Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwibiribwa byabana bato ni amahirwe yo gukora impapuro muburyo bwibanze kandi bukwiye kuko ufashwa na rwiyemezamirimo watsinze kandi uhatana umaze gutsinda. Agurisha francise, aguha amahirwe yo no gushyira mubikorwa akazi ko mubiro munsi yikimenyetso cye, akoresheje ibikoresho bye bidasanzwe hamwe nubumenyi bwo murwego rwohejuru. Witondere neza ububiko bwabana, kuko ukora kuri francise, bityo, ufite ibikoresho byose bijyanye kugirango ukore ibikorwa byububiko neza kandi neza. Ntuzigere wirengagiza amahirwe yatanzwe nawe, kurundi ruhande, uyikoreshe kugeza mububiko bwawe bwibiryo. Kubwibyo, ugera kubisubizo byiza, byoroshye guhangana ningorane zose iyo bivutse munzira yawe. Ububiko bwibiryo byabana bugomba gukora ubuhanga kandi bushoboye, kandi ibicuruzwa byabana bigomba kuba bifite ireme.

Kurangiza, ibi nibicuruzwa byabana, kubwibyo, ugomba kwemeza ko birimo ibikoresho byemewe gusa. Ntabwo bigoye cyane, leta ifasha muribi, inzego zishinzwe kugenzura birashoboka cyane ko baza iwanyu kugenzura ibiryo byabana. Noneho, niba ugurisha ibiryo byabana, koresha ubwitonzi bukabije. Komeza kugenzura ububiko bwa francise. Ntugomba kuba warangije ububiko, ibiryo byose bigomba kuba bishya kandi byubahiriza amategeko ya leta. Ibiryo byabana nibicuruzwa byihariye, bigomba gucuruzwa neza, kugirango bihore bikurikirana ko ubuziranenge butagabanuka. Icyo gihe ni bwo ububiko buzahangana neza nimirimo yo gushyira mubikorwa.

Ubufaransa buracyari garanti yubutsinzi, ugomba gukora cyane kugirango ubukore ubuhanga kandi neza. Amaherezo, byose biterwa nuburyo witwara neza mubikorwa byabanditsi. Mubyukuri, francisor iguha amakuru agezweho, ibikoresho, namategeko, ariko uracyakeneye kubikoresha kugirango utange inyungu zose zipiganwa kandi ube umuyobozi wuzuye mugihe kirekire. Ububiko bwimirire ikora neza nurufunguzo rwo gutsinda. Haranira gukoresha amahirwe ya francise ufite ubuhanga kandi ubigiranye ubuhanga bushoboka. Witondere kwemeza ko ikigo cyububiko gifite akamaro kubakoresha kugirango basabane. Basobanurire impamvu bakeneye kuvugana nawe kubintu byabana, kubwibi, ukeneye ibyiza, byanze bikunze, uzabibona.

Nyuma ya byose, ukorera munsi yubufaransa, bityo, francisor itanga ibikoresho byose bijyanye nogushira mubikorwa hamwe nurwego ntarengwa rwo gukusanya umutungo. Ibiryo byabana birashobora kugurishwa muburyo bwinshi butandukanye, ariko iduka nicyo cyemewe cyane. Urashobora kandi gufungura icyerekezo kumurongo kugirango abantu bashobore gutumiza ibiryo byawe kuri enterineti kandi babyakire neza. Ni ingirakamaro cyane. Hitamo rero francise nziza yo gufungura ububiko bwibiryo ukoresheje ubushakashatsi witonze kumahitamo yose kumasoko.

Ubufaransa bwibiryo byabana bwamamaye cyane muri ba rwiyemezamirimo bagaragaje icyerekezo cyabo muri kano karere. Ibiryo byabana bato bizakoreshwa muburyo bwagutse, bifitanye isano itaziguye nubucuruzi bwiteguye. Ibiribwa byabana bato bikoreshwa cyane kwisi yose, bikabona ibisubizo byiza kandi byiza bigamije abakiriya. Abakiriya benshi bashishikajwe n'ikibazo cyo kumenya ikiguzi cya francise yo kugemurira abana, kubijyanye no kuvuga ko igiciro giterwa no kumenyekanisha ikirango, cyakozwe n’uruganda mu myaka myinshi. Bizashoboka guhitamo umufatanyabikorwa mubakiriya ukoresheje urubuga rwihariye kurubuga rwa elegitoroniki, rurimo urutonde rwose rwabakora ibicuruzwa bitandukanye byisi. Kugira ngo ubufatanye butange umusaruro, mbere ya byose, uzakenera kunyura mu mishyikirano, kandi nanone niba iki kibazo gikemutse, ugomba gukomeza kwemera ihererekanyabubasha bwo gukoresha izina ryateye imbere ryisosiyete.

Uzatangira icyiciro gishya mugutezimbere ubucuruzi bwawe bwite, hamwe no kubona francise yibiribwa byabana, nyuma yigihe runaka bizinjira murwego mpuzamahanga, hamwe ninyungu nziza.

Ubufaransa muri Havana buzakorana nubushobozi buhebuje, ariko iyo bishyizwe mubikorwa neza. Muri rusange, francise ntakindi kirenze gushyirwa mubikorwa n'imishinga y'ubucuruzi bw'amashyaka abiri. Igice cya mbere ni nyiri francise. Iri shyaka rirashobora gukoresha francise uko ishaka. Ariko, niba hari amasezerano yamaze gukorwa hagati ya francisor nuwagabanije, noneho inshingano zombi zigenga ibikorwa. Birakenewe gusa gukora ibyateganijwe murwego rwibikorwa bya francise.

Nta na rimwe amabwiriza akwiye kurenga. Havana ni umurwa mukuru wa Cuba, francises muri uyu mujyi zimaze igihe kinini. Nubwo bimeze bityo, amarushanwa ntabwo akomeye nko mubihugu byinshi byuburengerazuba. Ba mukerarugendo bashimishijwe na Havana. Ubufaransa bushobora gukorera inyungu zabo. Kurugero, irashobora kuba cafe, resitora, amahoteri, amacumbi, cyangwa indi serivise iyo ari yo yose itanga amahirwe yo gukurura ba mukerarugendo. Mubyukuri, mugihe ukora francise muri Havana, ntuzibagirwe kubaturage baho.

Igomba guhabwa serivisi nziza. Buri gihe kora gusa ukurikije amabwiriza. Ntugomba na rimwe gukora ikosa rikomeye mugihe ugurisha francise muri Havana. Ubu bwoko bwubucuruzi bworoshye gukora, ukeneye kwibanda gusa. Mugihe ubonye francise muri Harbour, ugomba kandi kwibuka igihombo kitemewe. Birakenewe kugenzura ibikorwa bya biro hafi bishoboka. Ibikorwa bikorwa bikurikiza amabwiriza, atanga inyungu nziza zo guhatanira.

Ubufaransa bwa Havana bufite uruhare runini.

Ukoresheje francise, birashoboka kuganza abo duhanganye neza. Abanywanyi gusa ntacyo bafite cyo kukurwanya. Baritwara neza, nubwo, burigihe hariho ingaruka zituruka kubarwanya. Rwose, guverinoma nayo itanga ibyo isaba. Nkuko bisanzwe, leta ntivanga mubikorwa bya francise. Nibiro bihagarariye ikindi gihugu, isosiyete iyo ariyo yose irashobora gukorera muri Havana.

Niyo mpamvu franchise itanga ishyirwa mubikorwa ryamahirwe yo gukora mubiro kuko ushobora kuza kumasoko, kugurisha ibicuruzwa byawe, gushaka abashoramari baho. Rwiyemezamirimo ubwe ashora imari. Bishyura kandi francisor. Bisubiye, francisor murwego rwa francise mumujyi wa Havana itanga ubufasha bwose bujyanye. Ntabwo igizwe gusa ninkunga yamakuru. Akenshi francisor igira uruhare rutaziguye mu gufungura umushinga. Uretse ibyo, iyo ukora akazi ko mu biro, ufite umuyobozi wawe, ibi bikunze gukoreshwa mugihe ukora imyitozo ya francise.

Ntacyo bitwaye niba ukorera ku butaka bwa Havana, cyangwa ukora ibikorwa bitandukanye. Iyo wujuje francise, umuntu agomba kumenya ko ubucuruzi bugeramiwe. Ibi ni ibintu bisanzwe, ntabwo ari Cuba gusa ahubwo n'isi yose muri rusange. Kuri ubu mugihe, franchise iri mubibazo. Icyifuzo gikwiye cyagabanutse nyuma yicyorezo. Abantu bakunze gutinya kugura. Ibyo aribyo byose, francisees zimwe ntabwo zagize ingaruka kubibazo.

Ahubwo, bagize ingaruka nziza, bungutse ikindi. Kurugero, francise muri Havana irashobora kuba umushinga wo gutanga ibiryo. Iki gikorwa ntabwo kijyanye no kubuzwa, cyarakuze. Kimwe nikindi gikorwa cyibikorwa, mugihe cyibibazo bitanga urwego rwo hejuru rwinjiza. Usibye kurugero ruvuzwe haruguru, urashobora gusuzuma ishyirwa mubikorwa rya porogaramu zitanga itumanaho hagati yabaguzi kandi, muri rusange, hagati yabantu. Izi porogaramu zifite urwego rwo hejuru rwo gukundwa, kandi hariho ubundi buryo bwo gutsinda bwa francise. Hamwe na hamwe, kubutaka bwa Havana, urashobora kubona icyicaro aho ushobora kwinjiza.