisor, xhumana nabachwepheshe.

Ukuze uthole i-franchise efanele, bheka ikhathalogi yethu. Sikhethe izinhlinzeko zamanje zango-2021. Isivakashi ngasinye kukhathalogi yethu sizokhetha ilungelo lokudizayina elikuthandayo, endaweni efanele, nangokulingana nesabelomali salo. Sisebenza nezinkampani ezethembekile ezisebenza ngaphakathi ezweni nakwamanye amazwe. Indlela yakho eya empumelelweni iqala ngathi.

I-franchise yokwakhiwa kwangaphakathi isebenza ezingeni eliphezulu kakhulu lokusebenza kahle uma yenziwe kahle nangokungaguquguquki. Ngaso sonke isikhathi yenza ngaphansi kwemithethonqubo kanye nokulungiswa okuchazwe kwinkontileka yokuholela inkampani empumelelweni. Ngemuva kwalokho uzokwazi ukuhola imakethe, uhlala unenzuzo ebaluleke kakhulu yokuncintisana. Ngaso sonke isikhathi yenza ngokufanelekile esimeni ukuze ungahlangabezani nobunzima. Zonke izinkinga zingaxazululwa kalula uma uhlangana ngokusobala ne-franchisor, enikeza lonke ulwazi oludingekayo ukuxazulula izinkinga zokukhiqiza. Sebenzisa i-franchise ngendlela efanele ngangokunokwenzeka ukuze ngokuhamba kwesikhathi zingabi khona izinkinga.

Idizayini ye-Franchise ingenziwa kusetshenziswa izifanekiso ozithola njengomsabalalisi okhethekile. Ummeleli womkhiqizo uzenza zitholakale kuwe. Nikeza umklamo wakho inani elifanele ngokwenza ingaphakathi lakho ngobuchwepheshe. Ukuba nosizo lwe-franchise, ngoba nguwe kuphela onokufinyelela kubuchwepheshe bekhwalithi ephezulu, osebenza ngaphansi kwegama lomkhiqizo, futhi usebenzise indlela yokwazi okungafani nanoma yini enye. Zonke lezi zinzuzo zikunikeza amandla okubhekana ngempumelelo nezinselelo zanoma iyiphi ifomethi.

Ingaphakathi kumele lihambisane nemithetho oyitholayo. Ngalokhu, kutholwa i-franchise yokuklama. Uthola izinzuzo ezinkulu zokuwina umncintiswano ngokuzethemba. Sebenza ngokunembile nangokufanele, wenze umsebenzi wasehhovisi. Uma uthenge i-franchise yokwakhiwa kwangaphakathi, uzokhokhiswa imali ekhokhwa njalo ngenyanga. Okokuqala, kungokwasebukhosini, futhi okwesibili, kuyimali yokukhangisa.

Ngaphezu kwalokho, ekuqaleni, ngisho nangaphambi kokuba siqale ukusebenza, kufanele wenze umnikelo obizwa ngokuthi umnikelo wesamba. Lokhu kufinyelela ku-11% wemali oyitshala ngesikhathi sokuqala. Ngaso sonke isikhathi yenza ngokufanelekile esimweni samanje futhi ungaphuthelwa amathuba akho. Lapho-ke uzophumelela. Lapho ugcwalisa i-franchise yokwakhiwa kwangaphakathi, ungahlangabezana nobunzima. Noma kunjalo, zinganqotshwa kalula. Ukuze wenze lokhu, udinga nje ukutadisha imininingwane efanele bese wenza izinqumo zokuphatha ezifanele.

Sebenzisa i-franchise yakho yokuklama ingaphakathi ngokufanele nangokungenaphutha. Xazulula zonke izinkinga eziqhamukayo lapho zivela, lapho-ke ungabeka ngokwanele izinsiza ezikhona. Lapho usebenzisa i-franchise yokuklama igumbi, kufanele ulandele uhlu lwemithetho echazwe kwinkontileka. Lokhu kubaluleke kakhulu ku-franchisor. Phela idumela lakhe lisengozini.

I-design studio franchise wumsebenzi ofanele futhi onenzuzo, ngesikhathi sokuqalisa lapho kungavela ubunzima. Noma kunjalo, uma senza ngokuhambisana ngokugcwele nemithetho, kungagwenywa noma kunqotshwe. Ngesikhathi sokuqashelwa kwe-franchise, kunjalo, ubunzima abunakugwenywa. Kodwa-ke, kulula ukunqoba ngokuxhaswa okuqinile ngemuva kwabo. Uma uhlela futhi usebenzisa i-franchise, ngaso sonke isikhathi yenza ngokufanelekile kulesi simo. Kuyadingeka ukuthi uhlale ufunda izibalo ukwenza izinqumo ezifanele zohlelo lokuphatha.

Uma unesithakazelo kwisitudiyo sokuklama, yenza i-franchise ngendlela efanele ngangokunokwenzeka, futhi uzoba nenzuzo enkulu futhi engenakuphikiswa. Ingasetshenziswa ngempumelelo ekulweni nezimbangi. Ngemuva kwalokho ngeke bakwazi ukuphikisana nanoma yini kuwe, futhi noma yimaphi amaklayenti axhumana ngokuzithandela ne-studio sakho sokuqamba. I-franchise isiza ekwakhiweni kwezakhiwo, ngaphakathi nangaphandle. Kungokufanayo nangekhodi yokugqoka yabasebenzi. Abasebenzi abagqoke imifaniswano ephelele abanobunikazi obuyingqayizivele benkampani. Lapho wenza i-design studio franchise, kufanele futhi wazi ukuthi uzoba yi-franchisee.

Thola ilungelo lokusebenza egameni lomkhiqizo owaziwayo futhi othandwayo, ngokubuyisela ukhokha iminikelo yezezimali. Ukufeza i-franchise, isitudiyo sokuklama kufanele sikhishwe ngokuhlangana nesampula yoqobo. Kubaluleke kakhulu ukubhekela lokhu ukuze kungabikho zimangalo kamuva. Ilungelo lokuba ngumsabalalisi okhethekile we-franchise yokuklama ngaphakathi lisadinga ukutholwa. Kungumsebenzi wakho ukufakazela i-franchisor ukuthi nguwe ophumelele kakhulu ukubambisana. Lokhu kungenziwa ngokunaka imininingwane ehlukahlukene nokwenza izinqumo zokuphatha ezifanele. Inqubo yokubhekana ne-studio franchise yokudala, udinga ukubona ukuthi izinga lomncintiswano liphezulu kakhulu cishe yonke indawo.

Ukuze unqobe ukumelana nabaphikisi bakho, kufanele ucacelwe ngobungozi obuchayeke kubo. Uma ukwazi ukubamisa ngokunenzuzo, i-franchise izoletha inzuzo ephezulu. Ukubusa emakethe kunikezwa yi-franchisor futhi uzisebenzele ngokwakho. Ngemuva kwakho konke, empeleni, ungumsabalalisi othwala umthwalo ophelele wezenzo zakho. Uthenga ilungelo lokwenza imisebenzi usebenzisa uphawu lokuhweba lomunye umuntu. Ngakho-ke, isitudiyo sokuklama sikunikeza onqenqemeni, kepha ngeke sikwenzele wonke umsebenzi. Kufanele ukhokhele nelungelo elikhethekile lokuba wedwa osabalalisayo.

Lokhu kuyiminikelo eminingana, ngayinye ebalwa ngawodwana.