Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubusanzwe francise yabaye icyifuzo gikunze kuboneka vuba aha, kandi ibi birumvikana. Icyorezo cyatweretse twese uburyo bishobora guteza akaga kandi bishobora guteza akaga kugira ubucuruzi bwumubiri amafaranga yawe yose yashowe. Ihitamo nk'iryo rishobora kuganisha ku guhomba no kwiyongera k'umwenda niba hari ibitagenda neza: ubwoko runaka bw'ibyago cyangwa ibintu bidashoboka gusa. Kugabanya igihombo mubihe nkibi cyangwa kubyirinda burundu, ba rwiyemezamirimo benshi kandi bareba ibitekerezo byabo murwego rusanzwe.

Nibigereranyo bya digitale bifata ibitekerezo bya rubanda, kuko biroroshye, ishoramari rito, nibisubizo byiza kumpande zose. Nibura, ukeneye ishoramari rito ugereranije no kugura francise yawe muburyo bwikintu cyangwa ugatangira kubaka umushinga wenyine. Bitewe nikoranabuhanga rigezweho, biz igera kurwego rushya rwose, rusanzwe, kandi abantu benshi bahindukiza ibitekerezo byabo muburyo butandukanye bwa digitale. Niba ushishikajwe no gutangiza umushinga, noneho francises yibintu nibyo ugomba kureba mbere.

Niki cyiyongera mugugura francise aho kubaka umushinga wawe kuva kera? Biragaragara, umurimo munini uragukorerwa. Ibi birimo kurema ikirango, no gushakisha uburyo bwiza bwo gukora ubucuruzi, no gutegura urubuga rusanzwe. Byongeye kandi, abantu benshi basanzwe bafite urukundo ndetse nubwitange kuri firime ya franchise, kandi urashobora kubyungukiramo utarinze kumara imyaka myinshi wubaka izina. Urebye umuvuduko wo guhanahana amakuru muburyo busanzwe - harimo amakosa yoroheje yibimenyetso - ibi ni ingirakamaro rwose kandi bigukiza ibibazo byinshi.

Ubusanzwe francise ninzira yizewe yo kugerageza mubucuruzi. Hamwe na hamwe, urashobora gutunganya neza ubucuruzi bwawe, ukoresheje izina nubuhanga bumaze gushingwa. Ndetse biroroshye kandi birushijeho gukora neza guteza imbere francise mumwanya wukuri, urebye ukuri kugezweho, icyorezo, hamwe na digitale yihuse mubuzima bwacu. Ubufaransa bufite ireme burashobora kuboneka byoroshye mugihe inzira igenzurwa nisosiyete inararibonye kandi yizewe. Ishirahamwe ryacu ryiteguye kuba abahuza hagati yawe nabafatanyabikorwa benshi bagaragaye hamwe na francises nyinshi kubyo ukeneye, ingengo yimari, nakarere kihariye!

Nibyiza cyane gukora francise yamashanyarazi yamabuye hamwe nurutonde rwuzuye rwabaterankunga batandukanye kubikorwa byimbuto nibikorwa. Amazi ya francise mumusaruro akoreshwa muburyo buhoraho, afasha cyane abakiriya kugera kurwego mpuzamahanga rwiterambere. Amazi yubukorikori bwamazi arashobora kuboneka kurubuga rwihariye rufite urutonde rwabakora imishinga yarangiye. Nyuma yikiganiro nuwabitanze, mugihe habaye ibisubizo byiza, amasezerano azasinywa. Twabibutsa ko, nkuko bikenewe, rwiyemezamirimo mushya ushobora kongera ubumenyi bwe nubumenyi bwe mu kwamamaza no kwamamaza hamwe no kwakira amasomo yihariye yatanzwe nuwakoze umushinga. Politiki yo kugena ibiciro bya francise ishingiye kurwego rwo gukundwa kwikirango, kimwe nuko byose byagiye byongerwa uyu mushinga.

Niba ufite ibibazo kubyerekeye umusaruro wamabuye y'amazi, ugomba guhita ubaza abahagarariye ibicuruzwa kugirango bakemure ikibazo. Nibyiza cyane muri iki gihe kwisi yose kubona imishinga yiteguye, aho gushyiraho ingamba hamwe nubukorikori bwawe bwite, kugirango wirinde ingaruka nibihe bitunguranye. Amabuye y'agaciro ya francise yakira promotion ikunzwe niba imbaraga nyinshi zakozwe numuguzi kugirango iterambere rikomeye.

Ubufaransa muri Havana buzakorana nubushobozi buhebuje, ariko iyo bishyizwe mubikorwa neza. Muri rusange, francise ntakindi kirenze gushyirwa mubikorwa n'imishinga y'ubucuruzi bw'amashyaka abiri. Igice cya mbere ni nyiri francise. Iri shyaka rirashobora gukoresha francise uko ishaka. Ariko, niba hari amasezerano yamaze gukorwa hagati ya francisor nuwagabanije, noneho inshingano zombi zigenga ibikorwa. Birakenewe gusa gukora ibyateganijwe murwego rwibikorwa bya francise.

Nta na rimwe amabwiriza akwiye kurenga. Havana ni umurwa mukuru wa Cuba, francises muri uyu mujyi zimaze igihe kinini. Nubwo bimeze bityo, amarushanwa ntabwo akomeye nko mubihugu byinshi byuburengerazuba. Ba mukerarugendo bashimishijwe na Havana. Ubufaransa bushobora gukorera inyungu zabo. Kurugero, irashobora kuba cafe, resitora, amahoteri, amacumbi, cyangwa indi serivise iyo ari yo yose itanga amahirwe yo gukurura ba mukerarugendo. Mubyukuri, mugihe ukora francise muri Havana, ntuzibagirwe kubaturage baho.

Igomba guhabwa serivisi nziza. Buri gihe kora gusa ukurikije amabwiriza. Ntugomba na rimwe gukora ikosa rikomeye mugihe ugurisha francise muri Havana. Ubu bwoko bwubucuruzi bworoshye gukora, ukeneye kwibanda gusa. Mugihe ubonye francise muri Harbour, ugomba kandi kwibuka igihombo kitemewe. Birakenewe kugenzura ibikorwa bya biro hafi bishoboka. Ibikorwa bikorwa bikurikiza amabwiriza, atanga inyungu nziza zo guhatanira.

Ubufaransa bwa Havana bufite uruhare runini.

Ukoresheje francise, birashoboka kuganza abo duhanganye neza. Abanywanyi gusa ntacyo bafite cyo kukurwanya. Baritwara neza, nubwo, burigihe hariho ingaruka zituruka kubarwanya. Rwose, guverinoma nayo itanga ibyo isaba. Nkuko bisanzwe, leta ntivanga mubikorwa bya francise. Nibiro bihagarariye ikindi gihugu, isosiyete iyo ariyo yose irashobora gukorera muri Havana.

Niyo mpamvu franchise itanga ishyirwa mubikorwa ryamahirwe yo gukora mubiro kuko ushobora kuza kumasoko, kugurisha ibicuruzwa byawe, gushaka abashoramari baho. Rwiyemezamirimo ubwe ashora imari. Bishyura kandi francisor. Bisubiye, francisor murwego rwa francise mumujyi wa Havana itanga ubufasha bwose bujyanye. Ntabwo igizwe gusa ninkunga yamakuru. Akenshi francisor igira uruhare rutaziguye mu gufungura umushinga. Uretse ibyo, iyo ukora akazi ko mu biro, ufite umuyobozi wawe, ibi bikunze gukoreshwa mugihe ukora imyitozo ya francise.

Ntacyo bitwaye niba ukorera ku butaka bwa Havana, cyangwa ukora ibikorwa bitandukanye. Iyo wujuje francise, umuntu agomba kumenya ko ubucuruzi bugeramiwe. Ibi ni ibintu bisanzwe, ntabwo ari Cuba gusa ahubwo n'isi yose muri rusange. Kuri ubu mugihe, franchise iri mubibazo. Icyifuzo gikwiye cyagabanutse nyuma yicyorezo. Abantu bakunze gutinya kugura. Ibyo aribyo byose, francisees zimwe ntabwo zagize ingaruka kubibazo.

Ahubwo, bagize ingaruka nziza, bungutse ikindi. Kurugero, francise muri Havana irashobora kuba umushinga wo gutanga ibiryo. Iki gikorwa ntabwo kijyanye no kubuzwa, cyarakuze. Kimwe nikindi gikorwa cyibikorwa, mugihe cyibibazo bitanga urwego rwo hejuru rwinjiza. Usibye kurugero ruvuzwe haruguru, urashobora gusuzuma ishyirwa mubikorwa rya porogaramu zitanga itumanaho hagati yabaguzi kandi, muri rusange, hagati yabantu. Izi porogaramu zifite urwego rwo hejuru rwo gukundwa, kandi hariho ubundi buryo bwo gutsinda bwa francise. Hamwe na hamwe, kubutaka bwa Havana, urashobora kubona icyicaro aho ushobora kwinjiza.