Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-franchise yamazinyo ingumsebenzi onenzuzo, noma kunjalo, ingeza nezingozi ezithile. Ukwelashwa kwamazinyo kwenziwa osomabhizinisi abaningi njengephrojekthi enkulu. Kungakho, lapho usebenzisa i-franchise, kubalulekile ukukhumbula kahle ukuthi kufanele ubhekane nabancintisana nabo. Ukuhlaziywa kokuncintisana kusiza ukukhomba amandla nobuthakathaka babo bese kubaqhathanisa nezinzuzo nezithiyo zabo. Lokhu kuwumkhuba ovamile futhi awukhawulelwanga ekubhekaneni ne-franchise. Noma yiluphi uhlobo lwebhizinisi kumele luthuthukiswe ngendlela yokuthi wazi kusengaphambili ukuthi iyiphi yezimbangi ozohlangabezana nazo ezimakethe kanye nomzabalazo wokuthandwa kwamakhasimende.

Uma uthatha isinqumo sokuya kwamazinyo, lapho-ke lapho ukhetha i-franchise, kufanele uqondiswe yizinga lokuqwashisa ngomkhiqizo nezimo ezitholiwe. Ungaqhuba izingxoxo eziphumelelayo futhi uzinqumele izikhundla ezikhanga kakhulu, ezikunikeza ukwanda kwemali engenayo esikhathini esizayo. I-franchise esebenza kahle yamazinyo iyakwazi ukuheha inani elikhulu lamakhasimende ngokuxhashazwa komkhiqizo odumile. Ngaphezu kwalokho, izinga lakho lenkonzo lizobe liphakeme kakhulu kunelabancintisana abangasebenzisi i-franchise esebenza kahle. Lokhu kutholakala njengoba usebenzisa ubuchwepheshe bangaphandle, ulwazi olusezingeni eliphakeme, nezinye izinzuzo onazo.

Lapho usebenzisa i-franchise yamazinyo, kufanele futhi ukhumbule ukuthi ungaba sengozini yokuhlolwa yi-franchisor. Kepha ungakhathazeki uma wenza konke ngaphansi kwemigomo ebekiwe futhi ulandela imihlahlandlela yomkhiqizo. Kukuzuzisa kakhulu ukwenza imisebenzi ngokuya ngesimo esinqunywe yi-franchisor, uma kungenjalo, ubeka engozini hhayi ukuhlazisa umkhiqizo kuphela kodwa nokulahlekelwa amakhasimende. Umsebenzi wamalungelo wamazinyo ngokungenaphutha kuphela ngezibalo eziqhubekayo. Uma i-churn yamakhasimende isiqalile, kufanele ilandelwe ngokushesha futhi kuthathwe izinyathelo eziphuthumayo. Ngakho-ke, ungavimba zonke izimo ezibucayi futhi, ngalokho, uqinisekise ukuxhumana okujwayelekile namakhasimende ngokuzayo.

I-franchise yebhizinisi lamazinyo ikhiqiza kuphela izinga eliphakeme lemali engenayo uma uyenza kahle. Ukuhlaziywa kwe-Swot kufanelekile ukunquma ukufaneleka kwakho nokuncipha kwakho, kokubili esigabeni sokuqala nasesikhathini somsebenzi. Ngaphezu kwalokho, lapho usebenzisa ukuqashwa kwamazinyo, ukuhlaziywa kwe-swot nakho kuyasiza ekunqumeni amathuba akho nokusongela izingozi zebhizinisi lakho. Lo mkhuba ojwayelekile wokusebenzisa ukuhlaziywa kwe-swot, okujwayelekile hhayi kuphela lapho uhlangana ne-franchise. Noma yiluphi uhlobo lomsebenzi wezamabhizinisi ludinga amathuluzi wokuhlaziya ukuze kuthuthukiswe ikhwalithi.

I-franchise yokwenza mhlophe iphrojekthi yebhizinisi lapho udinga khona ukucacisa ngokucacile izethameli zakho eziqondiwe. Ngemuva kwalokho uzokwazi ukwethula ukukhangisa okuqondisiwe okusebenzayo futhi uqinisekise ukuhamba kwamakhasimende njalo. Ukusebenza nge-franchise, uzoba nemali engenayo ephezulu, okusho ukuthi ungakwazi ukubhekana kalula nanoma yimuphi umsebenzi wasehhovisi. Kuzokwazi ukukhokha hhayi kuphela izibopho kepha futhi nokuzigcinela imali ukuze uqhubeke nokwandiswa kwe-franchise. Vele, ngokwenza i-franchise emhlophe, uzokwazi ukukhokha i-franchisor. Ngemuva kwakho konke, ulindele iminikelo ethile evela kuwe njalo ngenyanga.

Okokuqala, lezi yizimali zasebukhosini, futhi okwesibili, lokhu kuyiminikelo emisebenzini yokukhangisa. Le minikelo emibili yenziwa njalo ngenyanga, okusho ukuthi udinga ukulungela ukwaba inani elithile lezinsizakusebenza zezezimali ngalezi zinhloso. Thola i-franchise yobungcweti yobungcweti. Kuzokwazi ukwenza kalula noma yimiphi imisebenzi efanelekile yomabhalane futhi iphumelele. Ngeke kudingeke ulahlekelwe, okusho ukuthi uzoba nalo lonke ithuba lokuthola imiphumela ebalulekile empikiswaneni yokuncintisana. Ukwenza mhlophe ngaphansi kwe-franchise kudinga ukunakwa okudingayo. Ngemuva kwakho konke, le inqubo eyinkimbinkimbi edinga ukubhekisisa, ukuqaphela kanye nobuchwepheshe ekukhuleni kwayo.

Ngakho-ke, abasebenzi bakho kumele babe nalezi zimfanelo.

I-franchise uhlobo lwephrojekthi olufana nokuqashiswa okuthile. Ngemuva kwakho konke, uqasha ilungelo lokuthuthukisa iphrojekthi yebhizinisi lakho egameni le-franchisor. Ikunikeza konke kusuka egameni lomkhiqizo kuya ekwakhiweni okusebenzayo nobuchwepheshe obuphezulu. Ngisho nemishini engaphansi kwe-franchise yokwenza mhlophe ingatholakala uma unganikeza imibandela enjalo ngaphansi kwenkontileka. Hhayi imishini kuphela kepha nezinto ezingasetshenziswa ezingatholwa njalo ngenyanga. Into esemqoka ukuthi kukhona inkontileka ezinzile ngaphakathi kohlaka lwe-whitening franchise ngamanani.

Ungathola amanani akhethwayo, noma kunjalo, kaningi, uma i-franchisor yenqaba ukwenza iminikelo noma ikwenzela isephulelo, yona, esikhundleni salokho, ikunikeza ukuthi uthenge izinsiza ngamanani entengo amahle ngaye. Wonke amaphuzu ohlelo olunjalo ayaxoxwa alungiswe esivumelwaneni. Sebenza ngephrojekthi yebhizinisi kahle nangendlela efanele bese kuthi, impumelelo ihambisane. I-franchise eyenziwe kahle mhlophe izokunikeza inzuzo ebaluleke kakhulu yokuncintisana. Kuzokwenzeka ukuchoboza noma yibaphi abaphikisi ngamaphuzu okuchoboza, ukubacoboshisa kanye nokuhlala unomphela emakethe ekhangayo kakhulu. I-franchise eyenziwe kahle mhlophe yithuba lakho lokuba sesikhundleni emakethe wena ngokwakho obona kunesidingo sokuhlala kuso.

I-franchise yokwenza amazinyo amhlophe iphrojekthi efanele futhi ebalulekile yebhizinisi. Ngokuya ngokuqaliswa kwayo okunekhono, kungenzeka ukuthi kukhuliswe kakhulu inani lemali engenayo yesabelomali. Sebenzisa i-franchise ngqo ngokuhambisana nemithethonqubo enikeziwe ukuze ungabe usaba nobunzima obengeziwe. Ngemuva kwalokho kuzokwazi ukubhekana kalula nokusebenza kwefomethi yokubhala, kungakhathalekile ubunzima bayo. Uma ufuna ukusebenza nge-franchise futhi wenze mhlophe, kuzodingeka uthenge imishini efanele. Vele, ungaxhumana ne-franchisor ukuthola isixazululo kulolu daba.

Ukulungele ukuhlinzeka lonke ulwazi oludingekayo, ubuchwepheshe, ngisho nemishini. Ukwenza mhlophe kufanele kwenziwe ngobunyoninco, futhi amazinyo, noma kunalokho ukuhlanzwa kwawo, kufanele kunakwe ngokufanele. I-franchise izokusiza ukubhekana nomsebenzi kalula uma ungaziphathi kahle emsebenzini wehhovisi owenzayo. Ukwenza mhlophe akufanele kunikezwe kuphela ukunakwa okufanele kepha futhi kwenziwa ngosizo lwezingxube ezikhethekile. Amazinyo akumele alimale, futhi okubanjwayo kufanele kuhlinzekelwe okudingekayo. Uzokwenza kuphela umsebenzi owabelwe ngokuya ngemithethonqubo; ngakho-ke, cishe uzoliqeda ngokuphelele ithuba lokwenza amaphutha. Sebenza kahle nangendlela efanele ngaphandle kokuvumela ubunzima bukunyakazise.

I-franchise esebenza kahle yokwenza amazinyo iphrojekthi yebhizinisi engabhekana nezinselelo ezahlukahlukene. Lapho ubanqoba, udinga ukuthi ulandele ngokuqinile imithetho, futhi uxhumane ngqo ne-franchisor ukuze uthole ukusekelwa. Impela uzoba wusizo ngoba naye uqobo unentshisekelo yokuqinisekisa ukuthi umholo wakho ukhula njalo. I-franchise yamazinyo emhlophe eyenzelwe kahle futhi enekhono yithuba lezinga eliphakeme lenzuzo. Ngasikhathi sinye, awudingi ukusungula amaphrojekthi amabhizinisi amasha futhi wenze omunye umsebenzi wehhovisi uwedwa. Udinga nje ukutadisha kahle uhlelo lwebhizinisi bese ulusebenzisa ngaphandle kokuphambuka.

Vele, okunye ukucatshangelwa kwasendaweni kufanele kubhekelwe, kepha, lapho kukhuthazwa ilungelo lokugwinya amazinyo, kungenzeka ukuthi ngeke sibe khona isidingo esibalulekile sokufaka noma yikuphi ukunambitheka kwasendaweni. Lokhu akusikho ukudla lapho ungafaka khona izitsha zendabuko kumenyu. Lapha, inqubo ilawulwa ngokusobala futhi i-franchise yamhlophe mhlophe iyathengwa ukuze ikopishe ngokuphelele ukusebenza kwehhovisi. Ukwenza inqubo ngokubumbana okuqinile nomsebenzi wehhovisi kunika wonke amathuba okuphumelela.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yokwelashwa kwamazinyo ezingane izosebenza ngokungenaphutha, ngokuya ngokuqaliswa okunekhono, ukuze ungenzi amaphutha, kufanele ulandele ngokuqinile imithethonqubo. Ungabathola ngokuxhumana ne-franchisor. Vele, uzokujabulela ukukunikeza lonke ulwazi oludingekayo nolusesikhathini ukuze ungabi nobunzima. Ngemuva kwakho konke, intshisekelo eqondile ye-franchisor ibamba iqhaza elibalulekile ngoba uthola iphesenti yayo yonke imali oyiholayo. Le yiminikelo okufanele uyikhokhe njalo ngenyanga kuma-akhawunti ozakwethu ohweba naye. Lo zakwethu ubizwa nge-franchisor uma uthengisa i-franchise.

Akagcini ngokunikeza izinzuzo eziningi ezahlukahlukene lapho exhumana, kepha futhi ulindele ukuthi ukhokhele izinzuzo ezinikeziwe. Lokhu kuwumkhuba ovamile kungekho okusha noma okumangazayo. Cishe kuwo wonke ama-franchise, hhayi kuphela okunakekela izingane, lo mthetho uyasetshenziswa. Okokuqala, wenza umnikelo wesamba semali, umthamo wawo ongaba kusuka ku-9 kuye ku-11%. Ngaphezu kwalokho, le nkokhelo ibalwa njengephesenti lemali yakho yokuqala yokutshala imali.

Ngaphezu kokukhokhwa kwesamba semali sokuqalisa ukusebenza kwelungelo lokuthola amazinyo ezingane, kunesidingo sokwenza izinkokhelo ezimbili ezengeziwe ngesikhathi sokuhlolwa. Eyokuqala ibizwa ngama-royalties, izobalwa njengephesenti lenani lezinsizakusebenza zemali okwazile ukuzithola. Yebo, ngokuthengisa i-franchise yokwelashwa kwamazinyo ezingane, kuzodingeka ukhokhe isibopho sezinkokhelo zokukhangisa. Ingaphansi kancane kwemali yobukhosi futhi isukela ku-1 kuye ku-3%. Ngaphezu kwalokho, kubalwa futhi ngokususelwa kumholo wenyanga. Uma ufuna ukuphatha i-franchise yezingane, lapho-ke kufanele wazi ukuthi udinga ukulandela imithethonqubo futhi ungavumeli amaphutha ohlelweni olubalulekile.

Uzothola impumelelo, okusho ukuthi izinto zizokwenyuka. I-franchise yezingane eyakhiwe kahle iyimfuneko yokuphumelela, ongayifinyelela ngesikhathi sokurekhoda. Yenza imisebenzi yomabhalane bese, uzobe usulungile. Vele, uzodinga ukuqondiswa uhlelo lwebhizinisi olwenziwe ngaphambilini futhi olucatshangwe kahle.