Ikigo cya digitale ya francise yemerera gutangira gukora mubucuruzi bwawe bwite, hamwe ningaruka nkeya, gutakaza umwanya, hamwe nubutunzi bwamafaranga. Ubufaransa ni ugutanga uburenganzira bwo gukoresha izina, ikirango, ikoranabuhanga, nubundi bushobozi ikirango runaka gifite. Kugurisha cyangwa kugura francise ituma wagura ibicuruzwa byawe cyangwa serivisi zitangwa kwisi yose utagabanije ubuziranenge cyangwa urwego rwimibanire yabakiriya. Isosiyete ikora ibigo bya digitale, ikora mugutezimbere imbuga, itanga serivisi kubakiriya muburyo bwuzuye bwo kuzamura, kubungabunga no koroshya urubuga. Ibigo bya digitale bishoboye guteza imbere ubucuruzi kumurongo. Kuba umukinnyi munini mugutezimbere ibigo byamamaza ibicuruzwa kuri enterineti.

Abashushanya, abashushanya imiterere, abasesengura, abategura porogaramu, abamamaza, abanditsi, hamwe nabandi bagize itsinda ryibigo bakora cyane mukigo cya digitale. Ni ngombwa kubakiriya benshi ko isosiyete izwi, bityo bahindukirira ibigo byizewe. Kugirango udatakaza umwanya wo kumenyekanisha izina ryawe bwite, kugirango utangire ukore kubucuruzi bwawe bwite, utezimbere neza mugutezimbere ibicuruzwa na serivisi kuri enterineti, noneho ukeneye francise. Hariho francises nyinshi zitandukanye kumasoko, yashyizwe mubyiciro kandi ifite ibiciro bitandukanye. Amafaranga yishyurwa aratandukanye bitewe numubare wa francise ubwayo, kimwe no kuzirikana ishoramari ryose ryaba francisor. Biroroha kuri franchisee kuyiteza imbere, hitabwa kuri gahunda y'ibikorwa yiteguye, ubufasha mu gushaka no guhugura abakozi, gutanga abakiriya, n'ibindi. Usibye, muri catalog ya franchise, urashobora gusesengura ibyifuzo byunguka cyane, reba inyungu ya buri kwezi, intego yo gushingwa nitariki yo kugurisha francise, amashami ya francise, nizina ryose ryibigo bya digitale kwisi yose, mukarere runaka.

Kuki ari byiza kugura no gukora francise? Byose birumvikana bihagije. Ibigo byagaragaye ku isoko birwanya cyane ibibazo, cyane cyane mubidukikije.

Kugirango ubone ibisobanuro byinshi, ugomba kujya kuri catalog ya franchise hanyuma ugasesengura amazina aboneka yatanzwe. Mu buryo nk'ubwo, birashoboka gusoma ibyasuzumwe nabakiriya bacu no kubaza ibibazo abahanga bacu. Twishimiye kukubona murwego rwabakiriya bacu kandi dutegereje umubano utanga umusaruro mugihe kirekire.

Ubufaransa muri Havana buzakorana nubushobozi buhebuje, ariko iyo bishyizwe mubikorwa neza. Muri rusange, francise ntakindi kirenze gushyirwa mubikorwa n'imishinga y'ubucuruzi bw'amashyaka abiri. Igice cya mbere ni nyiri francise. Iri shyaka rirashobora gukoresha francise uko ishaka. Ariko, niba hari amasezerano yamaze gukorwa hagati ya francisor nuwagabanije, noneho inshingano zombi zigenga ibikorwa. Birakenewe gusa gukora ibyateganijwe murwego rwibikorwa bya francise.

Nta na rimwe amabwiriza akwiye kurenga. Havana ni umurwa mukuru wa Cuba, francises muri uyu mujyi zimaze igihe kinini. Nubwo bimeze bityo, amarushanwa ntabwo akomeye nko mubihugu byinshi byuburengerazuba. Ba mukerarugendo bashimishijwe na Havana. Ubufaransa bushobora gukorera inyungu zabo. Kurugero, irashobora kuba cafe, resitora, amahoteri, amacumbi, cyangwa indi serivise iyo ari yo yose itanga amahirwe yo gukurura ba mukerarugendo. Mubyukuri, mugihe ukora francise muri Havana, ntuzibagirwe kubaturage baho.

Igomba guhabwa serivisi nziza. Buri gihe kora gusa ukurikije amabwiriza. Ntugomba na rimwe gukora ikosa rikomeye mugihe ugurisha francise muri Havana. Ubu bwoko bwubucuruzi bworoshye gukora, ukeneye kwibanda gusa. Mugihe ubonye francise muri Harbour, ugomba kandi kwibuka igihombo kitemewe. Birakenewe kugenzura ibikorwa bya biro hafi bishoboka. Ibikorwa bikorwa bikurikiza amabwiriza, atanga inyungu nziza zo guhatanira.

Ubufaransa bwa Havana bufite uruhare runini.

Ukoresheje francise, birashoboka kuganza abo duhanganye neza. Abanywanyi gusa ntacyo bafite cyo kukurwanya. Baritwara neza, nubwo, burigihe hariho ingaruka zituruka kubarwanya. Rwose, guverinoma nayo itanga ibyo isaba. Nkuko bisanzwe, leta ntivanga mubikorwa bya francise. Nibiro bihagarariye ikindi gihugu, isosiyete iyo ariyo yose irashobora gukorera muri Havana.

Niyo mpamvu franchise itanga ishyirwa mubikorwa ryamahirwe yo gukora mubiro kuko ushobora kuza kumasoko, kugurisha ibicuruzwa byawe, gushaka abashoramari baho. Rwiyemezamirimo ubwe ashora imari. Bishyura kandi francisor. Bisubiye, francisor murwego rwa francise mumujyi wa Havana itanga ubufasha bwose bujyanye. Ntabwo igizwe gusa ninkunga yamakuru. Akenshi francisor igira uruhare rutaziguye mu gufungura umushinga. Uretse ibyo, iyo ukora akazi ko mu biro, ufite umuyobozi wawe, ibi bikunze gukoreshwa mugihe ukora imyitozo ya francise.

Ntacyo bitwaye niba ukorera ku butaka bwa Havana, cyangwa ukora ibikorwa bitandukanye. Iyo wujuje francise, umuntu agomba kumenya ko ubucuruzi bugeramiwe. Ibi ni ibintu bisanzwe, ntabwo ari Cuba gusa ahubwo n'isi yose muri rusange. Kuri ubu mugihe, franchise iri mubibazo. Icyifuzo gikwiye cyagabanutse nyuma yicyorezo. Abantu bakunze gutinya kugura. Ibyo aribyo byose, francisees zimwe ntabwo zagize ingaruka kubibazo.

Ahubwo, bagize ingaruka nziza, bungutse ikindi. Kurugero, francise muri Havana irashobora kuba umushinga wo gutanga ibiryo. Iki gikorwa ntabwo kijyanye no kubuzwa, cyarakuze. Kimwe nikindi gikorwa cyibikorwa, mugihe cyibibazo bitanga urwego rwo hejuru rwinjiza. Usibye kurugero ruvuzwe haruguru, urashobora gusuzuma ishyirwa mubikorwa rya porogaramu zitanga itumanaho hagati yabaguzi kandi, muri rusange, hagati yabantu. Izi porogaramu zifite urwego rwo hejuru rwo gukundwa, kandi hariho ubundi buryo bwo gutsinda bwa francise. Hamwe na hamwe, kubutaka bwa Havana, urashobora kubona icyicaro aho ushobora kwinjiza.

Francise yikigo cya interineti izasabwa kuri buri rwiyemezamirimo mushya kwihangira imirimo ye ku izina ryamamaye neza. Ishami rya interineti francise irashobora gukoreshwa murwego runini, hamwe no kugera kurwego mpuzamahanga, mugihe habaye iterambere ryiza ryibitekerezo byubucuruzi byiteguye. Amashanyarazi mu bigo byo kumurongo afatwa nkigurwa ryunguka cyane rishobora gukorerwa hamwe nogushobora gukuraho ingaruka, bitandukanye nubucuruzi butangwa kuva kera. Niba ushobora kumvikana mubufatanye, ugomba rero kujya kumpapuro zo gusinya, hamwe no kubona uruhushya rwo guteza imbere ubucuruzi bwawe munsi yikimenyetso gisanzwe. Hamwe no kubona francise kubisosiyete yawe, abakozi ba mbere bafite uburambe mubakora bazagufasha kworoherwa no kuyobora amahugurwa yihariye hamwe nibice byamahugurwa azagufasha kunguka ubumenyi mukorana nabakiriya. Niba ufite ikibazo, ugomba guhamagara uwagikoze, uzagufasha kubimenya muburyo bukwiye vuba bishoboka.

Ihitamo ryiza cyane ni ugutezimbere francise yikigo cya interineti, hamwe no kubona inyungu wifuza mugihe kizaza.