I-chain store franchise izokhiqiza imali engenayo uma ulandela ngokuqinile imithetho nemithethonqubo enqunyiwe. Uthola uhlelo lwebhizinisi lokuqukethwe okulungile kusuka ku-franchisor ngemuva kokufinyelela esivumelwaneni futhi ungakwenza kube semthethweni enkontilekeni. Ukusebenza nge-franchise kungumsebenzi othize obandakanya izibopho ezinhlangothini zombili. Uma uthenga i-franchise kuketanga elaziwayo, kufanelekile ukukhumbula ukuthi udinga ukukhokha imali yesamba. Lesi yisamba semali okufanele uyikhokhe lapho uqala iphrojekthi yebhizinisi. Amaketanga ezitolo abonakala ngokuba khona kwesitayela esikhethekile somklamo.

Uma uxhumana ne-franchise, khona-ke uthola ukwakheka okunjalo njengamakhodi wedizayini akhethekile. Awudingi ukusungula noma yini entsha, kwanele nje ukusebenzisa umbono osulungiselelwe. Uchungechunge lwezitolo kuzoba lula kubasebenzisi ukuthi basebenzise uma beyazi i-franchise osebenzisana nayo.

Izitolo zidinga ukucatshangelwa ngokufanele uma uku-inthanethi. I-franchise yakho idinga ukuthi wenze imali eningi ngoba kufanele ukhokhe imali ethile ku-franchisor. Lokhu kuwumkhuba ojwayelekile futhi akukho okusha noma okungajwayelekile ngakho. Izitolo zizosebenza ngokungenaphutha uma uchungechunge lwakho lwakhiwe ngendlela efanayo yokuthenga, kanye nokuthi uqeqesha abasebenzi ukuthi baphathe amakhasimende ngenhlonipho. Uma ungumsebenzisi we-franchise, lapho-ke kuyadingeka ukuthi unake imininingwane efanelekile, noma ngabe ibonakala ingabalulekile. Lokhu kukusiza ukuthi ubhekane nezinkinga kalula uma zivela.

I-franchise yiphrojekthi yebhizinisi, esebenzisa ukuthi ngubani okufanele alandele imithetho yezwe futhi angayephuli nhlobo. I-franchise yamaketanga esitolo izosebenza ngempumelelo kuphela uma isetshenziswe kahle futhi inobuhlakani. I-franchise yezitolo esebenza kahle ikusiza ukuthi ufinyelele inani elikhulu lamakhasimende ngoba nje usebenzisana nomkhiqizo odumile.

Uchungechunge lwezitolo i-franchise ikusiza ukuthi uthuthukise imithombo yokugcina impahla, usebenzisa ubuchwepheshe nokwazi ukuthi uthola kanjani njengebhonasi kumkhiqizo wakho okhuthaziwe. Ngokuvamile, i-franchise iyiqoqo lezici ezahlukahlukene nezinzuzo, ongazisebenzisa ukuthola imiphumela emihle kakhulu. Ukusebenza nezitolo zamaketanga kungabandakanya ukusebenzisa okuzenzakalelayo okusebenzayo. Kwenziwa wedwa noma usebenzisa ubuchwepheshe bolwazi, obuthola ngemuva kokuphela kwesivumelwano se-franchise. Ukuxhumana nezinhlobonhlobo zezingulube zombala nakho kungaba yimayini yangempela yegolide kuwe. Kungenzeka ukufinyelela kuzo zonke izithameli ezihlosiwe, futhi i-franchise yakho yezitolo zamaketanga izokhokha nakanjani.

Lokhu ibhizinisi eliyingozi kodwa elingenisa imali. Ngokuyisebenzisa ngokunembile nangokukhalipha, ungasithuthukisa kakhulu isimo sakho sezezimali. Futhi, lapho uhlanganyela ne-franchise, uzophinda ujabulise umphakathi wasendaweni. Ngemuva kwakho konke, abantu bayathanda ukuvakashela izindawo ezahlukahlukene zokuthengisa, okwenza leli bhizinisi lifaneleke kakhulu emadolobheni amakhulu.

I-franchise ngaphandle kwenkokhelo yesamba ingumnikelo onenzuzo enkulu. Kulezi zinsuku, izinkampani eziningi zisebenza ngaphandle kwemali yesamba-franchise, kucatshangelwa umncintiswano okhula njalo, uhlinzeka abalingani bama-franchisee ngezimo ezahlukahlukene ezinhle. Ukuze ujwayelane nokunikezwa kwama-franchisor, kanye nokutholakala kwemali ekhokhwayo yesamba, udinga ukuya kukhathalogi yama-franchise agxile kule ndawo. Isihloko somsebenzi wezinhlu zama-franchise ukusiza osomabhizinisi abasha ukuthola ibhizinisi labo, ukuthola abantu abanomqondo ofanayo, ukuthuthukisa ibhizinisi kunoma yiluphi uhlobo lomsebenzi. Isibonelo, umfundi, umama wekhaya, noma nje usomabhizinisi ongenalwazi ufuna ukuqala ibhizinisi lakhe, kunemali, kepha akukho lwazi. Noma, ngokuphambene nalokho, izinsiza zezezimali azanele ukuqala ibhizinisi ngokwakho.

Ngakho-ke, izitolo zama-franchise zisebenza ngokuya ngemithetho echazwe ngokusobala, zinikeza amabhizinisi ngamanani aphansi, aphakathi nendawo, nezinkampani eziphakeme, nawo, anentshisekelo yokubambisana, afinyelela ezingeni lesifunda.

Ngemuva kwakho konke, kuyasiza kuma-franchisor ukufuna ama-franchisees kwezinye izifunda, lapho ngokuhlanganyela bangavula khona izindawo eziningi, balawule wonke umsebenzi wabangaphansi kwabo, futhi baphathe ngokufanayo ngaphansi kwamalungelo alinganayo, ukuze kuzuze amaqembu womabili. Imali eyisamba uqobo lwayo iyisiqinisekiso se-franchisor, ngesikhathi sokusayina inkontileka nangaphambi kokuqala umsebenzi, ukuhlinzeka ngemininingwane, uhlelo lokusebenza, oxhumana nabo kanye nezimfihlo zokudalula. Imali yesamba se-franchise inqunywa kuye ngokuthi izindleko zingahlehliselwa phansi zikhokhwe kancane kancane, ngemuva kokuxoxa ngakho konke nomlingani.

Uma i-franchise ibiza kusuka kumkhiqizo owaziwayo, kuzodingeka ukuthi uwuthathe ngokungathi sína umnikelo wesamba, ngoba awubuyiswa. Imali eyisamba ingabizwa isamba esiphelele sazo zonke izindleko eziphumayo kwi-franchisor maqondana ne-franchisee, kucatshangelwa ukuhlinzekwa kwegama, uphawu, ukuvakashelwa emihlanganweni, usizo lokuqashwa, ukuhlinzeka ngesisekelo samakhasimende, isenzo plan, kanye nokuvakasha ukuvula amaphuzu amasha, njalonjalo. Lapho uthenga i-franchise ngekhathalogi, noma unemali ekhokhwayo yesamba, kufanele uqonde ukuthi, okokuqala, lokhu kungukukhangisa, ukuthola ulwazi, ukungena kwamakhasimende amasha, nokunye okuningi. Futhi, kukhathalogi ye-franchise, kungenzeka ukubala kusengaphambili izindleko zemali engenayo, ukubuyiselwa kwemali, nenye idatha ekhathaza wonke usomabhizinisi.

Ukujwayelana namathuba, ukunikezwa kwamanje ngokukhokhwa kwemali eyisamba, funda izibuyekezo zamakhasimende ethu, vele ulandele isixhumanisi ngqo esitolo se-franchise. Ungabuza imibuzo futhi uthintane nochwepheshe bethu ngokusebenzisa imininingwane yokuxhumana engatholakala lapho.

I-franchise ngaphandle kokukhokha phansi nayo inelungelo lokuba khona. Into esemqoka ukuxoxa ngayo yonke imibandela nomthengisi ngaphambi kokwenza isivumelwano. Uma ufuna ukuthenga i-franchise ethile, kufanele ubheke ikhathalogi noma iwebhusayithi, okuyisitolo salolu hlobo lokunikezwa. Inkokhelo engaphambili ayidingeki njalo ngaphansi kokudonswa kwemali. Konke kuncike ezimweni ezithile, njengoba kuxoxwa ngazo ngazodwana. Imvamisa, akunakwenzeka ukuthola nokukhuthaza i-franchise ngaphandle kokukhokha phansi.

Umthengisi akavumelani neze nezimo ezinjalo, Noma kunjalo, icala ngalinye ngazodwana. Ngokuvamile, le modeli isebenza kahle kakhulu futhi isivele ilethe imali eningi kulabo bantu ababandakanyeka ekusebenzeni kwayo.

Inkokhelo yokuqala ivame ukunakwa ngokukhethekile ngoba akuwona wonke umuntu ongashesha ukukhipha i-franchise futhi anikeze ingxenye ethile yenhlokodolobha yabo kumthengisi ngasikhathi sinye. Yingakho abaningi abamele imikhiqizo eyaziwayo bekulungele ukuxoxisana nokuxoxa ngemigomo yokubambisana. Umholo ophansi uvame ukwenziwa ngemuva kokuphela kwenkontileka lapho uthola lonke ulwazi oludingekayo mayelana ne-franchise. Lokhu kulula ukusetshenziswa kalula yimithetho eminingi yemikhiqizo eyaziwayo nephumelelayo. Noma kunjalo, usengathola izixazululo ezamukelekayo kusuka enkombeni efanele, lapho kunezinketho eziningi ezahlukahlukene. Kuhlala njalo kungcono ukukhetha kunani elikhulu lokunikezwayo ukuze uthole okuhle ekugcineni.

Uma udinga i-franchise ngaphandle komholo ophansi, imvamisa kuyadingeka ukuthi ulungele iqiniso lokuthi okunye okunikezwayo akuhambelani nawe.

I-franchise ngaphandle kokukhokha phansi ayivamile. Kodwa-ke, ukuze wenze isinqumo esifanele kunazo zonke, kuzodingeka uxoxe ngokushesha ngokuxhumana okuqhubekayo nezwe lomkhiqizo lapho uzothola amalungelo okusebenzisa ilogo nezinhlelo zebhizinisi. I-franchise ingukutshalwa kwemali okuhle kakhulu. Umthengi umane athathe imodeli ekhona bese eyisebenzisela ukuthola izinsiza zezezimali. Umholo wokuqala lapho uthenga i-franchise ungaba kusuka ku-9 kuye ku-11%, Konke kuncike esimweni sokusebenzisana nophawu lwentengiso oluthile. Kukhona nezinketho lapho i-franchise inikezwa ngaphandle kokwenza inkokhelo yokuqala.

Konke kuncike ekutheni uphatha kanjani ukuxoxisana nokuthi yiziphi izimo okwamanje.

I-franchise ngaphandle kokukhokha phansi ingaba yinsindiso yangempela kwabanye osomabhizinisi abangahle babe khona.

I-franchise yenethiwekhi iphrojekthi yebhizinisi esesikhathini. Ngesikhathi sokukhula kwayo, akufanele ube nobunzima ngecebo elibalulekile. Phatha noma yimiphi imisebenzi yokukhiqiza, wenze noma ibuphi ubunzima. Lapho unweba i-franchise, kufanele wamukele iqiniso lokuthi ungumuntu ophendulayo. Ngemuva kwakho konke, i-franchisor ingadinga ukubikwa kuwe noma kunini, kepha kuzofanele inikezwe. Ngemuva kwakho konke, ungumqashi wophawu lokuthengisa.

Okusemqoka akulishintshi iqiniso lokuthi njengengxenye ye-franchise yohlelo lwenethiwekhi, ubuye ukhokhe imali, ngaphezu kokuthola izinzuzo ezahlukahlukene ongazibona ukuze uzuze impumelelo. Isibonelo, kanye nokuxhashazwa kwelogo eyaziwayo, kuyithuba lokusebenza ngokuya ngezindlela zobuchwepheshe ze-franchisor. Ubanikeza wena cishe ngokuphelele, ungafunda ngokugcwele i-franchise yenethiwekhi futhi njalo wenze izinqumo zokuphatha ezifanele. Njengengxenye yomsebenzi webhizinisi lenethiwekhi, kufanele njalo unake imininingwane ehlukahlukene. Phakathi kwezinye izinto, lokhu kuvamile hhayi kuphela emisebenzini yokuhweba enethiwekhi kodwa futhi kunoma yikuphi okunye. Uzoba nempumelelo ephezulu kuphela lapho ungenza ngokohlelo. Ukuze wenze lokhu, kuyadingeka ukuyibhala kahle ngokwenza izibalo.

Elinye lamathuluzi wokuhlaziya okuphezulu okwandisa i-franchise yenethiwekhi ukuhlaziywa kwe-SWOT. Ngaphezu kwalokho, ilungele hhayi kuphela ibhizinisi lenethiwekhi. Ithuluzi eliguquguqukayo nelikhwalithi ephezulu.

Umuntu kufanele futhi akhumbule ukuthi kungenzeka yini ukuthi athuthukise i-franchise yenethiwekhi ngemuva kokwenza ukuhlaziywa kokuncintisana. Kanye nokuhlaziywa kwe-swot, leli thuluzi lingenye yamathuluzi asebenza kahle kakhulu futhi asezingeni eliphakeme kakhulu okuxazulula izinkinga zomsebenzi wehhovisi eziyinkimbinkimbi. Le ndlela yokuxhumana nolwazi ibuye ilungele umsebenzi we-franchise yenethiwekhi. Udinga nje ukwazi ukugxilisa imininingwane ezandleni zakho futhi wenze lokho okubizwa ngokuthi yi-brainstorming. Lokhu futhi kuyindlela eyaziwa kakhulu eyaziwa kakhulu emazweni aseNtshonalanga. Ukunweba i-franchise enethiwekhi kufanele futhi kwenziwe ngemuva kokucabangisisa nangokucabangisisa.

Thuthukisa i-franchise yakho ngokugxila kakhulu. Udinga ukufunda zonke izibalo zamanje futhi uqonde ukuthi siyini isimo semakethe, uma ubandakanyeka ku-franchise yenethiwekhi, ngakho-ke phokophela njalo ukuthola imiphumela emihle ekubhekaneni nokuncintisana. Lokhu kuzokunikeza ithuba lokuphatha imakethe ngokuhlala ngokuqinile kuma-niches onentshisekelo kuwo.

I-franchise yesitolo samaketanga yiprojekthi yebhizinisi elinezihloko. Ukuze uyisebenzise ngokusebenza kahle okuphezulu, udinga ukulungiselela kahle. Izinyathelo zithathwa ngesikhathi isihluthulelo sempumelelo yakho. Lapho wenza i-franchise, ubheka izinkomba zezibalo. Ukutadisha okulungile kwezibalo kungenzeka uma usebenzisa amathuluzi wanamuhla. Isibonelo, amashadi namagrafu, kanye nezinzwa ezahlukahlukene, kunikeza isithombe esigcwele sokuthi isimo semakethe siyini, futhi ungahlola isimo sangaphakathi sesikhungo sakho ngokukhiqiza okuphezulu.

Sebenzisa i-franchise yenethiwekhi ngendlela yokuthi izinga lokuncintisana ngebhizinisi liphakeme ngangokunokwenzeka. Ungakunaki ukutadisha imininingwane efanele. Ngemuva kwakho konke, ungenza izibikezelo futhi ube nohlelo lwebhizinisi phambi kwakho. Izincomo ezivela ku-franchisor kufanele futhi zibhekwe. Isitolo sakho samaketanga sidinga ukwenza imali eningi. Kufanele ukhokhe ngommeleli womkhiqizo. Ikunikeza ngemininingwane ehlukahlukene ofuna ukuyicubungula.

Uma ubandakanyeka kwi-franchise yesitolo esidayisa izitolo, ukutholwa kwamakhasimende kuyinkinga yokubhala ngezihloko. Ukuxazulula le nkinga, usebenzisa usizo lwamaqabane akho anolwazi oluningi. Ozakwethu besitolo se-Franchise baqinisekisa ukuthi imininingwane igcinwa isesikhathini. Kuhlala kuphela ukuzisebenzisa ngokufanele. Ungayinaki imininingwane yedatha, ufunda njalo ukwehluka kwemibiko yezibalo. Futhi kufanele wenze imisebenzi yesitolo sakho esiku-inthanethi ngokuzenzakalelayo. Impela ungathembela ekutholeni isoftware ebabazekayo ku-franchisor.

Uma unganikezwa ngaleyo software, ungazitholela izinketho uwedwa, noma ushintshe umlingani wakho. Lapho usebenza ne-franchise, ubhekana nezingozi ezahlukahlukene. Izimbangi ziyakwazi ukusebenzisa izindlela ezahlukahlukene zokuhlukumeza, ukuncintisana okungafanele kanye nokucekela phansi. Udinga nje ukuqonda ukuthi kunethuba elinjalo lokuthi uzilungiselele kusengaphambili. Ukuba nesitokisi sosuku lwemvula ku-franchise yakho yesitolo senethiwekhi kukunikeza izinga eliphakeme lokusimama.