Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amaduka ya komisiyo ya francise nishoramari ryunguka ryamafaranga, hamwe ningaruka nkeya zo kubura icyifuzo. Ububiko bwamafaranga bugurisha imyenda, ibikoresho, ibikoresho byo murugo byahoze bikoreshwa, cyangwa bishya byagabanijwe kubwimpamvu iyo ari yo yose. Amafaranga yinjira mububiko ni ijanisha ryo kugurisha ibicuruzwa. Ni ukubera iki francise iduka ryamafaranga rishyushye cyane muri 2021? Impamvu iri mubukungu bwifashe nabi muri rusange hamwe nicyifuzo cyabantu cyo kuzigama amafaranga, kugura ibicuruzwa byiza (nubwo bitaba ari bishya cyangwa kuva mucyegeranyo cyumwaka ushize) ku giciro gito. Gufungura ubucuruzi ntibisaba ishoramari rinini, francisor ihora yiteguye gutera inkunga franchisee mugukora ubucuruzi. Ibicuruzwa bizwi cyane bizobereye mu kugurisha imyenda, ibikoresho, ibikoresho bya elegitoroniki.

Imfashanyo itangwa mugutegura gahunda yakazi, gushaka no guhugura abakozi, gutegura gahunda yubucuruzi. Muri kataloge yacu, uzasangamo ibintu bishya bya francises muriki cyerekezo. Kuri wewe, ibyifuzo birahari bibarwa uko ishoramari ryiyongera. Ubufaransa bushobora gusesengurwa neza kurubuga rwacu, kubwibyo urashobora kugereranya ibintu byose bisa. Shakisha francise yawe mububiko bwacu, dutanga gusa ibyifuzo byemewe.

Ubufaransa mubufaransa burimo gukora neza cyane. Iyi leta irashimishije cyane kugirango tumenye ikirango gishya no gutangiza umushinga. Franchises yabigizemo uruhare kuva kera, kuva mu kinyejana cya 19, kandi iyi myitozo izana inyungu kubacuruzi bahisemo gukodesha ikirango kizwi cyane nubucuruzi butangwa naba francisor. Ubufaransa bwitaweho cyane mubufaransa kuva iyi leta ikurura ba mukerarugendo benshi kandi ifite abaturage bakize cyane. Uzahabwa ibyifuzo bifatika, icy'ingenzi ni uguhitamo francise yujuje ubuziranenge ikunzwe muri iri soko. Ubufaransa bukundwa nabakerarugendo kwisi yose, kubwibyo, ntuzigera usigara udafite inyungu uramutse ukoze byose neza murwego rwo gutangiza no gukora francise.

Abantu baba muri iyi leta bishimiye Ubufaransa, kubwibyo, francise igomba kuzamurwa muburyo bwo kuzirikana ibiranga akarere. Kurugero, niba McDonald igurisha burger mu Burusiya, noneho cafe y'ibiryo yihuta igurisha pancake. Na none mu Bufaransa, francise igomba kuzirikana ibyo abantu bakunda kubutaka bwigihugu runaka kandi ikamenyekanisha ikintu runaka. Ibi birashobora gukora neza mubufaransa kuko abantu baho bakunda ababo rwose. Ubufaransa buzakora neza niba ubanje gusesengura inzira zose zizaba. SWOT isesengura nibyiza kuriyi.

Teza imbere francise mubufaransa urebye ko ibicuruzwa byinshi bimaze kugurishwa. Uzagomba guhangana nabatavuga rumwe nubutegetsi bukomeye muri ibi bidukikije.