I-franchise yamatafula izosebenza ngokungenaphutha nangendlela efanele uma ulandela ngokuqinile imithetho lapho usebenzisa iphrojekthi yebhizinisi. Akudingeki ukuba uphazanyiswe yizinto ezingenamsebenzi futhi wenze iphrojekthi yebhizinisi ngokugxila okugcwele, ngoba kudinga ukunakekelwa okwengeziwe okuvela kuwe. Ngokuvamile, lapho usebenzisa noma yiliphi ibhizinisi, hhayi nje i-franchise, udinga ukulungiselela kusengaphambili ngokohlelo olukhethekile. Okokuqala, kuyadingeka ukusebenzisa ukuhlaziywa kwemisebenzi yokuncintisana ukuqonda ukuthi yiziphi izimbangi okufanele ubhekane nazo emzabalazweni wezimakethe zokuthengisa. Ngaphezu kwalokho, lapho usebenzisa i-franchise yamatafula, kuyadingeka futhi ukwenza ukuhlaziywa kwe-swot. Kukusiza ukuthi uqonde kahle ukuthi yimaphi amandla nobuthakathaka iphrojekthi yakho yebhizinisi enayo nokuthi yini okufanele uyenze ukuze uzisebenzise ngokugcwele.

Ngaphezu kwalokho, wenza futhi imisebenzi ngaphansi kwengcindezi evela ku-franchisor, edinga ukuhambisana okuqinile nemithetho. Ngakolunye uhlangothi, kunenzuzo, ngakolunye uhlangothi, noma isiphi isenzo esingalungile kungaholela emiphumeleni emibi. Isibonelo, lapho uthengisa amatafula, ungahle ungaqapheli ukuthi ukhuzwa ngenkonzo engeyinhle uma ikhona. Ummeleli womkhiqizo, obizwa ngokuthi imfihlakalo shopper, uza kuwe ecashile njengomthengi, ongahle anganeliseki futhi azise i-franchisor ngayo yonke into. Ukugwema lokhu, ngalinye lamakhasimende afaka izicelo kumele anikezwe ngokufanele nangokuhlonipha okuphelele.

Ukusebenza nge-franchise kufaka izibopho eziningana. Ngaphezu kwezibopho zezezimali zokukhokha iminikelo, kungadingeka ukuthi uthenge izinto ezithile, izinsizakusebenza, noma izimpahla ku-franchisor. Lesi ngesinye sezici zokwenza i-franchising, noma kunjalo, imibandela ixoxiswana ngawodwana. Amatafula kufanele abe esezingeni eliphakeme uma usebenzisa i-franchise. Lesi isici sakho esiyinhloko, osikhuthaza emakethe njengenzuzo kunabancintisana nabo. Thatha amatafula e-franchise, uvuthiwe futhi uhlole kahle amathuba akho nezingozi.

Njengoba kushiwo ngenhla, ukuhlaziywa kwe-swot kufanelekile, ithuluzi eliphakeme elivumela ukuqonda okunembile ngamakhono akho namaphutha akho. Ukusebenza nge-franchise kungumsebenzi okufanele wenziwe ngokuya ngemigomo. Ngisho nomhlobiso wezikhala zangaphakathi nezangaphandle kufanele ukopishe ngokunembile okwangempela. Vele, abasebenzi bakho abenza ukudayiswa kwamatafula ngaphansi kwe-franchise kumele bagqoke izingubo ngokuhambisana ngokuqinile nekhodi yokugqoka ebekwe yi-franchisor. Kungaleso sikhathi kuphela lapho ungathola khona imiphumela ehlaba umxhwele, futhi ukusebenza nge-franchise kuzokuzuzisa, kukulethele imali engenayo ngokuhamba kwesikhathi.

Ama-franchise eKenya angabonakala engcupheni ekuqaleni. Kodwa-ke, iKenya ayilona izwe eliyingozi kakhulu ezwenikazi i-Afrika. Kungakho i-franchise engxenyeni yebhizinisi elinikezwe ingathuthukiswa, kubalulekile nje ukubheka ukuthi yiziphi izici zesifunda ezizokuvimbela nokuthi yini engakusiza ngentuthuko. Uma unentshisekelo ku-franchise nokutholwa kwayo, khona-ke ungaxhumana namasayithi akhethekile. Lokhu kungaba yizitolo noma ukushintshana, kanye namarejista e-franchise, abhala zonke izinhlobo zemikhiqizo ongayisebenzisa ukuqala ibhizinisi lakho. Ngaphezu kwalokho, awudingi ukusungula noma iyiphi imodeli yebhizinisi kusuka ekuqaleni bese wenza i-logo.

Usuvele uthola i-franchise eyenziwe ngomumo, okusho ukuthi ungaba ngomunye wosomabhizinisi abaphumelela kakhulu eKenya. Udinga nje ukuthola i-franchise efanelekile efanelekile kulwazi lwakho nohlobo lomsebenzi.

I-franchise eKenya izosebenza ngokuvumelana nesivumelwano osenza ne-franchisor. Abantu abaningi bayayazi iKenya ngezinhlobo zayo zetiye ezidumile, kepha i-franchise ingahlobana nanoma yimuphi umkhakha womsebenzi. Isibonelo, kungaba ikhefi, ihhotela, noma eminye imisebenzi eyenza izinga eliphezulu lemali engenayo. Lapho usebenzisa i-franchise eKenya, udinga ukukhumbula ukuthi udinga ukudlulisa inani elithile lezimali kuma-akhawunti enkampani ekunikeze ilungelo lokusebenzisa umkhiqizo nobuchwepheshe bayo. Lapho usebenza nge-franchise eKenya, kufanele kuqashelwe ngokweqile lapho kubhekwene nabathengi, njengoba ubuchwepheshe besifunda kungafanele buthathwe kalula. Kodwa-ke, konke akunzima kangako, okusho ukuthi udinga ukuthatha izingozi bese uqala ibhizinisi lakho, ngisebenzisa i-franchise eyenziwe ngomumo.

Ngemuva kwakho konke, uthola nemodeli yebhizinisi ephelele njengebhonasi kumkhiqizo wakho, okubandakanya lonke ulwazi ongaludinga ukuze ufinyelele ezindaweni eziphakeme.

Ukuqhamuka kwama-franchising ngawo-1950 kubhekisa esizukulwaneni sesibili sama-franchise, esaziwa ngokuthi yi-'Business format franchises ', esaziwa njengendlela ehlukile yokwenza i-biz kusukela ekuqaleni ukuze i-franchisor ithole inzuzo eyengeziwe yokukhula okusheshayo okunengozi elinganiselwe, i-franchisee - ngoba bekuyingxenye yohlelo lokuhweba oluqinisekisiwe olunethuba lokuthola imali eliqinisekisiwe. E-United States, umthetho wophawu lokuhweba owashaywa ngo-1946 waba negalelo ekuthuthukisweni okusheshayo kwe-franchising.

I-Zagreb franchise iba ngefomethi ebanzi kusetshenziswa imibono ye-biz esezingeni eliphezulu futhi ethandwayo. Ngokuya nge-franchise, edolobheni elifana neZagreb, kungenzeka ukusebenzisa amaphrojekthi ahlukahlukene aqukethe uhla oluphelele lwamasu ahlukile. Umkhiqizi omkhulu angakha i-franchise yeZagreb, ngoba leli dolobha linezinhlangothi ezithuthukisiwe zokukhiqiza i-biz ngomqondo obanzi, inemibono yesimanje futhi ethuthukile emakethe. Ungabusebenzisa kahle ubudlelwano nomakhi webhizinisi, ngokuthola izingqungquthela kokuhlukahluka kokukhangisa nokukhangisa. Izingozi ezahlukahlukene ziyancishiswa ngokulungiselela i-franchise yenkampani. Mayelana nalokhu, ekwakhiweni kwemibhalo ngokuvulwa kwehhovisi, amaklayenti ekuqaleni anethuba lokubonisana nochwepheshe bomkhiqizo, abawathumela lapho amadokhumenti enziwa kahle.

Ochwepheshe bomkhiqizo basiza ngokukhetha amaphrojekthi, ahlinzeka ngethemba lokuqhubeka nokungena ezingeni lomhlaba jikelele. Uyakwazi ukusebenzisa ama-franchise eZagreb ukudala imisebenzi yebhizinisi esezingeni eliphakeme futhi esebenza kahle ephakamisa ikhono lakho lezamabhizinisi liye ezingeni olifunayo ngenzuzo oyifunayo.