Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yokukhula kwengane izohlala ifunwa njalo futhi. Noma imuphi umzali ufuna ukukhula kwengane yakhe yonke indawo, kokubili ngokomzimba nangokwengqondo, ngolwazi lwezilimi zakwamanye amazwe, izisekelo zesayensi ngqo, ukucabanga kohlelo, ikhompyutha neminye imishini ezenzakalelayo. I-franchise yokukhula kwezingane ivula umnyango wokuthuthuka kwamakhono ezwi nawokudansa, ukufunda ngomculo, isigqi, amakhono okudweba, ubuciko beshashalazi. Izikhungo zasenkulisa kanye nezikole zamabanga aphansi azikwazi ukunika izigceme zazo ulwazi olwengeziwe olwedlula ikharikhulamu yasenkulisa noma yamabanga aphansi. Lapha, ukusiza, ukukhuthaza ukuthuthuka okuqhubekayo kwezingane, i-franchise ixhunyiwe ukudala iklabhu, isigaba, isikhungo, isikole ukukhulisa ukwakheka kwamakhono ngamanye ezingane. I-franchise etholakalayo inhle ngoba asikho isidingo "sokusungula ibhayisikili".

Izazi zezindlela ezinolwazi zenkampani yabazali ye-franchisor sezivele zithuthukise zonke izincwadi zendlela nezemfundo ohlangothini ngalunye lokuhlelelwa, kohlelo lokuthuthukiswa kwezingane. Ama-methodologists asevele ebhalile izindlela zokupheka ezenziwe ngomumo zekhono lokwethula i-franchise etholakele kahle, ukugcina amaklayenti ezingane zabo nokuqhubeka nokwandisa isisekelo sezingane namakhasimende nokwenza ngcono izinga lezinsizakalo ezinikezwayo. Ngokomqondo webhizinisi osulungele ukwenziwa, osomabhizinisi abasha noma osomabhizinisi abasafufusa abanolwazi baziqonda kahle zonke izici ezibalulekile zebhizinisi futhi bazi ukuthi bangahamba ngokunembile, ngenzuzo enkulu, enkambweni ekhethiwe yokuqondiswa kokukhula kwengane. I-franchise eyenziwe ngomumo inendawo yayo yokuqeqesha nobuchwepheshe bokufunda bezingane nothisha, zonke izinhlobo zezinkontileka zawo wonke amacala wemodeli yebhizinisi. Izincwajana zokukhangisa kanye nesixhumi esibonakalayo esenziwe ngomumo sesiza esithuthukisiwe silungisiwe, ngezilungiselelo kumanethiwekhi omphakathi kanye nohlelo lwe-SRM. Kubalingani bayo, i-franchisor iqhuba ukuqeqeshwa kanye nama-webinars abasebenzi bokufundisa, inikela ngezinhlelo ezivuselelwe zezindlela ngezincomo zendlela. Bayanda abazali ababa ngabasekeli nabalandeli bokukhula kwengane zisencane ukwakheka komzimba wengane.

Futhi i-franchise etholakalayo yokwakhiwa kwesikhungo sokukhulisa izingane ingumqondo webhizinisi onokwethenjelwa futhi onenzuzo, onesikhathi sokukhokha esimaphakathi sezinyanga eziyi-12.

I-franchise yesikhungo sokukhulisa izingane iwumsebenzi ofanele wehhovisi, ngesikhathi sokuqalisa okudingekayo ukubhekana nezingozi futhi usebenzise wonke amathuba kuze kube sezingeni eliphezulu. Ukuzinquma, udinga ukuhlaziywa kwe-swot. Ithuluzi elinjalo lifanelekile esigabeni sokuqala sokuqashelwa kwe-franchise nasesikhathini esizayo lapho usuvele unombono wokuthi iphrojekthi isebenza kanjani. Ungakunaki ukusetshenziswa kwemininingwane yezibalo ukuze uhlale unolwazi ngesimo samanje semakethe. Ngaphandle kwalokho, ngaphakathi kwenkampani ye-franchise yezingane zakho, kufanele wenze ama-analytics njalo. Kukunika umbono wokuthi yiziphi izindawo zomsebenzi ezidinga ukwenziwa ngcono, nokuthi konke kuhleleke kuphi.

Uma usebenzisa i-franchise yesikhungo sezingane, bese unikeza induduzo ephezulu kuzivakashi zakho. Kumele bazizwe bekhulu ngokufisa ukubuya futhi. Uma uzifeza kahle izibopho zakho, lapho-ke ngeke ube nezimangalo. Nikeza isikhungo sakho sokuthuthukiswa kwe-franchise ukunakwa okudingayo. Isibonelo, lapho ufunda imininingwane yezibalo, sebenzisa amagrafu, amageji, izikali zikagesi namashadi. Lokhu kuhlukahluka kwamathuluzi okubona kukuqinisekisa ukuthi uhlola ngempumelelo izibalo ezomile. Uma ukhula njengesikhungo sengane ye-franchise, khona-ke udlala izikhangiso eziqonde kubazali.

Kufanele babe nentshisekelo yokukucela usizo. Naka intuthuko bese amakhasimende angaba khona anentshisekelo esikhungweni se-franchise sezingane zakho.

Ngesikhathi kwenziwa imisebenzi, umuntu akufanele aphazanyiswe yimininingwane emincane. Ukuze wenze lokhu, udinga ukuthi ube nesoftware onayo. Isoftware efanelekile kwi-franchise yeklabhu yezentuthuko yezingane ingatholakala ngqo kumnikazi womkhiqizo. Ummeleli womkhiqizo ngokuqinisekile uzokujabulela ukusebenzisana nawe futhi anikeze lonke ulwazi oludingekayo. Uma ungene esivumelwaneni se-franchise, kuzofanela ukhokhe imali yesamba. Yibukhosi bokuqala obuzotholwa i-franchisor evela kuwe.

Uhambisa imali ngokubona kwakhe. Ngaphezu kwalokho, uma uthola imali engenayo yanyanga zonke esikhungweni sokuvela kwezingane, iphesenti elithile lemali etholiwe kufanele lidluliselwe kumnikazi wohlobo. Ngaphakathi kohlaka lolu hlobo lomsebenzi, kunezitolimende ezimbili zanyanga zonke. Isitolimende sokuqala somnikazi wophawu lokuhweba kungukubanjwa kwesamba semali. Uyakwenza ukuqala umsebenzi. Gcwalisa i-franchise yesikhungo sokuthuthukisa ngendlela engangqubuzani nemithetho yendawo nganoma iyiphi indlela. Ngemuva kwalokho, ukwazi ukugwema izinhlawulo, ngakho-ke, wonga imali.

Lezi zinsizakusebenza zezezimali zingasetshenziswa ukuqhubeka nokwakha umkhiqizo wakho. Nikeza isikhungo sezingane ze-franchise inani elifanele lokunaka okungenani ukusetha ngokusobala ukuhamba komsebenzi kwehhovisi. Ngokuqinisekile kuzoba usizo.

I-franchise yesikhungo sokukhulisa izingane iphrojekthi eyinkimbinkimbi. Ngesikhathi sokuqaliswa kwayo, awunabo ubunzima obungenakunqotshwa, udinga ukwenza ukulungiselela okuphelele, okubaluleke kakhulu. I-franchise yakho idala izinga eliphezulu lemali engenayo uma ungavumeli amaphutha abalulekile kuhlelo ngenkathi uqaphela. Ukuze ukwenze, udinga ukuba nohlelo olucacile, oqondiswa njalo ngalo. Uhlaka lwe-franchise yezingane lungakhiwa ngokususelwa kulwazi oluvela ku-warrantor. Ukunikeza isethi ephelele yolwazi oludingekayo.

I-franchise yokukhulisa izingane iyindlela efanelekile futhi ebaluleke kakhulu yomsebenzi wehhovisi. Ungaphumelela kuphela uma unaka imininingwane yezobuchwepheshe. Imininingwane kufanele ifundwe njalo ukwenza izinqumo zokuphatha ezilungile nezinekhono. Nikeza isikhungo sokukhulisa izingane ilungelo lokunaka inani elifanele ukuze zingaphuli umthetho futhi zinikeze insizakalo enhle kakhulu. Ngale ndlela, uthola yonke imiphumela etholakalayo yemiphumela. Isikhungo sokukhulisa izingane sakho sinezinga eliphakeme lemali engenayo, okusho ukuthi kulula ukukhokha izibopho ezithathwe esikhungweni. Akukona nje ukuthi kufanele ukhokhe intela.

Ngemuva kwakho konke, ukhipha ithuba lokusebenza nge-franchise. Ngokuphindaphindiwe, i-waranti ihlinzeka isikhungo sakho sokuthuthuka ngaphezu kwezindlela nje. Ungathembela nasekuxhashazweni kophawu lwentengiso olusezingeni eliphakeme, oludumile, nolwaziwayo. Ngisho nemishini ivame ukuhlinzekwa yi-franchisor kubasabalalisi bayo. Qaphela amasu amasha lapho usebenzisa isikhungo sengane yakho. Ngemuva kwalokho uzowuthola umphumela olindelekile.

Ngesikhathi sokuqaliswa kwe-franchise yezingane ngezindlela ezintsha, udinga ukwenza iminikelo njalo ngenyanga. Kuyinto yokudluliswa kwezikhangiso zasebukhosini kanye nomhlaba jikelele. Ngaphezu kwalokho, esigabeni sokuqala, kufanele ukhokhe imali kanye, ebizwa ngokuthi ukudonswa kwesamba. I-franchisor isebenzisa imali ukugcina njalo izinga eliphakeme lokuthandwa kwe-franchise ngezindlela zesimanje. Kuyinto elula kakhulu futhi esebenzayo, ngakho-ke, isebenza ngokuya ngemithetho enikeziwe. Ukuze ungaphazami, hlola njalo nohlaka lwebhizinisi olwenziwe ngaphambilini.

Ngayo, unethuba elihle lokuthola imiphumela ephezulu. Yilandele futhi ungaphuli umthetho, zama ukusiza abathengi kangcono kunabancintisana nabo. Njengengxenye yesikhungo sokukhulisa izingane, unakho konke okufunayo. Okokuqala, lezi yizixazululo zobuchwepheshe, futhi okwesibili, kungumkhiqizo ofunwayo futhi othandwayo. Okwesithathu, ngesikhathi sokugcwaliseka kwe-franchise, uyakwazi ukufinyelela okwazi okuhlukile. Vele uphinda umphumela wewaranti ngokukopisha uhlaka lwebhizinisi lakhe. Ngemuva kwalokho, ungasungula ngempumelelo umfudlana njalo wemali kwisabelomali.

Lezi zimali zingasetshenziswa ngokubona kwakho. Impela, ukhokha i-franchisor futhi ukhokha intela njalo ngenyanga. Ngesikhathi sokusebenza kwesikhungo sokuthuthukiswa ngezingeniso ezintsha, kubalulekile futhi ukuqaphela abancintisana nabo. Ezinye zazo zivame ukuphendukela ezindleleni zokungqubuzana ezingathembeki ngokuphelele nezingavumelani nazo. Ungayilungiselela futhi uma wenza uhlelo olufanele.