I-franchise yekhemisi yiphrojekthi yebhizinisi engaba nenzuzo, kepha ungahle ubhekane nobunzima obuthile ekuyithuthukiseni. Ukuhlola ubungozi namathuba wale phrojekthi yebhizinisi, lokho okuthiwa ukuhlaziywa kwe-swot kulungile. Akulungele ukubhekana ne-franchise kuphela. Lolu uhlobo lwama-analytics olungena ngokuphelele kunoma yiluphi uhlobo lwebhizinisi. Uma usebenzisa i-franchise, esimweni esinjalo, kuyadingeka kakhulu ukuhlola kahle amandla nobuthakathaka bakho, kanye nokuqonda ukuthi yiziphi izinsongo ongahlangabezana nazo endleleni. Futhi, amathuba okuvimba izinsongo kufanele ahlolwe kahle ukuze abe khona ukuze abhekane nanoma yisiphi isimo esibucayi.

Uma uphromotha ikhemisi njenge-franchise, udinga ukubuza ngezimo zephrojekthi yebhizinisi enjalo phansi. Lokhu kubalulekile ukuze kuzuzwe imiphumela emihle. Uma unentshisekelo ekhemisi nasekukhuthazeni i-franchise kulolu hlobo lomsebenzi, ungasebenzisa isoftware efanelekile ngalezi zinhloso. Isixazululo sesoftware singahlinzekwa yi-franchisor, noma wena ngokwakho udinga ukwenza ukhetho olufanele ngokwenza isinqumo esifanele sokuphatha.

Lapho usebenzisa i-franchise yekhemisi, udinga ukukhumbula ukuthi vele ekuqaleni komsebenzi wakho udinga ukufaka ezindlekweni ezisuka ku-9 kuye ku-11% wezinciphiso ezivumela umlingani wakho kusuka kulo mkhiqizo. Le nkokhelo eyisamba ingumkhuba ojwayelekile futhi, njengoba kunjalo, ifanekisela inani lephrojekthi yebhizinisi oyitholile kanye nelungelo lokuthengisa izimpahla egameni lomkhiqizo owaziwayo. Sebenza nge-franchise yekhemisi kahle nangendlela efanelekile, phambilini wenze ukuhlaziywa kwalabo bancintisana nabo okuzofanele wabelane nabo ngokufunwa okusebenzayo. Ukuthola inzuzo ebaluleke kakhulu yokuncintisana, khetha uhlobo lomkhiqizo olwaziwa kakhulu ozoxhumana nalo. Imikhiqizo edumile ikhiqiza imali eningi ngoba nje ithembekile futhi izimisele ukusebenzisana nayo. Okufanayo kusebenza ku-franchise yekhemisi.

Uma lo mkhiqizo waziwa edolobheni lakho, lapho-ke unamathuba onke okuphumelela. Lokhu kunganqunywa ngenhlolovo noma eminye imisebenzi yokuhlaziya.

Uma usebenza nge-franchise yekhemisi, uzobuye ukhokhe iphesenti elithile lemali ephelele etholiwe. Le phesenti ingahluka futhi ifike kunani elihlukile, konke kuya ngenkontileka oyiphethe. Inkontileka iphothulwa ngesisekelo sethempulethi yendawo yonke; noma kunjalo, ungaxoxisana ngokuthi yiziphi izimo ezithile ozitholayo lapho uxhumana nommeleli womkhiqizo. I-Franchising ngokuvamile idinga imali yokukhangisa yanyanga zonke. Le mali itholwa yi-franchisor futhi isetshenziselwa ukukhangisa okusebenzayo emhlabeni wonke. Ngakho-ke, uthola ithuba lokugcina izinga eliphakeme lokuqwashisa ngomkhiqizo, kufaka phakathi ezweni lakini.

Kepha lokhu akugcini ngesethi yakho yezibopho. Uzodinga futhi ukukhokha amaroyalties, inani lezinsizakusebenza zezezimali, okungaba cishe yi-6% yenzuzo oyitholile.

I-franchise yekhemisi iphrojekthi yebhizinisi, ukuqaliswa kwayo kungabandakanya nesidingo sokuthenga izinsiza ezithile zezimpahla kubalingani bakho. Lokhu futhi kuyindlela ejwayelekile futhi kungafakwa nezinye izinkokhelo nezibopho. Uxoxa ngayo yonke imibandela ngawodwana bese uthola inkontileka okufanele ivumelane zombili izinhlangothi esenzweni. Iqembu lokuqala yi-franchisor, umnikazi oqondile womkhiqizo. Umsabalalisi ubizwa nge-franchisee futhi konke ukuqaliswa kwephrojekthi yebhizinisi kuwela emahlombe akhe. Vele, uma usebenzisa i-franchise yekhemisi, uzothola isethi ephelele yolwazi olufanele ukuze ulusebenzise ekufezeni iphrojekthi eshiwo ngenhla.

I-franchise yekhemisi igcwele izingozi namathuba. Ukuhlola okunekhono, indlela ephumelela kakhulu ukuhlaziywa kwe-swot. Ngosizo lwayo, uzokwazi kahle ukuthi yini ubuthakathaka obungakudonsela ezansi nokuthi imaphi amandla azokunika ithuba lokubhekana nobunzima, ukubunqoba futhi uqine ngokwengeziwe. I-franchise yekhemisi yithuba lokusebenza nokwenziwa kwemithombo yokugcina impahla uma imibandela enjalo ihlinzekelwa esivumelwaneni. Futhi, ungabhekana ne-inventory ngempumelelo nangempumelelo uma uhlangana ne-franchise esebenza kahle. Khetha umkhiqizo owaziwa kahle edolobheni lakho.

Lokhu kuzoba ngenye yezindlela ezibalulekile zokuthola impumelelo emncintiswaneni.

Ukuhlola ngokufanele izimbangi zakho lapho unyusa i-franchise yekhemisi kuyadingeka ukuze ungangeni esimweni esinzima futhi esibucayi kamuva. Yenza isinqumo esifanele sokuphatha ngokuhlola zonke izici zemisebenzi yakho yesikhathi esizayo. Futhi, zonke izindleko ezidinga ukwenziwa kumele zifakwe kuphrojekthi yebhizinisi. Lokhu kuzoqinisekisa impumelelo yakho ngokuzayo, njengoba ukulungiselela kuyinkqubo okungafanele nanini ibukelwe phansi. Uma usebenzisa i-franchise yekhemisi, futhi udinga ukuthola abasebenzi abafanele. Laba bantu kumele bagqoke ngokuhambisana namaphethini ohlobo lomkhiqizo, futhi kufanele futhi baziphathe ngokuhambisana namazinga athile.

Ikhodi yokugqoka nemithetho yokuziphatha uyanikezwa yona lapho usebenzisa i-franchise, okuyinto ejwayelekile. Lo mkhuba uzokusiza ukuthi ukopishe ngokunembile i-franchise yekhemisi futhi, ngaleyo ndlela, uvikele isidingo esisebenzayo kuwe, udlule abaphikisi abakhulu futhi uzimise njengomholi wemakethe.

Ukuqaliswa kwe-franchise yekhemisi kuyithuba lokuthi ukhuphule kakhulu inani lamarisidi wesabelomali. Vimbela ukukhwabanisa kwesisekelo samakhasimende akho ngokuchaza le nqubo kusengaphambili usebenzisa amathuluzi akhethekile. Impela, uma usebenza nomlingani osebenzayo, uzokunikeza lonke ulwazi olufanele namathuluzi ukuze abhekane nezimo ezingalindelekile. Udinga futhi ukumboza ngokuphelele zonke izingxenye zamanani ozodinga ukusebenzisana nazo ngokuzayo. Futhi, lapho kwenziwa i-inventory, ukutholakala kolwazi mayelana ne-franchise yekhemisi kuzosiza ukubhekana nezincwadi ezingeni elifanele lekhwalithi.

Ukusebenza nge-franchise yekhemisi kufaka inani elikhulu leminikelo ku-franchisor, kanye nesethi ethile yezibopho ezithile. Kodwa-ke, ungafinyelela ekunciphiseni okuzuzisa ngokuqhuba izingxoxo ezisebenzayo nabalingani bakho bakusasa. Ukufakwa ngempumelelo kwezingxenye zamanani kuzokunikeza ithuba lokukhulisa kakhulu ivolumu yemali engenayo yesabelomali. Ungasebenza ne-Population Purchasing Power Report usebenzisa i-franchise yekhemisi okudingeka uyithole kulo mkhiqizo ophumelele kakhulu. Ngemuva kwakho konke, umkhiqizo odume kakhulu futhi ophumelela ngokwengeziwe, kunengqondo ngokwengeziwe ukusebenzisana nawo. Sebenza nendawo yakho futhi unqume izinga lokuhlala ukuze ubhekane kalula nokutheleka kwamakhasimende.

Udinga futhi ukusebenza nabasebenzi ukuqinisekisa ukuthi baziphatha ngokuhambisana nemithetho. Vele, ikhodi yokugqoka ye-franchise yekhemisi ibaluleke kakhulu. I-franchisor ingenza amasheke ahlukahlukene esizeni. Futhi, abathengi bemfihlakalo bangafika kuwe bevela kummeleli womkhiqizo ukuze bahlole ikhwalithi yezinsizakalo ezinikeziwe noma ukuthengiswa kwezimpahla. Kuyadingeka ukunamathela ngokuqinile kuyo yonke imisebenzi ngokulandelana kwayo ukuze uqhubeke nokuhlala ungumsabalalisi woqobo futhi uthole imali engenayo enkulu yalokhu.

Ayikho i-franchise yamahhala njengoba 'ayikho ibhulakufesi yamahhala'. I-franchise yamahhala isenzo sokumaketha esenziwa yinkampani yama-franchisor ukushesha ukuphothula isivumelwano sokuthengwa kwe-franchise nosomabhizinisi abasafufusa kanye nokuheha amakhasimende angenalwazi, athatheka kalula ukuze andise inethiwekhi yezentengiso yezitolo ukuze zisabalalise futhi zithuthukise uphawu lwentengiso lomthengisi. Kudalwe amabhizinisi amasha amasha anqume ukuqala umsebenzi wawo wezamabhizinisi nge-franchise biz futhi angenayo imali yokuqala, 'awele lesi sithiyelo', ngaphandle kokubheka futhi angafundi ngempela okuqukethwe yisivumelwano se-franchise, asayine ecabanga ukuthi ngenhlanhla emangalisayo, kunikezwa intandokazi enkulu nesaphulelo, ngaleyo ndlela 'kubekwa' isicupho 'esibekwe ngaphambi kwesikhathi. Lapho benza isivumelwano nge-franchise yamahhala, basho ukungabi bikho kwemali eyisamba, okuthi lapho uthi nhlá, ukuze uthole imizwa nenjabulo, ibukeke njengesipho esivivinya kakhulu. Kodwa-ke, empeleni, lokhu akwenzeki, ngoba wonke umthengisi wezimali uzokwenqaba ukulahlekelwa yimali engaguquki ezindlekweni ze-franchise. 'Ubuqili' bemodeli yokumaketha kanye neqhinga 'lokuhweba' ukuthi isamba semali siqale sidluliselwe entengo yokuthenga yenani eliphelele lomkhiqizo wempahla yonke noma inani lentengo ngayinye yomkhiqizo, elingadlula kakhulu inani lentengo , ukusebenza ngokomthetho, ngokomqondo, ngokomthetho 'wemikhumbi yokuxhumana', isuka kwenye indawo, yafika kwenye.

Futhi, i-franchisor, ngokwesibopho senkontileka esayiniwe, 'ingabopha' osomabhizinisi-i-franchisee, ithenge izimpahla nemikhiqizo kuphela ku-franchisor, isebenzisa izigaba nezinhlinzeko zezidingo zesivumelwano eziphelile, ingaphuli imigomo isivumelwano esisemthethweni. I-franchisor futhi ingasebenzisa indlela yokuhweba, isebenzisa ubuqili nokungazi kosomabhizinisi ngendlela efihliwe ye-franchise yamahhala, simnikeza ukwanda okuncane kwephesenti lama-royalties nezimali zokukhangisa, kusuka kwimali engenayo yemali etholwe yi-franchise ibhizinisi, lishiya inani elinqunyiwe, okuthi, lapho ivolumu yokuthengisa, ingakhuphula kakhulu inani lemali ebanjwayo. Ukufingqa lo mqondo, i-franchise yamahhala, isisho esaziwayo saseRussia esithi 'ushizi wamahhala wenzeka kuphela emgodini wamagundane' ufika engqondweni. Abamele amabhizinisi akumele bazithophise futhi 'bagijimele ikhanda' ukuze bavumelane nokunikezwa kwe-franchise yamahhala. Kuyadingeka ukuthi ufunde ngokucophelela yonke imisindo yokuqalisa, ukuthuthukisa ama-biz e-franchise asetshenzisiwe nokusetshenziswa okusebenzayo komkhiqizo wokuhweba womnikazi we-franchise, ubuchwepheshe bayo, nezindinganiso zebhizinisi ezisungulwe. Ngesigaba sokuqala sokusungula i-franchise biz, udinga ukufunda izisekelo eziyisisekelo zokwenza i-biz, uqeqesho olunzulu lobuchwepheshe, futhi okungenani nemali encane yokuqalisa. Kumele wazi ukuthi inkampani yama-franchisor ayihlanganyeli emisebenzini yokupha, inikela ngemodeli yebhizinisi elungiselelwe kahle noma eqediwe, ukubonisana, ukuhlinzeka okunye 'ukubambana', nokuziqalela ibhizinisi lakho akuyona mahhala.

Ukungabi khona kwe-franchise, imali eyisamba, noma ubukhosi esivumelwaneni akunikezi ilungelo labameleli bamabhizinisi amancane abafuna ukuba nebhizinisi labo, noma ngabe yini umnikelo oholela kahle we-franchise yamahhala, ukushesha ' abangazikhumbuli ngenjabulo 'ukusayina isivumelwano sokutholwa kwe-franchise. Ekuthuthukisweni okusimeme kwebhizinisi, ukulungiselela okulungisiwe nokuhlelekile kwenhlangano kuyadingeka, futhi kosomabhizinisi osafufusa osafufusa, kubalulekile ukwazi uhlobo lomkhiqizo alunikwayo, acwaningisise futhi ahlaziye inkampani yama-franchisor enikeza ukubambisana kwezebhizinisi nezohwebo.

I-franchise yebhizinisi lekhemisi ngumsebenzi onenzuzo enkulu, kepha kufanele ithuthukiswe ngokuya ngamazinga ahlinzekiwe. I-franchise ebhizinisini lekhemisi iqukethe ubunzima obuningi, ngokwesibonelo, ngesimo sokuvinjelwa kokuthengiswa komuthi othile, nawo, osemthethweni ngokuphelele ngaphandle kwezwe lakubo le-franchise. Lokhu kungumkhuba ojwayelekile, futhi kulokhu, kuyadingeka ukwazi kusengaphambili ukuthi yimiphi imikhiqizo yokwelapha efanele ukuthengiswa nokuthi iyiphi engafanele. Lapho ukhetha ibhizinisi lekhemisi kanye ne-franchise, kufanele uqonde kahle ukuthi lokhu kuyizindleko ezinkulu zezezimali ngendlela yezitolimende ezijwayelekile zanyanga zonke. Enye yazo umnikelo wesamba, okhokhwa kanye, kepha ngasikhathi sinye, ngu-11% wenani lotshalo-mali lwakho lokuqala. Lapho usebenza nge-franchise ebhizinisini lekhemisi, umsebenzi omkhulu ukugqamisa ukusebenza kahle.

Ukusebenza ebhizinisini lekhemisi nge-franchise kufaka ukuncintisana, ngakho-ke, ukuze uveze inzuzo yakho, kufanele ufunde ubuchwepheshe futhi uhlale wazi zonke izinhlobo zokwazi. Kulokhu, nakanjani uzophumelela.

Enqubeni yokusebenza ebhizinisini lekhemisi kwi-franchise, amaphuzu okuthengiswa kwempahla nawo adlala indima ebalulekile: ukungena kwamakhasimende ngokuqinisekile kuzoncika kulokhu. Noma ngabe uqhuba ibhizinisi lekhemisi ngaphansi kwe-franchise eyaziwayo, kepha ukhethe indawo engafanelekile, ukungena nenani lamakhasimende angaba khona kuzokhawulelwa. Kulokhu, khetha futhi usebenzise zonke izinzuzo zakho, ekugcineni eziqinisekisa ukunqoba emncintiswaneni. Ngokwemvelo, iphuzu elibalulekile ikhwalithi yomsebenzi, ezophinde iholele ekwandeni kwenani lamakhasimende futhi ikunikeze ithuba emzabalazweni wemakethe yokuthengisa. Uma ucabanga ngalokhu okungenhla, iphrojekthi ye-pharmacy franchise izoletha izinzuzo, okuzohlinzeka ngokubuya ngokushesha ekusetshenzisweni kwemali.