Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ukuvula ibhizinisi kuyiphupho lanoma yimuphi umuntu, othile ukhetha ubuciko, omunye umuntu ukhetha ukuhweba, ukukhiqiza, izinsizakalo, ne-franchise yesitolo sezingubo, se-logistics, salon, nezinye izindawo zomsebenzi. Phambilini, ukuvula isitolo sezingubo bekumnandi, kepha namuhla, lapho kushoda khona izitolo, ziningi kakhulu kangangokuba ukuncintisana kumane kuqede ngonya amankonyane emikhiqizo engaziwa. Ukuze ungachithi isikhathi, umzamo, ukunciphisa izindleko zezinsizakusebenza zezezimali, kungenzeka, kanye nemikhiqizo yezimpahla eyaziwayo, ukuvula izitolo ezintsha emazweni ahlukene nasemadolobheni, kwandise isimo, ukuthandwa, ikhwalithi nokuthengiswa, imali engenayo. Ukuze ungazibeki engcupheni, ungabheki imihlangano enezitolo ezinkulu zezingubo, kunezinhlu zama-franchise, lapho kwethulwa khona izinkampani ezincane nezinkulu, ezifanele wonke usomabhizinisi. Ikhathalogi ye-franchise iqukethe izinhlobo ezahlukahlukene zebhizinisi (kusuka kokuncane kuya kokukhulu). Ngokuya ngomkhakha womsebenzi, kuhlobo lomsebenzi nesikhathi emakethe, okufunwa kakhulu, kanye nenzuzo, izindleko ze-franchise zizokhushulwa, kucatshangelwa ukukhokhwa kwemali yesamba.

Isamba semali ye-franchise asivamile kunoma ngubani futhi siwuhlobo lwethikithi lokuqinisekisa le-franchisor. Imali yesamba semali ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokuqala kwesitolo, ngaphambi kokudluliswa kwawo wonke amalungelo, imininingwane, isisekelo samakhasimende. Imali eyisamba incike kuzo zonke izindleko. Icala ngalinye linezingozi zalo, kucatshangelwa izingibe, ukuze usondele kuzo, kuzosiza ochwepheshe abavela kukhathalogi yama-franchisees kanye nama-franchisors. Futhi, ama-franchisor azohambela yonke imicimbi, ahlinzeke ngoqeqesho, ama-analytics, nolunye ulwazi lokusebenza okuhle kakhulu kwezitolo zezingubo. Izingubo zingavezwa, zombili kwabesilisa nabesifazane, ezinganeni. Lapho kunezitolo eziningi, kulapho ikhasimende lizokhunjulwa kakhulu, okwandisa amathuba nokuthengisa, okuthinta imali engenayo.

Umkhiqizo wesitolo sezingubo odume kakhulu, izindleko zizokhokha ngokushesha okukhulu. kunjalo, ungangenisa izingubo wedwa ngokuvula isitolo sakho, kepha ukuncintisana kungathinta, kudinga isikhathi esithe xaxa ukuthola amakhasimende, kuthuthukiswe nezingubo ezisezingeni eliphezulu ezitolo. Ukuze ngokuzayo kungabikho zinkinga nemibuzo phakathi kwe-franchisor ne-franchisee, kuyadingeka ukuthi kuxoxiswane ngakho konke okuphambili, ngaphambi kokuqala imisebenzi ehlanganyelwe. okulula uma uthinta isitolo se-franchise ukuthi ochwepheshe bazokusiza ukhethe i-franchise ngokuhlaziya okunikezwayo. Futhi, abeluleki bazokwazi ukwenza ukuthengiselana kusuka ekuqaleni kuze kube sekugcineni, ngokusekelwa okugcwele kwezomthetho. Namuhla ukuthengiselana ngemali kudingeka kakhulu, ngisho nemibukiso yaminyaka yonke yama-franchise ayisibonelo salokhu. Izinkampani ezingamakhulu ezinkulungwane ezivela emikhakheni ehlukahlukene yomsebenzi zifuna abalingani bebhizinisi, ezinikeza izimo ezithandekayo zama-franchise.

Ngemuva kwakho konke, kufanele uvume ukuthi kulula ukusebenzisana, kunokuqhuba ibhizinisi ngokuzimela, ukuvula izitolo eziningi, kepha ukuzilawula kude ukusuka komunye umkhawulo womhlaba kuya komunye akukuphazamisi futhi akunakwenzeka, ngisho nokuqasha umphathi. Ngakho-ke, ukwenza i-franchising, ukuthenga i-franchise kunengqondo futhi kuyadingeka ngisho naphakathi kwemikhiqizo eyaziwayo.

Ukuthola imininingwane nge-franchise, ukujwayelana nokunikezwa emakethe yezwe elithile, nakho konke ukunikezwa kwezitolo ezinezingubo, ukuhlola inqubomgomo yamanani entengo, kufanele ulandele isixhumanisi sekhathalogi ye-franchise engezansi. Futhi, ungaxhumana nabachwepheshe abazophendula imibuzo mayelana ne-franchise futhi basize ezimweni ezahlukahlukene. Siyajabula kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okukhiqizayo.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yesitolo sezingubo iphrojekthi yebhizinisi ethokozisayo, ukuze kuthuthukiswe lapho uzodinga ukuyilungiselela khona ngaphambili. Lwela ukuhlala uphambili kwabancintisana nabo futhi usebenzise ngokunenzuzo i-franchise yakho ngokuhlala phezulu kwebhodi yabaphambili. Lapho ukhetha i-franchise, uzobhekana nezinketho ezahlukahlukene. Naka lowo izimo zakhe ezizokufanela ngangokunokwenzeka - lesi kuzoba yisinqumo sokuqala sokuphatha esifanele. Ukukhuthaza isitolo sakho, nikeza amakhasimende akho okuthile izimbangi zakho ezingeke zikwazi: lokhu kuzokwandisa amathuba akho okuba owokuqala ebhizinisini. I-franchise yesitolo yento idinga ukuphathwa okunolwazi, kugcina imininingwane eyodwa ebalulekile engqondweni.

Izibalo zidlala indima ebalulekile: ngemuva kokuyifunda, sebenzisa amathuluzi ahlukahlukene wokubuka, ongathintana nawo ne-franchisor.

Lapho usebenza nge-franchise yesitolo sezingubo, kunikezwa izinkokhelo ezahlukahlukene. Okokuqala, kungumnikelo wesamba ekuqaleni. Kungu-9-11% wokutshalwa kwezimali kokuqala ku-franchise. Isitolo sezingubo sihlinzekela ukukhangisa, okuzokwenziwa ngamabutho e-franchisor. Kukhona nobukhosi - 6% wemali engenayo ngenkathi kuthengiswa izingubo esitolo. Konke lokhu kuwumkhuba ojwayelekile ngokuphelele, osetshenziswa cishe kuwo wonke ama-franchise.

Sebenzisa indawo yokugcina izimpahla ngokuhlakanipha - lokhu kuzobavimbela ukuba bagcwale ngokweqile ngezingubo ezingathengisiwe, isidingo sezintsha, futhi ngaleyo ndlela bonge imali. Lapho wenza i-franchise yesitolo sezinto, udinga ne-automation. Lokhu kusiza kakhulu ukusebenza komabhalane, ngoba akudingeki ukuthi usebenze ngesandla ngenombolo enkulu yezinombolo. Ngakho-ke, isitolo sezingubo esine-franchised sizonikeza ithuba lokuthuthuka kahle emakethe ngezinzuzo eziningi.

I-franchise yesitolo sezingubo zomnotho iphrojekthi yebhizinisi ekhanga kakhulu. Ukuyethula, sebenzisa isoftware esezingeni eliphakeme: i-franchisor izokunikeza ngayo. Ngaphezu kwalokho, uzokwazi ukufinyelela kwamanye amathuluzi ahlukahlukene ozokwazi ukufeza ngawo imiphumela emangalisayo, kufaka phakathi nokulwa nabancintisana nabo abakhulu. Njenge-franchisee, kufanele uzinikeze izinzuzo zokwenza amakhasimende akhethe wena. Lapho uxhumana nesitolo somnotho esine-franchised, setha umsebenzi wasehhovisi ngendlela engcono kakhulu. Lapho usebenza esitolo, abasebenzi bakho kufanele babheke ngokuya ngemithetho eshiwo yi-franchise.

Lokhu kungumkhuba ojwayelekile: ikhodi yokugqoka izothuthukisa inqubekela phambili yebhizinisi. Ngaphezu kwalokho, isitolo sezingubo zomnotho sizobukeka siheha kakhulu uma bonke abasebenzi begqoke ngokufanayo. Izingubo ezingahlelekile kungenzeka zingangezi izinzuzo kuwe emehlweni amakhasimende, ngakho-ke ukubukeka kufanele kube nobunye.

Lapho uqhuba isitolo sezimpahla zezomnotho esine-franchised, ungazinaki izibalo. Kuyadingeka ukutadisha imininingwane imininingwane eminingi ngangokunokwenzeka ukuze wenze izinqumo eziqinisekiswe kakhulu zohlelo lokuphatha. Hlanganyela namakhasimende akho ngokuthola impendulo evela kuwo. Lokhu kuzokunikeza isithombe esiphelele somsebenzi weqembu lakho: ngubani owalandelile futhi owavimba ukusebenza kwekhwalithi kwemisebenzi yabo esemthethweni. Uhlelo olusetshenzwe kahle lwesitolo sezingubo zomnotho luzonikeza inani lenzuzo, futhi, ngokufanele, ithuba lokukhokhela ozakwabo kanye ne-franchisor - kufanele umkhokhele umnikelo ongu-9%. Lokhu kuzokhuphula ukuthembeka kwakho emehlweni akhe, futhi engxenyeni yakho, uzokwazi ukujabulela zonke izinzuzo ze-franchise.

Lapho usebenza esitolo sezingubo zomnotho esine-franchised, ungawunaki ubunikazi benkampani - lesi ngesinye sezimo zokubambisana. Ngokuvamile, i-franchise yesitolo sezingubo zomnotho yithuba elihle kakhulu lokuncintisana okulinganayo nokuhlanganiswa emakethe.